KOANQKE KAFIDS HERALD. -;
tt BlhhtO tRlliAt lit
Herald Publishing Company, Inc.
,1. T. Stain back .... KnnoK
Sulwcriplion $100 a Year in Advance
Telephone v:o
people a5 we!! a$ ?or.iv? r.ew
papers is exemplified in the A li
re,! ruse At first from all re
pi. its. Mr. Allied was inerel on
fortunate, perhaps a trifieimii
rivet in his actions, hut nothiiiw;
worse. Now the universal clam
or calls for the most drastic pun
ishment that can he given him.
The one time mayor of SniitntieKI
in the strict seclusion of Ins Imi
injr place, may now ruminate
upon the fickless and uncertain
tv of life.
Filtered as Second I'Ihs Matter pril
X i;l I I. t the Post OtVice Ht K.mnoke
liiipids, Nortb Carolina, under Act ol
March 3, ISTy.
. . Read the Herald's advertise-
ll communications should te , ,
addressed to the Herald Publishing lo. nients. It means not only i-iot.-
Persons wishing return of mss, nmical luiving. for it also affords
n,!l!L!!t!l a wa- furou 10 ct a line vn
AU cards of thanks, resolutions of re- the service and the business
spect, etc., etc., wiil be chafed for at methods of the business men ot
the rate of one cent per word Cash community. You wouldn't
must accompany article in all cases ex- .
cept where customer has a regular ac- want to trade except where you
count. No insertions made for less (j ,s amJ th(,
than 25 cents. .
... ... best service at the lowest puces
All items for publication must would you? And the best wav
be turned in or reach our ollice to imd out al-out these t hings is
before THURSDAY NOON in from the advertising columns ol
order to insure publication in our local paper,
the Friday issue following. In
the case of lengthy items, even Presidents differ, just tike
more time must be allowed. No other folks. I have in minda cer-
charge made for insertion of tain President whose name I
matter of purely news value. shall not mention, hut who is
v know to all of you here, at least
Friday September ;5. 1913. by reputation. This President
differs a great deal from Lincoln.
September - the time when We have been permitted to have
1 1 mil fiti itoi no mi nvwn
another President who was not
so unlike Lincoln; modesty per
haps forbids mention of his
A Talk To Merchants
l! tin ,1.1. .id- .: il f u,.w oidt-r
lloii-.es oil ti:e l-il: -.Mi': s of coun
try iiiorcliant--:! t stopped,
p.iblilier- mi -t i to the
front wth th--!r aistance.
Some publishers are of the opin
ion that it is u to tho dealers to
!ic!il their own battles, but
t!ioe iuot far-sikTlite-i realize
that ati''1'"'.- coiiiin.initv will In?
bent'ii.'ial to their own l.usiness.
No p'ibil - her ever lo-.t much by
giving "his help to aid lus neigh-.
I. or.
!u! publishers sho. i!d remem
ber that they ate entitled to the
s ipp'-rt of thoe they aim to
help. epeeial!y in the case of
opposirg mail-order houses. Bv
libera!
?J $ 1 T o f 1
IV
Roanoke Rapids Power Company
Roanoke Rapids, N. C.
Save Your Money by Cuying a Duilding Lol on
EASY PAYMENTS
Fifdriral Tower for all Purnnsr it Low Rates
. . ... . m -
Mum posted on piuiosof-y;
But tharo is tintcshen atlaloiu
memories of those July hot spells
bepins to grow faint
territory still remains
which the Russians may retreat
. . i 1 . .1.
mil just consiue. o.uw, nkhoiuvh .,u ., oKitterol
through , . , , , . ,,,
uu i l.iueoni uiooieu uiioi i
disadvantage of not having My
Policies. If My Policies were in
force now and if they had the
right sort of a man U-hind them
we would lie in a line nVht b
tomorrow, and righteousness
would prevail, (ireensboro
Uailv News. -
Why couldn't Roosevelt and
Reventlovv get together and tight
the thing out to their hearts' con
tent. The President was evidently
tinder the impression that it was
Merritt A. Chance instead of
Merntt O.
Never a week passes but then
We prefer to believe that Con
gressman Claude hitchin was
either misquoted or misunder-
.i , i,. ,iti -in.r stooi in the recent statement.-
h something in our advertising
columns i"
vantage to
:M be to your ad-
NoW 'ha! i-.-i'l lutl.:. "'l-
ing, baseba,: or ami iloi.e v.
etc., etc., why l. 't : '
on that Reading Room a I ' '
proposition for Roanoke u..;
"(irandmaw Pash says there is
too much tomfoolery mixed up in
tin' raisin' of children nowaday::.
She ought to know, she lost tws n;
eleven, said A lie Martin.
imputed to him in regard to an
adequate system of national de
fense. This country is certainly large
enough and rich enough to main
i a navy second only, perhaps,
Kngland's and a standing
i' iv of live hundred thousand
n. The most conservative of
.ir military experts declare that
no less a force than this is need
ed to protect the enormous
stretch of sea coast that girts
ation.
loth China and P.elgium af
ford striking examples of the ter
rible penalties that must he paid
for unpreparedness and the fact
Mr. Leon Cash, of Forsyth, is
oiieuf the latest candidates to en
ter the iieltl for the othee ot that the peaceful proclivities of
State Treasurer. Sull'ering t,th nations were entirely inade-
snakes! lie sounds almost too qUate to protect them from the
good to be true to paragraphers ruthless ambitions of stronger
in a search of new material. and better prepared nations.
Some difference between this
September and last - it having
been perfectly demonstrated that
the well known United States
(as the (Ireensboro Daily News
would say) can survive a Euro
pean war with business as good
as, if not better than, usual.
"Are there still men of 'So
cial' birth, who regard mankind
of so little worth that they spit
on floor and sidewalks?" lilts
the latest bulletin of the State
Health Department. The bulk
of the male population of Roa
noke Rapids, we should say, re
gardless of both social amenities
and a town ordinance.
One of the greatest benefact
ors of the human race passed a
way last Friday, with the death
of Dr. Paul Ehrlich.the great Ger
man scientist. Dr. Ehrlichwas
the discvoerer of anti-toxin for
diptheria. w hich has robbed this
dreaded disease of half its ter
rors. It is due to Dr. Ehrlich
that millions of children in every
country on the globe are in school
now, instead of in the grave.
"The strangest thing is the
Chicago kettle, the haven of
anarchy, the mecca of of corrup
tion, and the scene of multi
murders and scoreless crimes, to
say nothing of being the home of
Bill Lorimer and the 'Jungle'
(and proud of it) calling the
South black" says the Wilming
ton Dispatch. We sincerely
hope this reaches the Chicago
Tribune.
Read Then Think
Now that you have commenc
ed to read this article, just keep
right on to the end, and then you
will have absorbed the meat of
the cocoanut.
What has this town ever done
for you? It has fed you, and
housed you, and given ou em
ployment, and kept the wolf
from your door for many years.
It has done more. It has fur
nished ywu recreation and enjoy
ment, and had guided you safely
over many stones that beset the
pathway of life.
It has praised your good deeds
and has thrown the mantle of
charity over your questionable
ones.
It has been, and is, your
home.
But what have you done fur
the town?
You are making your money
here, but where are you spend
ing it?
Are you buying goods from
the local dealer, who pava taxes
and otherwise contributes liberal
ly to the upkeep ofjthe communi
ty and your home, or are you
sending your money away to
some catalogue house that
wouldn't lend you a five cent
piece to save your soul from pur
gatory ?
And now you have reached the
point w here we want you to stop
and think, and think hard, and
to a sane, sensible and patriotic
purpose. North Emporia Independent.
advertising any dealer
who !':-.! that out-of-town cor.
cerii .!''' hurting his business'
cm recuperate his, losses and
l:iiu tiii' trend in his direction.
A V "in i-. publisher of the
I a nl- 'i lan at riioinasville, N.
C . t.il:- rioht from the shoulder
to tiii'-e who allow the business
which right fullv belongs to
them to go elsew here. In a re
cent i-sue he talks to local deal
ers like this:
"Local merchants wonder why
it is that the mail-order business
is constantly increasing, when
to the mind of a man who knows
the lirst principles of advertising
it is perfectly plain. If local
merchants, especially furniture
dealers, would profit by the ex
perience of the mailorder
houses, w ho have built up their
busiiie.--. -olely from the proper
kind of adverti-iug, they would
have hauled awav from their
stores the car loads of furniture
that come to the freight offices
every month from mail-order
houses
"The housewife is the one who
weneralK selects the furniture
for the home, and if she can pick
up a mail order catalogue and in
a few minutes select what she
u ant-, it is a sett'ed fact that
she is not going to walk to the
furniture store, or if she lives in
: the country . hitch up and drive
in, to look over the local man's
stock to -ee if he has what she
wants. Instead, she is going to
write out an order for the article
she wants and have it delivered
to the freight depot and all the
trouble there is to it will be to
have a team stop and get it some
time w hen in town.
"If the local man would adver
tise properly the new articles
that he receives and constantly
keep the public informed as to
whal he carries in stock, all the
trouble it would be to the house
wife when she wanted an article
would Iv,' to call the merchant
over the telephone and tell him
to load thearticle on the wagon
when it came to town. Tho way
the majority of local merchants
carry on their business the pub
lic will never know what they
have in stock.
The tune is coming when a
man w ho won't advertise will lie
considered out of the game, or
rather will have to get out and
make room for progressive men
who are building up their busi
ness b advertising.
"The above facts are true in
every line of the mercantile busi
ness and it is encouraging to the
newspaper man to know that
some of t he merchants are w aking
up on this question. However,
there are those who are be
yond redemption and willbeburied
so deep that they will never
see the light of prosperity that
will come to those who are taking
advantage of proper advertising
methods." - Publishers Auxiliary.
I wiiii out idevs of my own
of these same tharo is a few
I d like to jest ivfor to you J Cf
4 I'll IUIII llllll ;uun'in -j y
To listen clos't and pickolloct.A
1 alius nroy that a man
Vho does about tho best ho can
Is nlontv oood cnuoh to suit
This lower nuindano instituto-
r matter of his daily walk
;ls subject fee his neohbors talk,
niuI crmc-miiuis or ovry wnun
1 Ur nil nt-k ii-wl fnn liimT
lJCJCJM till 11 llMlllil " I-' mm.
)My doc tern is to lay aside
4 f..i. -y . . 1 - ih el'ile
lest do your oesr. ana pmisc erwame f
flutl toilers that, counts jest the same. v
.3jt i lit '-U 1WV..P--.JI M
3
. 4
ft
At AncUnt Banquet Board.
Nu t.Hhuiiet h: Hi m? n c.impleta
without a win h ipr ihnce CMranc
upon thM n,l,l.. rue-led vilmte, ninrki(t
he hi'lient iiiiiiu,.ii ,,t (Iih I'-i "monlul
'" -""' t-i '!""-r:ti I tho
P)inp nf If a i.iinlint with a.l deal
of rlrcuii.luiii f A lrjv vias r.rimht
111 nli a wil l hr.ar of ihe lniirl
mi il, ,-jp ( frer.tom,
'llh III i lo tMnkpIrt wnt nf .aim
tUi Iihiibiii fii.-n his tusks, ime rull
if dry datns anu ih mhi-r nf truah
Hound I! lav mi'l,li, pita ruadn of
limul nVe nh thoir niouiha lo the
trats, thercliy i-Lowlus that o had
ow bcf&ro il j "
The sheeplike tendencies of
Nhy not sing and let the other
fellow sigh?
Ccatly Cottage.
"Could y&u he ailsfted lih love In
a cottage, dearest"' slshed the poor
joung mail "Certainly I could," re
sponded tho girl, ho really loved
him. "Hut there must be a break fa at
room, a mole room, parquetry floor
ing, and a Llg marble fireplace In the
frout ball."--Louisville Courier-Jour-nal.
il
Heed the First Warning!
Don't wait until you are
RUN DOWN,
before heeding the warning of
"SYMPTOMS."
When you receive the first
DANGER SIGNAL
and need drugs, BEAR IN MIND
that your prescription will be filled
ACCURATELY at this Drug Co.,
We help you ward off DANGER by
furnishing PURE DRUGS.
Rosemary Drug Co.
SCHOOL GOODS
School Days Will Soon
Be Here -September 20
Before yotir children enter school you want
them to have the necessary clothes ft supplies
SCHOOL SHOES
"Busier Brown" anil "Endicott-Johnson"
shoes have proven to he winners with the
lioaiioke Raphls' school boys and girls.
SCHOOL HOSE
The "Holeproof" kind -Guaranteed to Wear
SIX MONTHS. Also other brands at popular
prices.
Pretty and Serviceable Materials
for Hoys' SHIRTS and WAISTS. Also lovely
fabrics for school DRESSES. (New goods
arriving almost daily. )
Boy's Suits and Mackinaw Coats
I have just received a large supply of these
goods. Don't fail to see them, for they are
Leant ies.
Hats and Caps
Latest styles and popular prices.
Underwear Material
and Ready Made Goods
School Supplies of All Kinds
Except Books
Now, you will need some of the above goods.
I have a full supply. And when you look
them over, you will find that I am offering some
nf the best values ever shown in our town
and my prices are right.
Don't wait, buy what you need today, so you
can let your children enter school the FIRST
DAY and well equipped.
WELLS D. TILLERY
Everything for Everybody
Do You Ve an ELECTRICAL IRON?
Try One dod be convu.teii.
OLD PAPERS
neatly wrapped in packages. 10c
per hundred.
They are the very thing to use
under your carpets and mattings.
Herald Publishing
Company
L
i
Cool Weather
Is
Coffee Time
Our coffee mill is kept
busy grinding the
"Fragrant Berry"
for our
SATISFIED CUS TOMERS. You won't hate to GET
UP IN THE MORNING when you know thai you
will have OUR COhTF.ES for Br.-akfast. TRY Tl 1EM.
We are receiving daily our Fall slcn k of New Can
ned Vegetables, Green String Beans, Green Lima
H-ans, Green Early June Peas etc., all just as fresh as
if just from your garden in Springtime.
ROSEMARY SUPPLY CO.
FINE GROCERIES
SOUTHERN RAILWAY
Premier Carrier of the South
Low Round Trip Summer Tourist
Tickets Now on Sale
TO
"THE LAND OF THE SKY"
Asheville, Waynesville, Hendersonville,
Toxaway, Brevard, Hot Springs
And All Other Western North Carolina Points
Spend Your Vacation in the
Cool Mountains of Western N. Carolina
Week End and Sunday Excursion round trip tickets
on sale to Asheville, Black Mountain, Mt. Airy, Morehead
City, Wilmington and various other mountain and sea
shore resorts.
For illustrated Uioklets, complete detailed informa
tion, ask your agent, or communicate with.
O. F. YORK,
Traveling Passenger Agent
Raleigh, N. (.'.
Bread and
Cakes !
We nave taken over the exclusive
agency in Roanoke Rapids for
WHITMORE'S
"Sweet Home" Bread
Fancy Cakes and
Bakery Products
DAILY SHIPMENTS exactly
the same as formerly handled by
the Branch Bakery.
DONT FORGET we also handle
the best in Groceries, Fresh Meats,
Vegetables, etc.
TAYLOR & COLLIER
Phone 524 Prompt Service
w
r
IT
y.
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