TRANSYLVANIA— An Industrial, Tourist, Educa tional, Agricultural and Music Center. Population, 1960 Census 16,372. Brevard Community 8,500. Brevard proper 4,857. THE A Vol. 80 — No. 7 SECOND CLASS POSTAGE PAID AT BREVARD. N. C. ZIP CODE 28712 TRANSYLVANIA TIMES State And National Prize - Winning A.B.C. Newspaper * BREVARD, N. C., THURSDAY, FEBRUARY 16, 1967 PRICE 10c ★ 24 PAGES TODAY ★ PUBLISHED WEEKLY TRANSYLVANIA— The Land of Waterfalls, Mecca for Summer Camps, Entrance f Pisgah National Forest and Home of Brevard College and Brevard Music Festival. ' ^ CONTRACTS WERE SIGNED last week mer ging Gloucester Lumber Company with Champion Papers, Inc., giving Transylvania’s pioneer indus try a new name, Gloucester Carolina, Inc. Glou cester Lumber’s sawmill and 9,000 acres of tim berland will now belong to Gloucester Carolina, Inc., which will be a subsidiary of Champion Pa pers, Inc. Pictured above as contracts were signed are, seated, left to right: Mrs. Dorothy S. Bjerg, president of Gloucester Lumber Co., and John J. Ennis, regional manager, Woodlands Division, Champion Papers. Inc., and new executive vice pres ident of Gloucester Carolina, Inc. Standing, left to right: Jerry Cowan, attorney, of the law firm of Frost & Jacobs, Cincinnati, Ohio, representing Champion; Herbert Schain, vice president of Glou cester Lumber Company, and manager of the new Gloucester General store; Norman Coombs, Cham pion official; Robert N. Hill, vice president of Gloucester Lumber Company; Ralph H. Ramsey, Jr., attorney for Gloucester Lumber Company; D. E. Gatewood, of Winston-Salem, accountant for Gloucester Lumber Company and Thorvald A. Bjerg, vice president of Gloucester Lumber Com pany. (Times Staff Photo) Million Dollar Project Will Let Contract For Last *Link, Whitewater Falls Food The bid for construction of the remaining link of the Whitewater Falls road will be let prior to July 1st, of this year, W. Curtis Russ, High way commissioner for the area, announces today. The stretch of road is ap proximately six miles long, and the project will cost around a million dollars. ... i When completed, this road will open up one of the most beautiful sections in Eastern America, and there will be paved roads into Whitewater Falls from both the North and the South Carolina sides. Mr. Russ also told John An derson, chairman of the High ^'ay committee of the Brevard Chamber of Commerce, that «ds are again being accepted r culverts on US Highway 276 to prevent flooding and high water. Just this week, drainage experts have been in Brevard working out plans to solve the flooding problem along Caldwell, Broad and French Broad streets in the Brevard College area. Some $10,000 has been allo cated for paving the driveways at Straus, Penrose and Rosman —Turn to Page Three By Area Director Local Group Is Organizing She J. H. Clippard, area direc tor of the Western Area Vo cational Rehabilitation, has commended the Brevard Jay cees on the establishment of the Jaycee Sheltered Work shop. Speaking with the trustees of the workshop, he congrat ulated the Jaycees and others responsible for the launching of this important project. “We believe a very suc cessful workshop is now as sured,” he declared. Mrs. Virginia Valentine has been employed as the director. A definite site for the work shop appears a certainty, and a number of clients have been cleared for admission into the workshop.. It will be located at 6 South Caldwell street. The trustees feel that the workshop is indeed fortunate in having Mrs. Valentine for a Brevard Native Dr. Walker Accepts Post With Riker Laboratories John S. Walker, M. D., has been appointed Vice-President, Division of Medical Affairs, for Riker Laboratories, PJorthridge, California. A new post at Riker, the division Dr. Walker will head will include the Depart ments of Clinical Pharmacol ogy, Clinical Inverstigation, and Professional Services. Dr. Walker is the son of Mrs. Mary Jane McCrary and the late Hugh R. Walker. He comes to Ricker after having been associated since 1961 with The Upjohn Com pany, Kalamazoo, Michigan, where he was in that com pany’s Clinical Research Di vision, and most recently chief of Upjohn’s Clinical Infectious —Turn to Page Eight Praised For iltered Workshop director. She is ably qualified to di rect the training in the pro posed workshop. Other reports were heard at the meeting. The equipment committee said that a list of needed equipment has been prepared and submitted to proper autho —Turn to Page Three We&tfef By - Fred Reiter Moderate temperatures have prevailed during the past week in Western North Carolina. Bre vard averaged a daily high of 48 degrees, and low of 23 de grees. The high point for the week in temperature came on Tuesday afternoon when the mercury climbed to 66 degrees. The week’s coldest temperature reading was 16 on Monday morn ing. Rainfall amounted to only .23 of an inch. Most of the week's moisture fell in the form of snow, which amounted to 2-inches on Thursday. This snow equalled .18 inch of rain. High Low Prec. Wednesday __44 21 0.00 Thursday _ 36 21 0.18 Friday_ 40 24 0.00 Saturday __ 42 26 0.05 Sunday _ 49 31 0.00 Monday _ 56 16 0.00 Tuesday _ 66 21 0.00 Much Interest Is Being Shown In Election This Week At Olin Post Offices To Close On February 22 Post offices in the county will be closed all day on Wednes day, February 22nd, in observ ance of Washington’s birthday, Postmaster C. Y. Patton an fiounces. There will be no window ser vice and no rural or city deliv ery of mail. There will be special deliv ery, however. The offices in the court house, with the exception of the Board of Education, will be closed on the 22nd. The Town hall will be open, as will the banks in Brevard. Mother's March Nets $1950.00 Mrs. Robert Masengill and Mrs. Milton Massey, co-chair men of the 1967 Mother’s March of the March of Dimes announced today that contribu tions to the campaign in Tran sylvania County totaled $1, 950.00. The campaign was organized to divide Brevard and Tran sylvania County into areas of responsibility. Each area chair man subdivided her area and secured march'.s. The Junior Woman’s Cij*' who sponsored the Mother’s March, presented a gold key to the area chairman within the city and the area chairman in Transylvania County whose territories made the largest con tributions. Mrs. William Kelly won the gold key within the Brevard area and Mrs. William Amette won for the county area, Is land Ford Road. Other area chairman were: Mrs. Tom Penn, Mrs. Paul Schlunz, Mrs. Larry Turner, Mrs. John Smart, Mrs. Julian Schoenberg, Mrs. Pete Little in the city! The county chairman were as follows: Mrs. Bill Ives, Camp Key —Turr to Page Thre« Here At Home Survey Proves That It Pays To Advertise By • Staff Writer In what way will Transyl vania county residents dis tribute the $16,371,000 or so that they will be spending this year for consumer goods? The way that they will spend it. and for what, will be de termined, in great measure, by the effectiveness of the adver tising that reaches them. There is hot competition for their retail dollar. Local merchants, as well as manu facturers and distributors of thousands of products, are constantly trying to influence such spending and to lure larger portions of it toward themselves. Some figures are now avail able from the American News paper Publishers Association, the Magazine Publishers As sociation and others on the amount of money that was spent in advertising in the past year. Approximately $606,000 of it, is is estimated, was aimed at Transylvania County and its purchasing potential. Throughout the nation as a whole, a total of $10.6 billion was spent for advertising in 1966 in publications of general circulation and over the air waves. Newspapers were used for the major part of it, $5.67 bil lion. The other principal out lets were TV. $2.78 billion, magazines, $1.25 billion, and radio, $900 million. All in all, for every dollar of retail business done in the country, there was an adver tising outlay of 3.7 cents. Applying this general aver age to Transylvania County and to the $16,371,000 in local re tail business, an estimated $606,000 was spent in local and national advertising to achieve it. It was equivalent to an ad vertising expenditure of $34 for every man, woman and child in the area. In other parts of the coun try, where purchasing power is not as high as it is locally, the amount spent on adver tising is proportionately less. The 1966 figures show that advertisers are turning more and more to newspapers to reach potential buyers. Currently, over 53 per cent of the total amount spent for advertising in the four media is going to newspapers, the reports indicate. ProgramHighlights Work Of Jaycees To Be Featured Sunday Over Radio Station WPNF Sunday, February 19th, will be “Jaycee Day” on WPNF ra dio. The radio station is co operating with local Jaycees of Brevard in presenting programs and announcements on that day. Many prominent Jaycees will be heard on the local station on Sunday, and listeners are especially invited to listen for their friends as they participate in this worthy local project. Several periods during the day are being set aside for “THE SILVER WHISTLE”, the second pro duction of the current Brevard Little Theatre sea son, will be presented this Friday and Saturday evenings, February 17th and 18th, in the Brevard high school auditorium. Curtain time will be 8:00 p.m. each evening. The play, directed by Maggie Masters, is one that the entire family will enjoy. An additional feature of the production will be a display in the lobby of arts and crafts made by the local organization of the American Association of Retired Persons. Admission will be by season membership, or individual tickets will be available at the door. The cast is pictured above in a recent rehearsal session. It includes, left to right: Jim Keeley, Walter McKelvey, Minnie Norville, Bill Cook, Betty Wallace, Bill Sagar, Ray Burgin (seated, front), Arah Hamlin, Mary Armfield, Jerry Brock and Rhuemma Carter. Jaycee participation on WPNF radio. Other Programs A new daily feature begins over WPNF radio on Monday, February 20th, at 12:05 p. m. Listeners can hear the “Obit uary Column of the Air” on WPNF radio each day of the week, including Sunday. This daily service will be provided by Pisgah Gardens and Bre vard . Easley Monument com pany. Latest information concern ing local deaths, funeral in formation, etc., will be provid ed on this program. Listeners are reminded to hear the local news each week day on WPNF at 7:30 a. m., 12 o'clock noon and 6:00 p. m., as furnished to WPNF radio by the Transylvania Times. The schedule for the Farm and Home Hour is as follows: Thursday, station program: Fri day, N. C. Forest Service, Clark —Turn to Page Four Fifth Attempt Is Made To Organize Plant There is keen interest in Brevard and Transylvania in the election at the Olin Ma thieson Chemical corporation this Friday and Saturday at Pisgah Forest. The National Labor Rela- - ■■ tions Board has called the election to determine wheth er or not the hourly em ployees shall be represented by the United Papermakers and Paperworkers union in bargaining with the manage ment. This is the fifth attempt of the union to organize Olin’s . employees since 1949. Other attempts were made in 1955, 1961 and 1966. In all previous elections, . Olin employees have rejected \ the union by a wide margin. Olin officials announce that the election will be conduct ed in the Medical center building over the two-day pe riod, Feb. 17th and 18th. Guards and watchmen will be ; excluded from the election • along with salaried ein- ,* ployees. J Those participating in the ~ election will have an oppor- - tunity to vote from 5:30 a.m„ * to 3:30 p.m., and from 4:30 * p.m., until 10:00 p.m., on the j 17th. On the following day hoars of voting will be from 6:00 a.m., to 7:30 a.m., and from 8:30 a.m., until 11:30 a.m. A representation election is determined by a simple majority of those who actu ally vote. Some 2,000 production and maintenance employees in ; the Ecusta Paper and Film l division will be eligible to vote. Voting will be by secret ballot under the supervision of an agent of the National Labor Relations beard. As soon as the results of the election are known, they will be announced over Radio Station WPNF. During the many years of operation here, Olin has been recognized as one of the most “community . minded” com panies in North Carolina. It is a generoas contribu- ■ tor to schools, clubs, libraries and organizations that are in terested in the welfare and well-being of the people 0C this county and adjoining counties. Because of this extreme in terest, the citizens of the community are very interest ed in the outcome of the elec tion. There are no unions in the —Turn to Page Three Installation Held "Jim" Farley 1$ New President Of Transylvania Shrine Club New officers of the Tran sylvania Shrine club were in stalled at a Ladies’ night meet ing at Berry’s. The outgoing president, Don Parker, welcomed the large group attending, and he ex pressed appreciation for the fine help and cooperation he had received during' the past year. L. Y. Biggerstaff, prominent Mason and Shriner, of Hender sonville, installed the new of ficers, and he told of the en oyable experiences he had had in making new friends in Bre vard over the years. He also related his experi ences as a Mason and as a —Tam to Page Si*

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