A MISSTATEMENT YOl SHOULD INSTANTLY
CHALLENGE
\•■* % " C
/
One of the favorite resources of the tire dealer It would be even stranger—if "all tires are about
who has an inferior product to sell is the time Worn mis- alike"—that one tire against the vigorous competition
statement, "All tires are about alike." of all others steadily, should sweep into a position of
It is to his interest to have you believe that; other- indubitable dominance. - >
wise he rarely could make a sale. T j. u u - - •» «, u .• ■
.... „ It would be even yet more strange—if all tires; :
Is there, however, any truth in this statement. are about alike" —that one tire should so succeed to
Well, perhaps the best evidence is that the tire indus- public confidence and favor that last year its percent
try itself has seemingly never believed anything of the age of gain in sales should be near three times the per
kind. . . centage of gain In sales recorded for the industry as
Thus when Goodyear years ago introduced the - aw^°^e *
straight-side type of tire, the industry promptly swung ... , ,
over to that pattern. + - - Y fJ T has J on . e all these things—and that
flpffnßf a A tire is the Goodyear Tire! * i
Thus when Goodyear introduced the multi-ply i
cord type of tire, the industry soon made that type its JH jffl i B a ' That is why Goodyear, a compartively young en
standard. H|QI 1 ! terprise, has grown to be the largest rubber company in ■•>■»
- . fIW Mi I • thp world Hu
Thus when Goodyear pioneered the pneumatic
lnn\l mil ' '->b i'ii/.o I
truck tire, the industry at once joined the procession. mSßaml . . • j"*™ 1
' Mm .•*/ That is why Goodyear is recognized throughout
Thus when Goodyear introduced the heavy-duty *EhSBbL V the world as the greatest name in rubber. f H™, 'm.
type of tire, the industry immediately went heavy-duty 9oi Ifi'>ibyrn 9:ni :
also. ■ That is why all over the earth it is true this year as
Thus when Goodyear devised a construction es- £?. r years, more People ride on,Goodyear «»•.>
sential to the low pressure balloon type of tire, the in- ires an on any °ther kind. / bJiit |' r '>, '■ «
dustry once more followed suit Challenge the dealer who seeks to get your good ■
Thus when Goodyear recently offered that match- money on the specious plea that "all are about •
less super-tire the Double Eagle—the industry likewise alike." ," t; . —~~ 7 ™—*
startled the welkin with new tires with patrician names ~ '
' I" S O r T yr*y • "If £
It would be strange indeed—if "all tires are about They may be priced about-alike, but there flie&e
alike"—that one tire consistently should set the pace • semblance ends, as any Goodyear user -can- tell .you
year after year for the march of the whole industry. ~ from his own experience.;) • :i U ' •
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GOO D Y KAK I.S:R,S • J SSSSG:.
i via 0i sfl/fiq niiw yl g
THE GREATEST NAME IN RUBBEI&~*?= j $ I
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TREAD AND CARCASS: THESE ARE THE TWO MAIN PARTS OF A IS GR| iftTljtK* 8 -idajtlsd fans JE
TRACTION IN THE GOODYEAR ALL-WEATHER TREAD. THERE IS .IREAf ER YITA
THE GOODYEAR SUPERTWIST CARCASS. EVIDENCE? ANY GOODIEAR DEALER WILL DER I-' :
ONSTRATE. PRpOF? "MORE PEOPLE RIDE ON GOODYEAR TIRES |plAN M Ol^ ,I 8 rf' rSTli.|
KIND. . ||!>n9qa Uimß .A .1 ItM bns .iM |
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CLIFFSIDE MOTORi dOMFAIifI
THE HOME OF HUDSON, ESSEX AND WHIPPET CARS f '
- ' I
THE FOREST CITY COURIER, THURSDAY, AUGUST 8, 1929