s.
il
i
i,
GOOD BUSINESS.
The energetic, enterprising busi
nessman is not complaining about
bad business. He has found the re
lief for hard times for himself.
He knows that there is always
some business that will go to the man
who knows how to go after it. He
knows that complaining accomplish
es nothing. He knows that periods
of depression must always come to
an end. And he knows that to keep
business going he must advertise
CHIMNEY ROCK'S
OPPORTUNITY.
The fire that swept through the
walled-in street at Chimney Rock
removed picturesque features, for the
architecture of the street was uni
que, dating back from the original
founding. The flames reached where
the flood waters of 1916 failed, and
the reconstructed town will un
doubtedly be somewhat different
from the old setting. But the tower
ing cliffs on either side and the
Rocky Broad that tumbles its way
between, still remain and it is alto
gether possible that the new town
of Chimney Rock will be more in
teresting than was the town of Es
meralda days.—Charlotte Observer.
ONE INSTITUTION THAT
HELD ITS HEAD UP.
The building: and loan associations
of the State represented one agency
that last year was able to hold its
head aloft without showing the re
flected shadows of the great stock
market disaster. They came through
the year with the record of having
recorded an increase of nearly a
million dollars in their assets
That speaks eloquently not onV
of zhe confidence which the public
feel in these institutions, but also of
the good sense of the people them
selves in maintaining their connec
tions with this savings agency in
stead of dissipating their fortunes
in speculative orgies.
Any community is fortunate that
has a live, wide-awake and well
managed building and loan associa
tion functioning in the business of
home building in its midstv, One of
the reasons for Charlotte's supre
macy in this line lies in the success
ful maintenance of its several build
ing; and loan associations over a long
and unbrokenly successful past.—
Charlotte News.
own good.
One administration has been in
power for many years* It has proved
itself by virtue of the wisdom of its
actions and the good sense with
which it met every problem. An un
official committee consisting of bu
siness leaders meets frequently, of
fer? helpful advice, brings to the af
fairs of the municipality the ad
vantage of business experience.
The spirit of partnership and fac
tionalism has been eliminated. In
its place there is the spirit of co
operation, similar to that which
characterizes the internal affairs of
FOREST CITY COURIER
Published Every Thursday in the
Interest of Forest City and Ruther
ford County.
Entered Aug. 22, 1918, at the post
office at Forest City, N. C., as second
class matter under act of Congress
cf March 3, 1879.
C. E. ALCOCK Editor and Owner
CLARENCE GRIFFIN.—News Editor
MRS. C. E. ALCOCK —Society Editor
ARVAL ALCOCK Asst. Manager
SUBSCRIPTION RATES
Payable in Advance
One year 11.00
Six months *SO
$1.50 per year outside of Rutherford
County.
ADVERTISING RATES
Display, per column inch 30c
Reading Notices, per line 10c
Classified Column lc per word
THURSDAY, MARCH 20, 1930.
ALL STOCKHOLDERS.
We once heard of a city, similar
in many respects to Forest City, that
enjoys a widespread reputation for
the efficiency of its local government.
This town today is pracfically free
from debt. It owns several valuable
utilities, has up-to-date schools, well
paved streets, other good institutions
and a moderate tax rate.
"All quite wonderful, almost too
good to be true, and how can it be
done?" one naturally questions. The
answer is not so difficult to find as
one might imagine. The people of
the town are all interested in its
government. They regard themselves
as stockholders in a corporation that
must be efficiently operated for their
every great, successful corporation.
Here are a few matters for local
application. Perhaps we can emulate
some of these general methods and
policies that have meant so much
elsewhere.
NOT BY SIZE.
Most Americans fall into the er
ror of judging everything by mere
size. We brag about our cities in
terms of population figures, about
buildings in height and square feet,
about banks in size of deposits and
resources.
In many respects we are a bit like
the ancient Egyptians, whose taste
ir most things went to mere size.
They built gigantic pyramids that
are of interest even today because
of their enormity, but the ancient
Greeks left a far higher culture to
the world because of their feeling
for design and their highly develop
ed sense of beauty..
Size after all is a poor standard
by which to measure all values. A
big building may be ugly and big
city is not necessarily a desirable
place in which to live.
Our aim for Forest City should
be, not merely to find some way of
increasing the population. It should
include a program to make this a
more attractive home town health
ful city, a more pleasant home town
for the vast majority of its citizens.
OFFICIAL PUBLICITY.
Representative Herbert of Rich
land county, is right in his opinion
! that publicity for all official business
is the best safe-guard available for
the interests of the public. But the
information the taxpayer wants is
how many dollars have been spent
and for what by the various govern
ment departments, not what propor
tion of the millage assessed is allo
cated for certain purposes. Specifica
tion of the latter on tax receipts, as
suggested by the Greenville News,
is all right but does not go far e
nough.
Detailed reports of all expendi
tures by every agency handling pub
lic funds should be published at reg
ular stated intervals.
These reports in themselves would |
prove a check on extravagant ten
dencies, and would afford opportu
nity for investigating without unrea
sonable delay any claims that seemed
to warrant such action.
It is impossible to devise a sys
tem that will be absolutely perfect,
but full publicity will certainly help.
—Gaffney Ledger.
LET'S TRY SINGING
A DIFFERENT TUNE.
Instead of thinking, talking and
dreaming hard times, let's reverse the
order of things and sing a different
tune for a while and see what hap
pens.
If a drive is on foot to raise funds >
for any worthy cause, about the first
thing to be heard is, "Well, I don't
believe you'll get much because you |
know times are so hard." If a per-1
son is approached to pay an ac-!
count or an overdue bill, the com-}
mon reply is, "Well, I tell you IJ
just haven't got it. Money is so tight!
and I can't make any collections for j
myself and I've had so many other J
bills to pay lately." If an urgent call \
is made to pay . the preacher his de- j
serving and well earned salary, or:
to pay toward any church benevo-(
lences or charitable thej
I same old tune is sung, "I'vei
had so much to meet that;
I declare I actually haven't 1 *
got any money to spare. I've juStj
another payment on the car to meetjj
the final payment on the radio had I
to be paid last week or they said itj
would be taken out; I had to takei
my wife and children on a little
week-end trip week before last, and |
before they could go they all claim
ed to need new coats, shoes or dress
es; we've had quite a bit of enter
taining of one kind and another that
we had to do lately and you know
how much that costs, so you see
there's nothing left when it comes to
giving away anything," and so forth
and so on and so on ad infinitum.
Now isn't that the real secret of
the whole trouble right there? Arn't
we spending so much on ourselves
trying to keep apace with the other
fellow, so that there is really noth
ing left to pay our pust and honest
debts or to give to those less for
tunate than ourselves?
If everybody in this community
would pledge ourselves honor bound
to quit talking hard times on every
occasion, to quit (spending all we
make and more on our own pleasures
and needless expenditures, and in
stead begin paying a little on our
back debts, what a different com
munity this would be and what a
grand time we woufld all have to
gether! Let's try it and see.—Brevard
News.
THE FOREST CITY COURIER, THURSDAY, MARCH 20, 1930,
Town Talk
A Few Facts About Forest .
City Interspersed With
a Little Fun.
By TED ALCOCK.
A day that will linger long in
memory was last Sunday. Old friend
ships were renewed and new friends
made. A beautiful day and a beau
tiful picture, as relatives of Martin
Harrill gathered to honor his mem
ory. May March 16, 1931, bring them
together again.
* * •
* *
* Spring hats, spring coats, spring
[dresses, spring undies and spring
| house cleaning. Pity the poor mar
jried man.
>;: * *
( "Why doesn't the town put fire plugs
in the Wilkie development?" asks
a resident of that beautiful suburb.
Yes, why not? It is inside the city
limits. Those homes are too pretty
to take such a risk.
i
i •» * -
| The bootleggers are becoming
| scarce and several loafers have gone
[to work. Maybe the bank failure
'wasn't such a terrible thing after
jail.
* * »
I !
A job for the Kiwanians and oth
er civic organizations: Let's have an-j
other knitting mill.
* * n
\
And that reminds me that when the
ice of winter is gone the refrigera
tor ice is just around the corner.
» «■ *
| Revival services start at the Pres-!
1 byterian church March 30.. The
1 friendly little church with a former
| missionary to deliver the sermons.
' A good time to make a new start.
* * »
[ And how about the merchants
I stopping their talk of hard times.
| The people will be so scared by your
| talk it will take a derrick to pull a
| nickel from their pockets.
[* * *
The crowds from all over the
county that come to Forest City to
do their shopping is proof enough
that Forest City mer&hants handle
the goods and handle them right.
* * *
If shells on the street can be used
las evidence, oh boy, the crowds
like our peanuts, too.
* * *
I Where's the old fashioned drug
; store where a fellow could step in
! and buy a cigar, without having to
| buy his lady friends a drink and
| sandwich?
* * *
i And the drug store sheik with his
| lily white hands), cigarette holder,
i balloon pants and perfumed hair.
| What can we do with him? Insect |
| powder, please!
# * *
t j
We're hoping for the best but wei
, still have on our heavies.
I
Funeral Held For |
Mrs. Lillie McCrawi
Henrietta, Mar. 18.—Mrs. Lillie
McCraw, aged 29, died at her home
here Monday after a brief illness.
Funeral services held at the
Henrietta Baptist church Tuesday af
ternoon at 2 o'clock, with Rev. J. A.
Brock, of Caroleen, and Rev. E. P.
White in charge of the services.. In
terment was in the High Shoals
' cemetery.
Mrs. McCraw is survived by two
small children, Virginia and Charl&s
at home; one sister, Mrs. J. D. Ram
sey, of Henrietta and four brothers,
Carl Huntley, Mooresboro R-l, C.
G. Huntley, Clyde and Glenn Hunt
ley, of Henrietta.
She was a member of the Henriet
ta Baptist church where she joined
when thirteen years of age.
FIFTY-ONE APPLY FOR
POSITIONS AT ENKA
i RutherfcVdton, Mar. 18.—Misses
(Lorraine DUgger and Dorothy Gas
ten, representatives of the Ameri
can Enka Corporation, of Enka, near
Asheville, were in Rutherfordton last
Friday and Saturday, interviewing
prospective employees. A total of
fifty-one people made applications
l during the two days,. These applica
tions will be considered by the offi
| cials of the plant, and all successful
! applicants notified of their accept
ance.
Broadway electrical recorded
phonograph records. New shipment
just received. Newest hits and also
sacred records,, Only 35c each or
three for one dollar. Stahl's Ten
Cent Stores.
FARMERS URGED
TO CUT COTTON,
: WHEAT ACREAGE
Prosperity of South Depends
On 'Safe Farming Pro
gram', Expert Says.
Washington, Mar. 18. —Reduce
cotton and wheat acreage, plant a
home garden, and have a larger faim
income is the advice the agriculture
department and federal farm board
is broadcasting to farmers.
"The south can never be perm
anently prosperous until it adopts
the safe farming program." J. A.
Evans of the agriculture department
said Tuesday.
"Why raise five bushels of wheat
when you can get more money for
four bushels?" asked Chairman
Legge of the farm board.
In the south the department
ulrges cotton planters to raise
enough food for the family, to in
crease livestock holdings and to put
more land in pasture.
For the wheat area Legge suggests
land be put in flax, which is im
ported in considerable quantity, or
be left to pasture so it will be fer
tile for later use M
"Cotton acreage should be reduc
ed from 46,000,000 to 40,000,000.
These are minimum cuts," Legge
said.
Evans said it would pay cotton
growers to leave all land producing
less than one-third of a bale an acre
idle this year. He said unless the
reduction was made there would be
a repetition of the 1926 cotton
glut.
"Southern farmers would save
money raising their own foodstuffs
and feed for their animals." Evans
said. "Then some of the idle land
could be put into pasture and they
could replenish their stock of work
animals and also a little pork".
Evans said .
Gat the latest and best Sunday
papers at Stahl's Ten Cent Stores.
Largest and best assortment of
fishing tackle in this section at
Farmers Hardware Co.
For Forest City Merchants Only j
♦
Being one of a series of chats with Forest City businessmen in
which they are told how they can increase their volume of sales. J
♦
♦
♦
• i
Making The Demand
♦
Equal The Supply r
♦
; 4
IN olden days the . Still, you can't do a- ♦
merchant, who of- »THIS newspaper has joined the merchant of old did }
tentimes was also a A small town newspapers all and ci eate a deruu
manufacturer, went over llle COU nl r y i„ a nation- for your goods by pe l
from house to house wide carop ai g „ to convince tiling them from house
peddling his wares. na tio„al advertiser, that t0 house. So you
Then times changed, they can besl „, lrt smaU advantage of the very ,
and methods changed, best means available «
j town merchants by adver- *
and the ltineiant mei- an( j advertise in your
chant disappeared. in the local > home , , , _ Vi ♦
a c local home newspapei. ♦
, . , town newspapers of the ♦
In his place came the Valuable as this ♦
merchant of today— -all town merchant,. there , s st . u >nother J
the merchant who is t | selling force—and thai
purchasing agent for his community. is the advertising of the manufacturer J
As a purchasing agent the merchant whose goods you want to sell to Fore- 1 }
buys as he believes the people in his Qfty buyers—which should also appe \
community will buy from him. Some- - n your } o cal, home newspaper. *
times his sales are many,at other times • ♦
they are few. Always, however, his And you can go far in getting this a: J
supply is equal to the demand. But the by talking about Forest City to tH* J
demand, unhappily, all too ©ften falls salesmen, through whom vou buv your J f
very, very far below the supply. Which j- u ■ • ♦ v
means poor business. merchandise_by inoculating them . ♦
Take your own case. You have, let us t « e thought that local demand can »>' ♦
say, enough of the goods you handle to created and directed chiefly ♦
supply a goodly number of the people your local home newspaper—by ma kin,- r
in Forest City who require these goods. them see how necessary It is to your ♦ I
Do they demand these goods in such business welfare to have the avert - ♦
great quantities as to make your supply ing of their companies in your local. ♦
inadequate? The odds are they don't. newspaper. #
♦
• • ♦
You need the advertising aid of the manufacturers whose goods you !
stock—urge their salesmen to recommend your local home newspaper.
♦
The Forest City Courier j
♦♦♦*
Autos Kill 4®
N. C. In February
Raleigh, Mar. 18.—F'orty persons
were killed in automobile accidents
in North Carolina in February, the
motor vehicle bureau of the State
Department of Revenue announced
late Monday. This was an increase
of seven over deaths in February,
1929.
January*s toll was 58, and the first
two months of 1930 are well ahead
of a corresponding period in 1929
fatalities.
In February, the report showed
321 persons injured, making a total
of 361 killed and injured in 223 acci
dent^.,
Three persons were the victims of
Notice
We have just received a large stock
Shoes for the whole family. Will go on
sale, Thursday, Friday and Saturday.
Watch for this big sale. All the shoes
were bought so we can offer great bar
gains on every pair.
This sale offers you best opportunity to
buy shoes at a big saving.
Forest City
Trade Store
Formerly Forest City Salvage Co.
Between Penders and Piggly Wiggly
"hit-and-run" drivers and two
the 17 pedestrians killed Wer *
toxicated, the department arm 1
ed. Three motorists who met i
were intoxicated, it was ren ec |
and 20 persons injured had v 1
drinking.
Speeding was listed as the Ca
of seven deaths and of injurie
24 persons. Three persons
killed in crashes with railroad tr/ 'l
Mlore persons lost their lives ' ?
Suiiday than any other day, 15
a large majority of the accidents,
curred in late afternoon or |
evening.
Weathers makes the price ?|
Hardware. Farmers Hardware Co