TRANSYLVANIA—
An Industrial, Tourist, Educa
tional, Agricultural and Music
Center. Population, 1960 Census
16,372. Brevard Community 8,50ft.
Brevard proper 4,857.
THE TRANSYLVANIA TIMES
A State And National Prize - Winning A.B.C. Newspaper
TRANSYLVANIA-^
The Land of Waterfalls, Mecca
for Summer Camps, Entrance to
Pisgah National Forest and
Home of Brevard College and
Brevard Music Festival
Vol. 76 — No. 29
SECOND CLASS POSTAGE
PAID AT BREVARD. N. C. IIP CODE 28712
BREVARD, N. C„ THURSDAY, JULY 16, 1964
PRICE 10c
★ 24 PAGES TODAY ★ PUBLISHED WEEKLY
AN AERIAL VIEW of the race track of the
Brevard International Speedway is pictured above.
The tracK is nearing completion and the promoters
are expected to hold some races there next month.
The high bank dirt, one-half mile track is said to
compare favorably with any of its kind in this entire
area. Several drivers h&ve already made practice
runs on the track. It is located between the Green
ville highway and the French Broad river. (Aerial
photo by John Anderson in plane flown by Gil
Coan)
Farm Census
For County
Released
The North Carolina and
u United States Departments of
* Agriculture and Transylvagja
County commissioners R. M.
Boyd chairman, Dwight Mof
i fitt, and Henry W. Holliday
have released the preliminary
1964 farm census.
According to the census,
farmers reported more than
double the number of brood
sows than in 1963. There was
also reported an increase of
146 beef cows.
However, the census show
ed slightly less milk cows,
any laying hens dropped 1,400
head below the number shown
a year ago.
The number of people living
on farm tracts was 176 below
the 1962 total. People who work
ed 100 days or more in off-farm
employment were slightly less
^ than the preceding year.
The acreage of corn harvest
ed for grain and silage was
less than tne 1962 acreage of
corn for all purposes. Other
h crops showing decreases were
alfalfa, hay, all other hay,
irish potatoes and other vege
tables grown for the market.
Only slight increases were
noted in small or mixed grains,
soybeans, lespedeza hay and
miscellaneous crops including
orchards.
The 51,286 acres of farm
—Turn to Page Seven
CALENDAR OF
COMING EVENTS
Thursday, July 16 _ Kiwanis
club meets at Country Club at
6:45 pan. Lions meet at Colon
ial Inn at 7:00 p.m.
a Friday, July 17 — Ace of
rdubs meets at 8:00 pm. Bre
vard Music Center concert at
8:15 pm. Elks dinner-dance at
9:00 pm.
Saturday, July 18 — Story
Time at Transylvania County
Library at 9:30 a m. Brevard
Music Center concert at 8:15 p.m.
Sunday, July 19 — Attend the
church of your choice. Brevard
Music Center concert at 3:30
p.m.
Monday, July 20—Rotary club
meets at Gaither’s at 7:00 p.m.
Tuesday, July 21 — Ace of
Clubs meets at 8:00 p.m. East
ern Star meets at Temple at 8:00
pm. Brevard Music Center con
cert at 8:15 pm.
Wednesday, July 22 — Jay
eees meet at Berry’s at 7:00 pm.
Pooser Reports
Construction Is Progressing
On Plant Of American Thread
Construction of the new
plant), of the American Thread
company at Calvert, although
delayed by the April rains, is
progressing satisfactorily, A.
Keith Pooser, the chief engi
neer, announces today.
It is hoped that the plant,
which will be as modem as any
of its kind, will be completed
in early November of this year.
The target date for the com
pletion of the Calvert plant had
been set during October.
“However, we are pleased
with the way things are mov
ing now,” Mr. Pooser declared.
To date some 72,000 yards of
dirt have been moved, and the
railroad siding, a spur line from
Southern Railway, will be com
pleted this week.
The concrete foundation for
the northern half of the build
ing is about completed, and
the erection of steel will be
started next week.
A total of 580 tons of struc
tural steel and bar joists will be
used in the building of the
plant, Mr. Pooser stated.
In all, there will be some
332,000 square feet of space
in die Calvert plant, which will
be the first “all-electric textile
mill in the country.”
A boiler plant will not be re
quired in the operation at the
, Calvert site.
In addition to the 232,000
square feet of building, will be
service areas, warehouse and
office space.
Other aspects of the new plant
include the following:
(1) A ground suction fire
—Turn to Page Five
At Spectacular Falls
Some 500 Persons Expected
At The Whitewater Picnic
The 15th annual Whitewater
picnic will be held at White
water Falls on Wednesday,
July 22nd, beginning at 10:00
o’clock. More than 500 persons
are expected to attend.
The purpose of the picnic,
sponsored by the Sapphire
W’hitewater Community club
and the Salem - Whitewater
Community club, is to bring to
the attention of those in power
the beauty of the Whitewater
Falls, the highest cascades in
Eastern America, and the need
for a paved road into the area.
Many improvements in facil
ities have been made in prep
aration for the event, accord
ing to E. O. Hansen and John
Rankin, presidents of the two
clubs, with more than 50 per
sons contributing to the efforts
the last two Saturdays.
Two new rest rooms have
been added, more than 100
feet of new tables have been
built, seats have been made,
and a platform for the use of
the entertainers and speakers
has been erected.
Signs have been erected and
the grounds surrounding the
area have been cleaned. Work
has been done on the road
leading to the falls and it is
reported to be in good condi
tion.
Entertainment, according to
C. G. Dalton, of Salem, S. C.,
Aid To Economy
Number Of Retired Persons
In County Said Increasing
By • Staff Writer
Steadily growing in im
portance in Transylvania
1 county is the over-65 segment
of its population.
This group, which has been
increasing more rapidly than
! the population as a whole, has
also been gaining in financial
I strength.
As a result, it is becoming a
sales target for retail merchants,
- manufacturers and others who
. are making efforts to cater to
its special tastes and needs.
A wide range of products,
designed for men and women
over 65, is now available to
them.
Recent studies of the old
age market and its composition
have been conducted on a na
tional basis by the Department
of Health. Education and Wel
fare and by other agencies.
They show that there are now
—Turn to Page Four
who is in charge of it, will
include the Carolina Shufflers
and Shufflets, of Pisgah For
est, square dance teams, and
a number of string bands from
both North and South Carolina.
Public officials expected to
attend include Senator Olin D.
Johnston, of South Carolina;
Robert Scott, the Democratic
nominee for lieutenant gover
—Turn to Page Seven
Transylvania Joins Four Other
Counties In French Broad Study
Local Symphony
Flys To Winston
For A Concert
The Brevard Music Center
goes to Winston-Salem for a
concert by its elite 95-piece
Transylvania Symphony in R.
J. Reynolds high school audi
torium at 8:15, Tuesday eve
ning, July 21.
The event, which features vio
lin soloist 14-year-okl Charles
Rex, Jr., of Winter Park, Flor
ida, is a special kind of home
coming for center director,
James Christian Pfohl, whose
birthplace is Winston-Salem.
Honored guests at the con
cert will be members of the
Governor’s School of North
Carolina, many of whom will
participate in the first Hon
ors Program at Transylvania
Music Camp next month.
This program, which involves
the best high school students
from Transylvania Music Camp
and from the music division of
the Governor’s Schools of both
North Carolina and Georgia, is
a two-week innovation at the
Brevard Music Center this year.
Outstanding guest conductors
will conduct what should be the
finest student orchestra of its
kind in the world. Students se
fected for participation from
each of the three institutions are
to be notified, along with their
parents, within the coming
week.
The concert in Winston-Sa
lem follows a Monday night
appearance of the Transylvan
ia Symphony at Furman Uni
versity near Greenville, South
Carolina; and the entire or
chestra is to be flown from
the Asheville - Hendersonville
airport at 3:00 p.m., and will
return around midnight of the
same evening.
Young Rex, camper-winner of
the Hinda Honigman Scholarship
to Transylvania this year, will
perform the first movement of
Mendelssohn’s Violin Concerto
in E Minor. Orchestral works on
the program include Overture to
—Turn To Bpge Four
Is Ultra-Modern
Olin Installing New Centrex
Direct Dial Telephone System
An ultra-modern telephone
system, known as Centrex, is
being installed at Olin Math
ieson Chemical Corporation,
Pisgah Forest, by the Citizens
Telephone company, of Bre
vard.
This system provides for di
rect fnward and outward dial
ing and permits calls to be made
to and from any extension. The
cut over will be made at 1:30
p.m. on July 18, 1964.
A unique ^feature of Cen
f The Weather \
Brevard received over an •
inch-and-a-quarter of rainfall ,
during the past week scattered ,
fairly well each day.
High reading for the week
came on both last Wednesday
and Thursday when the mercury
climbed' to 85.
Low reading for the week
came this past Tuesday morning
when the column dipped to 55
degrees.
Average highs and lows for
the week were 82 and 60 de
grees, respectively.
Daily readings at the local ra
dio station were:
High Low Prec.
Wednesday_ 85 63 .16
Thursday_ 85 60 Trace
Friday _81 60 -41
Saturday _ 84 58 Trace
Sunday. 79 81 22
Monday__ 78 90 .47
Tuesday_ 83 55 .00
trex is the console type
switchboard which eliminates
all cords. Operators perform
all switchboard operations by
means of push-button type
keys and lamps. Persons in
the community will be able to
dial a number directly to any
extension in the Ecusta Paper
and Film Operations without
going through the switchboard.
This is known as direct in
ward dialing, a cardinal fea
ture of a Centrex system and
provides a direct, more rapid
and personalized telephone
service.
Since there will be a limited
number of trunk lines to take
care of the tremendous tele
phone traffic of Olin, it is re
quested that all calls be limit
ed to business or emergencies.
Persons who often call cer
tain departments or employees
on business are urged to re
quest a copy of the directory
or to secure from that depart
ment or individual one ex
tension number and list it in
the back of the Citizens Tele
phone Company directory so
that a call can be placed di
rectly.
More Stories, Pictures
Mare details on the new
Centrex telephone system can
be found elsewhere in tins
week’s Times. A feature story,
with pictures, is on page three,
third section, and a message
from the company is on the
back pages of that section.
EXCEPT FOR THE IMPOSING BUILDING go
ing up behind the two girls pictured here, the scene
could belong to any of the dozen or more camp
lakes in Transylvania County. The new auditorium
at Transylvania Music Camp, however, is a very
special dream growing into reality at the Brevard
Music Center. It will seat nearly 1500 concert-goers
and provide the most complete lighting and acous
tical facilities in the South. Its growth is watched
with excitement by regular visitors to the camp, as
well as by the hundreds of campers, faculty and
staff members who work there.
At Music Center
One Of America's Finest
Violinists To Be Heard
A great American violinist
is presented by the Brevard
Music Center Sunday after
norm, July 19th, at 3:30, to
highlight the third week in a
“Summer of Music” at Bre
vard. Sidney Harth, called by
Alan Rich of the New York
Times “the ideal personifica
tion of the modern violinist”
will play the Violin Concerto
in D Minor, Opus 47, by Sibe
lius.
The first of the weekend's
concerts is on Friday night at
8:15. The Brevard Music Cen
ter Faculty Orchestra, James
C. Pfohl conductor, accompanies
Young Artist winner, Daniel
Sher, in Bethoven's Concerto
No. 4 in G Major for Piano and
Orchestra. Mr. Sher, who was
selected by the piano faculty
from among several Oberlin
Conservatory contestants, will
««pend one week at Transyl
vania Music Camp, and win $100
in addition to his solo appear
ance with the orchestra.
Others works on the Fri
day evening program are Bee
SIDNEY HARTH
thoven's Overture to 4-Eg
mont,’’ Opus 84, and the Sym
phony No. 4 in F Minor, Opus
36, by Peter Tchaikovsky.
On Saturday evening. July
18th, the Faculty Wind Ensem
ble, conducted by Robert Ban’,
and the Transylvania Chorus,
under the direction of James E.
—Turn to Page Four
Program Highlights
Winner Announced In WPNF'S
Summer Treasure Hunt Show
The winner of the fourth com-est created by the contest in this
test in WPNF's Second Annual
Summer Treasure Hunt is an
nounced this week.
Thomas Munro, of Probart
street, in Brevard was the win
ner after a drawing determined
the outcome of a five-way first
place tie.
Station Manager A1 Martin ex
pressed pleasure at the large
number of entries received dur
ing the past week and said,
“Thfe is evidence of the inter
area, and we hope this is only
the beginning as we still have six
more contests to go during tl?e
summer.” ^
Bach of the contests begins
on Sunday and runs through the
following Saturday, with the
winner being announced at 2:30
p.m. on Monday afternoon.
In addition to the weekly prize
of a beautiful Cbamiel Master
transistor table model - porta
—Turn to Page Eight
TVA And State
Making An \
Economic Survey
Brevard and Transylvania
county were well represented '
on Tuesday at a meeting of
representatives from f.i v e
counties in Asheville to hear
a report on the “study-in
depth" that is being made of
the area by the TVA.
In addition to Transylvania,
other counties in the group in
clude Buncombe, Henderson,
Haywood and Madison,
Persons attending official
fanned the Upper French
Broad Planning and Develop
ment committee of the West
ern North Carolina Regional
Planning commission.
Another meeting of the group .
will be held in mid-August.
Brevard’s mayor, B. W.
Thomason, and the county at
torney', Jack Hudson, who are
official members of the com
mittee, attended the meeting.
Others from the town and
county in attendance included
Don Biankinship, Art Loob,
W. J. Wallis, John D. Smith,
Harry Blake and John I. An
derson.
The economic study - survey
that is being made by the TVA
and North Carolina State will
be explained in detail at the
next meeting.
This project calls for expen- i
c: lures ol 8250,000.00.
Kerigit Edney, of Henderson
\ ille, was elected chairman of
the newly formed committee,
and Charles E. Mashbirrn of
Marshall was named vice chair
man.
-Members of the committee,
who were appointed recently by
—Turn To Page Four
Arthur Smith
To Bring His
Show Here
The Brevard Chamber of Com
merce will help sponsor the ap
pearance of Arthur Smith and
his Crackerjacks at the Brevard
Music center on Tuesday, July
28th.
The popular star of radio and
tv 'will have one of his tele
vision shows taped at the music
center, as well as originating
radio programs from the Bre
vard stage.
These will be carried over a
network of 32 stations.
The directors of the Chamber
—Turn to Page Eight
Reservists At
Fort Jackson
Fort Jackson, South Carolina, <
is now the scene of much activ
ity as Army Reservists from
Brevard's Company M, 323rd In
fantry Regiment, are engaged in
two, weeks of intensified Basic ’
Combat Infantry Training. *
The personnel is attaohed to
training committees and train
ing companies where they will
train as Instructors and Com
pany Cadre.
1st Lt. Gene Palmer, who
acting company commander
the absence of Captain
M. Gilreath, reports that he
well pleased with the
of his men, and that they
return to Brevard on the
of July.
The men of Company
part of 25,000 Army
of the XII U. S. Army
are participating in
training this summer.