PAGE TWO B* '* ! The dawn of a new season and t hat season autumn! Every woman i s asking, “What shall I wear?” As i she turns from the flippant informality that is summer’s to the more varied and defined requirements that ' belong to fall and winter, she will find her question fashionably answered in this early display of the mode for fall, 1927. A new note is struck in the fashions for this season, modes that indicates a very inter- IpRSBI esting attempt to break away from the tailored regime that has held sway for so many seasons. a Everybody Come Friday Morning, September 16 M#Ssflnnouncem«nl Hfall coats flare grhe new Side Flare is beautifully rfnd . gracefully accomplished in this model* of black cadina, bordered with Russian fox. Velours, Broadcloth and Velice. Trimmed in Fur. Priced IBBh $22.50 T 0 $65.00 WMCN ITSTEATIME SH4 Dresses such as the one illustrated of sheer I VSfl tucked chiffon and all-over lace are charm mg. Lovely new fall creations are here in the newest colors and fabrics. One lot Beaded dresses, the newest thing in pastel !S9J9S $16.50 “ $24.95 AJCOAT FOR7HE MISS / u!®/VX trimmed follow closely / , \ /sj n the footsteps of the fsl WkT coat mo<^e or °^ er ®^ B ‘ si§P V $5.95 “ gj II $19.95 We have a complete stock of New Fall Merchandise. Not coming but here to show you, and it will be to your advan ■ tage to look things over and select. So many of our best numbers were picked off the rack and you have; a chance to see them. Come early we will be glad to show you through » + all Departments. .♦ . ... ■ _, 1— ".y ■ —— * ” • 1 v . A ■ ■ Y'' " Our Biggest Hit this Season has been our Gage Hats. These hats come in big head sizes. Also regular. We have made special price on these Hats d* A QC These Hats will compare with Most hats at $9.95 „ V Also have big assortment of Misses’ and Children’s Hats in all £|Q to the newest shades • t/OC wUi Ofi Priced from t i/C wl««/0 • *' i —"— - ■ - —1 ■ ■■■-.<-■ ■ -- - - We have Coats to meet the demand for our Customers AC to AAC Fur Trimmed, priced fDi/mi/tJ | Don’t Fail to See Our Big Stock of Children’s Coats and Dresses—- 9g c “$4 98 c '“" Pri “ d $3.95 “$9.95 ,■; 1 ' ■ Just arrived —big lot Ladies’ and Misses’ Sweaters. Just the thing for house or school wear Ladies’ Sweaters $1.98 “ $5.95 Misses’ Sweaters 98c " $3.95 The Manner of the Mode in 1 MILLINERY In Our Millinery Salon —Modes of Distinguished Simplicity f A. From Paris, New York and London. yj? / The mode has up her mind to , JK* ft stick to the close-fitting skull-cap type •' y M , « and so we see many of them introduc % llli§ a S fl i n l n the fall collection. Felt, , y if velvet and soleil are the favorites, but f \ never smarter than when it is * combined with velvet. Prices ranging § w f, ” m $1.98 T 0 $9.95 kJ. ' "" ' " inn wfi - i ' 1 ' ' " ■« ' STORE iHE CONCORD - -- ■ SATIN IS A FAVORITE Satin, always a favorite, contributes so many and such unusual versions to the aut umn frock vogue that its success is assur ed. Vejvet is the smartest trimming. Satin Dresses 05 S 9 95 THE EVENING MODE’ Straight back —slender hips and the full ness massed in the skirt front —that s the satin evening frock mode for fall. Beauti ful models in black and colors. $9.95 T 0 $24.95 FOR THE JUNIOR MISS Just as grown-up sash- 1 /JkV ionables come to Belk s jf| A to outfit for every new f W/ season, so their almost groWn-up daughters fol- ilHr/nn . 1ow t suit and find here jll jjJ the modes of youth at al l jri their best. 52.98 T 0 • \ $5.95 I >%sSv^2l Thursday september