Newspapers / Daily Tar Heel (Chapel … / May 2, 2000, edition 1 / Page 9
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(Ahe iatly (Ear Hrrl New Electric Trucks to Promote Clean Air in Community By Kathleen Wirth Staff Writer Keeping tight air quality standards in mind, the Chapel Hill Town Council approved in April two electric-powered Ford Rangers for use by town depart ments. A $85,100 grant from the North Carolina Division of Air Quality will help absorb the cost of a three-year lease on the two vehicles, which will be used by the Chapel Hill Public Works and the Engineering Departments. The two trucks, which are expected to arrive in August, will join four natur al gas powered vehicles expected to Local Firm Rides Marketing Wave A Carrboro company grabs national attention by luring young consumers with karaoke and video games. Bv Amy Dobson Staff Writer When nationally recognized artists like the Dave Matthews Band and Radiohead need public exposure, they turn not to big-name public relations firms but to a Carrboro marketing group. Hi Frequency, a music marketing company, located at 200 N. Greensboro St., implements national campaigns geared toward the youth market. The campaigns are implemented nationwide with the help of about 200 college representatives in about 60 mar kets. Teams leaders work in each market to coordinate the interns. “We’re always looking to recruit new college people,” said Lydia Sherwood, head of public relations. “It’s a great in for anyone interested in the music industry.” Founder Ron Vos said he wanted to keep Hi Frequency on the cutting edge of marketing techniques. “As soon as a marketing concept becomes mainstream, as far as we’re concerned, it’s history,” he said. Rick Sherman, vice president of mar keting, said Hi Frequency worked close ly with major record labels, independent film companies and upstart Internet A. Amanda Abrams Valerie Alter Elizabeth Ball Rebecca S. Baxter Rita Billingsley Sherilynn Black Lauren Block Coveil Suzanne Day Keli Decker Frances C. Fennebresque Laurie Fulton Camille Graham Kathryn Harris Jamie Harper Michael Harley Lorin Hartley Robyn A. Johnson Christine Keegan Lauren Kwiat Sigma LaMar Mack Bianca J. Misowack DiAsia Morris William Augusta Oden, 111 Ivy Peed Brandee Potts Ryan Rhodenhiser Caroline Roberson Maria Runaldue Christian Lee Sawyer Allison Schwartz Andrew Shapiro Erin Teague Angelina Uyttenhove Caroline Waddell Andrea Westerfield Stacey Weston Anna White Brittany Whitesall Katy Wilder Emily Williams arrive this summer. Chapel Hill Town Council member Pat Evans said the trucks constituted a new approach to encouraging environ mentalism. “These are grants that encourage municipalities to be innova tive and we’re doing just that," she said. “We’re trying to be creative and look into new technology. Certainly the costs are much higher, but we’re going to try it out.” Bill Terry, superintendent of Internal Services for Chapel Hill, said he would be the primary user of one of the trucks, but it would also be available to admin istrative personnel to use. “We want to expose a lot of different companies. He said innovative cam paigns were the cornerstone of the firm. “We just embarked on this amazing campaign with IMN (Independent Music Network) where we created a fake news team to go to concerts and fes tivals around the country,” he said. “We had the vans and video equipment and even satellite dishes - it really generated a lot of attention.” The pseudo-news team is on tour up and down the East and West Coasts, drawing attention to clients. The closest the team came to Chapel Hill was a stop in Charlotte for last weekend’s Kiss Concert. “It’s like a guerrilla cam paign,” said Brad Bryant, assistant to Ron Vos. “A little sneaky, but fun.” The IMN’s scheduled launch date on cable tele vision, which is slat ed for June 1, will feature indepen- “It is a real free spirit, free form environment. There’s a lot of room for creativity ' (in the workplace).” Rick Sherman Hi Frequency's Vice President of Marketing dent music videos. “A lot of the footage and interviews will broadcast in the IMNs first week on air,” Sherman said. Hi Frequency’s influence extends far beyond the music and film industries. It has also delved into video games and apparel by marketing for clients such as Acclaim Entertainment and Polo Jeans. Sherwood said Hi Frequency tailored campaigns differently to suit each pro ject. “The promotion we did for fashion The University of North Carolina Office of Greek Affairs proudly congratulates the 40 Spring 2000 Order of Omega initiates Sigma Sigma Sigma sorority Phi Mu sorority Kappa Delta sorority Delta Zeta sorority Zeta Tau Alpha sorority Delta Sigma Theta Sorority, Inc. Delta Delta Delta sorority Delta Delta Delta sorority Kappa Delta sorority Delta Delta Delta sorority Alpha Delta Pi sorority Zeta Phi Beta Sorority, Inc. Chi Omega sorority Phi Mu sorority Sigma Chi fraternity Phi Mu sorority Phi Mu sorority Kappa Delta sorority Sigma Sigma sorority Alpha Phi Alpha Fraternity, Inc. Pi Beta Phi sorority Delta Sigma Theta sorority Sigma Phi Epsilon fraternity Kappa Delta sorority Pi Beta Phi sorority Sigma Alpha Epsilon Alpha Chi Omega Zeta Tau Alpha sorority Pi Lambda Phi Chi Omega sorority Chi Psi fraternity Chi Omega sorority Kappa Delta sorority Alpha Delta Pi sorority Kappa Delta sorority Phi Mu sorority Pi Beta Phi sorority Kappa Kappa Gamma sorority Sigma Sigma Sigma sorority Kappa Delta sorority Order of Omega initiates are junior or senior members of Greek organizations who have a 3.00 GPA or higher and significant leadership to both the Greek and the larger campus community Membership is limited to the top 3% of Greeks Greek GPA: 3.020 Non-Greek GPA: 2.951 Building the Best Fraternity and Sorority Community Through Continuous Improvement 1. Scholarship, 2. Community Service, 3. Campus Involvement, 4. Brotherhood/Sisterhood people to the truck,” he said. “We’ll have it available for secretaries for mail runs. I can’t put the kind of mileage on the truck that it needs by myself." Terry said that although the trucks were more expensive to buy and oper ate, they represented a national trend in favor of alternative fuel vehicles. “Right now these trucks are optional for us, but we think it’s a smart move,” he said. “If the federal regulations (on alternative fuel vehicles) become more stringent, we already know how to use and oper ate the trucks.” The three-year lease on the trucks and the power stations used to charge them will cost the town a total of $33,634. designer Todd Oldham included an in store scarf-signing in department stores by Todd Oldham himself,” she said. “We (also) hyped the movie ‘The Wedding Singer’ with karaoke jams.” Other notable campaigns include MTV’s “Wanna be a Vee Jay Three” and “Rock the Vote.” Sherman said no one job was exact ly the same, making the atmosphere exciting on a daily basis. “It is a real free spirit, free form envi ronment,” he said. “There’s a lot of room for creativity (in the workplace).” Vos started the company in the base- ment of his home in 1996. The firm staffs eight employees full time but plans to make room for future growth. “Hi Frequency’s annu al growth exceeds 50 percent,” he said. “We owe it to our high energy staff and our innovative campaigns.” Brad Bryant, assistant to Vos and Sherman, said Hi Frequency used to have to look for clients, but patronage was no longer a problem. “Usually our customers come to us,” he said. “They see or hear about our work and want us to bring them the same success we brought our past clients.” The City Editor can be reached at citydesk@unc.edu. Journalism & Mass Communication Political Science and Economics Psychology Elementary Education and Psychology Health Policy & Administration Psychology Psychology History Business Administration Child Development & Family Studies and Psychology Communication Studies Exercise & Sports Science Psychology Business Administration Business Administration and History Journalism dr Mass Communication Biology Health Policy & Administration Business Administration Biology Environment Geology Economics English Biology Journalism & Mass Communication History Elementary Education and Psychology Bio-statistics Political Science and Economics Communications Studies Business Administration English Business Administration Journalism & Mass Communication and Creative Writing Business Administration Business Administration Psychology Political Science and History Psychology and Sociology English and Psychology City Including the four natural gas pow ered vehicles already on the way, the six alternative fuel vehicles will make up about 2.5 percent of the town’s total of about 250 cars and trucks. Evans said even though the trucks would not have a major effect on area pollution and overall air quality, they represented a positive step in the right direction. “Two trucks is not going to make a huge impact,” she said. “But, we’re looking to get some kind of record of their performance and compare them Dilbert® IS TO PUT ASSET | THAT STAPLERS I( TO MAKE CON- ) TAGS ON ALL ARE NOT ! ( VERSATION < J I CONSIDERED e > WITH THE ASSET ) ^ NT? J J THE Daily Crossword By Gerald R. Ferguson ACROSS 1 Private teacher 6 Open a bit 10 Space saucers, briefly 14 First name in talk shows 15 John of the PGA 16 Large wildcat 17 Disney feature, with “A* 19 Clipped-off piece 20 Formicary resi dent 21 Actress Sorvino 22 Brief flashes 24 Quaker William 25 "The Bunch" 26 Extra showing 29 Conductor's assistant 32 Castled pieces 33 Verdun's river 34 Oriental sash 35 Zenith 36 After-shower powders 37 Close-fitting 38 Schuss 39 Musician Shaw 40 “We hold truths to be...“ 41 Intensify 43 Slightest hope 44 Beatles' “sexy" lady 45 Cherrystone 46 Customer 48 Flourish vigor ously 49 Go out with 52 Continental currency 53 Play-Dough's cousin 56 Actress Moran 57 Correct copy 58 Uplift 59 Runners' cir cuits 60 Bugle call 61 Calendar units DOWN 1 Forum attire 2 Resting atop D A CjT I T jo| F|o L L OW| e p eTeTsBIBp' Ej SlT(s' SICI AI L E sJBBdTOT aJHM O "u C HpBBS|A[U pi BBaTdTa] Bn and t h|els|c|eln e s _y _e .M. 1 rBBp r o|w| l 1 s ®I£ISJAIEiBO £_ °. 9. 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Personally, I 29 Contradict 30 Mistreat 31 Niamey's nation 33 Picture border 36 Lionel product 37 Deceptive appearance 39 Ray of“ God's Little Acre" 40 Trudged 42 Burr and 3 Jogging pace 4 Big galoot 5 Greeting-card poets 6 Bedeck 7 Coffee, slangiiy 8 Clay, today 9 Darnel 10 Advantageous aspect 11 Counterfeit 12 Leave out 13 Tree juices 18 Planted bomb 23 Body of water 24 Thrust 25 Jack or Nigel 26 Expunge 27 Bow grooves 28 “Frank and Ernest," e.g. " p p P p p p p ■KiPpi 12 113 ‘Jill 'll8“ • ~|HT ■■22“ 23 IPr mi 26 27 28 30 31 32 ■■33 gg -35 ■■3s ■■37 _ ■■39 ■■So _ 46 47 —— taHpe ■■49 50 51 52 ■■s3 — 54 ’ " 55 ' _ lISP® RH pltf'"" Sigma Sigma Sigma New Member Educator; Carolina Contact Phi Mu scholarship chair; Student Attorney General’s staff Kappa Delta scholarship chair; Orange County Rape Crisis Center Delta Zeta Vice President of Membership; APPLES program Panhellenic Vice President of Recruitment; NC Renaissance Director Delta Sigma Theta sisterhood co-chair; Masala Delta Delta Delta President; Mens JV Basketball team manager Delta Delta Delta Assistant House Manager; Campus Y Kappa Delta Shamrock 5K chair; Big Buddy Delta Delta Delta House Fire Marshall Honor Court Alpha Delta Pi philanthropy chair; Donate Life Bone Marrow Secretary Zeta Phi Beta service committee chair Chi Omega Recruitment Chair; Aycock Dorm President Phi Mu Executive Council; Panhellenic Council President Sigma Chi scholarship chair; Carolina Hispanic Association Big Buddy Phi Mu Treasurer; Young Democrats Treasurer Phi Mu President; NC Teaching Fellows Kappa Delta Risk Manager; Carolina Blues Sigma Sigma Sigma house manage; NC Hillel President Alpha Phi Alpha Fraternity, Inc. President; BSM special projects committee chair Pi Beta Phi Treasurer; UNC Swim Club Vice President Delta Sigma Theta President; Minorities Affairs program coordinator Sigma Phi Epsilon President; Phi Alpha Delta pre-law service fraternity Kappa Delta faculty relations chair; Bible study leader Pi Beta Phi President; Japan Club President Sigma Alpha Epsilon President; College Republicans Alpha Chi Omega Recruitment Chair; Modemextension Dance Cos. Zeta Tau Alpha Vice President; Campus Y cabinet Pi Lambda Phi service chair; Honors Program Chi Omega Assistant Treasurer; Order of the Bell Tower Chi Psi Initiation Chair; March of Dimes collegiate council Chi Omega President; Carolina PALS Kappa Delta scholarship board; Durham Academy Young Life leader Alpha Delta Pi scholarship chair; Order of the Bell Tower Kappa Delta Scholarship Chair; Panhellenic Council Treasurer Phi Mu Vice President; Carolina Athletic Association Secretary Pi Beta Phi House Manager; Golden Key member Kappa Kappa Gamma scholarship chair; Student Ambassador Sigma Sigma Sigma Secretary; Campus Y cabinet Kappa Delta Assistant Vice President of Public Relations; UNC Loreleis Tuesday, May 2, 2000 would like to see some expansion, but with this you have to take it one step at a time.” Terry expressed his approval of the council’s decision and his hope for con tinued efforts on behalf of cleaner air. “This represents the council’s dedica tion to air quality around the state,” he said. “I think this is a future trend all around the nation.” The City Editor can be reached at citydesk@unc.edu. (02000 Tribune Media Services, hie AH rights reserved. 51 Eagles hit, "Lyin' “ 54 Neighbor of Mont. 55 End of a fib? Spelling 43 Outwitting maneuver 45 Young horses 46 Banana wrap per? 47 Surrounding glow 48 Radar image 49 RBI, e.g. 50 Diminutive end ing 9
Daily Tar Heel (Chapel Hill, N.C.)
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May 2, 2000, edition 1
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