TRANSYLVANIA—
An Industrial, Tourist, Educa
tional, Agricultural and Music
Center. Population, 1960 Census
16,372. Brevard Community
8,500. Brevard proper 4,857.
THE
A
Vol. 80 — No. 7
SECOND CLASS POSTAGE
PAID AT BREVARD. N. C. ZIP CODE 28712
TRANSYLVANIA TIMES
State And National Prize - Winning A.B.C. Newspaper
* BREVARD, N. C., THURSDAY, FEBRUARY 16, 1967 PRICE 10c ★ 24 PAGES TODAY ★ PUBLISHED WEEKLY
TRANSYLVANIA—
The Land of Waterfalls, Mecca
for Summer Camps, Entrance f
Pisgah National Forest and
Home of Brevard College and
Brevard Music Festival.
' ^
CONTRACTS WERE SIGNED last week mer
ging Gloucester Lumber Company with Champion
Papers, Inc., giving Transylvania’s pioneer indus
try a new name, Gloucester Carolina, Inc. Glou
cester Lumber’s sawmill and 9,000 acres of tim
berland will now belong to Gloucester Carolina,
Inc., which will be a subsidiary of Champion Pa
pers, Inc. Pictured above as contracts were signed
are, seated, left to right: Mrs. Dorothy S. Bjerg,
president of Gloucester Lumber Co., and John J.
Ennis, regional manager, Woodlands Division,
Champion Papers. Inc., and new executive vice pres
ident of Gloucester Carolina, Inc. Standing, left
to right: Jerry Cowan, attorney, of the law firm
of Frost & Jacobs, Cincinnati, Ohio, representing
Champion; Herbert Schain, vice president of Glou
cester Lumber Company, and manager of the new
Gloucester General store; Norman Coombs, Cham
pion official; Robert N. Hill, vice president of
Gloucester Lumber Company; Ralph H. Ramsey,
Jr., attorney for Gloucester Lumber Company;
D. E. Gatewood, of Winston-Salem, accountant for
Gloucester Lumber Company and Thorvald A.
Bjerg, vice president of Gloucester Lumber Com
pany. (Times Staff Photo)
Million Dollar Project
Will Let Contract For Last
*Link, Whitewater Falls Food
The bid for construction of
the remaining link of the
Whitewater Falls road will be
let prior to July 1st, of this
year, W. Curtis Russ, High
way commissioner for the
area, announces today.
The stretch of road is ap
proximately six miles long, and
the project will cost around a
million dollars. ...
i When completed, this road
will open up one of the most
beautiful sections in Eastern
America, and there will be
paved roads into Whitewater
Falls from both the North
and the South Carolina sides.
Mr. Russ also told John An
derson, chairman of the High
^'ay committee of the Brevard
Chamber of Commerce, that
«ds are again being accepted
r culverts on US Highway 276
to prevent flooding and high
water.
Just this week, drainage
experts have been in Brevard
working out plans to solve
the flooding problem along
Caldwell, Broad and French
Broad streets in the Brevard
College area.
Some $10,000 has been allo
cated for paving the driveways
at Straus, Penrose and Rosman
—Turn to Page Three
By Area Director
Local Group Is
Organizing She
J. H. Clippard, area direc
tor of the Western Area Vo
cational Rehabilitation, has
commended the Brevard Jay
cees on the establishment of
the Jaycee Sheltered Work
shop.
Speaking with the trustees
of the workshop, he congrat
ulated the Jaycees and others
responsible for the launching
of this important project.
“We believe a very suc
cessful workshop is now as
sured,” he declared.
Mrs. Virginia Valentine has
been employed as the director.
A definite site for the work
shop appears a certainty, and
a number of clients have
been cleared for admission
into the workshop.. It will be
located at 6 South Caldwell
street.
The trustees feel that the
workshop is indeed fortunate
in having Mrs. Valentine for a
Brevard Native
Dr. Walker Accepts Post
With Riker Laboratories
John S. Walker, M. D., has
been appointed Vice-President,
Division of Medical Affairs, for
Riker Laboratories, PJorthridge,
California. A new post at Riker,
the division Dr. Walker will
head will include the Depart
ments of Clinical Pharmacol
ogy, Clinical Inverstigation, and
Professional Services.
Dr. Walker is the son of Mrs.
Mary Jane McCrary and the late
Hugh R. Walker.
He comes to Ricker after
having been associated since
1961 with The Upjohn Com
pany, Kalamazoo, Michigan,
where he was in that com
pany’s Clinical Research Di
vision, and most recently chief
of Upjohn’s Clinical Infectious
—Turn to Page Eight
Praised For
iltered Workshop
director.
She is ably qualified to di
rect the training in the pro
posed workshop.
Other reports were heard at
the meeting.
The equipment committee
said that a list of needed
equipment has been prepared
and submitted to proper autho
—Turn to Page Three
We&tfef
By - Fred Reiter
Moderate temperatures have
prevailed during the past week
in Western North Carolina. Bre
vard averaged a daily high of
48 degrees, and low of 23 de
grees. The high point for the
week in temperature came on
Tuesday afternoon when the
mercury climbed to 66 degrees.
The week’s coldest temperature
reading was 16 on Monday morn
ing.
Rainfall amounted to only
.23 of an inch. Most of the
week's moisture fell in the
form of snow, which amounted
to 2-inches on Thursday. This
snow equalled .18 inch of rain.
High Low Prec.
Wednesday __44 21 0.00
Thursday _ 36 21 0.18
Friday_ 40 24 0.00
Saturday __ 42 26 0.05
Sunday _ 49 31 0.00
Monday _ 56 16 0.00
Tuesday _ 66 21 0.00
Much Interest Is Being Shown
In Election This Week At Olin
Post Offices
To Close On
February 22
Post offices in the county will
be closed all day on Wednes
day, February 22nd, in observ
ance of Washington’s birthday,
Postmaster C. Y. Patton an
fiounces.
There will be no window ser
vice and no rural or city deliv
ery of mail.
There will be special deliv
ery, however.
The offices in the court
house, with the exception of the
Board of Education, will be
closed on the 22nd.
The Town hall will be open,
as will the banks in Brevard.
Mother's March
Nets $1950.00
Mrs. Robert Masengill and
Mrs. Milton Massey, co-chair
men of the 1967 Mother’s
March of the March of Dimes
announced today that contribu
tions to the campaign in Tran
sylvania County totaled $1,
950.00.
The campaign was organized
to divide Brevard and Tran
sylvania County into areas of
responsibility. Each area chair
man subdivided her area and
secured march'.s.
The Junior Woman’s Cij*'
who sponsored the Mother’s
March, presented a gold key to
the area chairman within the
city and the area chairman in
Transylvania County whose
territories made the largest con
tributions.
Mrs. William Kelly won the
gold key within the Brevard
area and Mrs. William Amette
won for the county area, Is
land Ford Road.
Other area chairman were:
Mrs. Tom Penn, Mrs. Paul
Schlunz, Mrs. Larry Turner,
Mrs. John Smart, Mrs. Julian
Schoenberg, Mrs. Pete Little in
the city!
The county chairman were as
follows:
Mrs. Bill Ives, Camp Key
—Turr to Page Thre«
Here At Home
Survey Proves That
It Pays To Advertise
By • Staff Writer
In what way will Transyl
vania county residents dis
tribute the $16,371,000 or so
that they will be spending
this year for consumer
goods?
The way that they will spend
it. and for what, will be de
termined, in great measure, by
the effectiveness of the adver
tising that reaches them.
There is hot competition
for their retail dollar. Local
merchants, as well as manu
facturers and distributors of
thousands of products, are
constantly trying to influence
such spending and to lure
larger portions of it toward
themselves.
Some figures are now avail
able from the American News
paper Publishers Association,
the Magazine Publishers As
sociation and others on the
amount of money that was spent
in advertising in the past year.
Approximately $606,000 of
it, is is estimated, was aimed
at Transylvania County and
its purchasing potential.
Throughout the nation as a
whole, a total of $10.6 billion
was spent for advertising in
1966 in publications of general
circulation and over the air
waves.
Newspapers were used for
the major part of it, $5.67 bil
lion. The other principal out
lets were TV. $2.78 billion,
magazines, $1.25 billion, and
radio, $900 million.
All in all, for every dollar
of retail business done in the
country, there was an adver
tising outlay of 3.7 cents.
Applying this general aver
age to Transylvania County and
to the $16,371,000 in local re
tail business, an estimated
$606,000 was spent in local and
national advertising to achieve
it.
It was equivalent to an ad
vertising expenditure of $34 for
every man, woman and child in
the area.
In other parts of the coun
try, where purchasing power
is not as high as it is locally,
the amount spent on adver
tising is proportionately less.
The 1966 figures show that
advertisers are turning more
and more to newspapers to
reach potential buyers.
Currently, over 53 per cent
of the total amount spent for
advertising in the four media
is going to newspapers, the
reports indicate.
ProgramHighlights
Work Of Jaycees To Be Featured
Sunday Over Radio Station WPNF
Sunday, February 19th, will
be “Jaycee Day” on WPNF ra
dio. The radio station is co
operating with local Jaycees of
Brevard in presenting programs
and announcements on that
day.
Many prominent Jaycees will
be heard on the local station
on Sunday, and listeners are
especially invited to listen for
their friends as they participate
in this worthy local project.
Several periods during the
day are being set aside for
“THE SILVER WHISTLE”, the second pro
duction of the current Brevard Little Theatre sea
son, will be presented this Friday and Saturday
evenings, February 17th and 18th, in the Brevard
high school auditorium. Curtain time will be 8:00
p.m. each evening. The play, directed by Maggie
Masters, is one that the entire family will enjoy.
An additional feature of the production will be a
display in the lobby of arts and crafts made by the
local organization of the American Association of
Retired Persons. Admission will be by season
membership, or individual tickets will be available
at the door. The cast is pictured above in a recent
rehearsal session. It includes, left to right: Jim
Keeley, Walter McKelvey, Minnie Norville, Bill
Cook, Betty Wallace, Bill Sagar, Ray Burgin
(seated, front), Arah Hamlin, Mary Armfield,
Jerry Brock and Rhuemma Carter.
Jaycee participation on WPNF
radio.
Other Programs
A new daily feature begins
over WPNF radio on Monday,
February 20th, at 12:05 p. m.
Listeners can hear the “Obit
uary Column of the Air” on
WPNF radio each day of the
week, including Sunday. This
daily service will be provided
by Pisgah Gardens and Bre
vard . Easley Monument com
pany.
Latest information concern
ing local deaths, funeral in
formation, etc., will be provid
ed on this program.
Listeners are reminded to
hear the local news each week
day on WPNF at 7:30 a. m., 12
o'clock noon and 6:00 p. m., as
furnished to WPNF radio by
the Transylvania Times.
The schedule for the Farm
and Home Hour is as follows:
Thursday, station program: Fri
day, N. C. Forest Service, Clark
—Turn to Page Four
Fifth Attempt
Is Made To
Organize Plant
There is keen interest in
Brevard and Transylvania in
the election at the Olin Ma
thieson Chemical corporation
this Friday and Saturday at
Pisgah Forest.
The National Labor Rela- - ■■
tions Board has called the
election to determine wheth
er or not the hourly em
ployees shall be represented
by the United Papermakers
and Paperworkers union in
bargaining with the manage
ment.
This is the fifth attempt of
the union to organize Olin’s .
employees since 1949.
Other attempts were made
in 1955, 1961 and 1966.
In all previous elections, .
Olin employees have rejected \
the union by a wide margin.
Olin officials announce that
the election will be conduct
ed in the Medical center
building over the two-day pe
riod, Feb. 17th and 18th.
Guards and watchmen will be ;
excluded from the election •
along with salaried ein- ,*
ployees. J
Those participating in the ~
election will have an oppor- -
tunity to vote from 5:30 a.m„ *
to 3:30 p.m., and from 4:30 *
p.m., until 10:00 p.m., on the j
17th.
On the following day hoars
of voting will be from 6:00
a.m., to 7:30 a.m., and from
8:30 a.m., until 11:30 a.m.
A representation election
is determined by a simple
majority of those who actu
ally vote.
Some 2,000 production and
maintenance employees in ;
the Ecusta Paper and Film l
division will be eligible to
vote. Voting will be by secret
ballot under the supervision
of an agent of the National
Labor Relations beard.
As soon as the results of
the election are known, they
will be announced over Radio
Station WPNF.
During the many years of
operation here, Olin has been
recognized as one of the most
“community . minded” com
panies in North Carolina.
It is a generoas contribu- ■
tor to schools, clubs, libraries
and organizations that are in
terested in the welfare and
well-being of the people 0C
this county and adjoining
counties.
Because of this extreme in
terest, the citizens of the
community are very interest
ed in the outcome of the elec
tion.
There are no unions in the
—Turn to Page Three
Installation Held
"Jim" Farley 1$ New President
Of Transylvania Shrine Club
New officers of the Tran
sylvania Shrine club were in
stalled at a Ladies’ night meet
ing at Berry’s.
The outgoing president, Don
Parker, welcomed the large
group attending, and he ex
pressed appreciation for the
fine help and cooperation he
had received during' the past
year.
L. Y. Biggerstaff, prominent
Mason and Shriner, of Hender
sonville, installed the new of
ficers, and he told of the en
oyable experiences he had had
in making new friends in Bre
vard over the years.
He also related his experi
ences as a Mason and as a
—Tam to Page Si*