Newspapers / Oxford Public Ledger (Oxford, … / July 1, 1924, edition 1 / Page 10
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FORD TOURING CAR. M!NE PURCHASED TO GET IRON ORE Addition to Owning Mine, Thous ands Acres Land Have Been Pur chased. Of primary significance in consid ering the resources of the vast or ganization of which the Lincoln Mo tor company is now a part, is the fact that they extend back to the pources of supply for the raw mater ials from which cars are to be built. It is the policy of the company to make sure that raw materials shai! always be available to meet the pub lic demand for Ford products and to maintain employment in its factor ies It owns 450,000 acres of timber and iron ore lands in the Michigan upper peninsula. The Imperial mine at Michigamme was purchased after having been closed down for several years, Steps were immediately tak gp to reopen it, and it began to pro duce ore anew late in 19 21. Its ore is shipped by rail to Escanaba and Marquette, and thence by lake frieghter to Detroit. It was at first necessary to transfer this ore to barges before it could be delivered to the storage bins of the River Rouge plant. But improvements made in the Rouge river now allow jpkg freighters to come directly to tach capable of handling 500 tons the plants. Two Hulett unloaders, of ore an hour, are in place at the Slip there, which transfer cargoes di rectly into the bins without delay. The company has recently placed or ders for two 600-foot ore boats which will be ready for handling this ore during the 19 24 season. The Ford lumber camps are near Bidnaw and L'Anse, Michigan. They Supply hard wood to Iron Mountain, 100 miles south, where a modern wood working plant, 125,9 50 feet, CUt6 it into body frame parts ready for final assembly. The largest dry kilP6 in the world have recently been completed there. [them. They are known for fortuity jin practical suggestions and for 'dauntless courage in putting their plans to work in actual production. i These men are at work daily keep ing the Lincoln in the forefront as jthe finest car it is possible to build, jin addition, to studying constantly [the problem of creating a Aner car, .they contribute to that constant bet Iterment which perfects the Bincpln 'of today into the better one visidped :for tomorrow. ) They do not attempt innovations. !Sound engineering principles guide ^ each step of their investigations. ' They understand that at no time may ' they reduce the safety factors or ' impair the riding qualities of the Lincoln to achieve a fancied higher ) mechanical efficiency. But within ! those limits, their hands are free to better this car constantly, tirelessly at work upon its reAnement. In the hands of these men the vast material possessions of the Ford Mo tor Company mean but open oppor tunity to splendid achievement. Those possessions are ample to the task, j The spirit and the skill of the men I who are organizing them assure the ' successful outcome of the ambitious j plan. FORDSON TRACTOR IN THE CAUCASUS Tractors Are Hevoiutiottizing Farm ing Methods in Asia Minor Over in the Caucasus of Asia Mi nor the Fordson tractor is more than a power plant—it is a land redeemer and a life saver. There in the shadow of Mt. Ararat famed resting place of Noah's Ark, it is the 20th century missionary to the oldest land in the world and brings the most striking of all con trasts between modern power farm ing and the primative methods in vogue for thousands of years. Introduced in the Caucasus a lit tle more than a year ago by the Near i East relief the tractor has revolution ized, and, thanks to it there is no famine this year. With the tractor and modern farm machinery the fields, heretofore only scratch'ed with the historic stick and oxen teams, have been plowed deep and with less seed have yielded greater crops than ever before. Hun dreds of natives, too, have been re leased from farm work to enter in- ! dustrial pursuits. its coal mines in Kentucky and West Virginia deliver their output to the "High Line" at the Rouge. The reserve supply of fuel in these bPlddP&S is estimated to be 600,000, 000 tons. A separate department in the Highland Park Factory supplies a small amount of glass. The total requirements, however, exceed 20, 000,000 square feet of glass annual ly, To assist in supplying this amount the company bought the plant of the Alleghany Plate Glass Company at Glassmere, Pennsylvan ia, one of the leading producers, and boasting an annual capacity of near ly 10,000,000 square feet. An en tirely new glass plant has also been constructed at the River Rouge plants, where the finest quality of plate glass is produced to augment this supply. Not only does this policy assure a continuous source of supply for the manufacture of Ford products. It has also the advantage of assuring the uniform quality of every part going into them. The engineers can Bet their specifications with scienti fic accuracy. They can insist upon them even though general market conditions might make exact com pliance with their stipulations a highly expensive and decidedly slow process. Every time a blast furnace at the Rwuge is tapped, a sample is taken for the metallurgical laboratories. The technical experts there thus as pure themselves that the ore at the basis of their calculations is itself of A recent note from Erivan, Ar menia, tells the story of tractor ac complishments in striking figures. "Then Amreican tractors ploughed through 1,000 acres of land in 11 days," the message said. "To ac complish the same work in the same time would have required 1,000 ox en and 500 men. Under power farming tl^e crops in the Caucasus have been 50 per cent larger and one-third less seed has been used. Where Armenia only a short time ago, with 80 per cent of its population engaged in agriculture was only producing one-third of its cereal requirements it is today pro ducing about one-half with far less men employed in the work. The Near East Relief is now using 11 Fordson tractors. With gasoline power, fed by the rich oil fields of Baku on the Cas pian sea and with modern machinery, the Caucasus promises to accomplish one of the most interesting agricul tural developments in the history of ; I the world. < AMERICA NOW BUILDS WORLD S FINEST CARS (By Edsel B. Ford) President Lincoln Motor Co. While for many years the average American car owner has looked up to the foreign built automobile as being the finest example of coach work and automobile production in the world, the United States is now recognized as being the home of finer automobile creations than any other country may point to. The Lincoln car is'a typical ex ample of this fact. It is the policy jof this company to build the finest car that the tremendous resources of jthe Ford Motor company will allow. I This means that the finest of mater ials and engineering talent will go into the making of the Lincoln, and this fact is being recognized abroad, as well as in this country. European manufacturers and en Standard quality. The getting of i exactly the qualities they want in it i becomes a matter in which one single organization alone is concerned. It must not be forgotten in this Connection that the Ford engineer ing staff is famed for its metallurgi cal achievements. It. is to the work Of these men in compounding alloys and in heat treating steels that the mgged endurance of the Ford car XBUBt be credited. They have built it Of the finest materials. While keeping it light in weight they have preserved in it remarkable qualities of strength, toughness and long year. The popular boast that a Ford cannot be worn out is a tribute to these men in the laboratories at Dearborn. This resource i n talent is now de voted to the Lincoln car. These men have been selected for their origina lity and resourcefulness as well as for their scientific thoroughness in mastering every problem set before ^gineers are beginning to come to {America to get patent rights and body designs for their cars. Hardly a week passes but what the Lincoln factories in Det?*oit are visited by {some leading foreign engineer. ! Practically everyone of these visitors marvels at the manner in which the Lincoln is built and many express amazement at the tine manufactur ing limits which it is possible to ob tain in machine work. ! The market in the United States for foreign cars is slowly passing, jToday the vast majority of the Americans are forsaking the Europ ean cars and turning to home-made products. Patriotism alone is not responsible for this, as when a man buys an expensive priced car he buys for value, and the business man has been convinced that such value is built into the Lincoln. ! One of the primary reasons why the European manufacturer cannot compete with the American manu facturer is that the field abroad for sales of higher priced cars is dis tinctly limited. They cannot aSord to employ thousands of workmen and produce thousands of cars per year. They have not market for this num ber and as a result a great deal of the work is done by hand. Ameri TOURING CAR Seven Paaaengcrt FORD TRUCK can demand for large numbers of cars has taught us how to make bet ter cars by machinery than Europe can turn out by hand. In the sam<§ way styles.in Ameri can coach work are far superior to those of foreign cars. It is possible to compare foreign built and Ameri can products in motor car values and it can easily be seen that they are behind this country in styles. All these factors combine to give value in the car made on this side Of the Atlantic, at a lower price. It LINCOLN MOTOR CARS To own a Lincoln Motor Car is to immediately expert ence the highest measure of satisfaction. In road perform* ance, in comfort, in beauty of design and finish there is nothing left to be desired. With each succeeding mile of service this satisfaction grows with the fuller realization that the Lincoln gives sll that can be required of an automobile. $3800 f. O. R Detroit COOPER MOTOR CO. M#s6oro & #roatf Sfs. Ox/or<%, ^ C ts true that there are manv . bp,,, "ariBs a.M'ra,J a"<".stw,th,^, . ,.' Lmecn, ^,„ SBperi.rAB,,^, *. " facturers have become.
Oxford Public Ledger (Oxford, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
July 1, 1924, edition 1
10
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