Stale Drug's
Have
Little Power
We Don't
Use Them.
HIIIKTIHimitllllTttttl
rTTITTTTTXTTTIITTTTTTTTTTTI
STANDARD DRUGS HAVE A STAN
DARD PRICE AND WE HAVE XEV
Fit noi'UIIT A MUG THAT HAS
BFF.X OFFEHED TO I S AT A LOW
PRICE.
We have mTr taken chance with
such materials in any prvM-ription
and never will. We enjoy a good
reputation for prescription work and
we have due consideration for your
heullh.
mxxxxixniiiiixiimiiii
frTTTTTTXTTTTTTTTTTTTTTTTTl
ENGLISH DRUG CO.
The Old Reliable Drug Store, Monroe, N. C.
Invincible Flour
BENDERSOVH
Hf.? - v Ml
mm
MEIUM
PATEN -3
In color Cream White. In
Quality Goodness. Merely
the wheat, its overcoat tak
en off, the inside sifted
through silk and packed in a
fresh clean bag. It's ready
for you. Scientific Simplici
ty best describes our process
of milling.
Manufactured by Henderson
Roller Mills, Monroe, N. C,
and sold by Grocers.
Invincible Flour
TALKS ON ADVERTIZING
IX. Some Falling
Places to Consider
By Henry Herbert Huff
COPYRIGHT. 1009. BY AMERICAN PRESS ASSOCIATION
"Mr. Business Man, I have examined somo of tho advertis
ing of your merchants and presume you desire my opinion of it."
"I would like very much to know its faults."
"In the first place, you must advertise continuously. It
takes a prosperous manufacturing company years to convince
the public that its product is 'absolutely pure' The result is
obtained by constantly hammering tb.19 truth into the public
mind. Likewise in retail advertising it roquires several appear
ances of an ad. before it really gets attention. It takes an added
number to Interest. It neods still more to Convince the readers
that the values are good aud to lead them to the store to buy, and
if they are pleased with their purchases they will come again
and tell their friends and continue to read the ads. and to buy.
It won't be long before the advertising will bo paying nicely and
a valuable good will be created.
"Many beginners expect to jump from the start into the places
of the old advertisers. This is unreasonable. The oak does not
spring from an acorn into a tree, but accomplishes this by steady
growth. A business must grow, and it takes timi to do so. Adver
tising makes it shorter work and more certain. It is the firm that
has been in tha papers for yaars that is trusted and patronued. Con
tinued advertising foiters confidence. The beginner stands as good
a chance if he will follow the regular course and wait.
"Advertising performs no work of magic, is no substitute for
energy or business skill. A morchant can't expect to ait down and
watch it build additions to his Rtoro. He must do his port to help
the ads. saceeeed. Do not attempt too big a business for your capi
tal. And in starting an ftdrertLtin campa gn begin with small
spaces and grow into bigger ones, the fellow who starts with big
spaces usually grows the opposite way. Occasional advertising is
money wasted. A steady stream of small ads. counts for more in
the battle of business than a few big shots now and then.
"Change ads. every issue. This is imperative. There is no more
excuse for running an ad. without altering its makeup than to print
the 6ame news each week on the other pages. If ads. are to bo read
they mutt be interesting. No ono wants to read the same ad. twice.
If each is different, the public will soon get into the habit of read
ing them, impelled by curiosity if nothing better. But such crude,
lifeless affairs as some of your ads. are and to think they go un
changed for weeks at a timel Is it any wonder thoy're not paying?
"The public is seeking information about tho poods it wants to
buy. Tell it about such things. The problem of the city merchant
is to make his existenoe known such things as who he is, what he
has to Fell and where he is located. With tho country merchant
how different I All these facts about him are already known
throughout the community. There is no need of using space to tell
them over again.
"Another failing is that you merely 'try advertising. You go
about it in a careless sort of way, with noconndence in its possibili
ties, and expect to make it a success by mero luck. Advertising is
for "the merchant of ambition who wants to extend his field for
trade, to do a bigger business and to make more money. It is a
game in which none but the hustler standi a chance."
Tell your business points to the public through the cent
a word column of The Journal There's nothing like it
And it costs nothing hardly at all.
SOME OK MARTHA SLAW-
SOX'S PHILOSOPHY.
Per nl iar-rarit ies.
"Believe me, you don't know what
you're equal to. an' don't you forget
it. No more do I.
"We ain't done up in baps, like
seven pounds o' sugar.we human be
ing s. so a we know that we're equa
to. The heft of us comes out, accord
m to the things in life we got to
measure up to. When I was married
firstoff, I thought I wasn't equal to
uvin with my mother-in-law. an
puttin' up with her peculiar-rarities.
But, laws o man: I found I was.
"An' what's more. I found I been
equal to one or two other little things
since, worse than her, by a good
sight.
"What helped me some, was real!
nn' I got peculiar-rarities of my ow
other folks has to be equal to."
You Can't Scrtih (lean With Dirty
iv ater.
"Did you ever scrub a floor?" she
asked at length. "No, o' course you
didn't. Mostly, ladies thinks scrub-
bin floors is dretful low work. Well
it ain't Scrubbln' floors'll learn you
a lot o other things, if you let it.
"In the first place, there's a right
an wrong way to it. same's there is
to tonler jobs. If you're goin' to be-
grutch your elbow grease, an ain
willin to get down on your niarra
bones, an' attend strictly to business,
you am t goin to succeed.
"Well, we'll say, you scrubbed
spot, good an clean. That ain't all
You got to keep goin' back on your
self, scrubbin' back over the places
where you left off. else there'll be
streaks, an' when your floor dries on
you, the streaks'll show up, for all
they're worth, and give you dead
away.
"As I make it out, it's Just the same
with Uvin'.
"If you begrutch takin pains, an
keep your eye out, all the time, for
fear you'll do a little more'n your
snare, why, you can take it from me,
you re goin' to show tracks. You bet
ter never done it at all, than done it
so s it 11 be a dead give-away on you
"You can't scrub clean with dirty
water, an" you can't live clean, 'less
you keep turnin" out all the messy
feelin's you got in you, an' reflllln
your neari wnn rresn, same s you
would your water pail.
llut, even when you ve done your
Job right, oncet ain t goin' to be
enough. You couldn't keep clean with
one scrub - down, no matter how
thora. It's got to be done over to
morra, an' the next day, an' so on
If a body don t like It, why, that don
change the fax any. "
Happiness.
"People have the right to make
their happiness out o' every last thing
comes in their way. Every Inst scrap
n drop they rind anywhere about
Same's you'd make a perfectly good
pakh-nuilt out o the rag bag, an
Al soap out o drippin g.
' Any general housekeeper nt five
dollars per, can make a roast out o
prime cut o beef. Any fool can be
happy, if they re handed out happi
ness in chunks.
"Hut It takes a chef-cook to gather
up all the sort o' queer little odds an
ends in tho pantry, an' season'm here,
an whip m up there, an' put'ni on a
uisn, garmsneu wun parsley, or
smothered in cream, an' give'm
fancy French name on n menoo-canl
so's when they come on the table.vou
smack your lips, an' say 'dee-licious!
an' feel you got your money's worth.'
Julia M. Lippman's Making Over
Martha.
Children With Any Mlvtino of Negro
Itloori Fxcliidcd.
The Supreme Court decided ad
versely to the plaintiff In the Wilson
county case, In which J. S. Johnson
sought to have his four ehildren ad
mitted to the white school. The chil
dren were excluded by the county
board of education on the ground that
they had negro blood. It was admit
ted that it was less than one-sixth
and the Superior Court Judge held
that the children should be admitted
to the white school; that since the
State constitution legalized the mar
riage of a white person to one who
had not more than one-sixth negro
blood, the Legislature exceeded its
authority in specifying that children
of such parents could not attend the
white schools.
However, the Supreme Court holds
that while the constitution did legal
Ue the marriage of a white man to a
woman with one-eigth negro blood. It
did not intend to abolish any of the
distinctions based on color and social
relations as distinguished from pure
ly political equality with which the
constitution was dealing. Therefore,
children with any mixture of blood
can t be admitted to white schools.
Carranza Takes Over Mexican Hall
way.
Confirmation by Consular Agent
fciliiman at Mexico City of the re
ported taking over of the Mexican
National Hallways by the Carranza
government interested officials In
Washington. No action will be con
sidered, however, until the interested
American bankers and bond holders
have been heard from.
General Carranza claims his action
Is warranted because the Mexican
government owns a majority of the
stock and that a large part of the
minority is owned by Mexicans.
Foreigners in the United States.
There were 3.515.886 norsnna of
foreign birth, 14.7 per cent, of the
total population, In the United
States in April, 1910, the Census
Bureau announces. All v. era white
except 170,341, chiefly Japanese and
Lninese.
The number of forelen-hnrn white
males more than 21 years old In 1910
was 6,646,817. Of these 3,034,117
bad been naturalized, 670,772 had
"first papers" and 2.266.535 were
alieas.
Whenever You Need a General Tonic
Take Grove's
The Old Standard C rove's Tasteless
chill Tonic is equally valuable ai a
General Tonic because It contains the
well known tonic propertiesof QUININB
and IRON. It acta on the Livrr, Drives
out Malaria, Enriches the Blond and
JJuildJ op the Wbolt System. 90 cent.
Notice to Farmer.
We can supply farmers with lime
at 3.50 per ton. provided it la de
livered from the cars. Lime is bad
ly needed by most soils ic this sec
tion and there Is no cheaper and bet
ter aid to crops.
We want to make up orders In ear
load lots and make special orders so
that when the cars come they may be
side tracked and unloaded right into
the farmers' wagons. This is neces
sary to save handling so that it can
be obtained at this low price. Farm-
era who want to use lime should see
us and leave their orders so that we
can notify them when the cars arrive.
This Is ground lime rock and Is the
cheapest form in which lime can be
secured. CROW BROS.
PJXGLIVU (UMTS
IS ANNOUNCED.
XO LOOKING HACK I V MONROE.
World' (.'rratt-t Show and SjHt-ta-;
i cle iviiomiin and the Jn.-en of
! New Evidence Constantly IVinf
I'ulili.-hed.
Since the Ions succession of Mon-
i SlM-ba" Now on Way. 1
' Official information confirms the roe reports were first published in
announcement that on October 5th ' lne lofal press there has been no
Ringlinx Brothers' circus will give ; locking back. Monroe evidence con
two perforamnces in Charlotte, j tinues to pour in. and better still
I Many uew features have been ad-;,nos whose reports were first pub
!ded this year, the most notable f lished many years ago, verify all they
! which Is tho swcttcle "Solomon and 'said in a most hearty and unmUtak
(the Queen of Sheha" This colossal aul way. Read the experience of
production is presented with a cast j Mrs. Lester Privett of Monroe, X. C.
,of 1,250 people, a ballet of C00 danc-! She says:
jing girK 735 horses. 32 camels and j "I had become alarmed about my
a tirin lod of scenery, costumes and ' poor condition. I didn't sleep well
pmperuies on tue biggest stage in ; and often got up in the morning feel
ithe world.
j ing tired out. I was bothered by a
RHEUMATISM TAINS STOITFI).
The first annlicatinn of Sloan's Lin
iment goes right to the painful part
it Tjenpfrataa m-lthnnr vnhhlnir it
Flops the rheumatic pains around the
Joints and gives relief and comfort.
Don't suffer! Get a bottle today! It
is a familv medicine for oil nalna
hurts, bruises, cuts, sore throat, neu
ralgia ana chest pains, prevents in
fection. Mr Chii If Wantwnrtk
California, writes: "It did wonders
for my Rheumatism, nain is eone as
soon as I apply it. I recommend it
to my friends as the best Liniment I
ever used." Guaranteed. 25e at vour
DruglsL
I Following the spectacle, a circus j constant, dull pain in the small of my
i program of unusual brilliancy will back that made nie feel miserable and
I be presented, including an array of , I was also annoyed by dizzy spells
torei.il ana American acts new to, and headaches. Finally I began us
the circus world. The menagerie ing Doan's Kidney Fills, getting them
contains 1.003 wild animals. 41 ele- j from the English Drug Co.. and the
phants. five giraffes and a "baby : results were all I could have wished,
too." The circus is transported on j The troubles began to leave one by
89 double length cars. Special ar-1 one and before long kidney rom
rangements have been made by the j plaint had left my system. I willing
railroads to accommodate the crowds . y confirm the statement I previously
that will visit the circus from this , made recommendinc Moan's Kidnev
Pills."
Frice 50c. at
all dealers. Don't
city and the surrounding country.
t ..t .1 A al. r. t 1 .1
.ur.Brw..s iu riug man jicijr simD,y sk for , kidnv remedv-p.
The OM Standard general strengthening tonte, Doan s Kidney Pills the same that
GROVE'S TASTELESS chill TUMC.dnrea out frs Privett had Fnstpr . Milhnrn
MalarU.enricheMheblood.andbiiildauplheay- lr8' ' rneU "a!J' , U'Durn
te". Atiuetouc. I-oradulta sad children. Sue I CO., Props., Buffalo, N. 1. Adv.
1
mm
m
TUT
UIUU
WAIT FOR NO OTHER SHOW!
THE ONLY BIG SHOW COMING THIS
YEAR WILL EXHIBIT IN
SmI OCT
Street Parade 10:30 A.M.
mm ll&W
mm
1 ?J affCTCT