EAT
CAVE
AMP
ROCK
CfflMME
ENJOY GROWING POPULAR!
TY
Chimney Rock Co.
Plans New Features
Fourteen thousand admissions to
Chimney Rock in 1917.
Twenty-five thousand admissions
expected in 1918.
Big numbers are these, but they
only give mild expression to the pop
ularity of Chimney Rock, which is
only eighteen miles northeast of Hen
dersonville and can be reached over
a fine road.
Away back yonder in the days
when one had to exhaust his or her
physical self in order to enjoy the
beauties of Chimney Rock, it was
popular. People dreamed of a future
development and a brighter day, and
this came about three years ago
when the Chimney 1 Rock company
constructed a fine road from the main
Hendersonville-Charlotte highway to
the base of the rock. This was quite
a gigantic undertaking just to make
it possible for people to ride to the
giant rock, but the fact that there
were fourteen thousand admissions
to the rock last summer is proof that
the expenditure was warranted.
The drive is one of ever changing
views at every turn of the road, and
there are many of these in the dis
tance of three, and one-half miles at
an ascent of over one thousand feet.
As to the view from the great
chimney and that all along the Ap
pian Way, words will not do justice.
It really takes a visit. The accom
panying illustration simply serves the
reader with only one of the numer
ous magnificent views.
The road has a safe grade, ranging
from 3 to 7 per cent with a minimum
curve diameter of 75 per cent.
Many Developments Contemplated.
Many improvements in the prop
erty makes it far more attractive
than formerly and what has been
done is only a forerunner of what is
contemplated on an extensive scale.
The Chimney Rock company has
acquired a 150 horse power site on
Broad River and it is proposed to
erect a power plant for furnishing
liirht for travelers over the road ana
o .
around the rock proper and the Ap
pian Way, and probably for the nu
merous residences m the onimney
Rock and Bat Cave sections. Attrac
tive features, including first-class
cafe service, are contemplated for
this season. It is highly probable
that the property will be converted
at an early date into an amusement
park with many features of high-class
entertainment.
The Swiss chalet, or gatekeeper's
lodge, is one of the beautifully de
veloped portions of the grounds and
is really a relief to the eye for it is a
thing of artistic beauty and affords a
welcomed change as a lonely piece of
man's handiwork where that of the
Creator is flung out in such gorgeous
profusion.
The climb from the river, which is
about one thousand feet above sea
level, is 1,033 feet to the base of the
rock and from there to the top is a
short climb up stairways of 225 feet,
placing the observer at a height of
about 2,300 feet at a point where the
eye can behold some of the most sub
lime scenery in the world.
The Chimney Rock company is
composed of Dr. L. B. Morse, of Hen
dersonville; A. U. Morse, of Kansas
City, and H. B. Morse, of St. Louis.
TURNS BACK - ON N. Y.
(By General Film Co.)
Ned Finley, who has turned his
back upon New York temporarily to
film his Blue Ridge Dramas at Bat
Cave, N. C, accidentally v led his
players into a land of milk and honey,
of ham and eggs. The bunch has
found an abundance to eat in the
haunts of the provident mountaineers
and several of them have sent North
wonderful pieces of smoked meat and
new laid, precious henfruit, bought
at prices that are ridiculous compar
ed to those prevailing in the great
city of Gotham.
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Ned Finley Adding
Fame to Mountains
Western North Carolina has found
its greatest development through the
instrumentality of those who visited
it and appreciated its charms. A cen
sus of the residents of the progres
sive towns of this section will reveal
this fact to any doubting Thomas.
Some times at a lodge meeting, board
of trade gathering or some other
booster organization, take a census
in your own eye and mind of the na
tives present and you will be convinc
ed of this remarkable truth, provid
ed it be a. gathering of town people.
When it comes to developing a vil
lage or rural section, Ned Finley, the
popular and veteran screen actor and
producer in his own right, has doubt
less done more to put Bat Cave and
Chimney Rock on the map of noto
riety than any one other character.
Mr. Finley came to this section a
tti minted nolice officers wear red
coats, but for some time now mem
bers of this force have been clothed
in the more inconspicuous khaki.
While playing the role of a mount
ed police officer in the "O 'Garry" se
ries produced by Vitagraph several
years ago, Mr. Finley was supposed
to wear the gaudy red coat of tradi
tion. Ned bucked. Besides railing
at the color, which photographs a dull
black, he declared that khaki was
more suitable for a soldier. He want
ed to wear khaki and he finally won
his point.
"At the time I was appearing in
the 'O'Garry' pictures I wrote a
prominent Canadian official telling
him why I had recommended a new
costume for the film trooper," said
Mr. Finley recently. "I pointed out
that the red coat made an easy mark
I
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4
VIEW FROM CHIMNEY ROCK.
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'"6 en t?e&r9c 6eg?nd?r7cf 7es;rtf&sy -fiei expected
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1
Our men are in the battle
line side by side with our
comrades of England and
France our Navy is patrolling
the seas, our industries are
working day and night turning
out the necessary supplies, but
it is only by knowing what has
happened in the Great War
thus far what is the lesson of
each campaign ,each piece of
strategy, each type of weapon,
that we can make effective to
the greatest degree our offer
ing of our soldiers and the
wealth and resources of our
country.
Where can we find all this?
In "The Story of the Great
War" historical perspective,
expert analysis, vivid descrip
tion. It gives a thrilling narrative
of the war an outline of the
offensives against France and
Russia, the Gallipoli affair,
Verdun, the 1917 offensive, the
entry of the United States into
the war ; a vivid account of the
fighting, an analysis of each
campaign, with the causes of
its success or failure, a resume
of the net results.
Our own relations to the
belligerents overseas from the
beginning are impartially nar
rated, and the stirring mes
sages of President Wilson
given in detail.
In short "The Story of the
Great War" is a real history,
written to keep pace with the
conflict a work every Ameri
can should read now, for his
own sake and that of his coun
try. "The Story of the Great
War" is published by P. F. Col
lier & Son, and is sold direct
Tom Ijthe publishers to the
home at popular prices, and
terms that every home can af
ford.
"The Story of the Great
War" is the History purchased
by the American Library asso
ciation, whose headquarters is
the Library of Congress, Wash
ington, and has exclusive
charge of the camp libraries.
This association purchased
thirty-four, sets for the training
camps.
During the Liberty Loan
drive you heard the masterful
and instructive addresses of
Attorney E. W. Ewbank. Ask
him what he thinks of Collier's
"Story of the Great War."
Mr. William Ferguson, Col
lier's representative is in Hen
dersonville now. Mail your
name and address to The Hust
ler office and he will be glad, to'
call on you and explain the
History and easy '.'terms of sale.
few years ago and learned of its de
sirabilities as a place for producing
motion pictures and he has grown
stronger in his convictions from year
to year and as a result is now head
of the Ned Finley Films, Incorpor
ated, and has established a permanent
studio for his work.
Mr. Finley not only came himself,
accompanied ty a troupe of movie
actors, but he has been the means of
directing other companies to this
section at frequent intervals. , He is
popular with the movie fans and by
reason of his prominent position in
the movie world is always attracting
favorable publicity, something that
counts for this section.
for any criminal desiring to resist ar
rest, and that it placed the officer at
an unnecessary disadvantage. Some
time later I received an answer stat
ing that my suggestion had been
carefully noted, and implying that
the matter might be given further
consideration. Shortly afterwards, I
understand, an order was issued
changing the uniform worn by the
mounted police, who are now wear
ing khaki. Inasmuch as the absence
of the red coat has undoubtedly made
the police officer less of a human
bulls-eye, he now has something more
like a fighting chance. I am glad that
I was stubborn enough to adopt the
I khaki uniform for my screen role.
Before the -writer is the general Incidentally, my pictures, done three
information pamphlet of the General Vears ae-o. are todav nerfectlv true of
Film Company and it is decorated iife instead of being obsolete as to
by a three-column scene at Bat Cave costume. Needless to- sav the O'Gar-
and contains a number of timely ref- I rv roie t am continuing m Blue Ridtre
mf c o
en to TnAm thof
" 7 T -ateaa of taki
money, ' which they might Spend a?
once at the store for trinkets
candy, they accept thrift stamps and
war-saving stamps, an idea that
seized upon with acclaim by the ch?
dren and heartily endorsed by th "
parents. As a result a nUmber
North Carolina mountain children a
vigorously engaged in a campaign
increase their store of war-Savines
stamps as a contribution towards th
winning of the war. e
Between locations, Director-pr0du
cer-actor Finley devoted much time
to instructing the children in the art
of saluting and drilling, and in the
course of three weeks he had orga.
nized a highly trained and efficient
band of young patriots. Mr. pinley
was elected chairman of the local
patriotic activities committee in rec.
ognition of his untiring efforts to pro!
mote the cause of patriotism.
Producer Finley has one of the
most novel studies of any motion pic.
ture producer in the country two
abandoned, cabin on the top of Bat
Cave mountain, one of the wildest
and most beautiful spots to be found
along the Atlantic Coast States. An
unrivaled range of scenery, which
permits the taking of almost every
type of outdoor picture within the
range of a few miles of the studios,
is at the command of the company
with the result that the Ned Finley
pictures are being produced with a
great wealth of scenic effects, which
add tremendously to the interest in
these pictures.
"The Raiders of Sunset Gap," a
dramatic story of a raid upon a.
moonshine still, was staged in sur
roundings which served to make the
story as realistic as the most exacting
director could require. When it came
to produce "The Return of O'Garry,"
a story of the Northwest Mounted
Police, the company journeyed a few
miles distant and soon found loca
tions which served admirably the
needs of this type of story.
"I never saw such a wealth of
scenery in any part of the country,"
declared Producer Finley on his re
turn to New York after three weeks
spent in the mountain fastness of Bat
Cave. "I don't believe that a script
could call for any variety of location
which we could not find within a few
miles of our studios mountains,
plains, forests, rivers, caves, lakes
in fact, everything that an artistic
i eye could desire is at our beck. The
jwork of a location man becomes al
most an easy-chair job, providing he
is as well acquainted with the coun
try as I am, and the actors and direc
tor simply cannot help but do better
work in natural scenes which fit into
the script as neatly as though the
author had first visited this country
and then written the stories. Add to
this the tonic of bracing mountain
air, and you can readily see why Bat
Cave gets my vote for the motion
picture studio capital of the South
east." Mr. Finley is producing a series of
twenty-six two-reel dramas for dis
tribution by General Film Company.
GLOBE SHOE SALE.
erences to his work in this section.
On the desk of the writer is also a
copy of Moving Picture Stories, a
weekly magazine devoted to photo
plays and players, of 32 pages. It
contains the story of "The Return of
O'Garry," a picture directed by Mr.
Dramas finds me again in the dear old
khaki."
HAPPY IN MOUNTAIN STUDIO.
The sale of the Globe Shoe store at
Asheville as advertised in the Hustler
this week is by the firm with which F.
Z. Morris, formerly of Henderson
ville, recently associated himself.
(From Motion Picture Stories.)
Ned Finley. veteran screen actor
Jj inley at his local studio, and also a jand now a producer in his own right,
full page entitled "Happy in Moun
tain Studio," s with illustration, tell
ing of Mr. Finley's work at Bat Cave.
These publications have enormous
circulations and every time favorable
attention is called to this section, it
counts in advertising value.
GOT NED FINLEY'S TIP.
Now Royal Northwest Mounted Po
lice Wear Khaki Coat Instead of"
Red.
(By General Film Co.)
Ned Finley, star of "The Return
of O'Garry" and other "Blue Ridge
Dramas" distributed by General Film
Company, believes he is entitled to
the thanks of all members of the
Royal Northwest Mounted Police of
Canada. He promoted a change in
the official uniform which probably
has saved many a trooper's life. For
mer, regulations demanded that the
is nothing if he is not a dyed-in-the-wool
patriot. During the course of
his stay in Esmeralda, North Caro
lina, where he produced the first three
of a series of pictures in which he is
starred, he taught the young people
of the mountain community a most
effective lesson in patriotism and
thrift combined, promoting the gov
ernment's War-Savings Stamp cam
paign in a highly practical and unique
manner.
Mr. Finley, himself a Southerner,
soon after his arrival found himself
a prime favorite with the sincere
mountain people, his motion picture
outfit proving a great novelty and
never-ceasing source of interest to
them. During the filming of "The
Return of O'Garry," Mountain
Law" and "The Raiders of Sunset
Gap," in which Marian Henry played
opposite him, Mr. Finley employed a
number of mountain children as ex
tras.; When payday cane" he propos-
During period ofthtWar. f7
an American Midget Marvel
purpose i to supply th local fJeO.
: nity, cr.wr Government, vnth Jir anaj
DO YOUR BIT. Help the Gov
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And Make Money,T
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mvi. oif -contained v .
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Writs fot STJSSo' !ST
with the
you
vest.
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