I 53BSfltSSBS
I Social and '
I Personal
I -^J^rjone Grindstaff spent the
' i- pnd in Waynesville and Ashe1
^'ecK't
I vl11" * * *
and Mrs. T. C. Wilburn were
' ,.nm Knoxville, Tenn., the flrsl
heri>, ll{Jl *
I Mr. and Mrs. John L. Davis, of
tt.avne?villc. spent Sunday here, the
vv a> ,
n/ tr.ends.
IS1*31'" " * * *
j.:-j Mrs. Harry Buchanan and
voun?" lUShtcr' Pearle? were here?
from Her.de. sonville, yesterday.
* *
Mr. l. B. Moonpy, ot Springhope,
.'visiting her parents, Rev. and Mrs.
Geer1 - c- Sn>'der' at their hon^e at
4? #
jjv, LuciJe Herren Foy, of Waypcsviiif.
was here' Sunday. Mr.
jack Messer was, several years ago,
teacher in the high school here.
* * *
jlr. John Irwin, who is a student
at Dr.vidson College, spent part of
the spring holidays here, with his
grandmother, Mrs. T. H. Hastings.
* * *
ilisj Evelyn Gibson, who is employee.
in the TVA office, in Waynesvillc
.tPent ^e week end here, with
her parents, Mr. and Mrs. Herbert
* * *
'ir.and Mrs. J. M. Smith and baby
jnd Miss Sutton, of Candler, were
i^uiis week, enroute to Highlands
gad Glenville, for a short visit with
* * *
Air. Graham Grindstaff, of Keene,
h' H. who is : pending some time in
Ash^ IK1, because of the illness of
. .l-. n r rtrindstaff. spent a
I day or two here, this week.
I * * -*
I Miss Kitty Dean McGuire and Miss
?.!arthi Jones, students at Mars Hill
I College, spent the week-end here
I with their parents, Drs. Wayne and
Daisy McGuire and Mr. and Mrs.
I John R. Jones.
* * *
I Mr. and Mrs. Charles L. Allison
W and Nil-. Edwin Allison arrived, WedI
nesauy, from Umatilla, Fla., where
I they ha\e been spending the winter.
I Mis. Olin Williams and two children.
oi Harriman, Tenn., are visiting
'it r parents, Dr. and Mrs. D. D.
Hooper, at their home here.
* #
Schedule For Meeting of
Methodist Missionary Society
A schedule of meetings for the
year, tor the Missionary society of
the Methodist church has been prepared
by a committee appointed recently
The list of hostesses and
lead: -s for the remaining meetings
of the year is as follows: April, hostess,
Mrr Herbert Gibson; leader of
devoti >nal. Mrs. Dora Collins; pro
gram 'eader, Mrs. J. Claude Allison.
May, nostess, Mrs. J. Frank Freeze,
leader of devotional, Mrs. H. P*
Cathey; program leader, Mrs. Ben
Sioan. June, hostess, Mrs. David M.
Hall; eader of devotional, Dr. Daisy
MeC.'.ire; program leader, Mrs. Philip
Stovall. July and August meetings
will be held at the church, de*
votioral in the July meeing being
led by Mrs. Sadie J. Long and the
progrim leader Mrs. J- B* Long.
The devotional leader for August
is Mrs. Annie Tompkins and the
prognm leader is Mrs. Cary Allison.
The September meeting is to be
held at the home of Mrs. Dan K.
Moore, with Mrs. Jim Kindley lead*nS
ti e devotional and Mrs. Harry
Hastirgs in charge of the program.
October, hostess, Mrs. Philip Stovall;
devotional leader, Mrs. Margaret
Moore; program leader, Mrs. H. H.
Morris. November, hostess, Mrs. A.
i|v- p-u-ktJr;devotional leader, Mrs.
da Keener; program leader, Mrs.
k. -vriail. December, hostess, Mrs.
devotional leader, Mrs. A. S.
jcl*G'S; program leader, Mrs. John
Wilson.
Ninth Annual Banquet
Given Bv Cannon Brothers
Mnre seventy-five gasoline
ealers of Shell Union Oil Corpora'?n.
for Jackson and neighboring
^unties, attended the ninth annual
anquet given them by Cannon
"r others, at Dillsboro, Wednesday
ni2ht in the main dining-room of
J*rreit Spring Hotel. Mr. J. C. Canri?n
was in charge of the program
anc* introduced Mayor Jarrett, who
made a short welcoming address,
being followed by Mr. Dan Tompkins,
who also spoke briefly, and
mteresting, and who was well received.
Following the banquet %a ?preview
01 the 1939 Shell advertising program
was presented to the dealers by
fcfcans of a talking moving picture
J. '/V ' 4? l.';- ' N.' ' ,
JkA-.v.
"V; ' \
?r .. * ' ./. . . ' ; v-; : ? . ... V
, Jt-' . ' " " . ^ . V ; *~r. >w.-*.v' *V
' , . X * J
.1"' J "~~r*
I starring Fred C. Foy, the Shell adfvertislng
manager. Mr. Foy illustrated
his talk by turning the pages
- of a huge guide book, twenty fjeet
high, in which the characters to #>e
featured in the year's newspaper advertisements,
actually acted and sp&ke
>: their.iines. ' '<
k ^
It was emphasized that newspaper
advertising will be the backlog of the
1938 Shell campaign, liberally supported
. by magazine, poster, radio
' and direct mail advertising.
The picture was followed by a
most enlightening and interesting
talk on Merchandising and Advertising
by Mr. Sid Troy, of Charlotte,
who outlined further details of the
1938 program, and nnint^d r?n+ q
number of important points in servicestation
management and salesmanship.
He referred to the record of
Cannon Brothers and their dealers,
making special? mention of Mr. Ras
Barrett, who has been an active and
faithful employee for the past seven
years.
Mr. Troy stressed the importance
of the right kind of advertising campaign,
or sales promotion, as business
is conducted tbday. His talk,
while being particularly directed to
the Shell dealers of this section, can
as well be applied to any business of
selling. He said, 'We no longer speak
of a filling station, but we are now
running, service stations, and we
must merchandise our products?
telling our customers the pertinent,
vital tacts, ana he pointed our several
important things for the dealers to
keep constantly in mind when dealing
with their customers.
1. Think of the customers himself
or herself, and try to make him a
regular customer. This can be done
by seeing the customer's point of
/iew.
2. Station organization; the right
approach, type of service needed being
rendered promptly and efficiently
without loss of time and effort to
customer or attendant.
3. Personality of the service station
man.
4. Salesmanship; knowing how to
merchandise Shell products, and how
to sell your customers without un
necessarily detaining him or antaglizing
him by being too insistent or
aggressive?a combination of perr
?-?? -
Laugliing Aroui
With IRVIf
i ?
C
Without Professi
By IRVIN
A LADY who lives on a plantation
went up to Birmingham on a
negro man, living on an adjoining p]
for her, dropped by to welcome her
the neighborhood.
"Whilst you was gone Aunt M
was a poor old black woman who Ir
mile away on a back road.
"Oh, that's too bad," said the v
long was she sick?"
"Jes' three or fo' days," he sa
<JWhat ailed her?"
"They didn' nobody know. One
she Jeep' on gettin' wuss and wuss t
of a suddenlak, she hauled off an' di
"Who was the doctor?" inquire*
"She didn't have no doctor?she
( A TTV#Vow,
TVavel anywhere.
O* the south
AJureJbr every purse
I
|0 One Way
Coach Ti<
... for each mile lrai
CUBS Round Tr
W... (or each mile tr<
|?JpJl Good m Sleeping
proper charge* i
CTIR Round Tr
Jm ... for each mile (ra
ILaJCJB Good in Sleepin<
Q2BB8 proper charge* I
S#T?1 One Way
I -4 BC jm ...Good ? SUepir
KLdBH of proper charg.
A1K
- CONDITIONED PULL
Comfortable \
?Pf ~V~ TRAIN T
1 Consult Your Local Tt
/
R. H. Del
ASSISTANT GENERAL
A8HEVIL
.' ^ Southern Bai
V*-; ' ' '' '4 1
"v :;v ? ".v ' . . i .. .
TS'P' \
THE JACKSON COUNTY JOURNA
. sonality, salesmanship and diplomacy j
-or use of imagination, determination
and prespiration! All to be used as
"pump-side" salesmanship.
Mr. Troy also spoke of the appearance
and cleanliness of the station
being of great importance in getting
full value from gasoline and motor
oil advertising. The traveling public
is becoming more and more "beauty
conscious," and attractive surroundings
and well-kept stations have no
small part in attracting desirable
customers.
Mr. Troy's address was followed
by an entertaining talking picture
entitled "Alias Jimmy Whitaker,"
a picture produced in Hollywood
early this year, which was very much
enjoyed by all present. r
In this picture and elderly service
station operator, who has no use or
time for modern methods suddenly
finds himsely in competition with his
son, who has disguised himself, and
opened a super service station just
across the street. After a series of
futile atttempts to keep his business,
wbich he sees is gradually slipping
away from him and going to the new
station, the father admits finally
his mistakes and agrees to go into
partnership with his son.
The meeting and banquet were
grealty enjoyed by the dealers and
their wives, all of whom feel indebted
to the Cannon Brothers for such an
enjoyable occasion and entertainment.
Allison To Operate Central
Station
Dan M. Allison, proprietor of Allison
Motor Company, has taken
over the Ceneral Service Station, at
the corner of Main and Walnut
Streets, and will operate it in addition
to his other business at the Allison
Motor Company.
The Central Station dispense Shell
products, while the Allison Motor
Company sells Puroil gasoline and
oils, and deals in Oldsmobiles, International
Farm Machinery and
Trucks, Leonard Electric refrigerators,
and repairs all makes of automobiles
and trucks. In addition to
selling Shell products, the Central
station will service automobiles, with
'
id the World .
4 S. COBB
?
ional Assistance
S. COBB J!
<
i in the southern part of Alabama J[
visit. Upon her return an old <
lace, who occasionally did odd jobe J
i
allie died," he said. Aunt Mallie J
yed in a tumbledown cabin half a <
i
rhite lady sympathetically. "How <
id. J
mawnin' she up and fell sick and J
ill de fo'th day come and den, all <
ed." <
i his patron. j
! died a natchel death I* \
F??tnrp*. Inc.) A
"
.any day j
ERN^ ?
CENTS
.../ minis j
and Round Trip - ;
:kets ... * <
ip Tickets HK <
iralad . . . r.lum limit IS dtyi.
j and Parlor Can oa paymoot ok K *
lor spaco occupied. jflH? ' .
ip Tickets...... far <
lad ... ratal Bmit 8 month*. .
j and Parlor Can on payment ok - <
or apace occupied. * Ja i
Tickets *3* u
ig and Parlor Cms on payment 1<
m for apac* oonyitd j |
MAN AND DINING CARS 1
J" ' A
in the Safety of r \
'RAVEL
icket Agent, 01 Writm 4
i
BUTTS 3
. PA88ENQER AOINT <
LE, N. C.- j
" I
iiwat System p* i
: : ' < . L,
SYLVA, N. C, MARCH 34, 1W
greasing hashing, polishing and oil- ;
ing. ' v.~; ; -i
RoyvAllison will manage the Cen- j
tral Station, and Major Allison will
continue as office manager "at Allison
Motor Company.
The salesmen in the Allison organization
are: Geo. Gibson, located
at Franklin, S. P. Penland, located
at Hayesville, and N. Don Davis, at
Sylva.
Sim McGinniss is the wrecker and
service man for Internationals and
Oldsmobiles; and the repair shop is
in charge of Frank Terrell and Carl
Cagle, expert mechanics.
CARD OF THANKS
We wish to thank all our good
friends who rendered such noble help
during the illness and death of our
dear father, M. W. Matthews, Speedwell,
who died February 13, 1938.
We wish to thank, especially, our
good friends, Mrs. Sula Holden, Mr^
and Mrs. Roy Holden, Mr. and Mrs.
Robert Knight, Mr. and Mrs. Charles.
Knight, Mr. and Mrs. Vernon Bumgarner,
Mr. and Mrs. Glenn Bryson,
Mrs. Delia Wilson, Mr. Zet^ Watson,
Mrs. Dills and son, and all who helped
in any way.
Also, we thank these good friends
frtr iha Vaxjo ii+iful flnrol
AV& MAV lyvuuuiui A^viai VlAtX IligO ClUU
we especially wish to thang the three
--------- W
1-j * "
WU1 Rogers'
Humorous Story
4? i 11
By WILL ROGERS
T CAN never understand where ^
A some people get their ideas on'
charity. If a any comes up to you
and asks you for a dime for somethin'
to eat, I think he deserves it?
I , . J ? L\ I
just because be is hungry, riut
there are lota of -people,'who would
ask him a million and one questions
wanting to know what happened to
his last job, whether he is married
or single, why he never saved any
money, etc.
; A little while ago a tramp came
up to the back door of a house, and
when the mistress came out, inquired
about his chances for a meal.
The woman looked at him and said,
"I'd be glad to do something for
you, my good man, but first answer
me one question. Do you use
liquor?" The tramp looked her
over aad replied, "Well, lady, tha{
all depends on whether this is at
invitation or not" \
v
> d
Are
booste
chandi
money
pie.
Ui<
T\
i' V . . - * ' I
\
1 : ' *$M Vm .
v ' r * t ' . ; * />,; ' * ' * ;
/
%,r' .V 'fk* / jVk . -v
food preodMi* ?ho conducted the
funeral eervlceK The Rev. Mr. Heff
ner, Rev. (Ml Hooper and Rev.
Albie Fox, for fei many rrnieoHng
fI BH|
Schuli
Departmc
Style Centers of
Carol
SYLVA
+ ? #? ?????????? ?<
^eals<
Jackson C<
rs. We sell
ise at prices tfa
r-savers for th<
i Lea*
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lutein i
MM<<XM<MMMX IIHMW
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aaaciacaiMMMiaW ~
IbftVI <h* MLdMt
er. May Cod bless these good peofOe
abundantly.
Choost either* . . A.
They're gorgeous...
rich COPPER ot ' ;Ji
sparkling PATENT
LEATHER. All the ? t
very newest stylet %.
"draped " vamps... : *
^ pinhole perforations
k ...peeping toes. Start
Ti Spring in PARIS
^ FASHIONS newest? J
Guaranteed as advertised
.v r
in Good Roisekooirittf %
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man's ;>nt
Stores i
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Western in or en
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FRANKLIN
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