Friday, September 15, 2000
Alabama Colleges Launch
Enrollment Ad Campaign
By Alex Kaplun
Assistant State & National Editor
Alabama’s public universities will
kick off a nationwide promotional cam
paign today to attract more out-of-state
students to the state’s universities.
Retirement Systems of Alabama, the
state agency that handles retirement
issues, will run ads in 113 newspapers
and on 36 television stations nationwide
at no charge to the universities. “One of
our numerous investments is that we
have sort of a media empire,” said
David Bronner, RSA's pension chief.
Bronner added that these ads are not
the typical of what most people see dur
ing sporting events. “It’s not the usual
university president babbling away, it’s
much quicker,” he said. “It’s an MTV
style ad that says if you’re considering
college, take a look at our state.”
He also said the television ads were
meant to draw students to a Web site
The nationwide campaign will cost
Alabama less than $20,000 said Gordon
Stone, Alabama’s Higher Education
Partnership executive director.
Club can help you.
at 7 pm.
All majors welcome.
He said RSA has invested in numer
ous media oudets across the country
and receives free advertising as part of
its agreement with the organizations.
“When I put these deals together, 1 got
us some free advertising,” Bronner said.
He said the RSA receives $3 million
a month in free television advertising,
and two pages a week in newspapers.
Bronner said the ads previously pro
moted tourism or large-scale sporting
events in the state.
But he said he thought it would be a
good idea to use the free advertising to
market the state’s universities.
Stone added that the ads would not
just promote the universities but also the
state as a whole. “We want the individ
uals who see this campaign to think
about all aspects of the state,” he said.
Stone also said that while the
Alabama’s universities do not necessar
ily feel a need to increase their enroll
ment, there is a desire to promote the
universities. “We’ve got a strong product
to offer, and we want the rest of the
country to be aware of it,” Stone said.
Although there is no push for an
enrollment increase in Alabama, sever
is seeking outstanding candidates to fill a limited number of
Analyst positions in its Mergers & Acquisitions
and Private Equity businesses.
Greenhill & Cos., founded in 1996, has advised on M&A transactions
valued at more than sll6 billion in the last 18 months alone.
In June 2000, Greenhill Capital Partners closed
a $425 million private equity fund specializing in investments in
technology, telecom, financial services, and other businesses
related to the Greenhill M&A practice.
The size and specialized nature of Greenhill provide Analysts
with the immediate opportunity to interact with senior executives
of the Firm and its clients, as well as to receive compensation
superior to that of peers at “bulge bracket” firms.
Interested seniors should submit resumes
to UNC Career Services online system by September 24.
Want to Travel? Q
Meed Money? / (
We hav/e some to give.
We will be holding an information session for the
Frances L. Phillips Travel Scholarship
on Monday, September 18
Room 209 in Manning Hall from 7:00-8:00 p.m.
are available -for travel in 2001.
You may be eligible if:
• You're a full-time (JMC-CM Junior or Senior
(with at least 27 hours from here)
• Your major is in Arts & Sciences
• You attended high school in North Carolina
Applications are due October 15, 2000,
so this is the time and place to ask questions you might have.
If you can't make this session, but you are still interested, visit the web site at
"www.unc.edu/depts/travel" or call the Office of the Dean of Students, 966-4042.
al UNC system schools would like to
drastically increase enrollment.
Seven schools in the UNC system
have been targeted for rapid growth,
with some of them wanting to double
tuition during the next decade.
But while it is unlikely that the UNC
system will be the beneficiary of a
cheap, nationwide campaign any time
soon, several steps are being taken to
increase enrollment at these institutions.
Judith Pulley, system vice president
for planning, said traditional recruit
ment techniques will be reemphasized.
“(They) will be concentrating on doing
the recruitment practice they should
have been doing all along,” she said.
She also said some schools in the sys
tem have only recendy been given ade
quate funds to publish recruitment mate
rials. Pulley said recruitment in most
schools will be driven by data collection
“The process is becoming more sys
tematic, and data is being used more for
the purpose of recruiting.”
The State & National Editor can be
reached at firstname.lastname@example.org.
Manager, Attorney Get Raises;
By Jamiia Vernon
Two Chapel Hill officials will receive
substantial salary increases as the town
tries to stay competitive with neighbor
The Chapel Hill Town Council eval
uated Town Manager Cal Horton and
Town Attorney Ralph Karpinos on their
successes in honoring goals established
at the beginning of the year.
The Town Council voted in favor of
the salary increases in a closed meeting
Effective Oct. 20, Horton will receive
$121,000 and Karpinos SIIO,OOO, con
stituting a 12 percent to 13 percent
increase for each.
Council member Flicka Bateman
said these new salary figures were
derived from a labor market study con
ducted by a hired consultant.
The study evaluated the salaries of
officials holding similar positions in
neighboring towns, including Cary,
Carrboro and Durham.
Bateman said consultants are not
“This year was the exception,” she
“We knew our salaries were off, so
we had a consultant come in.”
Most of the neighboring towns stud
ied are larger than Chapel Hill, but
Bateman said this aspect was factored
into the equation.
“If you look at it, (our salaries) are
still not close to any other towns,” she
Along with Horton and Karpinos,
more than 600 other town employees
unc women’s field hockey
©Wachovia Corporation. 2000
Local Officials Get Fatter Paychecks
The Chapel Hill Town Council, agreed in a closed session to implement salary increases for both
the town manager and the town attorney. The changes will go into effect Ort. 20.
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will receive salary increases based on
annual performance evaluations.
“(Horton) wanted to bring town
employees in the 75th percentile range,”
The increase would make Chapel
Hill town employee salaries higher than
in previous years but would keep them
below salaries of some larger towns in
The average salary increase for all
employees was about 6 percent annual
ly, Bateman said.
She said salary increases are not auto
matically guaranteed to town officials.
The increases could be denied
because of unacceptable job perfor
“They may not get them every year,
but they are eligible every year,” she
Chapel Hill Personnel Director Pat
Thomas said the money for the increas
SEPTEMBER 17, 2000
UNC vs UVA
AT HENRY STADIUM IP.M.
Bring a friend and enjoy the game.
Our attendance goal is 250.
The first 75 people get a free Squeeze Bottle.
Admission is free.
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es was included in the town’s annual
“Each year the council approves thh
budget for the new fiscal year,” Thomas
“The salary is a part of the new year’s'
budget. (It) was passed on July 1,
through June 30.”
Town Council member Edith'
Wiggins said the salary increases are
part of normal operating business an 4
reflect two things - evaluation and
upgrade of salary.
“The increase reflects how good our
manager is and to what extent someone
else would want to recruit (the towfr
manager) away,” Wiggins said. “What
he does is definitely a skill.
“He is a person providing leadership
that is highly skilled and trained.” **
The City Editor can be reached