THE PROGRESSIVE PARMER,
1340 (2)
. QmCES:
Birmingham, Ala., Raleigh, N. C, Memphis.Tenn., and Dallas, Tex.
New York Office, 41 Park Row; Chicago Office. 601 Advertising Building.
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(Two, three and five year rates applicable only on subscriptions paid wholly In advance.) .
13 Weeks Trial, 10 cents.
To new subscriber only. The Progressive Farmer will be sent ten weeks on trial
for ten cents. Sample copy free. Tell your friends who need it but do not read it
NEXT WEEK'S GOOD THINGS.
Essentials in Co-operation Among Farmers Elements that
Make for Success in Working Together; Essentials in Profit
able Livestock Production The Things that Make or Mar the
Industry ; Essentials In Growing Field Crops A Considera
tion of the Most Important Factors ; Essentials in Profitable
Gardening Factors that Make for Success ; Plowing Under
Vegetable Matter When It Should Be Done and Why ; and a
heaping measure of good things in our regular departments.
' BUSINESS TALKS. : ; : . '
F&Fcrmsrs and Farmers TSTzcs .
POULTRY SPECIAL ANNOUNCEMENT.
Our edition of January $1 will be a Poultry Special, m
which we expect to carry a number of useful and interesting:
articles and letters on farm poultry t by people who knaw.
Breeders are asked to submit shorty pithy letters, telling of
their actual experiences accompany inthem if possibte,.mth
good, clear photographs- All letters used will be paid for at
regular rates, and in addition three special prizes of $$ &iaiid
$1 will be awarded the three best Remember what we want
no preachments about what the other fellow ought to do
but an actual record of your own exprieiice--short clear, to
the point. All letters must be in our hands by Saturday Jan
uary 17. Remember the date
WHAT KIND OF "MIND FOOD" DO YOU GIVE
YOUR FAMILY?
You Are, No Doubt. Liberal Enough. With Body Food, But Do You Hesitate to
Spend Two CentSkMerw a Week for Mind Food?
XTAVE you ever thought about it seri
ously, Mr. Farmer, that just as
bread and meat and all the victuals
you eat are body-food, food for your
physical nature, just so papers- and
books are mind-food, food for your in
tellectual nature?
And have you thought further that
if there is anything In the world
you can't afford to be "cheap" about,
it is your intellectual food?
.
. TJ VEBTBQDY knows nowadays that
the, mind counts for more than
the body, the brain for more than" the
belly; and yet is it not true that nine-
ty farmers in a hundred who would not
think of starving themselves of body
food, stomach-food,, muscle-food, are
nevertheless starving themselves of
brain-food, mind-food, intellectual food?
Is it not true that many a man Who
would work his fingernails off rather
than see his wife and children feed
their bodies on bones and crumbs and
scraps, will nevertheless feed their
minds on the mustiest, rankest, rotten
eBt bran-and-chaft sort of mind-food
that is to be found in the hape of a
newspaper Just because it is cheap?
gUT I got this paper so cheap!" they
will tell you. "Three whole years
for a dollar and a free premium be
sides!" How can a man so slander his
own brain, his own mind? How can he
insinuate that It is worth so little as to
deserve no better food than some cheap
Journa thrown in with a free fountain
pen or buggy whip?
Suppose some agent should come to
you and say: "I understand you have
been eating good wheat flour, costing
$5 a barrel, and feeding your children
the same high-priced stuff. Why, sir.
that's too expensive. You can't afford
it. Why, here's a mixture of bran and
spoiled corn meal, and I'll sell you
three barrels for $5 and throw in a
fountain pen free!" You wouldn't take
two minutes, we suspect, to show that
man the (ioor.
And yet, although food for the mind
is just as important as food for the
body, there are farmers in. every neigh
borhood in the South who refuse to use
their own heads in selecting their read
ing matter, but let some sllck-tongued
agent palm off on them whatever
cheap, spoiled, unwholesome, unhelpful
bran-and-chaft mixture of intellectual
food he chooses to throw in with some
fake premium that, in most cases, isn't
much better than the paper it goes
with.
"O, Mr. Reader, you are not a pauper
in dealing with your body. For
Heaven's sake don't be a pauper in
dealing with your mind and your chil
dren's minds. You don't buy the cheap
est stuff, you can get to feed their bod
ies with; don't buy the cheapest stuff
you can get to feed their minds with.
Don't be content with a cheap agricul
tural paper filled with fake advertising,
or a cheap weekly, semi-weekly, or tri
weekly edition of some city dally filled
with stories of crime, murders, sui
cides, scandals, wrecks, and court
trials, whiskey and patent medicine
advertising.
Get papers, magazines, and books
that are clean, wholesome, and uplift
ing, both in reading and advertising
columns. And get plenty of them. You
wouldn't force your children's bodies to
get along with two meals a day when
they need three. Is it right, then, to
compel them to get along with only
half as many intellectual meals as they
need a week?
"The Lrccest Yay, 'Ileum is the
Shortest Way Itome."
SOMETIMES I think yon fellows
who read The Progressive Farmer
don't halt realize the opportunities
for making money out of your surplus
stock, seed etc. Let me tell you a
little story in tote connection.
Not long since the Country Gen
tleman of Philadelphia published ah
article by Mr. E.. E. Miller on the
erowine of Bermuda grass-in the
South. A Mr! R. G. , Stitt 'wayt
out in Yuma, Arizona--read the
article and wrote Mr. Miller - that
he had enjoyed it immensely and
wanted further information about the?
South, its resources, etc. He also en
closed a sample of Bermuda seed
from his farm and said that he had a
lot of it for sale requesting at the
same time that we quote him adver
tising rates.
As we guarantee the reliability of
all our advertisers, I sent the sample
of seed to Dr. Butler and asked him
if they were good. He replied that
they looked unusually good to him
and we accepted Mr. Stitt's little
one inch advertisement to appear four
times. "
We are just in receipt of a letter
from. Mr. Stitt enclosing his check
and saying "I am getting such good
results from my advertisement that I
have decided to let it stand for quite
a while. Tou certainly have the con
fidence and good trill of the best
farmers in. the SouthvM
Now, here's a fellow 'way out in
Arizona who was wide awake and
reading and he grasped opportunity
by the forelock and won a victory. He
has by his thrift energy and- fore
sight found a market for his- surplus.
seed
When we quoted him. our rates he
didn't come Dacs. ana say "taey are
too high' He simply, looked, our; pa
per over carefully judged, it by its
editorial merit and clean advertising
columns and said to himself "If other
people can get results from this paper
so can I And he has.
There are just three classes of men
in this world men who buy, men
who sell and advertising men who
bring them together.
Before long we will be getting all
sorts of inquiries from our readers
asking "where can I get so and so"
and those of you who have something
for sate seed, eggs, poultry, live
stock or even machinery ought to
start advertising now while folks
are buying their year's supply?
Who will be the first to take oppor
tunity by the forelock as this Mr.
Stitt has done? J. A. MARTIN,
Advertising Manager.
them. Doat he taken .in by the
cheap watches advertised "free."
They are dear at any price. Buy good
ones
NOTICE TO. FENCE BUYERS. -
IT IS "with great pleasure that we
call the special attention of our
readers to the fence advertisers in
our paper. These concenm have been
among our advertisers for a good
many years, whieh has doubtless been
the result of supplying; thousands of!
rods ot fence for our readers. ' We
believe our subctiberswhp have had
dealings with these' concerns have
been fairly treated a we have pf ten
heard favorable opinion, expressed on
their fair, square method their ex
cellent quality and the low prices
they offer. These concerns sell direct
from factory to farmer, with all
freight prepaid. In addition to farm
and poultry fence of every size and
style, some of them carry a complete
line of farm gates, self-raising gates,
awn fence and lawn gates. Our
readers will do well to write for their
new catalogs which wilt be mailed
free on request. Do it now, if you
are in the market for fence, or if you
will shortly require their products.
Don't forget, however, that your
local merchant carries the famous
"Pittsburg Perfect'" and "American
-both of which are advertised in .our
paper.
They are all good and guarantee
satisfaction.
ONE BENEFIT OF THE TARIFF.
THE new tariff has the good effect
of reducing the cost of syrup one
step at least in the lowering of the
high eost of living. There are a good
many ways of using syrup, and there
is a place for it on every table at any
meal. Breakfast will be tastier anJ
more inviting with plenty of hot bisr
cults, griddle cakes or muffins with
syrup. Syrup can be used on a good
many desserts at dinner, and for sup
per with waffles or hot bread. Syrup
is a fine food. It is good for old or
young especially children who con
tinually crave sweets.
Velva is advertised now in our pam
per. Green - Label Velva is pure
country-made ribbon cane syrup
without anything added or' taken
away. Red Label Velva is the pure
juice of the cane modified in flavor by
corn syrup both are delicious and
full of fine flavor.
"THE TONGUE EVER TURNS TO
THE ACHING TOOTH."
A"
"WHAT TIME IS IT?"
npHE superintendent of a telephone
X company told the writer once, "I
we could do away with people asking
us 'What Time Is Is?' we could give
everybody better service. It consumes
a lot of valuable time.
The man who depends upon- such
information for the time of day is
practicing false economy. The watch
manufacturers are making watches
now days within the reach of every
one, Mr. Geo. Potter, Salesmanager
of the South Bend Watch Company,
wrote us the other day. "In days gone
by the farmer was supposed to carry
a very cheap watch, but it is a fact
that today the average farmer carries-
as good, if not a-better watch than
the average city man. That's why
we advertise our watches in your
paper."
We are proud of carrying the ad
vertising of South Bend and Waltham
watches and now comes the famous
Ingersoll in our paper "the Watch
that made the Dollar famous."
"Big Ben's" smiling face also
greets you once a month .
Have you seen these advertise
ments? Jewelers everywhere sell
aching tooth is usually a tooth
that has been neglected. Many of
our readers will doubtless recall Dr.
Geo. Livermore's excellent article in
our paper ('"Is Your Mouth Clean')
in which he stressed the necessity of
keeping the mouth and teeth clean.
We are proud to call attention to
the advertising of Colgate's Ribbon
Dental Cream in this issue. It' is a sci
entifically prepared dentifrice mar-,
keted in sanitary, screw-cap, collaps
able tubes, and can be bought at any-
drug stpre. Try it and see what a
delightful sensation it is to have a
sweet, clean mouth. Nothing adds
more to a person's physical charm
than a mouth of pretty white teeth,
and nothing disfigures a person more,
than ugly, ill-cared-for teeth.
We hope that all subscribers wlll
bear in mind that The Progressive.
Farmer cannot print partisan articles,
denominational articles, obituary no
tices, articles of an abusive nature, or
original poetry or stories. We re
cently had a prize competition offer
ing a prize for the best verse sent in
by a child within certain agea, and
we have had a Christmas story com
petition; but we cannot now consider
printing any further original verse or
fiction. " "