Established 1899
y amount of money and in any' oilier way
rS as much. Life insurance to a poor mmis an absolute necessity, because {J
J\ if death '>im be would leave liis wife and children dependent unless
he earn. = - insnrancc. NQ
Sf LOANS* —We loan money on Hickory Real Estste. y/
X hickcry Insurance & Realty Go., a
VJ. A. LKNTZ, W. A. HALL, .M. H. GROVES, Q
O Presidemt. Vice-President. Sec. Treas. W
A H. E. McCOMB, Ass't Mgr. Real Estate Dept. O
jpVVinter Goods! 1
Men's and Boy's
Clothing, Shoes and hats
» Ladies m
p OUR LINE OF DRESS GOODS |f
M AND NOTIONS ARE THE g|
ii BEST IN THE CITY. j|
THE VALUE OF A DOLLAR
IS WHAT YOU WANT : : : :
SETZER & RUSSELL
HICKORY, N C,
Should be wholesome, light and easily fl
jl* digested and assimilated. f\
j| We Eat More Bread Than Any Other Food. ff
therefore it should be, if anything, of bet-
H! ter quality than any other food. Our
Wn Bread is the best in town; snow white, gi|-
pure, dainty and delicious, full of neutri- sgj
}U tions. Let us serve you. #8
H HICKORY BAKERY
p MYRONA. RICE. Prop. Phone 127
FROST PROOF CABBAGE PLANTS I
GUARANTEED TO SATISFY PURCHASERS
TtaMM TYFK WAKEWLD ' Tlu BuUat Ailutoteter FLAT DUTCH
CtAmfOmm. M IVrUa*. FW Dad VtiMf. *uS»'rHl Jwpat u* Law* CkbUfV'
ftlCfc ta lots 4 1 to 4 a. al flit per ** S to I ■. at $1.23 per ■„ II m. mi aver, at SL* per ■.
f. 0. B. YOUNGS BLAND. S. C. Oar Special Express Bates on Plants Is Very Low.
We grew the first Froci Proof Plants in 1868. Now have over twenty thousand'
satisfied customers; and we have grown and sold more cabbage plants than all other 1
persons in the Southern states combined. WHY? because our plants must please or
we aend your money back. Order now; it is timgjo set these plants in your sec- j
tion to get extra early cabbage, and they are the ones that sell for the most money.
duk> ' Wm. C. Gerafy Co., Box 80 Young's bland. S. C I
i ii—i i ■ ■ * I
T\ A T\ Ar\ft Ann Is best advertising medium in Cataw-
H In 111 / ba county as it is read in very near every
lli 1/U UlUlj 1(1 State in the Union, and in every home iu
the county. The subscription price is
only SI.OO per year.
THE HICKORY DEMOCRAT
HICKORY, N. C., THURSDAY, FEB. 11, 1909.
ADVERTISING
7 b2 Value of the Local News
paper As An Advertising
Medium
/ dveriudng is to commercial
life what preaching is to religo
tus life. It is the quickest,
most effective and least ex
pensive way for a merchant to
make his existance known to the
people, to tell them what he has
to sell and why they should kuy
from him. It is simply a busi
ness proposition. It stands on
its own merits and is worth all
that it costs. The dealer who
uses space .n the paper to help
the editor will find that he is
loosing.
Every institution from the
mammoth department store to
the cross-roads grocery store can
utilize nawspaper space to ad
vantage. Space in the smallest
country paper is worth as much
in proportion to its circulation as
the largest city daily. The rea
son a merchant should use the
local paper is because it is the
best mears of reaching the peo
ple of his imediate vicinity. And
the greatest reason ior using
space in any paper is because it
pays.
Newspaper is as nessicary an
item of expense as clerk hire or
lights and should be looked after
as carefully.
At the same time it is not an
expense, but an investment.
Judicious newspaper advertising
pays a handsome interest on the
money invested by an increase of
new customers and imediate in
crease in saies wnile the princi
ple remains as a valuable good
I wiil which lasta as long as the
* business itself.
MUCH SPACE WASTED.
It is in advertising as in other
things, the advertiser must know
his business. The man who
opens a dry goods store without
being master of the business,
must sooner or later fail. It is
the same in advertising. On
the side of success stand careful
planning, correctly written in
teresting copy and skilful display
on; the side of failure stand a
lack of preparation, poor uninter
ing cppy and faulty display.
It is possibly not too much to
say that no merchant should at
tempt to write his own ads, who
has not at least mastered the
simplest rules for successful ad
vertising.
Properly done advertising
apropreations will always show
a piofit. Yet, strange to say,
many thousands of dollars worth
of space is actcally wasted each
year. This comes from the mer
chant not knowing his business.
Much that passes for advertis-
undeserving that name.
Therefore the experience of mer
chants who know nothfhgof
ad-writing should not be taken
to prove that advertising doesn't
pay. This view, however is not
uncomon. Appearantly there is,
in many instance?, no attempt
on the part of the publisher or
the merchant to make it pay.
THE PUBLISHERS DUTY
The responsibility for results
rests not alone with the adver
tiser. The publisher as well has
a duty to perform. It is to the
interest of and is the duty of the
publisher to make every legiti
mate effort to increase his circub -
tion and thus Increase the value
of his paoer as an advertising
medium. The interests of the
advertisers should recieve as
much attention as that of the
readers. The appearance of the
ads should be changed as often
as that of the news columns.
Then the editor should call - the
attention of his readers to the
advertisements appearing in his
columns and speak a good word
in behalf of those who use his
spaoe.
(Continned next week.)
DfIWITT'S CARBOLIZED WITCH HAZEL
SALVE For PIlMf Burn*. Soros*
Presbyterial Home Missions.
By request of Rev. C. A. Mun
roe, we publish the foil >wins: ed
itorial from the Mooresville Pres-
, byter'a». Bulletin:
| There ar« seventy-two church
es in C mcord Presbytery. Twen
ty-riin.* of these churches receiv •
aid from the Pieybytery in sup
porting their pastors and in addi
tion to this sustentation work
there are several mission fieldi
where as yet there are no organ
ized churches and in which tbe
workers are supported in part bv
Presbyterial funds. Some of
these churches have been recent
ly organized and are not strong
enough to pay the salary of a
pastor. Some of them are old
«hurches suffering continual loss
by the removal of members from
the country to the towns and
need aid in order to carry on
their work. We of the Moores
ville church can appreciate the
situation in each of these cases.
First, because we have a newly
organized church in our own
town with a membership as vet
insufficient to undertake self sup
port, and second, because our
church has been built up al;d is
continually increasing by accto
sions from the country chur hes.
.Ve should believe in Presbyterial
Home Missions and it is a source
of gratification that our church
has ever been one of the fore
most in contributions to this
cause,
So please remember the strug
gling little church you have left
or from which your father or
mother has moved, whenever
there is to be a contribution to
Home Missions. Remember also
that in other Presbyteries and
other Synods there are like con
ditions—churches that are weak,
that do not increase in net mem
bership from year to year be
cause they are continually losing
their members to the town chur
ches. Look over the roll of your
own church and see what an ir
reparable loss we would sustain
if we should return to Bethesda
and Troutman and China Grove
and a number of other churches
in similar condition the members
we have received from them.
Rememher again that when you
contribute a dollar to Home Mis
sions, sixty cents of that dollar
goes to the mission work in our
own Presbytery and only forty
cents to the work of the Synod
and the Assembly.
We have recently had address
es from Mr. Tufts and Mr. Hall
giving us an insight into the ed
ucational work that is being car
ried on in our mission field and
the response of our people has
proved that we are determined
to uphold the hands af our work
ers in this splendid work tiiey
are doing for the church and the
State.
The Presbytery carries on this
work through its Home Mission
Committee of which Rev. C, A.
Munroe is the chairman. A re
cent circular issued by hijg gives
the following interesting infor
mation. At the last apring meet
ing of Presbvsery an increase of
$500.00 in the appropriations to
Home Missions was made in Oi Jer
to meet the growing demands of
our work in new fields.
' 'The total appropriations for
the year ending March 31, 1909,
were $3,625.00. We now have
every mission field that receives
help from Presbytery supplied
with the regular preaching of
the word. 'lt is up to' our peo
ple and churches to decide by
their contributions yet to be
made whether the enlarged plan
of this year shall be recommend
ed for next year."
We have a growing and en
couraging work which is ably,
economically and aggressively
managed and we snould consider
it a great privilege to participate
in it;
Subscribe for the Democrat.
The Forward Movement.
Peter, the Hermit, rallied En
rope to arms f->r the rescue of
, the Holy Seoulcher with the cry.
"Gad wills ir."
Because the people bslieved
that, they responded with an en
thusiasm and sacrificial heroism
that in a righteous Jcause would
have been invincible. We know
nvw that the first crusade was a
huge blunder, both as to its ob
ject and as to its methods.
We are now endeavoring to get
our people enlisted in a crusade
far the development of our town
and county. And this crusade,
we believe, is no blunder, either
at to its objects or its nieihods.
Inadvertency is our greatest en
emv, and from this power we
wish to rescue our city.
No man in our town, when
once awakened to his responsi
bility and the possibilities of the
town, will longer remain idle.
A chief characteristic of South
ern manhood is the determina
tion to do things. Energy and
perseverance are strongly domi
nant in our nature, and when
I righting for a righteous cause we
| are invincible. We laugh at ob
stacles and sco-*n opposition. Our
greatest fauil is a failure to see,
in some instances, our own best
interests. The booming of a
town is to the direct interest of
each individual in the town. It
is impossible for a town to pros
per without each individual of
any push and energy being
placed in better condition finan
cially. A larger demand for la
bor is created and the wages of
the laboring classes are advanced
thereby placing more money in
circulation to be spent for the
necessities and lux irie3 of life.
This creates a larger d emand for
all kinds of merchandise, there
by benefiting directly the mer
chants of the town.
The real estate dealer is also
benefited, because the greater
tke number of people contained
in a town the greater will be the
demand for hemes in the town.
The same applies t) all classes of
our citizenship- Whatever may
be our capacity, we are servants
of the people. Our labor, what
ever it may be, is for the benefit
of society. What we receive
from society is in proportion to
the service we rendered to socie
ty, and the amount of seivice
rendered is naturally Jin propor
tion to the demand for such ser
vioe. It naturally follows, then,
that the more people there are to
be served the greater will be the
demand for service.
Now, in view of these facts
and in view of our wonderful op
portunities, would it not be to the
interest of each of our citizens to
nake a strenuous teffort .to ad
vance our town to her place as
one of the best in North Carolina?
It is needless to say more of
our anvantages. These are
known to every one. Let us be
come awakened and do our whole
duty.
Revolts at Cold Steel.
"Youronly hope," said three doc
tors to Mrs. M. E. Fisher, Detroit,
Mich., suffering from severe rectal
troub e, lie i in an operation,"—' "ther.
I used Dr. King's Nev? Life Pills,''
she writes, "till wholly cured." They
prevent Appendicitis, cure Constipa
tion, Headache. 25c. at C. M. Shu
ford's, W. S. Martin's, Moser & Lutz.
There appears to have arisen
some opposition to the suggestion
advanced by the Tribuna in Rome
that Mr. Roosevelt be made a
Roman citizen when he visits It
aly. "Our contemporary need not
be alarmed, we feel sure. Mr.
Roosevelt may be depended on
to make himself perfectly at
home, nevertheless.
-■■ -
Social functions of winter, midnight
lunches, loss of sleep tell on the health.
Hollister's Rocky Mountain Tea clears
the blood, aids digestion, relieves fa
tigue; makes and retains your health.
Greatest tonic. Tea or Tablets, 35
centa. Moser & Lutz.
Democrat and Press, Consolidated'.^os
k
p AV Tnfontci nnJ t 11
tettHKhm Kind ft',* k
Always is- S
AVegelalli PreparaiionforAs- |Lfej » 0 %?
similating theFoodandßegula- |l] -o O
ting the Stomachs andßcwels of gffi Bears the / ,
— 1 Signature «*
Promotes Digca»ion.Cheerful- m M ./liK
neas and Rest. Contains neither m / ».
Opium, Morphine nor Mineral. Sr 01 #j\»|t J
NOT "Narcotic. [J IllliP'
J*VetfoUJ*&MVKLmattß M \A M
flmjJkm Sad" \ S ft W ■ '
Atx.Sm**.* 1 11 1V& #
I H in |
I j I Hop
Aperfect Remedy forConstipa- f f w A* UW C
Ron, Sour Stomach, Diarrhoea : M I liK
Worms .Convulsions, Feveris- 8 I wj fl
ness and Loss OF SLEEP. | P-Qr liyPr
Facsimile Signature of m
Thirty Years
EXACT COPY OF WRAPPER. JU H til lOii 1 INI
t TNI M*num MMMR. MW W*( MK,
CLUBBING RATES.
Do You Want to Take Any
Other Paper With the Hick
ory Democrat ?
If you want to take any other
Daperpn connection with the
Democrat, we can save you from
25 to 50 cents on the subscrip
tions. We invariably give our
subscribers the benefit of what- j
ever rate is made us by any pa
per, and we do not made a cent
on any of them.
We will send the Democrat and
the Charlotte Semi-Weekly Ob
server, both, one year for $1.75.
This is a good combination, as
the Observer is a paper full of
general news that will always in
terest you.
We will send you the Democrat
and the Progressive Farmer to
new subscribers to that paper for
only $1.50. The Progressive
Farmer is the best farm paper
published for Southern farmers.
If you are alrerdy taking the
Progressive Farme, the price of
the combination will be $1.70
We will send the Democrat and
the New York Thrice-a-Week
World, four papers a week for
only $1.90. The World is a good
paper, and you will get the worth
of your money in this combina
tion.
The best semi-monthly farm;
paper published is the Home and
Farm, of Louisville, Ky. We will
send the Democrat and that paper
both one year for $1.25.
We will send the Southern
Agriculturist, published month
ly at Nashville, Tenn., absolute
ly free for one year to every one
who pays a year in advance to
the Democrat, at the regular price l
of SI.OO.
• most highly refined and healthful I
baking powders. Its constant use
§ in almost every American household,
its saies all over the world, attest its
Wonderful popularity and usefulness.
We will send the Democrat and
We will send the Democrat and
the Atlanta Thrice-a-week Con
stitution both one yearforsl.7s.
We have also the following ot
her excellent elubbing offers.
The price includes a years sub
scription to both the Democrat
and the papers named:
Southern Riiralist, published
l at Atlanta, $1.50. jr -
Bob Taylor's Magazine, Nash
ville, ienn.. 81.85.
ASK YOURSELF THE QUESTION.
Why not use Chamberlain's Linimemt
when you have rheumatism? ♦ We feel
sure that result will be prompt and
satisfactory. It has cured others, why
not you? Try it. It costs but a trifle.
Piice 25 cents; large size, 50 cents.
For sale by W. S. Martin & Co.
"Wake up, Nashville," says
the American of that city. If
Nashville is not awake with the
Cooper trial going on and the
legislature in session, we fear
the case is hopeless.
Foley's Orino Laxative cures consti
patrion and liver trouble and makes the
bowels healthy and regular. Orino is
superior to pills and tablets as it does
not gripe or nauseate.! Why take any
thing else. W. S. Martin & Co.
If California keeps it up, Capt.
Hobson will doubtless be tempted
to polish'up his I-told-you-so ap
paratus,
There is not any better salve than
DeWitt's Carbolized Witch Hazel
Salve. We hereby warn the public
that we are not responsible for any in
jurious effects caused from or
poisonous imitations of our DeWitt's
Carbolized WitcM Hazel Salve, the or
igonal. It is good for any thing when a
salve is needed, bui it is especially
good for piles. Be sure you get De-
Witt's. For sale by C. M. Shuffordand
W. S. Martin & Co.