FOREST CITY COURIER
Published Every Thursday in tl
interest of Forest Oity and Ruthe
ford County.
Entered Aug. 22, 1918, at the pos
office at Forest City, N. C., as secon
class matter under act of Congre:
of March 3, 1879.
—— «
C. E. ALCOCK—-Editor and Owne
CLARENCE GRIFFIN - News Editc
MRS. C. E. ALCOCK .Society Editc
ARVAL ALCOCK Asst. Manage
ADVERTISING RATES
Display, per column inch 3U
Reading Notices, per line —lO
Classified Column lc per wor
SUBSCRIPTION RATES
. •»" Payable in Advance
$l.O
- One year - *
Six Months '
$1.50 per year outside of Rutherfor*
County.
TUHRSDAY, JULY 31, 1930.
THE DEMOCRATIC TICKET
STATE, DISTRICT, COUNTY
(The following is the State
and county Democratic ticket,
which will be voted in the No
vember election.)
x United States Congress.
Senate: — Josiah W. Bailey.
House, (10th District)— Zeb
u Weaver.
Statq Corporation Comm.
George P. Pell.
Solicitor.
18th Judicial District: —J. Will
Pless, Jr., Marion.
State Senate.
27th Senatorial District: Pey
ton McSwain, Shelby; W.
K. McLean, Tryon.
House Representatives.
O. R. Coffield.
Sheriff.
w. C. Hardin.
Clerk of Superior Court. ,
M. O. Dickerson.
Register of Deeds.
W. O. Geer.
Treasurer.
Mrs. Minnie F. Blanton.
County Commissioners.
J. P. Jones, Geo. H. Blanton, A.
W. Deck.
Board of Education.
J. T. Harris, W. W. Nanney,
J. C. Hames.
Coroner.
W. C. Hightower.
FRED E. WEBB.
On receipt of the news of the
death of Mr. Fred E. Webb The Cou
rier was reminded of that portion
of Scripture "Know ye not that this
day a prince and mighty man has
fallen in Israel?" In his going the
town has lost a man of integrity and
worth, and one whose place will be
difficult to fill. He was truly a
"prince and mighty man." His un
timely death, in the bloom of life,
the best of which was yet to be, is
unexplainable. To his heartbroken
widow and two fatherless children
the loss is irreparable, and we can
•only recommend them to the Infinite
Power that directs and shapes our
destinies.
Kr.
TRUE TO FORM.
A news dispatch from Goldsboro
of July 17th, credits Congressman
Geo. Pritchard, Senatorial nom
inee from the G. O. P. ranks, with
the statement, "watch the Demo,
crats and prevent them from steal
ing the election/' At any rate, he
is running true to form with his
diabolical insinuations. Lincoli
County News.
Reminds us of the times when hi:
associates imported Virginia negroei
to elect a North Carolina governor
ANOTHER PAPER QUITS.
The Daily Record of Roclc Hill
after a life of less than three month
has suspended publication. It entere*
into competition with the Rock Hi!
Herald, though it would seem tha
any one who would stop and thin
would know that a town the size o
Rock Hill is not large enough to sup
pert two dailies. The result was
heavy loss, facing an impossible tas
or. the part of the promoters of th
new enterprise.
Publishing a newspaper i
k an expensive and difficult proposi
ti tion and the trend toward one-paper
fields has been made compulsory be
-0 cause of operating expenses that have
~ doubled and trebled in comparison
to the costs some time ago.
J The time has been, when a few
_ J cases of type and an old discarded
j | press could bring a newspaper into
s i existence. But that time has gone
j?s is evidenced by the thousands of
_] doily and weekly papers that within
r I the past few years have either been
r ! merged or gone bankrupt, because it
r } is impossible to make income and
r | production costs meet. —Clinton (S.
jr.) Chronicle.
~! •
J WILL YOU BE ONE?
I .
c j The report on automobile £cci
-31 dents for the past year is out at last,
• I and its figures are extremely depress
! ing. No fewer than 31,000 people
! were killed in this country by auto
) J mobiles, and more than 1,000,000
)! more were injured. This represents
l> I an increase of 10 per cent over the
| preceding year*
-1 The dreadful significance of those |
j figures is hard to assimilate until you j
• study them a bit. For example: dur
ing the next hour there will be three
Americans killed by automobiles,
and 115 more will be hurt —many!
of them, crippled for life.
Who will those doomed people be
—those who are to die or be crip
pled within the next 60 minutes?
Well, one of them may be yourself.
Or it may be that your car will be
the instrument that strikes one of
them down. —Charlotte News.
I
■ - —•
FARMERS RELIEVED (?)
A summing up of farm relief by
the present" and a previous admin
istration is thus set forth by the
Louisville Times (Dem.):
"The Federal Farm Board, child
of the present administration, has
relieved the farmer of any illusion
he may have had as to its helpfulness.
"The tariff bill, for which the
present administration is responsible,
has relieved the farmer of his watch
and chain, in cases in which he still
had his watch and chain, and it will
get his shirt and shoes.
"Improvement, of credit facilities,
altruistically promoted by a pre
vious administration, had relieved
the farmer, in many cases, of his
farm or a valuable equity therein,
'before the Hoover administration be
gan relieving him."
Another possible method of farm
! relief is suggested by the Times*:
' "The farmer whose land is where
a country club would like to estab
lish a golf course, or where the
) president of a tariff-subsidized town
'plant, works, mill or factory would :
.like to plant his surplus and create 1
>a reputation for baronial hospitality,
'may be relieved, by getting an offer !
j which will cause him to say, under 1
Jhis breath, almost incredulously, in '
1 solitude, behind the barn, when 1
! pinching himself to see if he is a
v/ake: 'Th* gol darned fool'." ]
1
FALSE IMPRESSIONS. 1
The advertising published of late \
by many city department, stores has
been arousing in the public mind a |
needless amount of fear over the fu- 1
tare.
Many great organizations, it is '
true, are suffering, and must resort {
to every known method to move
stock regardless of what effect such 1
methods may have on public feeling. '
These larger systems are feeling the 1
pinch more than the smaller, inde
pendently owned stores. The reason
for this is almost obvious to every
man familiar with business practice. '
• These large institutions are hea- '
vily financed. They are all burden
ed with large interest charges, sink
ing fund requirements and so forth.
During good times this financing
makes possible enormous, profit on
the actual capital invested. During
hard times it causes losses that are
difficult to carry.
Take for example the case of two
farmers., One owns Ms farm out
right-. The other carries a large mort
gage. Under present conditions the
one who owns outright will get s
long passably well—his obligations
i are not greater than his earnings.
But the one whose property is mort
gaged faces serious difficulty. With
present demoralized markets he finds
, it. difficult to raise enough money
s to meet his interest requirements.
I Large stores heavily financed with
1 bend and stock issues of various
t kinds are in much the same posi
z toon as the farmer with a heavy
E mortgage. Mone? must be raised in
- some manner, and the result is an
i exaggerated impression of the pres
c ent unsatisfactory state of business.
; We caution our readers not to be
come unduly alarmed, All business
> barometers, including the stock mar
THE FOREST CITY COURIER, THURSDAY. JULY 31, 1930.
- ket, point toward marked improve
ment for the coming months.
-1 America is sound.
i
> i
i A STATE LICENSE
j FOR AUTO DRIVERS.
' ! For some time many observers
Hof the increasing number of auto
*! mobile accidents in the State each
J ! year have thought that, a State li
■ i cense for drivers might help the
L j situation.
1 j W. G. Spruill, assistant commission
:|er of motor vehicles believes that
l iat least 120 lives would be saved
' | each year, and that ought to be
! worth something. Quoting this opin
ion The Salisbury Post says- that
j "as matters now stand any man,
■ drunk or sober, can climb into any
1 motor car and go anywhere and do
'anything that appeals to him. If no
j accidents befalls any one, and all
I escape with their lives, good and well,
'but if not, then no recourse. We hope
'the legislature that convenes in
1 January will give the state a sure
'enough law that can and will be
| enforced. The only way to curb
j this matter of reckless, death
i dealing automobile driving is to
! check up on those who get at the
J driver's wheel. Those who are not
! capable, those who have record,
Ithose who cannot be relied upon
; should not be allowed to drive and
! every one who drives should have
I a license that means something.
iNcrth Carolina cannot longer play
Jwith this desperate situation. The
ionly way to stop this disgraceful
I performance on the state high
jways is to stop it."
RETRENCHMENT TIME.
Even a casual observer of pres
ent-day affairs, both business and
governmental, wjill agree j that
State Treasurer Nathan O'Berry,
the wise veteran guardian of the
State's treasury, is right in his
comment to the effect that both
persons and governments are
spending too much on the non-es
sentials. This is the time of retrench
ment and readjustments and there
is no reason why the State, county
and town officials should not ac
quiesce to the situation and set the
example. v
Among other things Capt.
O'Berry says:
"When people are faced with ten
cent cotton and 15 cent tobacco,
they cannot pay taxes, and the coun
ties can derive no income from land
they bid in for taxes, So the coun
j ties have got to figure out ways and
' means to get along on less money,
j Of course consolidation of any activ
ities that leave only three jobs where
! six grew before, will be opposed by
the politicians and office holders. But
when there is no money to pay the
six, someone has got to go. And
right now the people and the taxpay
ers should be considered first and the
politicians last."
"I do not want to appear to be
pessimistic, and in one way I think
the present period we are going
through and which is likely to last
for a year or so yet, will eventually
be on of the greater good and
blessings we have ever had since it
is going to teach us to separate es
sential from unessential activities,
both at home and in government,"
Captain O'Berry said. "But I am
thoroughly convinced that the state
B spending too much money for non
essential activities and services, and
that the majority of counties, cities
nd towns are doing the same thing."
There is no disputing the fact (
that the State Treasurer is right
and certainly he is in a position to
speak with a knowledge of the
facts.—Morganton News-Herald. >
THE CITY'S POOR.
Almost every community, large or
small, has its poor aid problem, al
though there seems to be less calls
for aid in Forest City than in any
place of its size: in- the state. How
ever, before final adjustment—which
seems just around the corner—there
may develop more cases of need in
this city. If need arises, how best ,
solve the problem?
As civilized people we recognize
a certain social obligation to those
unfortunate individuals who have
found it impossible to adjust their
financial affairs to the needs of the j
times.
In short we agree that we can
not permit the poor to starve or
even to suffer greatly because they
are unable to earn a living.
But there are certain undeserving
individuals who take advantage of
the charity extended by the com
munity as a whole. It is often found
that people who -are receiving poor
aid refuse to work when they can
get work, or they enjoy the luxury
of a radio or an automobile while
getting help from the municipality.
One way to cheek such abuses is
to establish a civic policy, namely,
tl-at all families including one or
more men able to work must earn
the poor aid they receive .from the
city. When the head of a family is
out of work because of conditions
ever which he has no control, we,
2 s civilized beings, cannot permit
his children to starve or go under
nourished. But we can find ways to
make him earn the dole he receives.
Let him work it out on the streets,
public buildings, or any other civic
works that may be needed. This will
represent a gain for us all at the
sr.me time we fulfill our civic obli
gations.
With unsatisfactory employment
conditions this problem of poor aid
is becoming acute. Can we not solve
[it in a good, common sense, and
business-like manner?
CLEVELAND STAR
WINS CUP.
At a meeting of the North Caro
lina Press Association, held last week
in Blowing Rock, The Cleveland Star,
Shelby's newsy tri-weekly, was a
warded the Savory loving cup. This
is given each year to the news
paper, outside of the daily class, who
shows the most improvement in ty
pography, make-up, appearance, etc.
In awarding the cup to The Star the
committee paid this enterprising
newspaper a well deserved tribute.
The Star is one of the most inter
esting, best edited and newsiest
newspapers in the tri-weekly field.
We congratulate you, Brother
ers and Brother Drum, and extend j
our best wishes to you and your as |
scciates.
EFIRD'S ANNUAL PICNIC
A MOST ENJOYABLE AFFAIR
An e^vent, (eagerly anticipated each
year is the annual picnic of the
Efird's Department Store. This year
the management and force at large
was also celebrating the fact of hav
ing won out over Shelby in the an
nual June sale, —that city ihaving
been designated as the opponent t of
the local store, —a feat of which the
friends of the store are equally
proud.
This year the event was held at
beautiful Rainbow Lake, near Spar
tanburg, on Tuesday evening. A
large crowd gathered at this beau
tiful resort and enjoyed a bountiful
lunch, after which most of the visi
tors indulged in a swim in the lake.
Mr. and Mrs. Fagan have been high
ly felicitated upon the success of
the occasion. Every one present
seemed bent upon making every one
there have a good time. The force
of the Efird store at Spartanburg
was invited to be present at this j
happy party and came in large num- j
bers.
Invited guests were Mrs. P. D.
Harrill, Sr., Miss Katherine Harrill,
Mr. and Mrs. C. E. • Alcock, Miss
Mary Frye, Messrs. W. G. Magness,
Robert Hamrick, "Dude" Frye, Dur
ham Waters, H. W. Riser, Carl Hill,
Geo. Blackwell, H. P. and Billy
Harrill, Robert Smith, Mr. and Mrs.
Elmer Davis, Spindale, Miss Pearl
Reece, Rutherfordton.
Those present of the Efird's force
were Mr. and Mrs. W. H. Fagan,
Mrs. C. A. Ford, Mrs. Judge Har
rill, Misses Fannie King, Maude
Grose, Marie Hughes and Alda Free
man, Chas. Whitlock and Mel
vin Waters. Of the extra sales force
were: Misses Lula Allen, Annabelle
Ware, Esther Champion, Messrs. V.
G. Whitlock, Bud Freeman, J. C. j
Harrill and Chas. Ford.
Noted Quartet To
Sing At Ellenboro
Ellenboro, July 28.—The Hender
sonville quartet will be heard at El
lenboro Wednesday night, the oc
casion being revival services which
are being held there.
The quartet sang at Shelby Sun
day night in the Baptist church.
A 40-minute program was given
and about 1,000 people attended.
The congregation of the Methodist
church wasi dismissed so it • could
attend the Baptist services.
Mr. J. F. Womble and son, J. G.
Womble, spent last week visiting
friends in Winston-Salem, and Lex
ington and fishing at High Rock
Lake.
How a girl hates to have all her
friends admire the man she ad
i mires!
It is better to follow one good ex
ample than it is to set a dozen bad
ones.
FOX THEATRES TO USE ONLY NEWSPAPER
ADVERTISING FOR MOVIE HOUSES
New York, July 27. —After a careful survey of the f; e ii
motion picture advertising, the Fox theatres corporation*
erating hundreds of movie houses between the Mississinnj
the Atlantic seaboard, announced today it had instructed
house managers, without decreasing advertising amo -
tions, to drop all other forms of advertising and spend*?"
money for newspaper space. * tr &
The Fox company has found newspapers the "logic 1
dium to advertise current programs to the motion picture
lie," G.- S. Yorke, director of advertising, declared. He IV
six reasons for the decision: ✓ t
Six Reasons.
"Flexibility. Frequently the theatres of this coruor • I
must make quick changes in programs. These can alvVv^ 1 ?
advertised in newspaper columns. I
"The newspaper columns also permit the best use of d ■
tive advertising, which is so essential to the advertising n# ora " I
theatres. * °' ir I
"Increased space is always available to us in newspaper '
umns. In using other mediums we have not always found
ditional space readily accessible on limited notice. aa "
"Newspaper advertisements can be changed or corr
with greater dispatch, minimum cost and greatest convent !
"Except in rare cases theatrical advertisements in the
papers do not have to compete with non-theatrical c- n ' S "
. "Newspaper advertisements can be digested at the I,*
lence of the reader." u 'i\en-
Roxy Blazed Trail.
The decision to turn to newspapers exclusively to adv«.« I
its was based by the Fox company on the ewertf
of the Roxy theatre-, here. - Penence
"The Roxy, which holds the record of gross busing i -
in respect to specific weeks and to the whole period
which it has operated, has never used any other ad™,-H - i
medium than the newspapers," said Mr. Yorke "The i,?
true for a number of our small houses." ' * ame ss I
The motion picture business, in its development fm™ * ,
to one of the leading industries of the countrv OWP - V
the assistance" of newspapers, he asserted ' ' * ™ t0
DRUNKEN DRIVING.
Examples in abundance are a
vailable these aays to demonstrate
what drunken driving may mean.
Liquor may have played its part in
s number of fatal accidents in Ruth
erford county.
It appears that the practice is on
the increase and for this reason we
feel that the officers of the law should
deal more vigorously -syith such offen
ses.
Regardless of what -one's attitude
n.ay be toward liquor and prohibition,
there is no intelligent person who
wants his own life and the lives of
t!e members of his- family endan
gered by automobile drivers whose
senses are muddled by liquor.
This is not offered as a criticism
for the past but as a suggestion for
the future. Examples are needed to
teach people to stay out of cars
when they want to drink.
j Series Number 65 !
► ♦
}
IS JUST BEGINNING •
► ♦
0 ♦
1 ♦
X ♦
o ♦
n 4
o ♦
► ♦
o ♦
JI A great many are taking advantage j
" of this splendid opportunity to save a por- ♦
o tion of their earnings even if it be a small ♦
► amount.
0 4
!► "Running Shares'' can be taken any
► time. No regard for series dates. Any
1 y \
:t amount any day. Its a fine time to start
;; your Savings Account for a better day is
j[ coming when business will revive and you
jt will.be thinking of a new home or exten
;; • sive repairs on the old one.
K „
Forest City Building &
Loan Association
SUCCESS.
Success cannot be measured by
the enormity of one's wealth or the
vastness of one's notoriety. Many of
the world's greatest artists in the
realm of letters, of music, and of
painting ended their days in com
parative poverty. Yet they have
brought pleasure and new under
standing to posterity, and therefore
we call them successful.
Many others have amarsed mill
ions, but they did it at thj price ot
love of family and at the cost of suf
fering and hardship to countless
others* Therefore, (the enlightened
observer calls them failures.
Hence we say that the success of
individuals, of communities and of
institutions of all kinds is not a mat
ter of statistics.
Success is achieved only when ir
brings greater happiness, more pro
found understanding, or more help
ful knowledge and service to other?.