Newspapers / Henderson Gold Leaf (Henderson, … / May 13, 1909, edition 1 / Page 4
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THE HENDERSON GOLD LEAF -THUKSDAY,t,MA Y 13, 1909. " , - XTTN TT IT Here is a circus romance red olent of the fresh sawdust of the ring, vibrant with the inces sant clamor of the band, pano ramic in its ever moving display of clowns, acrobats, horses and captive wild animals. You will read of Polly, the daughter of the circus, and of Bingo, on whose broad back she rode ; of the "leap of death" girl; of "Muwer Jim," the boss canvas man, and Toby, the clown, who loved the circus orphan and cared for her like father and mother; of Deacon Strong, who hated a circus, and of Rev. John Douglas, who grew to love a cir cus girl. You will read of gos sip that threatened to divide a pastor and his flock, of Ruth and Naomi, of a show girl's re nunciation and of Polly's first and last ride on Barbarian, the circus horse. CETAPTER XI. 'S goin' into de Sunday school room to take off dat 'ere wid ow's ftnlsnln touches," sakJ Mandy as she came down I the steps. "All rlsht:" called Douglas. "Take these with you. Perhaps they may help." He gathered up the garlands which Polly had left on the ground. Ilia eyes were shining. He looked younger than Mandy had ever seen him. Polly had turned her back at the sound of Mandy's voice and crossed to the elm tree, drying her tears of hap piness and trying to control her newly awakened emotions. Douglas felt in tuitively that nlie needed this moment for recovery, so he piled the leaves and garlands high in Mandy's arms, then ran into the house with the light step of a boy. "I got the set sit settln' room all tidied up," paid Mandy as she shot a sly glance at Polly. "That's good," Polly answered, fac ing Mandy at last and dimpling and blushing guiltily. "Mos de sociable f. 'ks will mos' likely be hangln' roun tl. parsonage to night, 'stead ob stayin' In de Sunday school room, whar dey I 'longs. Las' time dat 'ere "Widow Will nighby done set roun all cbenln' a-tellin de par son as how folks could jes' eat off'n her kitchen floor, an' I ups an' tells her as how folks could pick up a good squar meal off'n Mandy's floor too. Guess she'll be mighty careful what she says afore Mandy tonight." She chuckled as she disappeared down the walk to the Sunday school room. Polly stood motionless where Mandy had left her. She hardly knew which way to turn. She was happy, yet afraid. She felt like sinking upon her knees and begging God to be good to her, to help her. She who had once been so independent, so self reliant, now felt the need of direction from above. She was no longer master of her own soul. Something had gone from her, something that would never, never come again. While she hesi tated Hasty came through the gate, looking anxiously over his shoulder. "Well, Hasty?" she said, for it was apparent that Hasty had something Important on bis mind. "It's de big one from de circus," he whispered excitedly. "The b!g one?" "You know de one what brung you.' "You don't mean" Tolly's question was answered by Jim himself, who had followed Hasty quickly through rne gate. Their arms were Instantly about each other. Jim forgot nasty and every one in the world except Polly, and neither of them noticed the horrified Miss Perkins and the Widow Wllloughby. who had been crossing the yard on their way from the Sunday school room with Julia. "You're Just as big as ever," said Tolly when she could let go of Jim long enough to look at him. "You haven't changed a bit." "You've changed enough for both of us." He looked at the unfamiliar long skirts and the new way of doing her hair. "You're bigger. Poll, more grown up like." "Oh. Jlmr She glanced admiringly at tho new brown suit, the rather startling tie and the neat little posy In Jim's buttonhole. "The fellows said I'd have to slick up a bit If I was a-comln' to see you. so as not to make you ashamed of me. Do you like 'em?' he asked, looking down approvingly at his new brown clothe?. "Very much." For the first time Jim notice! the unfamiliar manner of her speech. lie leg:in to feel self con- Tou mean that you. ain't never comhi,' backt" scions. A year ago she would have said "You bet!" He looked at her awkwardly. She hurried on: "Hasty told me you were showing in Wake field. I knew you'd come to see me. How's Barker and all the boys?" She stopped with a catch In her throat and is USr 6f PIAHGAIT I(AY0 y corrsicn. 19M. bt dodd. mead and c added more slowly, "1 suppose every thing's different now that Toby is gone." "He'd 'a' liked to seen you afore he cashed in," Jim answered, "but maybe It was Just as well he didn't. You'd hardly 'a' knowed him toward the last. he got so thin an' peeked like. He wasn't the same after we lost yon nobody wa3. not even Bingo." "Have you still got Bingo?" she ask ed, through her tears. "Yep, we got him," drawled Jim, but he ain't much good no more. None of the other riders can get used to his gait like you was. There ain't nobody with the show what can touch you ridln'; there never win be. Say, mebbe you think Barker won't let out a yell when he sees you comln' back." Jim was Jubilant now, and he let out a little yell of his own at the mere thought of her return, ne was too excited to notice the look on Polly's face. "Toby had a notion before he "You'll save a heap of trouble for the parsm by dolrt it quick. died that you was "never a-comin' back, but I told him I'd change all that once I seen you, an' when Bar ker sent me over here today to look arter the advertisin' he said he guess ed you'd had all you wanted o' church folks. 'Jes' you bring her along to Wakefield,' he said, 'an' tell her that her place is waltln' for her. an' I will too." He turned upon Polly with sud den decision. "Why, I feel Jes' like pickin you up in my arms an' carryin' you right off now." "Wait, Jim!" She put one tiny hand on his arm to restrain him. "I don't mean not today mebbe,' he stammered uncertainly, "but we'll be back here a-showin' next month." "Don't look at me now," Polly an swered as the doglike eyes searched her face, "because I have to say some thing that is going to hurt you. Jim." "You're comin', ain't you. Poll?" The big face was wrinkled and care worn with trouble. "No, Jim," she replied in a toue so low that he could scarcely hear her. "You mean that you ain't never comln' back?" He tried to realize what such a decision might mean to him." "No, Jim," she answered tenderly, for she dreaded the pain that she must cause the great, good hearted fellow. "You mustn't care like that." she pleaded, seeing the blank desolation that had come Into his face. "It isn't because I don't love you Just the same, and It was good of Barker to keep my place for me, but I can't go back." He turned away. She clung to the rough brown sleeve. "Why, Jim, when I lie in my little room up there at night" she glanced toward the win dow above them "and everything is peaceful and still I think how It used to be in the old days, the awful noise and the rush of it all, the cheerless wagons, the mob in the tent, the ring with its blazirg lights, the whirling round and round on Bingo and the hoops, always the hoops, till my head got dizzy and my eyes all dim, and then the hurry after the show, and the heat and the dust or the mud and the rain, and the rumble of the wheels In the plains at night, and the shrieks of the animals, and then the parade, the awful, awful parade, and I riding through the streets in tights. Jim tights!" She covered her face to shut out the memory. "I couldn't go back to it, Jim! I Just couldn't!" She turned away, her face still hidden in ner hands. He looked at her a Ions while in silence. '"I didn't know how vou'd corr.e to feel about it," he said doggedly. "ou a rent angry, Jim?" She turned to him anxiously. hr pleading for his forgiveness. "Angry?" he echoed, almost birtr!v 1 guess It couldn't ever come to that atween you an me. I'll be ail right." He shrugged his great shoulders. "It's Just kinder sudden, that's all. You see, I never figured on glvlu' you up, an' when you said you wasn't comln' back It kinder seemed as though 1 couldn't see nothin' all my life but long, dusty roads an' nobody in 'em. But it's all right now, an' I'll Just be gettln' along to the wagon." "But, Jim, you haven't seen Mr. Douglas." Polly protested, trying to keep him with her until she could think of some way to comfort him. "I'll look in on him comin', back," said Jim. anxious to be alone with his disappointment. He was out of the gate before she could stop him. "Hurry back, won't you. Jim? I ll be waiting for you." She watched him going qukkly down the road, his lists thrust into his brown coat pockets and his hat puiknl over his eyes. L. dij not look back, as he used to"do. to wave a parting farewell, and she turned to ward the house with a troubled heart She had reached the lower step when Strong and Elverson approached her from the direction of the church. "Was that feller here to take you back to the circus?" demanded "Strong. She opened her lips to reply, but be fore she could speak Strong assured her that the congregation wouldn't do anything to stop her if she wished to go. He saw the blank look on her face. "We ain't tryln" to pry Into none of your private affairs, he explained, "but my daughter saw you and that there feller a-makin up to each other. If you're calculate to run away with -Vsw- ,4 rui ainne COMPANY him you'll save a neap or trouble for the parson by doln' It quick." "The parson!" "You can't blame the congregation for not wantin' him to keep you here. You got sense enough to see how it looks. He'd see it, too, if be wasn't Just fclaln bullheaded. Well, he'd bet ter get over bis stubbornness right now. If he don't we'll get another min ister; that's all." "Another minister? You don't mean" It was clear enough now. She recalled Douglas' troubled look of an hour ago. She remembered how he had asked if she couldn't go away. It was this that he meant when he promised not to give her up, no matter what happened. In an Instant she was at the deacon's side pleading and terrified. "You wouldn't get another minister! Oh, j please. Deacon Strong, listen to me, listen! You were right about Jim. He did come to get me, and 1 am jfoing back to the circus only you won't send Mr. Douglas away, you won't! Say you won't!" She was searching his eyes for mercy. "It wasn't his fault that I kept staying on He didn't know how to get rid of me. He did try. He tried only today.' "So he's comin' round," sneered i Strong. "Yes, yes, and you won't blame him any more, will you?" she hurried on anxiously. "You'll let him stay, no matter what he does, if I promise to go away and never, never come back again?" "I ain't holdin' no grudge agin him," Strong grumbled. "He talks pretty rough sometimes, but he's been a good enough minister. I ain't forgettin' that." "Oh, thank you, Mr. Strong, thank you. I'll get my things. It won't take a minute." She was running up the steps when a sudden thought stopped her. She returned quickly to Strong. "We'd better not let him know Just yet You can tell him afterward. Tell him that 1 ran away. Tell him that" She was interrupted by Douglas, who came from "the house. "Hello, Strong! Back again?" he asked, in some sur prise. Polly remained with her eyes fixed upon the deacon, searching for some way of escape. The pastor ap proached. She burst into nervous laughter. "What's the Joke?" Douglas asked. "It's only a little surprise that the deacon and I are planning." She tried to control the catch In her voice. "You'll know about It soon, won't he, deacon? Good afternoon, Mr. Strong!" She flew into the house, laughing hys terically. Douglas followed her to the steps with a puzzled frown. It was unlike Polly to give way to her moods before others. "Have you gentlemen changed your minds about the little girl stay ing on?" he asked uneasily. "It's all right now." said Strong, seating himself with a complacent air. "All right? How so?" questioned Douglas, more and more puzzled by the deacon's evident satisfaction. "Because," said Strong, rising and facing the pastor "because your cir cus ridln' gal is goin to leave you of her own accord. "Have you been talking to that girl?" asked Douglas sternly. "I have," said Strong, holding his ground. "See here, deacon, if you've been browbeating that child I may forget that I'm a minister." The knuckles on Douglas' large fists grew whiter. "She's goin', I tell you, and it ain't because of what I said either. She's goin back to the circus." "I don't believe you." "You would 'a believed me If you'd seen the fellow that was Just a-callln' on her and her a-huggln' and a-klssin' of him and a-promisln' that she'd be a-waitin' for him here when he come back." "You lie!" cried Douglas, taking a step toward the retreating deacon. "There's the fellow now!" cried Strong as he pointed to the gate. "Suppose you ask him afore you call me a liar." Douglas turned quickly and saw Jim approaching. His face lighted up with relief at the sight of the big lumber ing fellow. "How are you, Mr. Douglas?" said Jim awkwardly. "You've seen Polly?" asked Douglas, shaking Jim cordially by the hand. "Yes, I've seen her." "The deacon here has an Idea that Polly is going back to the circus with you." He nodded toward Strong, al most laughing at the surprise in store for him. "Back to the circus?" asked Jim. "Did she say anything to you about it?" He was worried by the bewilder ment in Jim's manner. Before Jim could reply Polly, who had reached the steps in time to catch the last few words, slipped quickly between them. She wore her coat and hat and carried a small brown satchel. "Of course I did, didn't I. Jim?" she said, turning her back upon the pas tor and motioning to Jim not to an swer. Douglas gazed at her In aston ishment "What do you mean?" he asked in a hoarse, strained voice. He glanced at the coat "and hat. "Where are you going?" Polly avoided his eyes and continued nervously to Jim: "What made you come back? Why didn't you wait for me down the street? Now you've spoiled every thing." She pretended to be very vexed with him. The big fellow look ed puzzled. He tried to protest, but she put a warning finger to her lips and pressed the little brown satchel Into his hand. "It's no use," she went on hurriedly. "We might as well tell them everything now." She turned to Douglas and pretended to laugh. "You have found us out" The deacons were slightly uneasy. The frown on Douglas' forehead was deepening. "Oh. see how serious he looks r she teased, with a toss of her head toward the grim visaged pastor. "Is this some trick?" he demanded sternly. "Don't be a"hgry,M she pleaded. "Wish me luck." She held out one small hand. He did not take it She wavered; 'then she felt the eyes of the deacons upon her. Courage returned, and she spoke In a firm, clear voice. " am going to run away." Douglas stepr d before her and stud ied her keenly. "Run away?"'' he exclaimed incredu lously. yesto the circus with Jim." "You couldn't do such a thing," he answered cicitedlv. "Why. only a no mgnt ago you told me you would never leave me." "Oh, but that was a moment ago," she cried in a strained high voice. 'That was before Jim came. You see, I didn't know how I felt until I saw Jim and heard all about my old friends how Barker Is keeping my place for me and how they all want to see me. And I want to see them and to hear the music and the laugh ter and th clown songs Oh. the clown songs!" She waltzed about, humming the snatch of melody that Mandy had heard the morning that Polly first woke in the parsonage: Tlnff. ling That's how the bells ring-. Ting-, ling, pretty young thing. She paused, her hands clasped be fiind her head, and gazed at them with a brave little smile. "Ob, it's going to be fine fine!" "You don't know what you're doing!" said Douglas. He seized her roughly by the arm. Pain was making him brutal. "I won't let you go! Do you hear me? I won't not until .you've thought it over." "I have thought it over," Polly an swered, meeting his eyes and trying to speak lightly. Her lips trembled. She could not bear for him to think her so ungrateful. She remembered his great kindness, the many thoughtful acts that Lad, made the past year so pre cious to her. "You've been awfully good to me, Mr. John." She tried to choke back a sob. "I'll never forget it never! I'll always feel the same toward you. But you mustn't ask me to stay. I want to get back to them that knew me first to my own. Circus 'oiks aren't cut out for parsons' homes, and I was born in the circus. I love it I love it!" She felt her strength going and cried out wildly: "I want Bingo! I want to go round and round the ring! I want the lights and the music and the hoops! I want the shrieks of the animals and the rumble of the wheels in the plains at night! I want to ride in the big pa rade! I want to live and die just die as circus folks die! I want to go back! I want to go back!" She put out one trembling hand to Jim and rushed quickly through the gate, laughing and sobbing hysterically and calling to him to follow. ! CHAPTER XII. EONELY days followed Polly's desertion of the parsonage. Mandy went about her duties very quietly, feeling that the little comments which once amused the pastor had now become an interruption to thoughts in which she bad no part He would sit for hours with his head in his hands, taking no notice of what passed before him. She tried to think of new dishes to tempt his appetite and 'OH, SEE HOW SERIOUS shook her head sadly as she bore the untasted food back to the kitchen. She sometimes found a portfolio of drawings lying open upon his study ta ble. She remembered the zeal with which he had planned to remodel the church and parsonage when he first came to them, how his enthusiasm had gradually died for lack of encourage ment and how he had at last put his books in a cupboard, where they grew dusty from long neglect She mar veled at their reappearance now, but something in his set, faraway look made her afraid to inquire. Thus she went on from d-y to day, growing more impatient .with Hasty and more sDent with the pastor. Mandy needed humor and compan ionship to oil the wheels of her hum drum life. There was no more laugh ter in the house, and she began to droop. Polly had been away from the parson age a month when the complacency of the village was again upset by the ar rival of the "Great American Circus." There were many callers at the par sonage that day. for speculation was now at fever heat about the pastor. 'Will he try to see her?" "Has he for gotten her?" and "What did he ever find in her?" were a few of the many questions that the women were asking each other. Now that the cause of their envy was removed they would gladly have reinstated the pastor as their idol, for, like all truly feminine souls, they could not bear to see a man unhappy without wishiBg to comfort him, nor happy unless they were the direct cause of his state. "How dare any man be happy without me?" has been the cry of each woman since Eve was created to mate with Adam. Douglas had held himself more and more aloof from the day of Polly's dis appearance. He expressed no opinion about the deacons or their recent dis approval of him. He avoided meeting them oftener than duty required, and Strong felt so uncomfortable and tongue tied in his presence that he, too, ' was giaa to msse their talks as few as possible. Nothing was said about the pastor's plans for the future or about his con tinued connection with the church, and the Inquisitive sisterhood was on the point of exploding from an overac cumulatlon of unanswered questions. He delivered his strmons conscien tiously, called upon his poor, listened to the sorrows, real and fancied, of his parishioners and shut himself up with his books or walked alone on the bill behind the church. He had been absent all day when Mandy looked out oi the circus lot for the dozenth time and saw that the afternoon performance was closing. It had driven her to desperation to learn that Miss Polly was not in the parade that morning and to know that the pastor had made no effort to find out about her. For weeks both she and Hasty had hoped that the return of the circus might bring Polly back to them, but now it was nearly night j and 'there had been no word from her. Why didn't she come running in to see .them, as Mandy had felt so sure she would? Why had the pastor stayed away on the hills all day? Unanswered questions were ' always an abomination to Mandy, so finally she drew a quarter from the knotted gingham rag that held her small wad of savings and told Hasty to "go 'long to de show an' find out 'bout Miss Polly." She was anxiously waiting for him when Deacon Strong knocked at the door for the second time that after noon. "Is Mr. Douglas back yet?' he asked. ''"No, sah, he ain't," said Mandy very shortly. She felt that Strong and El i verson had been "a-tryin to spy on de i parson all day," and she resented their visits more than she usually did. j "What time are you expectin' him?" T don't nebber spec Massa Doug las till I sees him." Strong grunted uncivilly and went down the steps. She saw from the window that he met Elverson in front of the church. '"Dey sure am a-meanln' trouble," she mumbled. The band had stopped playing; the last of the audience had straggled down the street She opened the door and stood on the porch; the house seemed to suffocate her. What was keeping Hasty? He came at last, but Mandy could tell from his gait that he brought un welcome knews. "Ain't she dar?" "She's a-trabbelin' wld 'em, Mandy, but she didn't done ride." '" "See heah, Hasty Jones, is dat ere chile sick?" "I don' rightly know," said Hasty. "A great big man, what wored clothes like a gemmen, corned out wld a whip in his hand an' says as how he's 'bilged to 'nounce anudder gal in Miss Polly's place. An' den he says as how de udder gal was Jes' as good, an' den ever'body look disappointed like, an' den out comes de udder gal on a hoss an' do tricks, an' I ain't heard no more 'bout Miss Polly." "She's slck, dat'3whatIsays," Man- HE LOOKS.1" SHE TEASED. dy declared excitedly, "an' somebody1 got to do something" "I done all I knowed," drawled Has ty, fearing that Mandy was regretting her twenty-five cent investment. "Go 'long out an' fix up dat 'ere kitchen fire," was Mandy's impatient reply. "I got to keep dem vittels warm for Massa John." She wished to be alone, so that she could think of some way to get hold of Polly. "Dat baby faced mornin' glory done got Mandy all wobbly 'bout de heart," she declared to herself as she crossed to the window for a sight of the pastor. , It was nearly dark when she saw him coming slowly down the path from the hilL She lighted the study lamp, rearranged the cushions ana tried to uiake the room look cheery for his entrance. "I's 'fraid yo's mighty tired." she said. "Oh. no," answered Douglas absently. "Mebbe yo'd like Mandy to be sarvln your supper In here tonight It's more cbeerfuler." He crossed to the window and looked out upon the circus lot The flare of the torches and the red fire came up to meet his pale, tense face. "How like the picture of thirteen months ago." he thought and old Toby's words came back to him "The show has got to go on." He longed to have done with dreams and speculation, to feel something tan gible, warm and real within his grasp. "I can't go on like this!" he cried. "I can't!" He turned from the window and walked hurriedly up and down the room. Indoors or out be found no rest He threw himself in the arm chair near the table and sat buried in thought Mandy came softly into the room. She was followed by Hasty, who car ried a tray laden with things that ought to have tempted any man. She motioned for Hasty to put the tray on the table and then began arranging the dishes. Hasty stole to the window and peeped out at the tempting flare of red fire. "When Douglas discovered the pres ence of, his two "faithfuls" he was touched with momentary contrition. "Hare you had a hard day with the new gravel walk r he as tea nasty, "remembering that he had been laying a fresh path to the Sunday school room. "Jes yo' come eat yo' supper," Man- A dy called to Douglas. "Don' yo worry your head 'bout dat Jazy husband ob "She's sick, dafs what I says." mine. He ain't goin' ter work 'nuff to hurt hlsself." For an instant she had been tempted to let the pastor know how Hasty had gone to the cir cus and seen nothing of Polly; but her motherly Instinct won the day, and she urgejd him to eat before disturbing him . with her own anxieties. It was no use. He only toyed with his food; he was clearly ill at ease and eager to be alone. She gave up trying to tempt his appetite and began to lead up in a roundabout way to the things which she wished to ask. "Dar's quite some racket out dar in de lot tonight," she said. Douglas did not answer. After a moment she went on, "Hasty didnt work on no walk today." Douglas looked at her quiz zically, while Hasty, convinced that for reasons of her own 6he was going to get him into trouble, was making frantic motions. "He done gone ter de circus," she blurted out Douglas face became suddenly grate. Mandy saw that she had touched an open wound. "I Jes' couldn't stan' It, Massa John. I had ter find out 'bout dat angel chile." There was a pause. She felt that he was waiting for her to go on. "She didn't done ride today." He looked up with the eyes of a dumb, persecuted animal. "And de gemmen in de show didn't tell nobody why Jes' speaked 'bout de udder gal takin' her place." "Why didn't she ride?" cried Doug las, in an agony of suspense. "Dat's what I don know, sah Mandv began to cry. It was the first time in his experience that Douglas had ever known her to give way to any such weakness. Hasty came down from the window and tried to put one arm about Man dy's shoulders. "Leab me alone, yo' nigger!" she ex claimed, trying to cover her tears with a show of anger that she did not feel; then she rushed from the room, fol lowed by Hasty. The band was playing loudly. The din of the night performance was increasing. Douglas' nerves were strained to the point of breaking. He would not let himself go near the win dow. He stood by the side of the ta ble, his fists clinched, and tried to beat back the impulse that was pulling him toward the door. Again and again he set his teeth. It was uncertainty that gnawed at him so. Was she ill? Could she need him? Was she sorry for having left him? Would she be glad if he went for her and brought her back with, him? He recalled the hysterical note in her behavior the day that she went away how she had pleaded, only a few moments before Jim came, never to be separated from him. Had she really cared for Jim and for the old life? "Why had she never written? Was she ashamed? Was she sorry for what she had done? What could it mean? He threw his hands above his head with a gesture of despair. A mo ment later he passed out into the night to be continued next week Do you have that dark brown taste in your mouth every morning when you awake? If so, you are billions and should take two or three of those little BLOODLNE LIVElt PILLS. 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An attractive 33-day trip through the "Greatest Country in the World", cov ering a distance of 8,755 miles of travel in a modern Pullman train with superb dining car service, eating and sleeping in the best of hotels, sight-seeing Tbe Wonders of the West" leisurely, with all details arranged in advance, is a luxury of a life-time. Write at once to the undersigned for cost of trip, schedule and itinerary. If maps, time-tables and booklets of the lines over which the party will travel are desired send 30 cents in stamps. C H. OATTIS, District Passenger Agent, Ralelrb, N..C. During the Revolutionary War when Lafayette presented himself to Washington for a commission in our Army, Washington in his usual digni fied manner asked WHAT CAR YOU DO?" to which Lafayette made the laconic reply "TRY ME." In quoting you the following high class SPECIALTIES we ask that "YOU TRY THEM" THEY WILL MAKE GOOD (FHiU Quarts) Q Kelly's Maryland Bello (Choicest Eye) , Old Private Stock Maryland Rve Miss Tempting (very fine Eastern live) 2 Huron River (bottled in Bond) Cl Old Tiverton (Pennsylvania Rye) 3.90 7.50 S Extra Fine Old Kentucky Rye 3.50 6.75 B Kelly's Copper Distilled 5"'s (bottled in Bond) 320 . 6.30 Q Kefly's Barley Malt (bottled in Boud) 3.65 725 Donald Kenny (Medicinal) Malt 325 625 Westover (best the worJ over for the money) 3.10 5.95 (Souvenir Cask line gou with every mriad WESTOVER) U Old Kentucky Bourbon 3.00 5.75 B Dr. Le Barron's Medicated Buchu Gin 3.40 6.55 Kelly's Royal Corn (The Finest) : t Virginia Queen Cora (over 100 proof) r El Maize Com (best for the money) 1 Sally Castle Irish (our own importation) J Cairn Dhu Scotch (our own importation. J California Grape Brandy (American 4 Kelly's Choice Md. Peach Brandy KeBy's Virginia Applo Jack too may bay higher priced goods but joa will not get better Kelly's quality. Our customers know that we handle all orders witbouSspecia.1 Re AMY DELAY. Place your next order with as. serve, an extra The above are only a few SPECIALTIES. Write forfin"e old Sour Mash complete price list and lull information covering aur "Whistey grades of stock bulk and bottled at prices, special prices maae on comninaiion quarts, pints, and hall pints, and on bulk goods in 3 and 4 7-S gallon quantities. Goods are simply as good as can bo made. TRY THEM and if not entirely satisfactory return to us at our expense and your money goes back to you by first malL Can any offer be fairer than this! Phil. G. Kelly Co. Importers, Distillers and Distributors of - F?IINE LIQUORS 1411-13 East Main St. RICHMOND, VA. TALKS ON ADVERTISING V. Getting New Customers And Holding Them By Henry Herbert Huff COPYRIGHT. 1B09. BY AMERICAN PRESS ASSOCIATION "Mr. Business1 Man, it costs just so much for running ex penses rent, light, fuel, clerk hire whether you sell ten or :i hundred dollars' worth of goods per day, does it not ? You call them fixed expenses. Now, the only way to lower fixed expenses is to increase sale3. TJp to a certain point all excess busines brings you an added profit It pays to lay hold on all you possibh can. Advertising offers the best means for increasing tradt. New customers are attracted by leaders merchandise at unusu ally low prices. An instance i3 told of an old lady who came nim miles to get a spool of cotton thread for 3 cents, but she purchased several dollars' worth of goods before leaving the store. The a'.. has accomplished its mission when it gets a prospective patron within the doors. That is tho most difficult part. It is then up to the merchant to make the most Of the opportunity and win him for a permanent customer. "The merchant who utilizes newspaper publicity has the whole world to draw trade from. Ho is confined to no particular neigh borhood. Ho knows no barriers. Wherever he can send his ad vertising, there he can solicit business. Sorao of the more ambi tious country merchants are drawing business from the big towns ! The advertiser's opportunities are unlimited. Through tbe news paper he can reach people he nevef saw or who perhaps never heard of his store." "But how about holding them?" "That depends quite as much upon the merchant as the adver tising. If customers receive satisfaction, they will continue to come. But nothing HOLDS them like continued bargain ofTer. Have a few new specials every Saturday. Keep the farmers guess ing what will come next." "What advice can you give to the dealer starting in business?" "What more at variance with good judgment could be imagined than for a merchant to come to town, rent a store, fill the shelves and counters with ntw goods, arrange attractive displays in the windows, put competent salesmen behind the counters and then WAIT for business; WAIT for people to come in and buy; WAIT for them to find out what he has to sell; WAIT for the public to learn of his very existence T And yet it is not uncommon for on: to do this! Advertising would have carried all such information to prospective buyers. He spares no expense to have stock and fix tures the finest and yet neglects the greatest essential of all. Should you inquire why he spends nothing for publicity he would probably say that pleased patrons an'd his window displays are sufficient ad vertising. Word of mouth publicity is the best, but it is too flow. Gossip has wings, but favorable news travels slowly. And as to the window a newspaper announcement is often necessary to call at tention to it." Stiff! (CAN WHI5KEY ffifflr fine Old Whiskeys Mail Orders Promptly Filled tjlll Goods Guaranteed Under the National Pure Food Laws We are Distillers. Our direct to consumer. Better goods all express charges and ship in Old R. W. Jones Corn Whiskey (8 Years Old) . . $3.50 via k. vv. joaes torn Whiskey (4 Years Old) Old R. W. Jones Corn Whiskey (2 Year Old) Corn Whiskey . . . . one-half ration $1.50 Corn Whiskey, 2 Gallons . . v . $4.50 Corn Whiskey, 3 Gallons ..... $6.50 Corn Whiskey, 4 GaHons, . $8.50 Old Velvet Rye Whiskey (4 Years Old) .... Mountain Rye (2 Years Old) . . . . Kentucky Bell (8 Years Old) ... Apple Brandy (3 Years Old) ... Rose Valley Rye (4 quarts) Write for complete price list Gins. Ltc. lemit money or express order. Send us a trial order. a ill ect the quality. CLAi:3YILLE C I topped in 30 minutes jure with Dr. bhoop test will sorely prore. . . . . , Ko vomiting, no d Itw. A safe and pleasing (rrop SOcTDms CHIP 4qts. SqU. 12qt3. S5.00 $0.50 $13.25 -S.50 8.50 12.50 4.50 S.50. 12.50 3.95 7.65 1125 YOU PAY ONLY ONE PE0FIT WHEN YOU BUY FROM US. Goods shipped la plain pack ages, no marks 10.00 9.75 9.40 10.35 900 9.00 R.70 1000 1125 9.10 7.50 12.90 12.90 1400 11.25 1125 to indicate con tents. Remit certified checks, post office or express money 3.S5 320 7.45 0.15 4.95 8.75 S.75 9.75 7.65 7.65 ' 2.60 4.40 4.40 5.00 Cognac) ordir. . 4.00 4.00 corresponding u tascs new style glass jug. Clean, strong ajid alto gether tne safest and most up-to-date package. It's a beauty and you'll say so when you see It. Safest for shipping and oasl ost for handling. We use this pack age exclusively on all goods at or over $2.50 per gallon. Safely packed in neat case. 1 gallon $3.50 2 gallons 6.75 3 gallons 10.00 PREPAID. " '.Pi 1$ Whiskeys are aged properly. V'e -h p and Quicker ahiDinentii. We orepay plain packages. PE i ALLOW. 2.75 2.50 4.00 2.75 5.00 3-00 4.j0 on all grades of Whiskeys, Brand :- WHISKEY HOUSE A. Ft fr- Xl I t 19 v tttxJ Reacbet lha Spo Stop pin laiunuf Th Great Pil CrJ Pot op ia tobei " rectal ncif !. t. lUBMIIIMII in It: r bo: hi LSI out t: 1 In Ita op -far 8.1 c "a 25c. Aakj Be lood 'it?
Henderson Gold Leaf (Henderson, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
May 13, 1909, edition 1
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