FOREST CITY COURIER
Published Every Thursday in the
interest of Forest City and Ruther
ford County.
Entered Aug. 22, 1918, at the post
office at Forest City, N. C., as second
class matter under act of Congress
of March 3, 1879.
C. E. ALCOCK- Editor and Owner
CLARENCE GRIFFIN—.News Editor
'MRS. C. E. ALCOCK Society Editor
ARVAL ALCOCK Asst. Manager
SUBSCRIPTION RATES
Payable in Advance
One year SI.OO
Six months L .50
$1.50 per year outside of Rutherford
County.
THURSDAY, OCTOBER 3, 1929.
ARE YOU THE
MISSING CYLINDER.
How exhilarating it is to drive a
perfectly tuned motor car. What a
wonderful feeling of power it gives
one to feel that magnificient motor,
quietly lift one over the hills and
heavy grades ahead.
Likewise how thrilling it is to work i
in a community in which everything
is in perfect adjustment. How elated
we become while engaged in any com-1
munity enterprises when everyone
is contributing his share to the job.
On the contrary how exasperating
it is to drive your car when a cylin
der is sputtering and missing; and
how unpleasant it is to try to ac
complish anything for the communi
ty when some of its citizens absolute-,
ly refuse to work with the others. In
other words it is as impossible to
scale the high hills on the road of
progress with a few citizens knock
ing as it is for a motor car to scale
the rocky mountains with one or
more cylinders missing.
WHAT YOU INVEST.
"You'll get out of this organization
just what you put into it. You must
invest effort and interest to collect
dividends of pleasure and satisfac
tion."
Most of us have heard something
like this upon joining &n organiza
tion. Bromide that it is, it is funda
mentally true. Everywhere in life
we reap returns commensurate with
effort expended.
It is true of an organization. It is
equally true of a community. The
satisfaction, pleasure and pride you
take in your town are determined
largely by the interest, though, and
unselfish service you devote to its
welfare.
Invariably those who dislike For
est City and find it an unsatisfactory
town in which to live are those who
do nothing for the improvement of
the community. Conversely those
who are enthusiastic boosters for
the town are those who derive the
greatest amount of pleasure and sat
isfaction out of living here.
There's nothing like living in a
live, progressive town, and there is
no way of learning to see the good
points of your community like boost
ing its assets at every possible op
portunity.
CHARACTER IS I
MARKETABLE.
A good name has a high market j
value. Character is salable merchan
dise.
If you would have this impressed
more forcibly than we can put it,
talk it over with any of the bankers
in Rutherford County. From their
long experience in passing on .loane
they have learned that the moral
risk is frequently to be given greater i
consideration than the financial state
ment. I
Some men there are who would
not see another lose through an act
of theirs. Others there are without
such fine sensibilities, or such a well
developed sense of honor.
i
Those in this latter group are of
ten questionable risks while those
in the former group are always safe. I
Which class of men, therefore, can
usually get credit when credit is
really needed. Most any man is apt
to want a substantial loan at some
time in his life, either in an emer
gency or when presented with a real
opportunity. It is then that he learns
the value of his good name.
If you would belong to this class
of men who are always granted loans
when loans are needed, then take
scrupulous care of your reputation.
Pay your small bills, deal fairly with
the other fellow, hesitate always to
take a petty advantage, and you will
have a character with high value.
) THE BAIT
L TO GET OUR TRADE.
"See what a wonderful bargain I
i got by buying out of town," said one
- of the editor's acquaintances re
cently.
It was a bargain, no question a
" bout it —a standard piece- of mer
* chandise considerably below the reg
-3 ular price.
"Did you buy anything else on
that shopping trip?" we asked.
r "Well, a number of things," came
r the answer. "Oh no, they weren't
C [such good bargains as this, but
good values nevertheless."
The bargain she got was one of
of the typical "loss leaders," that big
j stores and mail order houses sell at
cut rates, charging the loss off to
I sales promotion. They usually make
up on something else,
f We don't quarrel with their meth
ods of doing business. But still the
' I editor would rather buy everything
'{at a legitimate profit from one of
: our Forest City merchants than to \
buy where he may have to make up
j the loss incurred upon the leader
'sold to some other shopper. The loss
'leader may be good bait, but we are
not biting right now.
i _ ,
A MATTER
OF POLICY.
Our columns are always open for
the expression of the honest opin
ions of our readers. It matters little
whether we agree with their written
views or not. We believe in the prin
ciple of free speech. We feel that the
common sense of our readers will re
ject error of opinion.
But our columns are always clos
i
ed to the backbiter, the malcontent
, who seeks to further his own ends
iby pointing the finger of suspicion
toward others. We will publish hon
est differences of opinion. We will
not give circulation to obvious false
hood that questions the motives of
people whom we know to be honest.
We adhere strictly to our own
rights to express opinion. We do not
expect to gain thereby the enmity
of those among our readers who hold
different views. We grant to others
the same right, and shall never cause
a difference of opinion to destroy
good friendship.
This is our policy. We feel that
the newspaper is a semi-public in
stitution. We believe that it is our
duty to our readers to present all
sides of an issue. But it is like wise
our responsibility to prevent irres
ponsible individuals from injuring
the reputations of others.
HIGH PRESSURE.
This is an age of high power, high
pressure, high speed. Salesmen, mer
chants, producers are being lashed
into constantly accellerating ac
tivity. Mounting quotas, stiffer re
quirements, keener competition are
keeping nerves taunt and on edge
much of the time.
But often we wonder if this isn't one
of the unfortunate aspects of our re
markable civilization. Aren't many
of us living at too high a speed, ac
cumulating more property than hap-!
piness requires and working harder
than our wills dictate to meet the
installments? Aren't we becoming
too active and too enterprising to
j>ause and philosophize and specu-!
late?
The writer's answer to these ques-,
tions is "Yes." We lack in our lives a
(sufficient amount of leisure to give ■
us a point of view and a degree of !
satisfaction with life that should j
come to the mature, normal being, i
We are 60 busy getting somewhere ■
in the world that we rarely pause to i
learn whither we are headed.
The next time that you feel bur
dened with the pressure of modern
living, leave your work if only for a
time and drive out.into the country
i
along any of the many beautiful
roads that radiate from Forest City.
, Watch a ruddy fall sun setting on the
peace and beauty of nature about
you. Ask yourself if you are really
taking advantage of your many op
portunities to enjoy the worth while
things of life. Forget that this is an
; age of pressure, that you must keep
busy from morning to night accu
mulating enough money to pay your
! insurance, to meet the demands of
, the stockholders in your company,
to pay the next half dozen install
, ments on the car, the radio or the
washer.
i
I Forget all these nerve Wracking
conditions of the time and just specu
late upon the pleasure to be derived
i from life through contemplation of
the things of beauty and of interest
about you.
About then all this talk about high
pressure this and high pressure that
will seem rather ridiculous, and you
will probably then come to a better
understanding with life than you
have had for years.
THE FOREST CITY COURIER, THURSDAY, OCTOBER 3, 1929.
PROPAGANDA.
There is nothing surprising to an
editor in newspaper stories relating
to propaganda in connection with
the forthcoming arms conference.
Scarcely a mail come to our desk
without letters, so-called news stories
and pamphlets all supposedly pub
lished by some national institution,
association, or league. If one were
to visit one of these organizations
with big names one would find a little
Washington office including an ex
ecutive secretary with his pockets
open, a stenographer, and a mimeo
graph machine.
From a hundred, yes a thousand,
sources we are bombarded almost
every week by the secretaries of
these propaganda offices offering us
the results of alleged scientific sur
veys, giving us permission to publish
the findings of notable investigations,
and seeking by a hundred different
trickey methods to get some of our
space in support of a product or
! proposition with which we may not
be in agreement.
We wonder if these propaganda
agents imagine that publishers are
all dumb. Do they believe that we
eagerly look for their alleged ma
terial to maintain reader interest in
our paper? "Don't they realize that
we all know that somebody with an!
axe to grind is footing the bill?
Some day a publicity agent is go- j
ing to deal frankly with publishers, j
He's going to explain his proposition
clearly and honestly. And he may
meet with surprising success because !
of the originality of his methods.
Until this man with his methods 1
becomes the rule, however, we shall i
continue to fill our large waste bask-'
et each day with the outpourings of j
these geniuses of propaganda.
Sue Carol Is a
Premier "Hoofer"
In Fox Follies
Captivating Personality, Good Voice
And Dancing Ability Make
!ier a Surprise Feature.
Sue Carol, who often has portray
ed the role of a "jazz mad flapper"
on the screen, is featured in an orig
inal dance number, "The Breakaway"
in the William' Fox Movietone Follies,
the most gigantic musical revue pro
duced for the screen, showing at
Romina Theatre, Oct. 7, 8, and 9.
Not only does the popular Miss
Carol dance like a veteran "hoofer",
but she sings "The Breakaway" song,
written especially for her by Con
Conrad, Sid Mitchell and Archie
Gottler, famous New York song
writers, in a way that is certain to
make the number a tremendous popu
lar hit.
This young leading lady's piquant
and vivacious personality is enhanced
tremendously by giving her a voice
on the screen. She displays a talent
for jazz solo dancing never suspect
ed until she was given a chance to
"strut her stuff" in the Fox Movie
tone Follies. She also is in other num
bers—"The Breakaway" is her parti
cular specialty.
Miss Carol is assisted by a chorus
of twelve girls and twelve boys, all
of whom are highly trained dancers'.
Jack Wade, youthful "hoofer" is a
featured number of the chorus and
was placed under contract to Fox
Movietone for his excellent work in
this number.
Arthur Kay and his Fox Movie
tone orchestra of forty pieces is in
the pit, adding considerably to its
attraction as an outstanding revue
number.
It r»"&^Rw 11*4
ROMINA THEATRE
Monday, Tuesday and Wed
nesday, October 7, 8 and 9.
i DALTON BROS.
STORE NEWS
(By J. W.)
! I have always had a lot of admira
| tion for a preacher that could stop
preaching at 12 o'clock exactly,
j A lady told me the other day that
this column was just as good as
; Will Rogers. If it is, I am losing a
fortune and don't know it.
j Labor is the great problem of the
South today. Barking guns at Gas
; tonia and Marion tell the story for
: North Carolina today. This state in
the past few months has failed to
settle or make any headway in labor
difficulties. Governor Gardner has a
i job on his hands.
Now we have the big bank chains
■ You will hear more howling some
of these days from small banks who
, want 12 per cent for money. How
-1 ever, there is no need to be alarmed
! at chains. They have a lot of good
| ideas. We borrow from them fre
-1 quently. We find them a good thing
to have around.
Now I hate to say this but it is so,
despite the terrible weather we had
last week, our Anniversary Sale was
the best we ever had. We were more
than pleased with the success of our
sale. We believe that all these ef
forts we have been making for the
past seven years to please the pub
lic is having its effect. We really do
have ideals about this business
whether or not you think it is just
the dollar. A business that the dol
lar alone is its full object is hard
ly a service to the community it is in.
A. AND P. STORE TO MOVE
INTO NEW QUARTERS
Workmen are busily engaged in
putting the finishing touches on the
new front of the Moore building,
which will be occupied by the A. &
P. sttare some time next week. Grow
ing business had compelled this popu
lar store to seek larger quarters and
they will be splendidly located in this
handsome new building, which is one
of the best locations in the city. Mr.
W. P. Chaney, popular local mana
ger, is making all arrangements to
get into the newer and larger store
room and will have an opening one
day next week. The A. & P. will
have the most modern equipment for
the handling of fresh meats in their
new quarters, as well as have room
for a much larger and more varied
stock of goods.
New line of Broadway records.
All the latest fox trots, blues and
bther hits. Only 35c each, or three
for SI.OO. Stahl's Ten Cent Stores.
| iM>LLAR*hAy CLEAN n>
I days^^s
0
0
f Thursday - Friday - Saturday
1 October 3rd, 4th and sth
0 I
□
3
3
jj EVERY dress in the house will be sold for a dollar
jj (SI.00). Buy one dress at the regular price and the
3 other goes for SI.OO ONLY! Coats, Underwear, Hats,
g Negligee, Robes, Pajamas, Raincoats, Etc., Likewise.
a ' '
3
n
3
j] • SI.OO regular price bloomers 3 for $2.00
3
jj SI.OO regular price powder 3 for $2.00
a
a
a
a
§ EVERYTHING in stock at the price of SI.OO goes
M *
a three for $2.00.
3
3 '
ROSE SHOP
a „
g Forest City, N. C. jj
|, . c
IWHWIWWWW
Program
Romina Theatre
OCTOBER 3rd TO OCTOBER 9th, INCLUSIVE
i
THURSDAY, OCT. 3rd.
"THE VEILED WOMAN" with Lia Tora and Paul Vin
centi.
VITAPHONE ACT AND COMEDY, admission 10 and 25
cents, Matinee and night.
FRIDAY, AND SATURDAY, OCT. 4th and sth.
"THE FLYING MARINE", with Ben Lyon, Shirley Ma
son and Jason Robards.
Talking, Music and Sound effects.
Also two good Vitaphone acts and Pathe News.
MONDAY, TUESDAY AND WEDNESDAY, OCT 7-8-S.
"FOX MOVIETONE FOLLIES OF 1929"
All talking, singing and dancing.
Musical Comedy. 200 performers.
Some of the song hits are: "Walking With Susie", "That's
You Baby," "Breakaway", "Big City Blues". Don't miss "The
Follies."
THINK OF IT!
A Page "Ad" in The Courier costs only a cent and
a half to reach every subscriber— BUT —Reckoned on
the basis of the total number of readers of The Courier.
A Full Page "AD ,r Costs Approximately One-third of
a Cent.
There is no other form of advertising as cheap—
There is no other form of advertising as effective.
i
Newspaper Advertising Convinces the Reader.
Every issue of The Courier goes into the homes
and Is Read. Advertising surveys indicate that seven
out of ten hand bills or circulars are Cast Aside with
out being read.
1 suu nrnrt r/i » niiaJJMJUjjf
RED BAND IswraCTKKiLFAEnr
PENC/L CO, NEWYORKUSA.
Read The C()UVieV