TIIE PROGRESSIVE FARMER
314 (2) ,
Why farmers are buying
the Eight Cylinder Cadillac
DURING the past year, the farmers of America have
bought more Cadillacs than during any previous
year in our history.
It is interesting to know the reason for this.
First, they found the riding qualities of Jhe Eight
Cylinder Cadillac to be vastly better than in any car
they had ever known.
They recognized at once that they had never ridden
in a car so comfortable.
Usually.- they had found t difficult to distinguish
between the riding qualities of one ordinary car and
another.
But before they had ridden a mile in te Cadillac,
they realized that they could not choose any other car
unless they were willing to content themselves with
something much less luxurious than the Cadillac
There was no chance for argument or discussion
the superior smoothness and steadiness of the Cadillac
were immediately apparent.
In everything they expected of a motor car, the
Cadillac "Eight" did more than any other car and did
it better.
In other words, no matter how any other car per
formed in hill climbing, in getting under way swiftly, in
freedom from
gear shifting,
in lack of vi
bration, in.
quick, quiet
change from
one rate of
travel to an
other, the
Cadillac per
formed so
much better, -that
there was
simply no comparison.
And so with a motor car. Any car will carry you
from one place to another, but in none of them can
you enjoy the same ease, the same comfort, the same
continuous satisfaction that you can obtain in the
Cadillac ,4Eight.n "
. -"'-.....
Viewed as an investment the Cadillac "Eight"
yields even a higher return than the fine horse.
This has always been true of the Cadillac. Its
greater investment value, from the standpoint ? of long
life, constant service, and lusher market value after,
several seasons use, is more pronounced than ever in
the Cadillac "Eight,' and the farmers are realizing it
In the past, the farmers have been chiefly offered
the less refined motor cars, and they have gotten
exactly the same return that could be expected from
the farm machine which is bought on a low price basis.
Many have paid the penalty of buying a silo, a
separator or a plow, largely because the price was low.
And motor cars are no different in that respect from
any other product.
Any motor car, no matter at what price, will give
a certain amount of service, but. it is only from the
car which is universally known to give most, that it
will be possible to derive the greatest amount of
service.',' , "
The assur-
ance you have
in the Cadillac
"Eight" is that
there is nothing
beyond or
above .it which
can give you
more in ease,
in efficiency, in
long life, or in
continuous sol
id comfort.
And you
have the fur-
ized, that the CADILLAC EIGHT-CYLINDER SEVEN PASSENGER CAR, PRICE $2080 F.O.B. DETROIT ther assurance
that it is known
ownership of a
Cadillac assured that they never would meet another
car which was the equal in any requirement or in any
condition they might encounter.
They realized that the difference between the owner
ship of a Cadillac "Eight" and being content with less
than a 'Cadillac "Eight," was like ' owning a fine
horse as against trying to be satisfied with a poor one.
Both horses would get over the ground: even the
poor horse could be counted on to do a certain amount
of work.
But it was not necessary to argue with them that
the ownership of a fine horse was more satisfactory,
and a better investment in every sense of the word.
Not once, but ten thousand times were Jhey repaid,
every time they drove it, for the possession of the
better bred animal.
everywhere as the car of matchless reputation.
: These are only a few pf the reasons why more
farmers than ever before are buying Cadillacs. '
The experiences of those who have bought Cadillac
"Eights" are bound to be the experiences of those who
will buy them in greater numbers this year. "
We have never heard of a farmer or in fact j any
one who drove the Cadillac "Eight" or rode ur it
for ten minutes who did not want to become an owner.
And this is sure to be your experience, if you will
weigh first cost and last cost, comfort, long life and
real value. V 'V - ' v
Spend ten minutes, or an hour, or as long as -you
wish with a Cadillac dealer in an Eight Cylinder
Cadillac and let him demonstrate to you all the ca?
pabilities of this exceptional car. - , '
If you are not acquainted with the Cadillac dealer in your locality, write to us for his name and address.