Newspapers / Daily Tar Heel (Chapel … / Feb. 7, 2008, edition 1 / Page 10
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10 jpr College radio balances educational mission with mass appeal W BY DAVID BERNGARTT est in helping to make changes with station at Duke University, also focuses Jay-Z monster, only to hear staff writes WXYC. on educating its listenm by broadcast- it followed by the very Bobby A quick scan through the fare Her interest in radio, she said, existed ing unique music. ’Blue’Bland mega-hit from the of commercial radio stations yields before she came to UNC, even though "We’ve debated about this in the past 70s from which the sample was a variety of results and genres of she has been working with WEA since You know, how obscure do you want to lifted,” offering an example of the music. only October. be?" said Meredith Newmark, general type of connection a WXYC DJ Listen to one station for an And Hill said she doesn’t see this as manager ofWXDU. should attempt to create, extended period of time, however, a conflict of interest; she is open to the "We don’t try to exclude something Getting listeners to experience and many listeners begin to expert- possibility of collaboration between because it’s a little bit more well-known. new music is a passion for Salevan at encc some deja vu. WEA and WXYC. but we are trying to be an educational WKNC. That's why many turn to noncom- "Whatever we can do at Warner station and provide stuff that’s more "There is just so much horrible stuff mercial college radio, which focuses without overstepping boundaries of obscure." that gets played on commercial radio* on diversity in programming and fresh what WXYC can do —we can collabo- Newmark doesn't see anything wrong Salevan said "People our age are get rotations. rate that way.’ with this philosophy, either ting sick of music ’ At least that’s the goal, said WXYC’s Regardless of her motivations, Hill "I like that we're playing stuff that He said that by promoting altema station manager, Lauren Brenner. said the station should be more acces- nobody’s ever heard of," Newmark tives to the Top 40, with local and alter "We educate people through expo- sible and sees future changes at foe sta- said. “Our passion for music 1 feel native styles of music in general, college sure to different types of music and tion as an important step. like that’s sort of our identity* radio is part of an important musical trying to draw connections* They’ll bend as much as they feel is N.C. State University’s station, revolution. WXYC 89.3 FM, UNC’s student- morally in line with their mission and WKNC 88.1 FM, on the other hand, "It’s serving as a catalyst movement run radio station, is funded by stu- their goal,’ she said. features the "All Rock Afternoon* in the soldiering force fighting against dent fees. It is one of three student Her meeting with Brenner left Hill between noon and 6 p.m. every week- the crappy form of commercial radio organizations whose funding is guar- feeling confident. day. and commercial music interests.’ anteed by the student government's “Their leadership shows they are Other genres of music, including dif- Salevan makes sure WKNC’s rota constitution. excited about what students are doing ferent kinds of specialty shows, indud- tion indudes quality music from the "In a lot of ways, college radio is in a on campus,* she said. ing segments devoted to hip hop and Triangle's music selection, which he unique position, similar to that of the Brenner said that changes are inevi- heavy metal, are programmed at other considers to be “the best damn music University,’Brenner said. table but that predicting them is entire- times. scene in the entire world right now* “It has the ability to make decisions ly impossible. Steve °DJ Stew” Salevan, local music In addition to inserting local music about its mission statement and its "Well definitely preserve our com- director at WKNC, admits that the into its normal rotation and a couple programming independently of private mitment to diversity and goodtaiusic," station plays music that, while not all of local specialty shows, the station groups or individuals* Brenner said. "But our direction is just mainstream, is probably more main- hosts events promoting local bands This freedom is embodied in the as unforeseeable as the direction of stream than WXYC and WXDITs pro- and even records local artists them largely free-format style of WXYC’s music in general’ gramming. selves. programming, which offers very little The primary focus of WXYC is edu- "(Those stations) aren’t as interest- “We really want to expose people and restriction and gives a lot of power to rational. Brenner said, and the station ed in the listenabflfty aspect," he said, say,‘Hey, there are these bands that l>Js in detSdtag what wraskrto phty on achfewM this by -exposing Usteners-Un "Ttwy I ** more interested ta eatplor- are gonna freaking rip yourheart out * their shows. new-music. ing tangents and different genres of and rock you out, and it’s happening a But a lack of guidance in program- While playing unique music of all music. couple miles away right now,” Salevan ming has led some tn believe there is a kinds is important to college radio, sta- "Which is perfectly OK." said, disconnect between foe station and tiie twns also must compete with commer- WKNC tries to avoid very obscure WXYC staff echo this focus, majority of students. cud radio for listeners. tracks while also playing music that "We think that college radio has a UNC student body presidential Finding a balance between acces- doesn't get airplay anywhere else, major role to be a force for local art candidate Kristin Hill said WXYC sibflity and highlighting music off the Salevan said. ists,* Brenner has ‘kind of lost touch with student beaten path is difficult for most inde- "It’s kind of a way to seduce people One way of doing this is WXYC’s interests.* pendent stations. into music that they haven’t heard Backyard BBQ. which airs 8 p.m. to 9 Her campaign platform includes "We certainly have our listeners in before by presenting it in a listenable p.m. Sundays and features live inter plans to work with the station to help mind at all times and actively strive to context’ views and music from local artists, it cater to more students, especially by keep things fresh and engaging,* Cole At WXYC, Brenner said the sta- "We definitely strive to highlight the working with other student organiza- Goins, a musk director at WXYC, said tion tries to play a diverse selection healthy musk scene around us,* Goins tions. in an e-mail. of music for everyone, “rather than said. She met Monday with Brenner "You can’t educate people if they’re playing one genre of musk that’s more Salevan added, ‘I really think the regarding their potential collabora- not listening,” Brenner said. ‘lf people interesting for the average college Us- media around here should all be work tion. turn on the station, even if they haven’t tener* ing together to promote this.' "They don’t want to be-detached heard something before, we hope According to the stations mission Helping, he said, can do wonders, from the student body they’re look- they’re going to like it* statement, as written by then-station ‘We can get people into music ing for a way back in,’she said. Brenner acknowledges that the sta- manager Jason Perlmutter in a 2002 around here and get people going to Hill also is a student represents- tion has developed a reputation for WXYC newsletter, the station focuses shows, and, in doing so, really help our tive for WEA, the parent company of playing weird music in foe past but on drawing connections between differ- local musk scene." Warner Bros. Records. she said programming is always shift- ent kinds of musk. But she said her affiliation with the ing with the DJs and music staff. He wrote, "Yon might be humming Contact the Diversions Editor label has nothing to do with her inter- WXDU 88.7 FM. the student radio along to the chorus of your favorite at dive@unc.tdu. WXYC 1 V/A iitii li Ntfl Hr.,. hi l lit tlltJ K li llhrUl t>r < D/-I I'l'H, (YIKIII) 2 l.nkn- Mnthi'it (•<•! i'.illi ill lin 111 XIII f j J Ih’iny llyttl Nm.i ItillyHiH ll*. I MIJMI ) 1 tinl ’■! *•/ Mn a fIKAIIH /Mil l*lU<. It Ali) S liiiir.ll.il (• Kill,ill l fit lilt i Ih i* tiilhiti (DM lAMj (j I i.nii>liit I liinii|r.iiii I'l.mi I lutiif i I / (Moiil 'i ililiuwi f I!.iv, Inv.iiluit/ ll.r In .iiliiii 1 2 0 HI *>IM IN .i K AIiU iii li.ilr l.r. I •n lh tin MkI.I II Util II OHM) ’) l(i il Kiiiyul.i y/flli Art K l .itii)ii.ii|i iy/i: fi.tfjfit >tHy li.it (l)HA<i (.'IIy) ■lO Andy Moor (UNSOUND*.) Online j dive.dailytarheel.com THE WHIGS The Athens, Ga, band (right) played Local 506 last week. Photos on the blog. CONCERT REVIEWS Vicarious experiences of last week’s shows with photos, too. BE OUR FRIEND Be our virtual friend on My Space www.myspace.com/dthdiversions. diversions TRACKING THE TRENDS AT THE TOP OF THE CHARTS WKNC I V.iiii|>ii i- Wi 4 mil i iiif >n > .111 -i ■/ ji ir /1XI) 2 111.1 < lll|i A/.ii/i In Ilf l< nl (111 A AMKAIWI UK'.) i ll.nliolir.nl In ti.niil>i nx |AIO| •i I I.till I Mill llt lit I 1./lllllllltl IYI I' 111 M ) ' Wlm ninl iy fin U lnl-.ni„i.,\ iimi rii>i y inti i h lulv.t I tt i limn I i/f 1 1 (I'Altl* lilt VAN) / Hill|lllMll\l* llll'll < I \ H.llt\ 11 VI lin i iiii|n r.in i ■ i ( it- I In it Oil Afll* MIIIIIIKI I) ' I!.Hill ul llni'.r . If 1., ~,/< (Mill t*<l|") 10 li.llllllH I tin Muir till'l lll|r| . I l.imrin i till i Mult tin I itiifi*ts \l* il'l IWI ii II AM) dive.dailytarheel.com music INVASION Durham’s M 1 Platoon makes a bold infroducfon wth its M 1 Invasion mortape 9th Wonder's production doesn't hurt. PAGE 11 , WXDII i 1 1.iiriHi (i.iiriiiiiiiiir iiiiiwii (itiii.ih ...,i (MINNYVJD! i 2 | ll'l||Ur I I'Vl'l Vrim'. til i 1 .11 th (MHO) i tin- Hi •-i k 11| i-. / .it 11 fui ih it j i 'ii/ i r 111A11 *.HOI* 1*01*) ■I r.ilyny.l /. -/(My.. 0 Mil llt<Ml|> |>| I IUMiKNM ’• ti.nli.il.i H.liir .mil llh- < li.imliri •. Ilinllin ■, /i.ii/i ii.i / Knn- .1111/ Uit i li.4iiiht‘it Hitilhi i r.MIIIIMIIJIAtI 11 il K WAV. i t. Y. i .iyn lit ll.tnt t nult tl IWI ;\lll I 111 I I / Wtlll-.llltil.iy-. lit. i]litf.iiitil.i\ II lilt fllllY I 111 l ) IS flrw Yiiiiihi IVuiy i lull 1. m1. i It. l!.i\n,ntn (Mi II Mil AH I *1 Ktitty ut I'hi'.m.i ..m Ui. *,. t iii ourim luuKt} 10. 1 Im* Itiillun l*ush<*r Mii\u hn ,\* lift l I, .. : 6 : ' ...in. .(M 11 Kill AM In music WICKED BAD Broadway star IdrsaMeroei releases a solo album, but the l/VScked* star can't stand on her owi as a pop singer. RAGE 12 CM J (National college radio charts) 1 tt.iiliolir.nl lii K.iinli.ni (All)) •' Dull Punk \ ii. .’Oil (VIlUiiN) I Yr.is.iyri V// Hum i t mii.iJ. <WI Altl 11(11) 4 V/A I'm Nut Hun ns| (< 111 IIMHiA SONY) * Wr.'ii 1., i (KOIINDI k) I. Hiiintn l*i mi r Hilly > ' iMNAo i II YI / I In- llivr- Him ■ . ; h .\.n nut. (INI I IIM 01*1 ) H It,mil ul lliii%|.'. < , .■ l. > lit~tji f i (Milt IHII’) * Mi|in Kir. H\.ut H,‘,m (XI) 10 <,ii//ty llr.n In, -tut 11* (WAKI*) I movies I SPY A LAME FUCK "The Eye’ offers its audiences nothing more than cheap thrills and a chance to look at Jessica Alba for a while. PAGE 12 thursday, february 7,2008 Q&A LET’S GO BOWUNG After a rousing match of league bowling, Erie Choir frontman Eric Roehrig catches up with Dive for a bit. PAGE 13
Daily Tar Heel (Chapel Hill, N.C.)
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Feb. 7, 2008, edition 1
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