f PAGE IBS'The pinehurst outlook lBPIIsE 5 I We Are Seven" Better Than Ever COVERING AND MOULDING THE BALL MOULDING AND CURING THE COVERS The subsequent processes are compar atively simple to the onlooker. The cover is first moulded from carefully selected gutta percha stock, in two halves. These meet for the first time when the core is dropped into one half and the other placed on top something after the style of a conjurer's 44 trick " box. But the core does not disappear. On the contrary, the two halves with the core enclosed are placed in a mould, which being a size smaller than the covers themselves, requires the aid of hydraulic pressure to perform the weld ing process. While under the hydraulic press the second 44 heat cure " is likewise taking place, and the ball receives its characteristic marking the resultant ball becoming a homogeneous whole, only requiring trimming and painting to become, at one and the same time, the faithful companion of the player, the pet detestation of the 44 dub,'' and an occa sional object for the playful fancy of half the joke-smiths of the world. ALL BALLS ARE HAND-PAINTED The painting of a golf ball is done lit erally 44 by hand" no brush whatever being used. The paint is dabbed on the palms of the hands and the ball mas saged round and round in the palms until the paint is thoroughly incorporated into the covering. It goes without say ing that nothing but a harmless vege table paint can be used for this purpose. 44 Spotting" completes the manufactur ing end of the proposition, the subse quent stages being merely the ordinary commercial ones of sorting, wrapping, packing and shipping, each, however, re quiring expert care and forethought in order that the ball may arrive in the golfer's hands in perfect condition. The player who uses a Goodrich Golf Ball may rest assured he is getting the very uou ui ita liiuu. Apart irom tne re peated examinations during manufacture, constant practical tests are made of the Balls in actual play under all conditions. T Here is what Goodrich offers the golfer for 1913 : bTAG lnis is a full-size Ball and floats in water. It gives true flight, good distance and, in fact, answers ideally for the all 'round game. Retails at $9.00 per dozen. Bantam Offered primarily for the expert. It is of the small size, loaded type, essential to this class of player. His every whim has been considered in evolVing it, and its good points might be summed up in the following : Extremely long distance, low, straight carry and a phenomenal roll ; true carry in head and adverse winds ; steadiness on the greens and an excellent putter. Retails at $9.00 per dozen. Moose A fine ball for the average player. Combines accuracy and good distance, the centre being slightly weighted to aid in this phase. It comes in the new Clover-leaf depressed mark ing, is full size, sinks, and sells for $9.00 per dozen. Final Offered for the first time this year. It comes under the head of the popular small size, medium-weighted centre, depressed marked Ball, Clover leaf style. Put out especially but not solely for the golfer who plays just a little better than the average game. Be tails at $9.00 per dozen. Meteor This is the Ball that was so popular during the 1912 season. It is full size, floats, and sells at $6.00 per dozen. It is the only Ball of this type in the depressed marking offered on the market. Fine distance, accurate flight and very durable. Must be played with to be appreciated. (Concluded on page six) 1 THE COMPLETED BALL Moose, 75c Scotty, 50c (new) r en . ' Final, 75c (new) Meteor, 50c I-.""W r" 'ill V-' J Comet, 50c Stag, 75c Bantam, 75c GOODRICH Golf Balls "Best for the t Long Green" The B. F. Goodrich Company Alcron, Ohio Before Going Home Visit Western North Carolina; The Land of the Sky ! The Pleasure Park of America! The World's Famous Play Grounds I The Greatest all-the-year Tourist Resort Section of America Charming and Captivating Climate Splendid Scenic Surroundings (T "P and every . conceived in and outdoor sport, tennis, mountain v7vy.L.L climbing, fishing, etc., at Asheville Try on, Hendersonville, Waynesville, Saluda, Brevard, Hot Springs, Lake Toxana, Fairfield. Hotels at Asheville Battery Park, The Manor, Margo Terrace, The Landgreen, Sunnanoa-Berkley, etc. At Hendersonville The St. John and Kentucky Home. At Waynesville Suyeta Park, Kenmore, Bon Air, Mrs. Willis, etc. At Brevard The Aethwold, The Franklin, etc. At Hot Springs The Mountain Park Hotel. At Lake Toxaway Toxaway Inn. At Fairfield Fairfield Inn. For Information address various Boards of Trade, Southern Railway Representatives, or Greater Western North Carolina Association : ASHEVILLE, N. C. APRIL BARGAINS Laces, Embroideries and Fancy Goods Jeivelry, Silverware and Bronzes WF TROPHIES FOR ALL OCCASIONS FULEIHAN'S : Carolina and Department Store Building: