BANK ADVERTISING
PUBLIC EDUCATOR
SAYS FINANCIER
(By Associated Pres*)
London, July 17.—Every dollai
■pent for advertising space adds to
the necessity for exactness of state
ment and integrity of product, Francis
H. Sisson, vice-president of the Guar
anty Trust Company of New York,
■aid in an address before the annual
convtation of the Associated Advertis
ing Clubs of the World. His topic
was “Advertising as a Creator of
Public Standards in Business.’*
“The standards fixed by the mer
chant or manufacturer in -public state
ment and printed word must become
the standards of distribution and pro
duction,” he added, “or the inevitable
loss of public confidence and good wiil
spells bankruptcy, moral as well at
financial. Good will is the joint prod
uct of good goods, good service and
good advertising. Protected, it is an
invaluable asset, but violated in either
of its essential elements, a fatal lia
bility. It is business insurance. It
protects the public and provides the
buyer of an advertised trade-marked
article with a triple guarantee of qual
ity—from the merchant, tbe manufac
turer and the publisher. It fixes the
standard which maker and distributor
must meet and provides a definite goal
for business achievement.”
Mr. Sisson said the conclusion hav
ing been reached that it was “just as
proper to merchandise forms of serv
ice as to sell commodities,” the nexi
step would be that the Ae of advertis
ing in “merchandising ideas k quite as
proper as its use in the sale of goods
and services.” He asserted the de
velopment of a new relation to the
public through advertising k*s led in
the banking business to higher ideals
and to far broader conception of its
apportonity for useful service to the
community.
“Thus today, the great American
banks in their advertising are doing
muchr to combat economic fallacies
and to instruct the public in the field
of sound finance, and there can be no
doubt of the usefulness and effective
ness of this propaganda for higher
economic and financial standards.
This postive reflex action of good ad
vertising upon the advertiser himself
which has taken place in banking, is
also evident in many other industries
ad activities.”
The day has long passed, Mr. Sis
son declared, when advertising could
be considered a mere experiment or a
speculation.
“It has long since become a demon
strated economic factor as a business
builder and stabilizer,” he added, “as
well as a clearly proved educational
force. Today particularly invites th«
advertiser to lay up stores of good
will and prestige for future markets
Now is the time for advertising to be
informative and educational, to help
create new standards of living, to
stablize markets, to make Mfe more
comfortable and attractive, as well
as more just and sound.”
WHEELER, OF
MONTANA, IN THE LA
FOLLETTE'S FOLD
(By Associated Press)
Washington, July 17. — Senator
Wheeler, Democrat, Montana, will not
support John W. Davis, the Demo
presidential nominee.
Announcing this decision Mr.
Wheeler, who directed the senate in
quiry into former Attorney General
Daugherty’s administration, said he
intended, however, to support the
Democratic state ticket in Montana
and stork for the re-election cd Sena
tcr'.Walsh.
As for his own vote. Senator
Wheeler said it “likely” will be cast
for Senator La Toilette. He declared,
however, that he would not accept in
dorsement *3 * vice presidential can
didate on the La Follette ticket if it
were offered him.
TENNESSEE FIGURES
SHOW MOB JUSTICE IS
DECLINING IN SOUTH
(By Associated Press)
Nashville, Ttnn., July 16. — That
lynching is gradually being overcome
in the South is indicated by a steady
reduction in such crimes in Tennessee
during the las* few years, according
to a report on this subject made by
James D. Brton, secretary for the
Commission 0n Inter-Racial Cocpera
tion. ,
Mob justice is shown to be on
decline both at to the number of vic
tims and the ares in which such
crimes occur, the report sets forth.
Per a period of *3 y**™. f*om 1900
to 1923, 73 lynching have been report
ed in Tennessee. Twelve counties
had two-thirds of this total, 24 others
had on, each, and 60 counties had
none* says the report. .
Tennessee had five lynching during
> toet *ve years, the report
two in 1022, and none last year.
LOCAL POST-OFFICE
SHOW BIG GAINS IN
STAMP SALES
Post-Office Steadily Climbing
Up To Second Class, Stamp
Sales Show
Po-tmaster J. B. Fagge has furnish
ed the Gazette some facts regarding
the stamp sales at the local post-office,
which the public will be glad to read.
One of the greatest men America
ever produced pointed out early in his
political career, that the success of
our system of government depended
largely on how well officials take the
public into their confidence, by keep
ing the citiienship informed on the
affair* of government.
It is indeed gratifying to note how
damp sales have increased during the
past two years. It tells the story
without any comment of ours. Facts
are the one thing the public want3,
but what a sad thing it is that other
officials can’t see it that way.
To The Editor:
Having recently noticed some public
remarks that apply to this office, and
believing the patrons and friends
feel an interest in the welfare of the
post-office, I am going to ask you to
please publish the following state- j
ment:
From July 1, 1922, to July 1, 1923,
the stamp sales amounted to $7,029.45.
From July 1, 1923 to July 1, 1924,1
stamp sales amounted to $8,765.53,'
making a gain of $1,737.08. i
Stamp/sales this year from January
1, 1924, to March 31, 1924—$2,431.32.
Stamp sales from April 1, 1924, to
June - 30, 1924—2,581.23—making a
total for first six months of this year
of $6,012.55.
The post-office only has to sell
$8,000.00 worth of stamps during the
calendar year to reach second-class.
If this office sells just a little less
han $3,000.00 worth of stamps during
the next six months, it goes into
second class.
Respectfully,
JAMES B. FAGG, P. M
July 16, 1924.
AUTOMOBILES SEEM
CHEAP WHEN BOUGHT
ON THIS BASIS
(By Associated Press)
Winston-Salem, July 16.—Automo
biles are being sold here by the pound.
An enterprising dealer who handles a
low-priced car, now advertises his
wares at 33 1-3 cents a pound. His
advertisements set forth the weight
of the cars, together with the total
price at so much a pound, and com
pares the price with that per pound oi
every-day necessities of life.
It is said the unique method of ad
vertising has proved unusually suc
cessful.
The Finnish have been in the run
ning from the beginning of the
Olypmic contests. — Win3ton-Salem
Journal.
Sagg**tion to Mothtnt If you're
■avine Orange-Crush for unexpected
guests, putthe bottlesin a safe place.
Better yet, remove temptation. Keep
a supply always on ice—just for
family treat.
Here are six reasons why it’s so
delicious: (1) The natural fruit oil of
oranges—which gives that delicate
and distinctive flavor; (2) The nat
ural add of citrus fruits; (oranges,
la mo ns and limes)—which gives the
taag; (3) Orange juice; (4) Carbon
Certified
Read Your County's Daily Paper Fir*t
BUICK COACH LINE
REIDSVILLE, LKAK8VILLE,
8PRAY
TRANSFER
Leaving Leaksville-Spray A. M
for Reidsville. 7:8'
Leaving Leaksvilie-Spiay
for ReidaviUe .10:3<
Leaving Leaksville-Spray
for Reidsville.12:00 M
Meeting Train No. 46.
Leaving Leaksville-Spray P. M.
for Reidsville. 3:80
Leaving Leakavilie-Spray
for Reidsville. 5:0‘
Meeting Train No. 36.
Leaving Reidsville A M
for Leaksville-Spray . 8:40
After arrival Train No. ’86.
Leaving Reidsville P- M
for Leaksvi’.le-Spray . 1:56
Leaving Reidsville
foi Leaksville-Spray .7:00
These' cars make connections with
Greensboro cars each trip. It take?
thirty minutes to make the trip.
WE STOP AT ALL HOTELS
NORMAN & HUNDLEY
Best Cars and Careful,
Courteous Drivers
in Spray Reidsville
Phone 297 ' Phone 276-W oi
L. H. HUNDLEY Turner Motoi
LYNN NORMAN Co., No. 244
ADMINISTRATORS NOTICE
Having qualified as administrator
of the estate of Jerry M. Baughn, de
ceased late of Rockingham County,
North Carolina this is to notify a’l
persons having claims against the es
tate of said deceased to exhibit them
to the undersigned at Leaksvi le, N.
C., on or before the 1st day of June,
1925 or thie notice will be pleaded .»
bar of their recovery. All persons in
debted to said estate will please make
immediate payment.
This 31st day of May, 1924.
W. J. Baughn, Administrator for
he estate of Jerry M. Baughn. de
ceased. (6w‘
V^WAWL\YAWA*A'.‘.'.VC
MOOSE
LODGE NO. 8f>4
meet.- Friday Night, Junior Building
J. E. McAllister, Lcaksville, Secretary
DUES NOW PAYABLE
WiMMW WiVAWAWVt
VWWVVMAAW/^MiV.'AV.1. *
Dr. H. F. Fitcheii
Chii opraclor
OFFICE HOURS S u 12, 2 to ft
MON. WED. and FBI, NIC HIS
6:30 to S:3fl
SMITH DECIDING
On ih'- fcjou!cv«rd
ftW.'AW.V.V.VAVAV.'AV.
S I (i N K V I L 1, E
TRANSFER SCHKDM K
6:30 A. M. meo*iny irain foi
Roanoke. Va.. 7:22.
7:46 A M., meeting train fm
Winston-Salem. 9:f>3.
12:20 I*. M , meeting train foi
Roanoke, Va.
3:00 F. M., meeting train lor
Winston-Salem, N. C.
6:00 F. M.. meeting train (or
Roanoke, V.
7:00 P. M., meeting train (or
Winston-Salem, N. C.
This transfer will stop for pas
sengsrs at any time at the following
places: Joi.es Motor Co., Spray
Motor Co. -
THROUGH SLEEPING CAR
TO CINCINNATI. OHIO
HMf MoH (t W&s**-:
Leave Stoievilie.1:16 P. M
Leave Rideway.1:36 P.M.
Leave Martinsville .1-64 P.M
Leave Koehler .2:04 P.M.
Arrive at Cincinnati.7:20 A.M.
No change of trains between the
( above points and Cincinnati and Chi
cago, IU.
Pullman reservations and all in
formation cheerfully furnished upon
application to our agents or write
j C. B. PERKINS
Traveling Passenger Agent,
114 West 3rd St., Winaton Salem, N. C.
A pound can of
Calumet con
tain* full 16
ounces. Some
baking powders
come in 12 oz.
cans instead of
16 ounce cans.
Be sure you get
a pound when
you want it.
learned,
S^Years ago
^ Years ago when the first spoonful of
Calumet Baking Powder was used, one
housewife learned the secret of success on bake*
day. She found that what she had thought
bad luck in the past was really the fault of in*
ferior Ieaveners.
Over a third of a century has passed
since that housewife experienced die perfect
results that came from using
CALUMET
The Economy BAKING POWDER
Today millions upon millions have real
ized the same satisfaction that goes with using a
perfect baking powder.
>
Calumet has more friends than any of
the other brands on the market today—women
who after one trial found that for uniform, wholesome
bakings it has no equaL
Don’t forget that a few cents worth of
unreliable baking powder can ruin several dollars
worth of other ingredients used in baking. Use
the best and know what the results will be.
EVERY INGREDIENT USED OFFICIALLY APPROVED BY U. S. FOOD AUTHORITIES
Sales 2'itimes as much as that of'^
Be One Of The Many Readers
One of the Things Mr. Royster
Discovered About the
Feeding of Crops
Cured Fertilizer Has Increased Farmers9
Earnings
Haven’t you heard about the more thorough and scientific
feeding for plants—hastening maturity and helping to grow
crops that bring higher prices? Everywhere you find farmers
talking about the remarkable results through the use of
Royster’s Cured Fertilizer.
Why Cured Fertilizer Grows Better Crops
Mr. Royster discovered that by aging or curing fertilizer for
four to six months he could increase its value as a plant-food.
1 Ie found that this curing brought about a certain chemical
action which prepared the fertilizer for the use of crops and
made food elements available at the very time they are needed.
*
Why Mr. Royster can Cure his Fertilizer
Naturally it requires vast quantities of material in order to
anticipate a season’s supply, half a year before it is needed.
(This half year representing the aging period). 11 also requires
strong financial resources. Thus;—-only a company like
Royster’s can offer this improved type of fertilizer.
Look for the Name on the Bag.
Don’t guess about fertilizer. Look for the name “Royster’s”
aud knou) that your crops will be well fed—for the sake of
greater earnings.
w*
"/ Aare use</ o/Aer
guano, but Royster’s is
the best for me."
"I have used no other
brand of fertilizer for
three years."
Royster's Fertilizers
distribute better and
retain their fertilizing
i power longer."
"■-used your ferti
lizer far the past two
years and have had the
best crops I've had for
many a year."
** —■■■ - -/shall continue
to use Royster's as long
as I farm."
**- ■■■ ——— better results
than 1 have ever gotten
before from use of ferti
lizer"
ROYSTER -
Tkfdlesfed"Fertilizers
F. S. Royster Guano Company
Norfolk. Columbia. Atlanta. Montgomery