North Carolina Newspapers

    VOLUME 116, ISSUE 61
BY POWELL LATIMER assistant sports editor when Austin says he’s going to get “stu
scars have healed. pid reckless” this year.
I The marks of the beatings Or take one look at UNC’s depth
I the North Carolina sophomore chart.
■JLi class took in the 4-8 2007 cam- Six of the 11 defensive starters are
paign have faded away, and now they’re sophomores, including Austin and
ready for another shot. Williams. That’s half the defensive line,
Marvin Austin, Greg Little and Deunta two-thirds of the linebacking unit and
Williams emerge from the tunnel at half of the defensive backfield.
Kenan Stadium grinning, joking with On top of that, North Carolina starts
teammates. sophomores T.J. Yates at quarterback
their confidence —and Classmate Zack Pianalto I
fill, that of their classmates is also sees plenty of time I
B apparent and infectious. I B at H-back. II
B It’s obvious they’re ready to That means that on fjl
■ start hitting back. V
Maybe it’s most clear B SEE SOPHOMORES, PAGE 6 W MBHHBwM
state I page 3 .
At its first meeting of the
year, Association of
Governments President Greg
Doucette says, the group will
focus on its budget.
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this day in history
AUG. 29,1975
The Daily Tar Heel was cut
from 12 to six pages when the
student body treasurer
released $6,400 of the
$29,500 the DTH requested.
Today’s weather
H 86, L 69
Saturday weather
H 86, L 69
police log 2
calendar ;. 2
sports 6
crossword 7
edit 10
football 'OB insert
Sport Saturday.... . online
01u' iailu ®ar Mrrl
University to ‘Touch Downtown’
Football games bring
business to the Hill
Saturday marks the start of the UNC foot
ball season, meaning a spike in revenues for
many downtown Chapel Hill businesses.
In order to encourage game attendees to
spend more money locally, several Chapel
Hill and University organizations have come
together to form the “Touch Downtown”
marketing campaign.
Aaron Nelson, president and CEO of
the Chapel Hill-Carrboro Chamber of
Commerce, said the plan is to keep people
spending their money in Chapel Hill so that
the whole town can benefit.
“In the old model, people were rid
ing the bus to the PR lot, getting in their
New Tar Pit seats
surround end zone
Students this year will be able
to sit in half of Kenan Stadium’s
lower level during football games
as part of a Carolina Athletic
Association attempt to boost stu
dent and athlete morale.
The Tar Pit CAA’s name for
the student section will expand
to take up parts of the northern
section of the end zone, in sections
110 through 121.
In past years, the Tar Pit only
extended from section 114 to 123
on the west end zone.
“The idea came from our analy
sis of the Tar Pit last year,” CAA
President Andrew Coonin said. “We
found that many students utilized
the seating directly surrounding
the band the most, and this move
will add more seating around the
band, which will be directly in the
center of the Thr Pit.”
The new location of the Thr Pit
Serving the students and the University community since 1893
cars and stopping at Cracker Barrel on the
way home,” Nelson said. “We are trying to
encourage people to stay and spend their
dollars in our town.”
The Touch Downtown program stems
from a previous attempt called “Fifth
Quarter Chapel Hill,” which began in 2006
and just didn’t have as much support, said
Meg McGurk, assistant director for the
Chapel Hill Downtown Partnership.
Eight local groups have contributed a
total of $150,000, which has been used for
banners downtown, radio and print ads and
a Website.
Getting fans to stay overnight in Chapel
Hill is a focus of the campaign. Visitors
staying in the area spend $285 on aver
age while people just coming for the day
spend S7B per person, according to the
Chapel Hill and Orange County Visitors
The economic impact of one football week
will still offer 12,000 student seats.
Casey Dunlevie, public rela
tions chairwoman, said the CAA
hopes that students’ cheers, when
combined with speakers that
UNC added last year, will act as
“The movement of the Thr Pit
is crucial in the sense that the
students will be right behind
the goal posts, placing them in a
prominent position for acknowl
(edgement and media coverage,”
she said. “They will be highly cov
ered, as well as presented with a
full-field view, which the athletic
department is hoping will stimu
late student spirit”
The CAA will continue to dis
tribute Thr Pit T-shirts. This year’s
Carolina blue shirts will be distrib
uted at the UNC-McNeese State
University game Saturday.
The athletic department is also
end in Chapel Hill is $6.7 million, according
to a study of the 2005 Boston College game
done by a University professor.
And a vibrant atmosphere fuels excite
ment around the game, UNC Associate
Athletic Director Rick Steinbacher said.
“It creates a game-day culture,”
Steinbacher said.
“It truly is a win-win-win for a lot of dif
ferent people.”
Steinbacher said his favorite example is the
UNC football game against the University of
South Carolina last year. Although UNC lost
by six, the “buzz and excitement” that sur
rounded the game was unmatched.
“There were people out at 8 a.m. until
way after the game,” Steinbacher said. “We’d
like to have that for all seven home games
this year.”
Since 2006, shuttles have run three hours
before and after the game to Park & Ride
lots, McGurk said.
Tar Pit seating gets new position in Kenan Stadium
The student seating area, known as the Tar Pit, has anew area in the stadium this season. The change in seating will allow
students to have a collective section at the west end zone.
, 0 East End Zone
Will Call
” 1 JJ 1 “
\*~ ' ■ /
“We are trying to
encourage people to stay
and spend their dollars
in our town”
“This way people can eat lunch before
the game, ride around to Tar Heel Town and
then head to the game,” she said.
The cost for the shuttle will be $3 for a
one-way or $5 for a round-trip ticket.
Four lots will begin three hours prior to
kick-off and two more will start one and a
half hours early.
Contact the City Editor

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