Stale Drugs
Have
Little Power
We Don't
Use Them.
tTTTTTTIITTIIIIITIIIIIIiy.il
tTTTTTTTtTTTIIIIIIIIIITIIII
STANDARD PRIGS IIAVE A STAN
DARD PRICE AND WE HAVE NEV
ER BOUGHT A DRUG THAT HAS
BEEN OFFERED TO I S AT A LOW
TRICE,
We have never taken chance with
such materials In any prrxriptiun
and never will. We enjoy a good
reputation for prescription work and
we have due consideration for your
health.
cxxixxixxxxmxTixxixxxixn
fTTTTTlTTTITIIITTI ITTTirai
ENGLISH DRUG CO.
The Old Reliable Drus Store, Monroe, N. C
Fineis.
Flccsae la cue u( ihoe wonderful
French words whii-b tevru lo ntean o
much and yet. niit-ii oim? huut tliein
I rijjlit down to their fui.iiiu-ii(.ll t-t
euce. turn nut lu uitnu really nothing
so very nnu-n at all.
j The word fiueMf originally lutru
iduerd lulo tlii country uiesiul the
' niaueuver In uit by hk-b ton take
a trick from your tiiiuri.t with a
icard lower than your LUlieM-a rani
Inferior also to one innwwd ty your
Opponents.
aklug generally, without chmlns
the word too near tta lair, tinesae
means tbe art of dolus tlilnya ulftiiy-1
find It neceKsnry to refer constantly
to American clang In order to ret the
best definition for subtle French es
preaslons. .Now there Is. sisters and brethren,
an old saying which :iltn that it Isn't
co much what you do as bow yon do
It Tbe thins has a tang of the couth
about it and 1 suspect tbnt it really
tsnt much older than the Louisiana
purchase; but be that as It may. to lift
an eipresslon from the newspaper
! editorial wriUrs finesse has to do with
how yon do tbin?s.-Ceerse Vaui Ba
con in Green Rook Magazine.
Invincible Flour
TJENDERSOV! A
WVINCIBIl
PATENT
"HIIDE to. J
4
. - X.
In color Cream White. In
Quality Goodness. Merely
the wheat, its overcoat tak
en off, the inside sifted
through silk and packed in a
fresh clean bag. It's ready
for you. Scientific Simplici
ty best describes our process
of milling.
Manufactured by Henderson
Roller Mills, Monroe, N. C,
and sold by Grocers.
Invincible Flour
TALKS ON ADVERTISING
XlV.-Interest
a.rd Desire
By Henry Herbert Huff
COPYRIGHT, 1909. BY AMERICAN PRESS ASSOCIATION
"Mr. Business Man,upon securing the reader's attention you
must hold it until you have Lad your say. Interest and desire
re closely related. The introduction, tho few paragraphs pre
ceding the description, is the place to arouse theso feelings.
"Put outside information into your introduction. Give your
readers something original. Advertising is news of goods on
sale. The public wants such information and will read it if
interesting. Study the trade journals and catalogues. Study
goods. Learn how made, the brands and qualities, their uses.
Grow enthusiastic over what you have to sell and pass it on to
your readers through the ad. Tell all the latest fashion news.
The women are anxious for it. Sandwich it between your milli
nery and dress goods items. Tell all the comforts a furnace
would bring to home what their owners think of them. Speak
of the deliciousness and healthfulness of your new breakfast
food. Tell how it was made and what it contains. There are
hundreds of facts .about the most common goods that the publio
would like to know. Avoid technical terms. Suggest new uses
for old things and the advantages of using new products.
"Don't let modesty prevent speaking of yourself, your goods and
your store. It will help to make customers take more interest in
your store and draw them closer to you.
"And now as to DESIKE. It is the shortest road to the pocket
book. Trice fades away when it is well aroused. You must center
the buyer's attention on what he is going to get for his money
rather than what he in to pay. Make him want your goods. If
the want is not already in his mind, you must CREATE one. Sug
gest the most original uses for goods. Suggest every conceivable
way in which it will be to the reader's advantage to possess the
article. People often do not realize their wants until reminded; A
happy suggestion given through the ad. has resulted in many a sale
that might not otherwise have been made.
"Last week when I was in here a well dressed young man came
in and bought a shaving brush. He gave you a ten dollar bill to
take his change from, and you counted it out to him without a
word. Do you realize, Mr. Business Man, the opportunity you
missed f If you had suggested that he look at your line of razors,
if the one he had wasn't giving satisfaction, if you had called his
attention to those new strops you were showing me or to the pocket
knives over there, if you had merely inquired if there wasn't 'some
thing else,' you might have had a bigger slice of that bill. Through
the advertisement you can reach many men in the same way."
Louis the Magnificsnt
As soon as be rose be was dressed by
bis valet in a cont of blue cloth. Two
little epaulets of gold cord were sewed
to tbe cloth. Under the cont was a
white waistcoat, which was almost en
tlrely bidden by the ribbons and wide
cashes of bis orders. Ells satin
breeches ended hi a pair of blub boots
or gnltein of red velvet, which cauie
above tbe knees and were more supple
than leather, for the thickness of
leather on legs that were often painful
from gout would have created too
much friction. He made t twit point
of these boots. He thought that they
made him look like a general, ready at
any moment to spring uou a horse,
though this was a physical Impossibil
ity for blm since be was much too fat
nud too InUrin. He used powder with
a view to biding the white locks of
nge. and this gave bis complexion au
appearance of youth.-From "The Re
turn of Louis XVIIl."
Among tha Lions In the Dark.
Lectuiiug nt the Iloyal Photographic
society, reports the Dundee Advertiser.
A. rtadclyffe Dugmore salil that on one
night In British East Africa he saw
twelve lions and imeceeded in photo
graphing ten of them, lie set up three
cameras near a carcass, connecting
them with a flashlight apparatus. lie
watched through the night In a hiding
place, and wheu a linn appeared he
pressed a button, which opeued the
shutters of all three cumeras and Ig
nited the flash powder. Immediately
after the Hash the lions ran off. growl-
ing. and It was then necessary for the
nhotouranher to co out with a haud
lamp and then reset the Instruments.
Until a man had done that he never
knew what darkness was. i.ions at
night, said Mr. Dugmore, went by In
troops of any number rrom three or
four up to thirty or forty.
Look at the label on your paper. If it is not in advance;
you are expected to renew at once. A paper like The
Journal cannot be sent twice a week for one dollar a year
unless that dollar is paid promptly. Do not neglect this
important matter.
JUDGE FOR YOURSELF.
Which i Ik'ttcr Try an FperinH-nt
or IV1:! I.j a Monroe I'll urn's
rAirt-iicnre.
Something new 1 an eineiiment.
Must be proved to be ax represent
ed.
The si;ii'Miient of a manufacturer
is not convincing proof of merit.
Cut the endorsement of friends is.
Now si:p! osinp you had a bad back,
A lame, weak, or aching one.
Would vuii experiment on it?
You will rad of many to-called
cures.
Endorsed by strangers from far
away piaos.
It's diffrrtnt when the endorse
ment comes from home.
Kasy to prove local testimony.
Head this one:
J. L. K.illincs, merchant, Monroe,
N. C, says: My kidneys were weak
and I had backache, too. When I
saw Dean's Kidney Tills advertised.
I got a supply at the English Drug
Company. They relieved me of the
pains and regulated the action of my
kidneys."
frice .".tic., at all dealers. Don't
simply ask for a kidney remedy get
Doan's Kidney Pills the same that
Mr. Railings had. Foster-Milbum
Co., Props., Buffalo, X. Y.
NOT BUY-A-BALE TALK, BUT
His Stock In Trade.
The nervous little man neit to the
car window sized up the fat man who
shared the sent with blm and ventured
tbe Inquiry:
"How's business?'
"Can't complain." said tbe other la
conically. "What do you deal InF
"Motbers-ln-law, blllygonta, tramps,
tbe weather, stranded actors, candi
dates, politics and tbe Uke."
"Whattyye tryln' to do?" snarled the
nervous little man. "Tryln' to kid
mer
"Nope," the fat man grinned. "The
things I have named in a large meas
ure comprise my stock In trade. Too
see, my dear sir, I am a professional
writer of Jokes and anecdotes."
Youngstown Telegram.
Couldn't Wsar Thtm Alf.
A small boy was one day asked by a
clergyman If be knew what waa meant
by energy and enterprise.
"No, sir; I don't think I do."
The clergyman said: "Well, I will
tell you. my boy. One of the richest
men In the world came here without a
shirt on bis back, and now be bas
millions."
"Mllllonar replied the boy. "How
many does be put on at a timer-Los
Angeles Examiner.
Mystery!
Rack your brains use
your logic let judg
ment help you guess,
conjecture!
But if you really want
to draw back the veil of
mystery, see
The Trey
0' Hearts
The most stupendous,
hrilling, interesting
moving picture play of
the times.
Cost $200,000 to pro
duce the first set of films.
Intense dramatic
action in every foot of
Lhe reels.
A feature that will set
this whole community
juessmg.
See it in weekly install
ments at
TliK HEX THEATRE SOON.
The other day we received a letter from a reader of
The Journal who said the paper twice a week was so good
that he did not see why every man in Union county was
not a subscriber. Well, most of them are, but
Some of them pay very slowly. So far as we know
The Journal is the only paper in North Carolina of its
class that goes out twice a week at the price of one dollar
a year. Many weeklies even charge a dollar and a half,
and all twice a week papers charge a dollar and a half or
two dollars.
When The Journal began sending two papers a week
the cost of white paper, postage, and many other items
was enormously increased. Yet there is no other way of
securing revenue than by subscriptions and advertising.
We figured that every subscriber should be so glad to get
twice the value for his money that none would fail to pay
promptly. In prompt payments and by cutting off all who
did not pay, we expected to even up for the additional cost.
We can do that if our subscribers will do their part.
The subscription of all newspapers is payable strict
ly in advance. None of the larger publications send their
papers a day after the expiration of the time for which
they are paid. But nearly all local publications do not car
ry this rule into effect. The subscribers of a local weekly
are looked upon in the nature of a large family, mostly
personal acquaintances and neighbors, and it is not cus
tomary to stop subscriptions, as most subscribers expect
the paper to go on until they "drop in."
Hundreds of subscribers have let their subscriptions
run behind. If your date is further back than the date of
this paper, your subscription is due. We never fill an or
der which comes in now like this : "Send me the paper and
I will pay when the year is out." The time to pay is at the
beginning of the year, not the end.
The Journal twice a week at a dollar a year is cheap
er than European war cotton. We ask all subscribers
whose subscriptions are not already paid in advance to
send in their dollars for another year without further no-
lce. Don t wait for us to go to the additional expense of
writing letters. Hundreds of subscriptions are dated Jan.
914. Every one such is due already for this year.
No paper in this section has ever been so valuable and
servicable as the twice a week Journal is today. It is clean
and servicable throughout. Its pages are not filled with
fake advertisements. e could increase the revenue
argely from this source if we would. But we propose to
publish a clean and useful paper. After due notices of
his kind we shall mark oft all those who do not respond.
Look at your label and see how you stand.
Ohio Rivsr.
Tbe Ohio river was named from an
Iroquois word, Obeo, meaning "beauti
ful." It appears on various early maps
as the Albacha. Cubnch, O-o. Ocblo.
gabogango, Causlssepplone. Kltono-
cepe. Ohulpeekbnnna, Ohio. Opeek, At'
llweee-sene. Obeetuh, (lohlo and
Toughlogbeny.
Nontuppori.
"You say that your busband don't
bny you any clothesr
"No. Judge. If my tongue were coat-
ed It would have to be at my owe ex
pense." Spokane Spokesman-Review.
Not Out
Jobson (pocketing bis pay envelope)
Now for good baseball luck, Jones
What do you mean? Jobson To reach
borne without being touched. Wash
tngton Star.
Looking Backward.
Kntcker Does your wife understand
the use of leftovers? Bocker fes;sbe
is constantly pointing out to me bow
she might hare married them. Judge.
Practical Qanlua.
Our Idea of a genius is a man who
can make a mountain oat of a mole
hill and then sell It for graveL Gal
veston Newa
NOTICE OP ADMINISTRATION.
Having qualified as administrator
f the estate of Alfred Hess, late of
'ance township, this is to notify an
ersons holding claims against the
state of said intestate to present
hem to me on or before the 25th day
f September, 1915. or this notice
ill be plead in bar of their recovery
This 25th day of Sept., 114.
J. A. PRESSLEY.
Administrator of Alfred Hess
Notice to Farmers.
We can supply farmers with lime
A S3. 60 per ton, provided It is ae-
ivered from the cars. Lime is baa
nneded bv most soils in this sec
ion and there is no cheaper and bet-
er aid to crODS.
We want to make up orders In car
nad lots and make special orders so
hat when the cars come they may be
ide tracked and unloaded right into
he farmers' wagons. This is neces
ary to save handling so that it car
e obtained at this low price. arm
rs who want to use lime should set
is and leave their orders so that we
an notify them when the cars ar
va.
This Is ground lime rock and Is th-
heapest form in whicn lime can o
ecured. CKUW bkus.
II. B. HAVELY, C. E
Civil and Hydraulic Engineer.
Surveying, Mapping
and
General Engineering.
Pbone No. 34S
wlk-Hunday Bldg. Monroe, N.
To
nnounceiiient!
Well - Dressed Women:
I take pleasure in announcing that the styles for the
coming season are again favorable to the gentler sex
styles which give that much desired simplicity, elegance
and modesty. The loose floppy garment is a thing of the
past, so be careful in selecting your fall suit.
You can secure the correct styles only from a compe
tent ladies' taylor. My reduced prices will expire Septem
ber 15th. You have only a few more days to buy a suit at
a great saving while I have the advanced styles and splen
did new fabrics and make your selection.
J. Russo Co.,
LADIES' TAYLORS,
Charlotte, N. C,
McKinnon Building. Corner 5th and Tryon St.
The Season's Smartest Costumes
tor
K-I.nT1T!T rol.ONAlHf
III IHV.ili fc
VcChh H,tiT. u:-tir.
Tb .ir tl slur ih-w October
The Basque and the
Redingote Polonaise
now the vogue in
Paris and New York
EASILY MADE
AT HOME
are accurately described
and beautifully illustrated
in the New Autumn
McCALL
PATTERNS
AND
FASHION
PUBLICATIONS
Now On Sale
Watch the Special
Piece Goods Sales
and make stylish but economical
clotliei yourself. The present
Fashions are eay to drape and
McCall Pattern insure the smart
est styles and a perfect fit.
. 1 I
3
Sr. ii.V.fcl
WITH H IX tkllir
Mrl'ill r.lltnu IVI
trirtln nc Ortubtr kU""
Get The New McCall Book of Fashions Today
LEE & LEE CO., Monroe, N. C.