4
PEOGRESSIVE FARMER AND GOTTON PLANT.
Thursday, October 4. 1906
To Mrs. Subscriber : A Personal Letter.
Dear Mrs. Subscriber:
My dear Madam, my whole heart is
set on "Twenty Years and Twenty
Thousand by Thanksgiving," that
is to say, to get 20,000 actual mem
bers of The Progressive Farmer Fam
ily by Thanksgiving Day and you
are the identical person I want to get
to help me. I know it was your hus
band I addressed last week, but I
ought to have written to you. The
best friends the old Progressive Far
mer has are the ladies, and I had
a new proof of it before the ink was
dry on last week's papers, when a
Mrs. Subscriber down in South Caro
lina she is a Social Chatterer and
you have read some of her excellent
letters sent us a club of thirty-five.
Yes, ma'am, thirty-five, before any
man had sent us even half a dozens
and before I thought the papers had
had time to get to South Carolina.
And bless her soul! she didn't want a
prize, but wrote:
"I did not send the subscribers,
Mr.-Editor, for the sake of the pre
mium offered. Don't want you to
send me anything. I had a copy of
The Progressive Farmer, in my hand;
it being court week, there were many
farmers here whom I knew. They
seemed glad to subscribe, and it was
just an hour's 'good will' work very
unexpectedly to me."
Now isn't that charming, delight
ful, simply grand and all those
other things you know so much bet
ter how to say than I do ? But we are
not going to have anything like that
no, ma'am. We are not only going
to give the women prizes when they
win them but every time a woman
beats all the men and wins the prize,
I am going to make it 20 per cent
larger :$5 for the biggest club of the
week if it's a man, and $6 if it's a
woman; $2.50 for the second biggest
if it's a man and $3 if it's a woman.
And it's dead easy to get these
trial readers, Mrs. Subscriber. Do
you remember that classic and stately
poem I quoted to your husband dur
ing our 15-ce,nt campaign last fall:
"There was a young lady from Siam,
Who said to her lover named Priam,
To kiss me, of course,
You'll have to use force;
But the Lord knows you are strong
er than I am." .
But you won't have to use any force
to get these 15-cent subscribers.
When that unfailing marksman Davy
Crockitt used to go coon hunting, the
coon would say: "Don't shoot; I'll
come down and when a woman
sets out to get a man to subscribe
for anything, he usually throws up
both hands and imitates Crockett's
coon. If he's a wise man he does,
anyhow. And when you-have an offer
like this half-price 15-cent offer where
you not only give a man his money's
worth, but ten times his money's
worth, they'll come come tumbling
over each other to subscribe, and
they'll than you as long as they live.
It's good missionary work.
Now we are going to get the
Twenty Thousand no doubt in the
world about it. Lists are already corn--ing
in by every mail, big lists and lit
tle lists, lists from North Carolina,
lists from South Carolina, lists from
Virginia, and all over the Progressive
Farmer's territory. The woods are
afire. Mr. Subscriber is interested and
Mrs. Subscriber is interested, and the
boys and the girls the whole blamed
family, if you'll excuse the "lang
widge." Why, here's a letter from
a boy I got just ten minutes ago;
read it:
"Mr. Clarence H. Poe:
. "Dear Friend: I am a boy, 15
years old, and saw your offer for
The Farmer till January 1st, for 15
cents, and I want you to send me
some blanks and I will do all that
I can to get farmers into the fold,
for I do love the old Progressive
Farmer, and I want to be one that
gets a prize check. My father is 67
years old, and is not able to work'
much, but there are a good many
farmers around us and I am going to
bring them all into The Progressive
Farmer Family, if they don't look
sharp. I am mighty little to talk so
big but I mean it. I would not let
my father stop taking The Progres
sive Farmer for $10 a year. Send me
t ie blanks by return mail and let, me
get to wrork, as I want to get a
check."
Now, do you reckon, Madam, that
anything in the world can stop us,
when we have loyalty like that in
The Progressive Farmer Family
boys with enthusiasm like that, and
the women picking up thirty-five sub
scribers in k an hour's time, and the
men sending subscribers by every
mail?
No, madam, the woods are afire,
and we are not only going to make
it "Twenty Years and Twenty Thous
andby Thanksgiving," but (just be
tween you and me and the gate post)
we are going to make it Twenty-Five
Thousand five thousand more than
Twenty just for fun.
Sure. We'll do it.
All we want, Mrs. Subscriber, is for
you to make up your mind that you
will make a clean sweep of your
neighborhood get all your friends
and kinfolks into The Progressive
Farmer Family on this grand pally.
It will help the women as well as
the. men and there's no reason in
the world why you shouldn't get one
of our prizes; and anyhow you'll get
a month's credit on your subscription
for every 15-cent subscription you
send us, and the easiest way in the
world to renew free is to get a
dozen of these trial subscriptions.
Get twelve of them yourself, and make
the old man give you the dollar he'd
have to pay for his renewal other
wise. You can if you will, and but,
good gracious! I could talk half a
day, but I'd a great deal rather hear
you (I am not flattering a bit mad
am), and I hope you will let me hear
from you as quickly as possible.
Make a clean sweep of the neigh
borhood and send in your list.
Your wainting Editor,
CLARENCE H. POE,
Editor and Manager.
P. S. I am going to send a letter
to your old man next week about his
subscription, and if we have made
any mistake about his label, don't let
him cuss me about it. Tell him to
write me a letter, and I will be de
lighted to correct it. We can't help
making mistakes, but we are always
anxious to set them straight.
P. S. No. 2. (This is a second
P. S., but you know how it is: there's
always something else you want, to
say.) That letter I am going to send
your husband is to tell him that the
easiest way to renew is to send us a
dozen trial subscriptions and save his
dollar, but I'd rather you'd get the
dozen yourself before you give him
a chance and then make him give you
the dollar. Try it, won't you?
Value of a Letter of Commenda
tion. In our last advertisement we said
that we sometimes thought we might
be talking too much, but that appar
ently the people didn't think so, as the
inquiries continued to come in, more
now than ever. This remark remind
ed Willoughby of a story he had seen
lately. Willoughby is our cashier,
and this is what he said: A matt
came home one night intoxicated,
not, perhaps, as usual, but, probably
as before. The lecture from his wife
came along as usual. Finally he
went to sleep, and when he woke up
the first thing he heard was her voice
and the same round of remonstrances.
At last he was moved to say: "Mary,
are you taking again, or yet?"
As a week has elapsed, we suppose
we may claim to be talking again.
This time it is about the pleasure a
letter from a customer gives. Here
is one that came in yesterday:
"As my ginnery bought of you runs
so nicely will ask you for your best
and lowest prices on a 20 H. P. boiler
and a 15 H. Pi engine, and your Pon
saw mill outfit complete, as I want
to put in one at once."
We wouldn't be human if we
didn't give that man the best letter
we know how to write
He needn't
have said anything about the gin ma
chinery he had bought, but Jie did.
We knew he was pleased with what
he had, else he would have written
to some other makers of engines and
saw mills. But it is a pleasure to
have him say it without the asking.
We have a story along this line
about the League of the Golden Pen.
If any one wants it, and will write
us, it will be printed in this column.
It will have to be condensed to get
it in our space, but we will give it all
the room we have, except enough to
say yet and again:
If in need of engines, boilers, cot
ton gin machinery and saw mills,
write to
LIDDELL COMPANY,
Charlotte N. C.
Are You Troubled With Dan
Then try Tetterine. Mrs. S. Kellv ftf '
Vllle.Ala., says: "While at JnlSSats
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It certainly worked llle majic Tnm
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forms of skin disease. Get from drWi8t aU
send 50c for a box to J. T. Shuptrine u0T
Savannah, Ga. pinne, Mfr.,
vn (incorporated) JlS
Capital stock, ?30,000.00. Write for new Cat.
alogue and special offers of the leadlne Bus
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COOPER BROS., PROPS.
Raleigh, N. C.
Monuments & Iron Fences.
Catalogue on Request.
3
CHOICE PECAN NUT TREES.
We have thousands of fine large 3 year old
transplanted Pecan Trees, grown from tine
large thin shell nuts. Special prices in large
lots; send for price list.
CO-OPERATIVE NURSERY CO., Olga, N. C.
Farmers' Exchange
RATES OP, ADVERTISING:
Three cents a word for each insertion, each
figure or initial counting as a separate word.
Send cash with order. Stamps accepted for
amounts less than $1. More than eighteen
thousand families reached each week.
A VALUABLE FARM TO LET-A farm
adapted to Tobacco, Wheat and Corn. Com
fortable Dwelling House of eight rooms,
garden, out houses, fine water, excellent
neighborhood, convenient to Oak Ridge Insti
tute. Address, Farmer, Oak Ridge, Guilford
County, JNorth Carolina.
SEED OATS FOR SALE 100 bushels nice
Culberson Oats, good for fall seeding, at 75
cents per bushel. B W. Kilgore, Raleigh,
N.C.
BARGAINS IN IMPROVED LARGE
Yorkshire Pigs from Imported stock. Also
thorough bred Essex. J. E. Coulter, Con
nelly Springs, N. C.
TALK WITH HAITHCOCK, the Real Es
tate Agent at the thriving town of Hickory,
among the foot-hills of (Western) North
Carolina. Climate unsurpassed. Good
solid values and attractive propositions.
Town and farm properties anything in Real
Estate. Addi ess John E. Halthcock, Real Es
tate Agent. Write for Booklet a.
APPLER SEED OATS I have about 100
bushels for sale. M. W. Page, Morrisvllle,
N. C.
Tfiis 2-Horse Disc Piow
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