10 WEDNESDAY, DECEMBER 3, 2008 SJj? Bailg ®ar MM Established 1893, 115 years ofeditorialfreedom FRANCESCA GINO GUEST COLUMNIST Professor of organizational behavior, Kenan-Flagler Business School. E-MAIL: FRANCESCA_GINO@ KENAN-FLAGLER.UNC.EDU Center researches decision making When facing decisions, independent of how complex they are, we often assume we will be able to make a rational choice. If we have the right information and incentive, we will bet good money that we would take a desirable deci sion. We will be able to close GUEST COLUMNIST options that no longer make sense to us; we will not pro vide overly optimistic forecasts about timelines for the comple tion of our activities and proj ects; we will start exercising without waiting once again for tomorrow; we will negotiate our first job offer without fear of being judged negatively for doing so. Research in psychology and related fields helps to explain why we never seem to enter this “promised land” of optimal judgments and rational deci sions. This research has yielded enormous insights into how the mind works and how we, as humans, can systematically deviate from prescribed norms of rational thinking without even being aware of it. But where does this research happen? Bringing together research ers and students from various departments on UNC campus, and with the help of key col leagues, I founded anew cen ter dedicated to cutting edge research on human behavior and decision making: the Center for Decision Research. The Center for Decision Research was created in September of 2008 and is jointly sponsored by the Kenan- Flagler Business School, the psychology department, and the philosophy department here at UNC. The steering committee of the Center for Decision Research is composed of me (director), Keith Payne (Department of Psychology, UNC), and Joshua Knobe (Department of Philosophy, UNC). The center provides a home for researchers from a variety of disciplines such as organi zational behavior, marketing, communication, public health and policy, philosophy, psychol ogy and sociology. Starting in fall 2009, the group will meet regularly to engage in a vigorous exchange of ideas with speakers from around the globe in weekly seminars, and already per forms cutting-edge research on human judgment, behavior and decision making. Affiliates of the Center for Decision Research investigate topics both on the forefront of their respective fields of research and of current interest to the public. Topics include (but are not limited to): Fairness, justice and ethical decision making, emotions, social influence, moral judgment, social cogni tion, motivation, power, leader ship and managerial decision making, creativity, innovation and team decision processes. The results of this research can help decision makers in both the public and private sectors better understand how they can improve their decision making processes and make higher quality decisions. There is still a great deal to learn about human judgment and behavior. Affiliates at the center will keep making progress in this direction. ALLISON NICHOLS EDITOR, 962-4086 NAUISONOEMAILUNC.EDU OFFICE HOURS: MON., WED. 2-3 P.M. ERIC JOHNSON PUBLIC EDITOR ERIOOHNSONOUNC.EDU EDITORIAL CARTOON By Alex Herrington, achcttsl ©email.unc.edu t/THICT WAS GAEAT! *h\ ( B&4EMBER-J6kT)>R FacultyHtatf: indude your EDITOR'S NOTE: Columns, cartoons and letters do not necessarily represent the opinions of The Daily Tar Heel or its staff. Editorials reflect the opinions of The Daily Tar Heel edito rial board. The board consists of seven board members, the associate opinion editor, the opinion editor and the editor. la% ®ar Hwl Kvetching board kvetch: v.l (Yiddish) to complain Dear Student Stores girt: I bought a 100 Grand from you Tuesday evening before break solely because I have a crush on you. To the girl in the UL 'sleeping' and passing gas: Your fumes are a bit distracting. And toxic. 'You can bake delicious bread several ways. It's the same with a baby.' Seriously, DTH? My fellow freshmen: now that we've completed a semester, could you PLEASE stop talk ing about AP classes and test scores?! No one cares. Dear best friend of my girlfriend: You are a third wheel, and I do not like you. Dear Rams Head: Displaying signs that say Styrofoam will liever decompose and then only providing Styrofoam cups at lunch was anew low. Carolina: There are double doors all over this campus for a reason. Instead of looking at the line of people waiting to get through, use the second door before I slam it in your face. Dipping in the library? C'mon, we don't go to State! To the guy on the fourth floor of Davis with the cold: Breathe through your mouth. If a girl has the nerve to give you her number, the least you could do is call her back. Ibis means you, library boy. So it's the Sunday before finals begin, knee-deep in paper season, and there is not a single place open to get cof fee?? Seriously, Alpine, what were you thinking. When you play 'Second Life’ in a computer lab, do you realize that you are preventing me from getting on with my ACTUAL life? To the boy who peed in my desk drawer: I'm glad you fell out of my roommate's bed. Please don’t say 'bless you' for each additional sneeze when it's so obvious that what you really want to say is 'shut the hell up!' Maybe I should start 'blessing' all of you annoying 'blessers.' •I love pretty much every aspect of UNC, but can we please get anew commercial to play during the basketball games that doesn't make it look like we're stuck in the 1980s? To the rotund gentleman skipping through the Connor quad: If you must skip, please do so off the walkway; some of us have to get to class. Dear Gumb/s: Thank you for putting my credit card number on the pizza box, so when I throw it away, I am unknowingly throwing away the little money I have as well. Pokey Stix are not worth my identity being stolen. To the boy who disappeared after I swiped him into Top of Lenoir: I feel used and dirty. You never even told me your name. Rachel Marie Jennings, will you marry me? Send your one-to-two sentence entries to dtheditQgmail. edu, subject line 'kvetch.' department and phone numb* ► Edit: The DTH adits lot space, clarity, accuracy and vulgarity. 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