EVERY COMMUNITY IN THIS SECTION NOW SERVED BY CHRISTIAN-HARWARD
hundreds of homes, in county have
BEEN FURNISHED BY DURHAM STORE
For many years the Durham store
Christian-Harward Furniture Com
panv has enjoyed the patronage of the
people of Henderson and has regular
ly made deliveries of furniture to this
section. Requirements of the modern
day home can well be met by shop
ping in the new departments of the
Christian-Harward store now located
in Henderson. All of the new mer
chandising methods and modern dis
play methods have been employed in
the installation of the new modern
furniture store. The belief that the
American housewife is the most im
portant factor in industry and the
appeals of all merchandise are direct
ed to her, has prompted the new
Christian-Harward in <tfiei|r new
store to present merchandise in such
away and of such quality as to be
interesting to the housewife. The ad
dition of new pieces of furniture and
household accessories may be pur
chased by her from her regular house
hold allowance on the budget plan-.
In a special appeal to the farmer and
the farm home owner will ;be held in
the large variety of the more stable
home furnishing pieces. Complete de
partments presenting large varieties
of every household commodity will
be carried in the Henderson store.
DECORATHONBEGINS
WITH FLOOR COVER
NOVU ADVICE
Carpet or Rug, Dominating
Color Plan, Represents
Major Investment
“Where to start?” is a question oft
en asked by home decorators. Faced
with the problem of furnishing an en
tire room, or a series of rooms, afresh,
they want to know what to select first.
Floor coverings are the logical
foundation for correct room ensemb
les. Determine first your general
scheme of decoration—the period or
style you plan to emphasize, the do
minating colors. Then select your car
pet or rug. After all, the floor rep
resents the largest single area you
have to furnish in any room. It also
represents a major investment, one
which should be carefully chosen to
give lasting satisfaction.
With your general plan in mind, ask.
yourself whether you want plain color
or pattern on the floor. Decide wheth
er the furniture will be in one of the
favorite period styles—lßth Century
English or Early American —or of
modern design. Decide whether you
shall want considerable pattern in
your wall coverings or draperies.
Then you wil be guided in selecting
for your floor a modern pattern, a.
Colonel hooked type, an American
made reproduction of an Oriental rug,
one of the new textures, or a solid
color broadloom.
Now, when you have chosen your
rug or carpet, go ahead with the se
lection of furniture, draperies, lamps
and accessories. You will find that
you can build most satisfactory color
schemes, picking up the main color of
your rug elsewhere in fabrics and
furniture coverings, and accenting
with notes of contrast elsewhere in
the room.
It is interesting to note that in
many rug patterns today you have a
selection of about twenty si'zes, so
that you can buy just the right size
for your room. A large room requires
a larger rug that will cover the floor
adequately, leaving only a narrow
border of exposed floor on all sides.
Then, too, you can match your rug,
say, in hall and living room, or in two
adjoining rooms of different sizes.
As to bedrooms, the floor covering
you select will again depend upon the
general character of your room. For
a bedrom in the modern manner, fur
nished with bleached maple or one of
the other blonde woods now so much
in vogue, you can choose broadlooifi
carpet in a plain or textured weave,
possibly one of the deep-pile carpets
with a rich lustre, available in most
delectable colors—dark or pastel, eith- t
er an admirable foil for the pale wood
tones.
These carpet colors now come in
sumptuous shades which once you
would have had to have specially
dyed—hydrangea blue, peach, gold,
foam green, as well as more substan
tial tones of rich brown, duhonnet,
forest green. •
Floor coverings for the modern bed
room may also be in two-tone floral
or leaf effects or in textured, inde
terminate stripes and plaids in soft
colorings. The more vigorous textur
ed effects are splendid in young peo
ples’ rooms or in Early American
rooms whose colorful chintz curtains
and mellow maple furniture give an
air of country charm.
When your floors have been prop
ei’ly clothed, consider the other de
lightful things you can do with car
pets and rugs as foundations. New
covers, smartly tailored, will rejuv
enate faded furniture. New wallpap
er or a fresh coat of paint will light
en and brighten walls. New clear
glass or colorful pottery vases and
bowls will hold summer flowers. All
in all, you will be well prepared for
the busy season ahead!
TEXTURE THEME SEEN
IN, NEW RUG DISPLAY
If you haven’t looked at new car
pits and rugs lately, you will be amaz
ed to see how this" texture theme has
been developed. Ask your stor* to
show you the new silkily lustrous
weaves, the combinations of w
and plain yarns, the combinations
high and low pile, of cut and looped
pile—all carried out m
all-over effects that have great style
apparel, . ..
SALESMAN
jft 'xSfr ' IMnHF i
L. T. ELLIOTT.
Mr. Elliott has been in Henderson
since 1918, and has for the past It
years been connected with a leading
oil company. He has a host of friends
and acquaintances in Henderson and
Vance county. Mr. Elliott is a mem
ber of the First Baptist church, and
Masonic and Woodmen lodges and has
been active in civic and business life
in Henderson.
“The new Christian-Harward store
has the most complete stock of any
store in Vance county,” states Mr.
Elliott, “and I will be glad to welcome
all my friends to visit me in my new
location,” he said. Mr. Elliott invites
all his friends to visit him and will
be glad to help them select their
future furniture needs in this new
store.
NLW MAPLE FINISH
DAS SOFT EFFECT
Students of Period Develop
Versions That Are True
of Tradition
Out of the had day? of pioneer life,
out of the will to beauty that over
came lack of tools, equipment and
materials came a style of decoration
that is deu' to the public:
Early American. Whenever you find
p . pie wiib a lo”e of tradition,
you find rooms based on Early Amer
ican design; and you can travel ’round
the world without finding a style more
suitable to small homes and to family
life where hospitality and informality
reign.
Students of the Early American
style have developed interesting new
versions to fit into modern homes. In
furniture, floor coverings, wall cover
ings, fabrics, lamps and accessories,
the emphasts is upon U::.t un
true to tradition, yet fresh and un
hackneyed.
Better Finish Developed.
The big news in furniture is the
improved finish on maple, and the
great variety of designs. This new fin
ish is softer, more grayed, more mel
low than the former ruddy finish; has
in fact, the look that you find in good
antiques.* As for the furniture itself,
selection is endless among living
room, dining room, bedroom, and
juvenile pieces.. .-.and you can add
distinction through your collection of
unusual small pieces, such as mir
rors, cobbler’s benches, hinging shel
ves, small cabinets and tables.
Floor coverings to go with this mel
low maple are even more varied. Mod
ern American loomed reproductions of
old hooked designs catch all the im
agination and quaint charm of old
pieces patiently hooked in old-time
New England farmhouses. Colors are
gay as grandmother’s samplers, or
subtle and subdued. Some of the hook
ed rug patterns borrow a Victorian
feeling which work in well with maple
furniture.
Many Colors Suitable.
Many decorators find that some of
the new textured rugs and patterns
are well adapted to use with Early
American furniture. Inspired perhaps
by Swedish or Mexican fabric designs
these all ver indeterminate texture
weaves have the right feeling with
maple. For bedrooms, two-ttone or
self-tone texture effects have interst
ing colors to offer as contrast to
maple—soft green, blue, tan with ac
cents of coral, For living
rooms and dining rooms, consider tex
ture rugs in the popular wood tones,
in burgundy and deep blus, all splen
did foundations for maple.
Rooms in the Early American maple
style can use a lot of pattern, for the
desired effect is one of unstudied
charm. Even with hook patterns or
texture on the floor, don t be afraid of
wallpapers with plaid or leaf or sty
lized floral designs, or of chintzes
linents and mohairs with perky bpu
quets, homespuns with color and tex
ture interest.
Best of all, rooms irt the Early Am
erican style can be assembled at very
moderate cost.
LINOLEUM PROVES AID
TO KEEP FLOOR CLEAN
Most homes have a hard-to-keep
clean floor, in addition to the kitchen
floor, where the installation of lin
oleum wohld eliminate a lot of work
not to mention the tremendous im
provement in appearance sure to re
sult. You’ll have no difficulty at all
in finding a design in keeping with
the surroundings and a color scheme
to harmonize with the other furnish
ings.
HENDERSON, (N. C.) DAILY DISPATCH, WEDNESDAY,; SEPTEMBER 29, 1937
homes today whose furnishings date back to this era. Why not look
w , we’ll thftt old out moded furniture in trade and give you new
stered seat and $6.95 1 II ¥
padded back * ” ;•
! tive assurances of lasting service.
i ' ==s * Terms: $1.50 Cash—sl.so Weekly
,, —, —, . > —. i .
classic style fn this 95 LIBERAL
occasional chair ... t
Price Range. 3-Pieces. . _ trade in policy
( < Modern styles that have outlived their growing M K j IN NEW
pains. We present creations which will endure as * I
S| typically twentieth century styling. The bed, the m J CHRISTIAN-HARWARD
J ||i chest and either the vanity or dresser in exquisit M STORE
Ilf? .In f$L 111 veneers at only
I«JJSSISP ASK FOR APPRAISALS
j|L jjjlpr Terms: $1.50 G&sh —$1.50 Weekly
For Chair Side
modern QC mmew Jaw Jt its y
end table
PAGE THREE