Stale Drugs Have Little Power We Don't Use Them. tTTTTTTIITTIIIIITIIIIIIiy.il tTTTTTTTtTTTIIIIIIIIIITIIII STANDARD PRIGS IIAVE A STAN DARD PRICE AND WE HAVE NEV ER BOUGHT A DRUG THAT HAS BEEN OFFERED TO I S AT A LOW TRICE, We have never taken chance with such materials In any prrxriptiun and never will. We enjoy a good reputation for prescription work and we have due consideration for your health. cxxixxixxxxmxTixxixxxixn fTTTTTlTTTITIIITTI ITTTirai ENGLISH DRUG CO. The Old Reliable Drus Store, Monroe, N. C Fineis. Flccsae la cue u( ihoe wonderful French words whii-b tevru lo ntean o much and yet. niit-ii oim? huut tliein I rijjlit down to their fui.iiiu-ii(.ll t-t euce. turn nut lu uitnu really nothing so very nnu-n at all. j The word fiueMf originally lutru iduerd lulo tlii country uiesiul the ' niaueuver In uit by hk-b ton take a trick from your tiiiuri.t with a icard lower than your LUlieM-a rani Inferior also to one innwwd ty your Opponents. aklug generally, without chmlns the word too near tta lair, tinesae means tbe art of dolus tlilnya ulftiiy-1 find It neceKsnry to refer constantly to American clang In order to ret the best definition for subtle French es preaslons. .Now there Is. sisters and brethren, an old saying which :iltn that it Isn't co much what you do as bow yon do It Tbe thins has a tang of the couth about it and 1 suspect tbnt it really tsnt much older than the Louisiana purchase; but be that as It may. to lift an eipresslon from the newspaper ! editorial wriUrs finesse has to do with how yon do tbin?s.-Ceerse Vaui Ba con in Green Rook Magazine. Invincible Flour TJENDERSOV! A WVINCIBIl PATENT "HIIDE to. J 4 . - X. In color Cream White. In Quality Goodness. Merely the wheat, its overcoat tak en off, the inside sifted through silk and packed in a fresh clean bag. It's ready for you. Scientific Simplici ty best describes our process of milling. Manufactured by Henderson Roller Mills, Monroe, N. C, and sold by Grocers. Invincible Flour TALKS ON ADVERTISING XlV.-Interest a.rd Desire By Henry Herbert Huff COPYRIGHT, 1909. BY AMERICAN PRESS ASSOCIATION "Mr. Business Man,upon securing the reader's attention you must hold it until you have Lad your say. Interest and desire re closely related. The introduction, tho few paragraphs pre ceding the description, is the place to arouse theso feelings. "Put outside information into your introduction. Give your readers something original. Advertising is news of goods on sale. The public wants such information and will read it if interesting. Study the trade journals and catalogues. Study goods. Learn how made, the brands and qualities, their uses. Grow enthusiastic over what you have to sell and pass it on to your readers through the ad. Tell all the latest fashion news. The women are anxious for it. Sandwich it between your milli nery and dress goods items. Tell all the comforts a furnace would bring to home what their owners think of them. Speak of the deliciousness and healthfulness of your new breakfast food. Tell how it was made and what it contains. There are hundreds of facts .about the most common goods that the publio would like to know. Avoid technical terms. Suggest new uses for old things and the advantages of using new products. "Don't let modesty prevent speaking of yourself, your goods and your store. It will help to make customers take more interest in your store and draw them closer to you. "And now as to DESIKE. It is the shortest road to the pocket book. Trice fades away when it is well aroused. You must center the buyer's attention on what he is going to get for his money rather than what he in to pay. Make him want your goods. If the want is not already in his mind, you must CREATE one. Sug gest the most original uses for goods. Suggest every conceivable way in which it will be to the reader's advantage to possess the article. People often do not realize their wants until reminded; A happy suggestion given through the ad. has resulted in many a sale that might not otherwise have been made. "Last week when I was in here a well dressed young man came in and bought a shaving brush. He gave you a ten dollar bill to take his change from, and you counted it out to him without a word. Do you realize, Mr. Business Man, the opportunity you missed f If you had suggested that he look at your line of razors, if the one he had wasn't giving satisfaction, if you had called his attention to those new strops you were showing me or to the pocket knives over there, if you had merely inquired if there wasn't 'some thing else,' you might have had a bigger slice of that bill. Through the advertisement you can reach many men in the same way." Louis the Magnificsnt As soon as be rose be was dressed by bis valet in a cont of blue cloth. Two little epaulets of gold cord were sewed to tbe cloth. Under the cont was a white waistcoat, which was almost en tlrely bidden by the ribbons and wide cashes of bis orders. Ells satin breeches ended hi a pair of blub boots or gnltein of red velvet, which cauie above tbe knees and were more supple than leather, for the thickness of leather on legs that were often painful from gout would have created too much friction. He made t twit point of these boots. He thought that they made him look like a general, ready at any moment to spring uou a horse, though this was a physical Impossibil ity for blm since be was much too fat nud too InUrin. He used powder with a view to biding the white locks of nge. and this gave bis complexion au appearance of youth.-From "The Re turn of Louis XVIIl." Among tha Lions In the Dark. Lectuiiug nt the Iloyal Photographic society, reports the Dundee Advertiser. A. rtadclyffe Dugmore salil that on one night In British East Africa he saw twelve lions and imeceeded in photo graphing ten of them, lie set up three cameras near a carcass, connecting them with a flashlight apparatus. lie watched through the night In a hiding place, and wheu a linn appeared he pressed a button, which opeued the shutters of all three cumeras and Ig nited the flash powder. Immediately after the Hash the lions ran off. growl- ing. and It was then necessary for the nhotouranher to co out with a haud lamp and then reset the Instruments. Until a man had done that he never knew what darkness was. i.ions at night, said Mr. Dugmore, went by In troops of any number rrom three or four up to thirty or forty. Look at the label on your paper. If it is not in advance; you are expected to renew at once. A paper like The Journal cannot be sent twice a week for one dollar a year unless that dollar is paid promptly. Do not neglect this important matter. JUDGE FOR YOURSELF. Which i Ik'ttcr Try an FperinH-nt or IV1:! I.j a Monroe I'll urn's rAirt-iicnre. Something new 1 an eineiiment. Must be proved to be ax represent ed. The si;ii'Miient of a manufacturer is not convincing proof of merit. Cut the endorsement of friends is. Now si:p! osinp you had a bad back, A lame, weak, or aching one. Would vuii experiment on it? You will rad of many to-called cures. Endorsed by strangers from far away piaos. It's diffrrtnt when the endorse ment comes from home. Kasy to prove local testimony. Head this one: J. L. K.illincs, merchant, Monroe, N. C, says: My kidneys were weak and I had backache, too. When I saw Dean's Kidney Tills advertised. I got a supply at the English Drug Company. They relieved me of the pains and regulated the action of my kidneys." frice .".tic., at all dealers. Don't simply ask for a kidney remedy get Doan's Kidney Pills the same that Mr. Railings had. Foster-Milbum Co., Props., Buffalo, X. Y. NOT BUY-A-BALE TALK, BUT His Stock In Trade. The nervous little man neit to the car window sized up the fat man who shared the sent with blm and ventured tbe Inquiry: "How's business?' "Can't complain." said tbe other la conically. "What do you deal InF "Motbers-ln-law, blllygonta, tramps, tbe weather, stranded actors, candi dates, politics and tbe Uke." "Whattyye tryln' to do?" snarled the nervous little man. "Tryln' to kid mer "Nope," the fat man grinned. "The things I have named in a large meas ure comprise my stock In trade. Too see, my dear sir, I am a professional writer of Jokes and anecdotes." Youngstown Telegram. Couldn't Wsar Thtm Alf. A small boy was one day asked by a clergyman If be knew what waa meant by energy and enterprise. "No, sir; I don't think I do." The clergyman said: "Well, I will tell you. my boy. One of the richest men In the world came here without a shirt on bis back, and now be bas millions." "Mllllonar replied the boy. "How many does be put on at a timer-Los Angeles Examiner. Mystery! Rack your brains use your logic let judg ment help you guess, conjecture! But if you really want to draw back the veil of mystery, see The Trey 0' Hearts The most stupendous, hrilling, interesting moving picture play of the times. Cost $200,000 to pro duce the first set of films. Intense dramatic action in every foot of Lhe reels. A feature that will set this whole community juessmg. See it in weekly install ments at TliK HEX THEATRE SOON. The other day we received a letter from a reader of The Journal who said the paper twice a week was so good that he did not see why every man in Union county was not a subscriber. Well, most of them are, but Some of them pay very slowly. So far as we know The Journal is the only paper in North Carolina of its class that goes out twice a week at the price of one dollar a year. Many weeklies even charge a dollar and a half, and all twice a week papers charge a dollar and a half or two dollars. When The Journal began sending two papers a week the cost of white paper, postage, and many other items was enormously increased. Yet there is no other way of securing revenue than by subscriptions and advertising. We figured that every subscriber should be so glad to get twice the value for his money that none would fail to pay promptly. In prompt payments and by cutting off all who did not pay, we expected to even up for the additional cost. We can do that if our subscribers will do their part. The subscription of all newspapers is payable strict ly in advance. None of the larger publications send their papers a day after the expiration of the time for which they are paid. But nearly all local publications do not car ry this rule into effect. The subscribers of a local weekly are looked upon in the nature of a large family, mostly personal acquaintances and neighbors, and it is not cus tomary to stop subscriptions, as most subscribers expect the paper to go on until they "drop in." Hundreds of subscribers have let their subscriptions run behind. If your date is further back than the date of this paper, your subscription is due. We never fill an or der which comes in now like this : "Send me the paper and I will pay when the year is out." The time to pay is at the beginning of the year, not the end. The Journal twice a week at a dollar a year is cheap er than European war cotton. We ask all subscribers whose subscriptions are not already paid in advance to send in their dollars for another year without further no- lce. Don t wait for us to go to the additional expense of writing letters. Hundreds of subscriptions are dated Jan. 914. Every one such is due already for this year. No paper in this section has ever been so valuable and servicable as the twice a week Journal is today. It is clean and servicable throughout. Its pages are not filled with fake advertisements. e could increase the revenue argely from this source if we would. But we propose to publish a clean and useful paper. After due notices of his kind we shall mark oft all those who do not respond. Look at your label and see how you stand. Ohio Rivsr. Tbe Ohio river was named from an Iroquois word, Obeo, meaning "beauti ful." It appears on various early maps as the Albacha. Cubnch, O-o. Ocblo. gabogango, Causlssepplone. Kltono- cepe. Ohulpeekbnnna, Ohio. Opeek, At' llweee-sene. Obeetuh, (lohlo and Toughlogbeny. Nontuppori. "You say that your busband don't bny you any clothesr "No. Judge. If my tongue were coat- ed It would have to be at my owe ex pense." Spokane Spokesman-Review. Not Out Jobson (pocketing bis pay envelope) Now for good baseball luck, Jones What do you mean? Jobson To reach borne without being touched. Wash tngton Star. Looking Backward. Kntcker Does your wife understand the use of leftovers? Bocker fes;sbe is constantly pointing out to me bow she might hare married them. Judge. Practical Qanlua. Our Idea of a genius is a man who can make a mountain oat of a mole hill and then sell It for graveL Gal veston Newa NOTICE OP ADMINISTRATION. Having qualified as administrator f the estate of Alfred Hess, late of 'ance township, this is to notify an ersons holding claims against the state of said intestate to present hem to me on or before the 25th day f September, 1915. or this notice ill be plead in bar of their recovery This 25th day of Sept., 114. J. A. PRESSLEY. Administrator of Alfred Hess Notice to Farmers. We can supply farmers with lime A S3. 60 per ton, provided It is ae- ivered from the cars. Lime is baa nneded bv most soils in this sec ion and there is no cheaper and bet- er aid to crODS. We want to make up orders In car nad lots and make special orders so hat when the cars come they may be ide tracked and unloaded right into he farmers' wagons. This is neces ary to save handling so that it car e obtained at this low price. arm rs who want to use lime should set is and leave their orders so that we an notify them when the cars ar va. This Is ground lime rock and Is th- heapest form in whicn lime can o ecured. CKUW bkus. II. B. HAVELY, C. E Civil and Hydraulic Engineer. Surveying, Mapping and General Engineering. Pbone No. 34S wlk-Hunday Bldg. Monroe, N. To nnounceiiient! Well - Dressed Women: I take pleasure in announcing that the styles for the coming season are again favorable to the gentler sex styles which give that much desired simplicity, elegance and modesty. The loose floppy garment is a thing of the past, so be careful in selecting your fall suit. You can secure the correct styles only from a compe tent ladies' taylor. My reduced prices will expire Septem ber 15th. You have only a few more days to buy a suit at a great saving while I have the advanced styles and splen did new fabrics and make your selection. J. Russo Co., LADIES' TAYLORS, Charlotte, N. C, McKinnon Building. Corner 5th and Tryon St. The Season's Smartest Costumes tor K-I.nT1T!T rol.ONAlHf III IHV.ili fc VcChh H,tiT. u:-tir. Tb .ir tl slur ih-w October The Basque and the Redingote Polonaise now the vogue in Paris and New York EASILY MADE AT HOME are accurately described and beautifully illustrated in the New Autumn McCALL PATTERNS AND FASHION PUBLICATIONS Now On Sale Watch the Special Piece Goods Sales and make stylish but economical clotliei yourself. The present Fashions are eay to drape and McCall Pattern insure the smart est styles and a perfect fit. . 1 I 3 Sr. ii.V.fcl WITH H IX tkllir Mrl'ill r.lltnu IVI trirtln nc Ortubtr kU"" Get The New McCall Book of Fashions Today LEE & LEE CO., Monroe, N. C.

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