Newspapers / French Broad Hustler (Hendersonville, … / Jan. 10, 1918, edition 1 / Page 1
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The Hustler t Nuns' More Henderson County :T1 ihan All Other Newspapers Combined K 7 PAGES 1 to 8 VOL. XXIV, NO. 52 HENDERSONVILLE, N. C. THURSDAY, JANUARY 10, 1918 PRICE FIVE CENTS F THICV, I J LJ A And. o'airdl if fW-Jt 1 W- - . v ' ... :i-'" 0 O TT !L nznizzi CITY ADVERTISING PAID BIG mis ; TRUDC REVItVSl iWCRK : OF BOARD OF TRADE Advertising Committee Prepares Book. I k . let to Follow up Southern Newspa- n - : ,,,.f;.W. Thf Tlrnrht ftrat.. ! Polnts 0ut Some f Many G30d ThlUffS upturns From 200 Last Year: From $3,000 to $5,000 Should be j Ment for Touristic AdTertlsiiiR. Accomplished and Pictures Bright Future for Organization: Urjres n listment of Xcw Recruits In the Many Worth j Undertakings of Board of Trade; Lines of Work. F. A. Ewbank read the following re- ' port at the annual meeting of the board of Trade: '- ; Your committee begs to report a very successiul year ior tne amount expended through its hands the results being limited only m that the sum available was much too sniaii to carry out the ideas of its several members. The chairman has' thought for some To the Board of Trade. time that we should take up some form . Hendersonville, N. C. : : ": - oi advertising other than the publish- -ing oi booklets and with that end in Greetings: view advocated the use of newspaper The work accomplished by the Eo'ard space last spring., in: idea was en- of Trader might be spoken of as flow Secretary A. S. Trucx prepared and J had read the following report at the annual meeting of the Board of Trade: Annual Report of the' Secretary of the Hendersonville Board of Trade for the year 1917. W iTv ?t rP ?! II mm 1 w r r Una li 1 n nmmm .idCill(0) kll.l" I.- ti .mm - 5 MM SUCCESSFUL; BIG JiffilFORE US Accomplishments of Past Year Should Spur us on to Big Things; Oi-ganiza-tlon Should Work for White Way; Publish Booklet, Provide Amuse ments, Golf Course and Plan- ior . Posterity; LDITORIAL SIDELIGHTS X)N THE ANNUAL MEETING OF THE BOARD OF TiiADE; NEW I EAR CALLS FOR PR0G11AM OF VITAL ACTION AND OF SUPREME IMPORTANCE TO TIIE COMMUNITY; CONCENTRATION OF EFFORT'DESIUED IN liOPE ' - OF GREATER ACCOMPLISHMENT. v The annual; meeting of the Board of "Trade at the Kentucky. Home last dorsed by all the members and after me- through two separate channels, week was noteworthy. It was declared to be one of. the best nublic meetings taking the matter up with the board both in one direction, with one object ever held in Hendersonville. -The privilege of ; witnessing such a gathering of in regular meetings a plan was out- m view, the upbuilding of Henderson-, the most representative of our citizenship was worth more than the price of lined whereby we contracted for a yille. jthe supper. It was an Inspiring event. W i--, smail campaign looking to the attrac- 0ne channel is the routine work -of' Mny favorable remarks have been made about' the meeting.- Xn attrac tion of tourists on their return north tne secretary. This work consists pri- tive feature ahd one that pleased, was the buslnes3-like attitude of the meet from the Florida resorts. Space was marily ;n anSwering hundreds of let- inS a feast of wholesome suggestions in community upbuilding rather than taken twice a week covering a period terg sending out specific information the predominance of empty wind-words so. frequently ; typical of such gath of six weeks in five of the leading reqUested and the distribution or, ermff- '' v: ; ' Florida papers. This was followed up thou?and? of booklets While the sec-! u was not a cut and dried meeting. No one grew tired" and a man inter by having a Hendersonville slide flash- retarv distributes mauv booklets -in ie,ted In community upbuilding could not become sleepy. " , . 1 4 "r. ! ' -1 ? . '.Si,-. . I ed on the moving picture screens in the several towns in which the news paper ads were running. The lotal cost of this campaign amounted to $260.00 and the result more than jus tified the expectations of your commit tee. Many people came to Henderson ville through having the town brought-: to their attention by our ads and":ptr -Bonallv your chairman ad;the. pleas ure of talking to several .parties w no stated they .-had , never heard of the town before " r Your committee recommends that this formrofadver.tUlUK,0ljehtSi i and a definite program of tlus-iind be. formulated with f a .view -of gradually enlarging its scope. This oi course takes money, more money than we have hi s.gnt at tnis time, uoivever, e ua lieve tnat tne only way to aerive pti--manent results is to have a nxed piua ana tollow up from season to sea3o tue woiK that fjroves to bring results. We should endeavor to devise ways and means to provide an aolvertiSiL fund o irom $i;,uu0 to 5,0v. iu.d sum seems large a3 coraparea .wita what we have nad in the past but it , can be well spent and sucn an amount ; would put us on the, map in such a way as to attract more and more of the high class tourists with money, to bulk (most of which are through -tho siiend. rourtesv of the Southern Railway) A x . , f v . . ; W CONCENTRATED EFFORT. It is remarkable to observe sentiment with reference to the concentration of effort on some object to be attained. On every; side you hear' members talk Sing of concentration of effort, the centralization of ideas and the unity of Ipurpose. This is. commendable; It will he effective when Jance the Board of Trade organizes a "tank squad" and makea a thoroueh-itoinir drive, with the - Isol d backing of the organization 'with its entire membership, k 1 inere wiii.be a divergence of opinion as to what object should be sought !th!a year and since it is impossible to get 'all the members " together there would be nothing amiss in sending: out a questionnaire, glving a list of things aesired ana nelpful to the community and request therecipient to check the President C. F. Bland read, the; fol lowing report at the annual meeting of the Board of Trade: n Gentlemen: . In the -twelve months -that I have served as president of the Board of Trade I have had "an opportunity to study and become better acquainted with the conditions , and needs of our community, than I could have, other wise, in a long time. 4 . First, let me say, I can look -baclr and see many-mistakes and errors I've made by not being more familiar wit the conditions, and I can see clearly now, many things that are vitally A. S. TRUEX. SecTreas. Board of Trade. .pne thing' to which he had rather the Board of Tr ale would give special at tetfon rntil the goal ?s reached. But in making g ;h a carapaignith unitj ; of , effort and nrposev. the minor; things should notlaealcte4t- .The chan?e' 6f opinion on the question of. community advertising Is. won derful,. OnJ.yi5a few-Vears agothe citizens would have, long-winded arguments --as 'to the advisability of community advertising. No man is so stalejn his ideas p.s to venture - such an argumeflt ' now.- The question 13 -what form of ad-' vertisine Will bring greatest returns and th wherewithal to engage in sucji a campaign. If you bel'feve tlere is any doubt as to the" advisability of a town advertising; read thoroughly the report of F. A. Ewbank. " He has given tha guestion a close study in hi3 valued labors in producing Board of Trade literature for a number of years and. he i3 well qualified to speak. He is a conservative man, a3 we all know, but listen to his bold declaration that w. hould spend from thee to ive thousand dollars annually in advertis'ng--, tnt it is money well invested, bringing handsome returns. Mr. Ewbank is ust as r.'rorfr on the question, of golf course a he is on community advertis ng brcaupo fes thot this atractlon wo"ld oonst'tuto a great drawing Td for Hendersonville aiid'the number who believe just as he does , is lg'on. .A COVTPrTCTITE PROGRAM. Thn report of President C. F. Bland calls for a program of action. It veathes optimism. It foresees a greater f'Jture. It is not vain vaporings Your committee feels that we should nrartioallv everv individual reediest t.the result of deep thought for the good of the organization. It shows also bend every effort to secure a nrst- for booklet has been answered with a I's abiding faith in the organization for which he is the active efficient head, class golf course. This as ad adver- personal letter fro mthe secretary. Mr. Bland points out accomplishments that have made the work of the Board Using feature would be the biggest If nothing else had been accom- f Trade telling in effect and he outlines a program of action touching vital thing to do. The class of tour.sts plished, this distribution of booklets community subjects. ' that we are reaching out for will not alone would make the work of the . SOME THINGS. DONE. come until we have it. Board of Trad a success and a good j The report of Secretary A. S. Truex shows that he is notasleep at the Your comrtee is now engaged upon return to each member for the small: witch; that he Is wide awake and ever alert to the Board of Trade's interest the preparation of a now bo'civiet am amount invested as dues. j -ud self-acrificiner for its,vgood. laboring faithfully and effectively without hopes to be in a position to submit : The second and more . important emuneration for h's services. A perusal of his report Is "interesting in that samples within a very short time. It channel is, the work of the Beard in I" shows something of the detailed work of the organization. He has is proving to be a big task and we have General, and the work of the execu- nit n t oreani"aton and does not-qu'bble about te value of such a body, not been able to make as much head- t;ve committees. declaring that one feature of the many phases of activity has made the work way as we had hoped. We now arc' We started the yir 1917 with two of the Board of Trade a; success. getting comparative bids from sevWai projects in view. Cotton mills and Mr. Truex is right in his efforts to induce members 'to attend the meet houses. This form of advertising we iro'f eronds. Owiti.p- .fo general con- ings. It is here that they can learn of the efforts of the Board of Trade and consider necessary as a means of fol- dltions, well known to us all, We were add a helping hand in its undertakings. He rings clear, on the election of lowing up Inquiries resulting from forced to abandon these projects for such officers and the appointment of such committees as 'are willing to give v"'ci suurces. tot- t n" year - v..v- w , " v " Respectfully Fubmitted, F. A. EWBANK, Chairman. i.-x-;','"'x';-x-;-,.-X'X,;,$.s',-'. BOARD OF. TRADE WIPES. OUT ITS DEBTS OF OLD for t1 vear oi meir lime 10 tne wqrK in nana, m tnis Tespect no mistaKe was maae m r Much of our work i3 necessarily in i be election or officers. Thev have proved their worth and Mr. Bland is roriunction with other organizations .working on a plan whereby he expects to appoint men on those committees or. indiv'duals. and for the successful culmination of which, we do not as sume entire credit. u which they will have a marked interest "FREE FROM ALL INDEBTEDNESS. That is a beautiful description of the financial status of any institution. a . . m A J n 9 a a - V avo been nousiy nanaicappea mere ever was an maiviauai wno . couia appropriately dc termea me by lack of funds. Board of Trade ' watch do-of the treasury," Treasurer A.- S. Truex is entitled to this dis work is largely accomplished through tinction. He threw his shoulder to the wheel as , secretary and treasurer committees and often the committee i vhen the Board of Trade was hampered with embarrassing debts about four work involves the expenditure of years old and consistently and repeatedly adhered to a financial system that funds. Any such committee appoint- has brought the organization to higher ground, even though the Income was With Indebtedness of Four Years' ed during the past year had to bear small-and the good work of the organization continued Standing Wiped Out the Treasurer the additional burpn of rais'ng the' The soliciting of .funds for the organization for various objects is enj Saggests Plans for Increased Work; funds necessary for their work. rarrassing and If It were on a better financial footing the business men Would Discourage Street Solicitation I Some of our work is. still unfinished, could be saved embarrassment from indiscriminate solicitation in the name of Funds bv Plan That Would Pro- held in abevance for on ?ase or an- Of the organization and even. by those not connected with . this organization tect Business Men. - rotherr the details of which It Is not but who ply their unworthy traders upon an unsuspecting public, which , necessary to mention here, j ! hould be sheltered by the protection of the Board of Trade, and this' is a Treasurer A. S. Truex prepared the The first real work accomplished question to which Mr. Truex can 'give some ripe study in the. hope of inv following report," which was read at was that of the advertising committee, proving the situation, - ' -e annual meeting of the Board of Those of our members who-'have ma n- j - xLxiu JfUAD MlUA'liUi. Trade: : ' I tained sufficient interest to-keen post- ' The report of Dr. L B. Morse is quite enlightening. It was not hatched Annual Report of the Treasurer of the led. know" that this committee did -tvX ""P over night. It represents hard work and careful investlgat'on and pre Hefdersonville, N. C, Board of workvin advertising Hendersonville Ents Interesting figures. Dr. Morsel is by no means alone on the question Trade for the Year 1917. 'before the winter crowds in Florida, of roa'd maintenance. The county is fortunate in having sentiment already To the Off! hv the In- moulded in this resnect. a condition which will make sVstem and organization Roard: : , ' , j crease in our spring tourist busfness: to this end far less difficulL- . Realizing the necessity of a farm v Thi available road tax is quite an appreciable sum and if spent -syste-rpmhTstrator for- Henderson o"Tit-v nt'callv and judiciously will go along way toward proper ' maintenance and Pleasure to ant;o!ne .to you tOnigW w- eot busv. q-' hU jro"0ion Vado; considerable- bridge and road construction work. - It 'is a pity that our that all our old debts have been paid the county farm demonstrator 'Vias au-r plendld. system of highways have been permitted to deteriorate. This leak m full and thnf l7n ctort nvtf near traitf nn'riittH ;. hnut be renaired immediatelvNind while Dr. Morse recoenized this fact irpn frnm nil 9nAitonAca i tt. ;n Am-n ot tha yofinpct nf thrt. and laid emhhasia on it. and nronerlv diasmoserl the r.asft Tia d?d nr.t nrpsr.rfhft - iuucuivuuC39t I J- ' v ' - 1 ' 't i j . ... . "J ' 1 x " " - Tient. we dftvrc' -"'r rito- a specinc dose for our particular;.ili. Just 'here -is needed some good judg- mnt as to the course that should be pursued.' Our system, as it stands, is C. F. BLAND. . ; PresIdentBoardofTra.de. needed and that the Board of Trade could be a prime factor in helping tc bring to pass. - I We have accomplished a few this : this year: ! One, of which we should feel -particularly proud, is, we have paid of. I all indebtedness and have a. clean 'sheet to start with for the coming year: . Another, is the excellent results "wi got from the advertising we did, fo i which the Advertising committee .de serves a vote of thanks from the chamber. i The securing of the meeting of the 'Shrlners and theway they were en tertained, deserves special mention, a? In my judgment, it .will, and already has, resulted in much good for, our town. Many other things cold J)- mentioned that the Board of Trade ha done this year. ; The music that was furnished a-'" i.the amusements provided for the visi . tors, go to show what can be done i: I all will put their shoulder to the wbeV. and PUSH. The Board of Trad should have definite objects in view t be accompr'shed, and whilo we are en- 1 terta1hin new projects and ideas, we .should never let up on the main ob I Jects we have set our mind to accor.1. I plish until they are obtained. Just a few thlng3 the Board of Trr. ' should do; and can do: - ' First to see a "white wfv" on Main street, not later than the first i of April. , - Second, to see a nice, attractive booklet gotten out that will carry im pression for good, to everyone who sees it. . " ' Third, provide adequate amusement nnd entertainment for the guests we jbope and expect to receive during the coming year. As Hendersomnlie is now a tourist town, and our depen dence is almost entirely Tfrom that ROAD MITEIIAIICE IS- . ClIITV'S GREAT HEED County s Road Funds : Total $25,554 Annually; Dr. Morse Believes Road Maintenance Should be Slogan of County and Plan of Systematic and Judicious Expenditure Should b& Adopted. . . ' y- Dr. L.. B. Morse made the following report for the Road committee-at the annual meeting of the Board of Trade: Mr. President,- Gentlemen and ' Mem bers of the,. Hendersonville Board of Trade: - " t - ' - . In lieu of no well organized and comprehensive .work , that has been in hand and likewise of a dearth of ac tual accomplishments for the past year; I- have decided, as chairman of . the Good Roads committee, to change this communication from a report to -an appeal for some good things for. 1918. .- v ; .J- One of the reasons for the Hender ville Board of Trade's failure, in the past is that its efforts, have largely been scattered. We have failed to con- centrated on a few well chosen. things. Indeed, we have, , as it were, been at the very mercy of literally dozens of good' and valuable suggestions most of which" have died through' neglect, lack of .workers lack of money and more commonly by the lack ot all three. - - . - - In calling this to your attention I am simply voicing a truism.. There is perhaps nothing that the members, of this, board ol trade are. so united upon - as It' Is that wo have been scattering our efforts. This has been the one po tent cause of failure, and I would urge that we decide ttpon one, two or three things that must he -aeeompli&hed. during the .coming- -year. 'Just " wSat ' these'thlngs' should be; must; be carefully- considered r r,but, when we hav e tmdertakenv them,'' let us never Iqs sight" jbf them and never fail to make their fulfillment certaip . if hard, con scientious, self-sacrificing effort can bring them about. In . no other way will we gain confidence not "only-for the community hat likewise "of the. members, of the board of trade. In .suggesting ''better road mainten ance" as one of the chief objects to be attained by the Good Reads committee we would respectfully ask that it be adopted by the Board of Trade as a whole as one of the things to be done for 1918. Let us make road mainten ance a slogan, or at least one of a few I ' Your, committee wishes to say in the outset that the nature of this commun ication is primarily an appeal; and I : . C. R. LATHAM. .. ,Tlce Pres. Board of Trade. Greetings It affords your treasurer much that while not - a few- iacts are; set , forth, , it does not pretend to settle the all-important question of. ways . and means. If however it will bring these : ways and means about, then its efforts . 'source, we should use every effort to; win in truth be fulfilled. In .other ; make it the best tourst town in Wes- words, the work suggested by your terfTNorth Carolina. It is-alrpady ihe committee is a crusade. . Novr ia .most best, but we want it,the very best, crusades the first and most important , j The goal to which we should tnrr thing is to create sentiment. Herein 5 and press with a fixed andsteady n'Jr-j.we are fortunate. There isn't a man nose to keep and perform without hei- in Henderson county' who does not pp- Ration, is an adeflaf? golf course. ; lieve in maintaining our yuuiic mtu- T"l . . . . . . muse or us who know that-our n- p-ovr 'otedness as shewn on our books "one"- ln yar ago amounted : to'-'severp 1. v.n' " -wi " Masi' meetl'es were" helff and admittedly inadequate. Recognizing this cond!tioh, the state highway mafn 'lollars. n?rt o' which dt,ftl as fT' coTnm4t.tp aTT?oT,"' Th-orfA. vriTir'-on?Ireor recommended a full-time engineer. The present engineer, back as 191.4. wilb realise the import- tra .cowitt.p wnr 'd r-PF. Patton, who Is due great credit for our good roads, is not situated so as aDpe of this announcement. ." ' '. ' iyow?34' toglve the work here any-great amount of time, but probably under a rew Owing to the illness of the 'treasur- t to farmorq t.hro"?oii: ht contv - tvptem would be able to give the required attention to the local needs. This and the fact thst the few ' rnvn- - t flopi'rn" n "- r'norfl'. o-' is a situation to be worked out. and the Board of Trade, which is due credit ine delinquent members mar wish to vr e,-,' "- r'l-' - or worktog un considerable sentiment in road improvement, could probably avail themselves of th nrivilee-o of ro- wd d 'dTwiMw -ard mnch q greatadvantage give careful consideration-to thls:Problem "uwine their dues in thaoloventh Jur. it eem advisable, not to close iue yep-'a bnoVg nMitv or WTfmderqon"!'. . . 1 - P-v reason of the Importance of these; reports and their vital relation, to. Whp tv t-io trr .-n'w f) resent and desired conditions, the Hustler deems them worthy of publica- at. te time" of this ihovs t "th Cost a'i. leave ion m run ana would commend their. perusal to all interested In the progress (Continued on Page 4.) : 4I , . (Continued on Eighth Page.) 1 f Henderson county. This alone in the judeemect of mit serious thinking people vould mean as much to us asnvthing that could be added to our town." . And vrn sonld not forget what erf, value mfactur,ieTpnteimtt wo-'M be to our city and as soon as the con dition will nermit. we pould fix t. as another' ffoal, to which eyery on sbo'iTd "tend every source of energy and efoH. .; ' ' TentemeTi. I havA dream: ;' Just, . nut beyond -the hoHzon of the chaos of war. whf", t)e',i T1 .r.en wben rT 'amiiA cone TP,chfn? ,oTr1 when the wheels of . jronimoc neefn to grind., not. shot nd .ohAll. b"t tho Continue'' on Eighth Page., 7 ways l ,The cuestion- of keeping up the roads, is veritably on every one's. Oo;n .J- Sfntrr5Piit doe? tiot;havo to be createdf-r-hut organization does. - .It matters ,yerv little as to how bad- . lv we rravlongfo nerftly naintain ed highways;, without the ncessiVy orranization. we "wf If never er"them. On theauestionrf the' machinery of organization too ther are varied opt ions, and lastlv. no rd.au of orgni'-x-tion can be successful without fund. It co?ts good money to , maintain ; rr&.d' me-w, Mpshf. It , Is true., are chean. but. in the end.' expensive. . Tt. is hardH necessary fAf me o say that ot highways a' Aa,r orating, : (Continued on Eighth Page.) ; - '- A ....
French Broad Hustler (Hendersonville, N.C.)
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Jan. 10, 1918, edition 1
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