DEVOTED TO THE SOCIAL, MORA U AND FINANCIAL INTERESTS OF THE CITIZENS OF ALEXANDER COUNTY AND WESTERN CAROLINA.
VOL. XII NO. 598,
Taylorsville, N. C. Wednesday, Oct. 15, 1913,
$1.00 PER ANNUM
THE MOUNTAIN SCOUT.
Published every Wednesday, at Taylorsville, North Carolina.
J. P. BABINGTON, Editor and Publisher.
Entered at the Post Office, in Taylorsville, N. C, as second class matter, . Feb
, ruary 6th, 1902, under Act cf Congress ofJMarcl3, 1879.
HOW TO REDUCE SELLING COST.
Every merchant is in business for profit not gross profit but
net profit. Gross profit is the difference between the purchase
price (or producing cost) and the selling price, while net profit is
the difference between the "purchase price plus selling cost and the
selling price. ' ..-:'tjr '.
Every merchant knows that if the selling price does not exceed
the purchase price and selling cost combined at the end of the year
there is no real profit coming to him out of the business. To remedy
this he must do one of three things reduce purchase price, increase
selling price or reduce selling cost. A merchant may reduce , the
purchase price a little by buying in quantities, or watching the
market and always buyiny safe but the purchase price is fixed by
others and he must pay their price. Of course if the, article is one
the merchant produces himself he may reduce the cost of produc
tion. The merchant . may increase selling price, although the
demand and competition have a great deal to do with fixing the
selling price. But the selling cost is in the hands of each merchant.
It is by manipulating selling cost that each business becomes a
success or a failure. Therefore it stands each merchant in ha'nd to
reduce his selling cost.
Every merchant could , handle more business than he now
handles with the same selling force. By increasing the sales with
the same selling force the selling cost is reduced. The problem for
the merchant is to educate people to want his goods and buy them.
, John D. Rockefeller said: "The great cost in business is
waste." To do away with this waste or reduce it to the minimum
is the purpose of advertising. Judicious advertising will increase
sales, thus reducing selling cost and waste. '
Copyright 1912 by Geo. E. Patterson.
!
We have fhe Right kind of
Goods, at the Right Prices, and
when you buy at the
BEEHIVE
you always buy right. Our
stockis complete, Ladies Suits,
Coats, Sweaters, Hats Etc. The
Biggest Line of Clothing ever
shown in the county you can
be pleased. School Books, Sta
tionary Etc. In fact weliandle
everything. Call for what you
want, we have it, if not we-will
get it. Bring us your Produce,
Cross-ties Etc.
- Yours to please,
THE BEG HIVE,
Taylorsville, N. C.
'JLSLSJULSU
At Home and Abroad
. October never smiled more
sweetly. :
An exhibition of temper is a
free show. ', '
Lillian Russel i8 going in for
aviation. She'll fall soft.
A meat famine is near and the
vegetarians should worry,
Gamboa has . been nominated
as the boa-constrictor of Mexico.
Teacher dear, enjoys the first
faw weeks of school almost as
much as Johnny Mae.
The legal profession seems to
regard Harry K. Thaw as the
goose which lays the golden egg.
If Evelyn Thaw really needs a
press agent she coudn't get a
better one than Harry.
What the people want to see
the New York Impeachment
Court get at is Boss Murphy.
Senator Works is another of
tnose Jingoes who ; has buckled
on his tongue to fight Mexico.
The' fire buckets urged by Mr.
Houston for rural homes need
not necessarily contain fire
water.
If Hoopskirts come back as
threatened, a lot of people who
now use trolley cars and subways
will have to walk. , "
Has anyone studied the income
tax provisions to see whether the
profits of absconding cashiers are
sufficiently taxed?
Discovery of a joker in &e
hoisery rates of the new Tariff
Bill indicates that Miss Democra
cy wears a split skirt.
Of all the comments on the
recent Maine election, the silence
emanating from Oyster Bay was
most eloquent.
About this time people are
beginning to lose the sunburn
they paid $15 a week to acquire
last August. j
The Georgia financial institu-'
tion with which Ty Cobb is
connected probably uses him as
a bank runner.
President Wilson has been,
offered enough winter and sum
mer houses to provide road houses
for the Chautauqua circuit. ;
The Phila., lady who threw her
pearls at a detective doubtless
felt that that was the only way
a sleuth would ever find 'em.
When two girls of the same
dimensions and general style of
architecture are chums -they
syndicate their clothes.
President Wilson ought to give
the U. S. Senate tickets to the
"world series" games if he wants
to get the currency program
through.
A Chicago physician's wife
thinks I there ought to be a
school to : teach wives kissing.
Home training, sisters, - home
training's the thing.
The Congressional record that
reports the speeches on the burn
ing of Wsshington in 1814 will
read like one of Winston Church
ill's novels.
Reports that the Republican
party is dwindling away are corjr
firmed by the announcement that
Mr. Taf t has lost eighty pounds
since leaving Washington.
Many human lives have been
wiped out by the laziness of the
railroad brakeman who did not
go back far , enough to flag
.Errrcachfr-j trr.ir.3.
When a man who has labor
iously learned the waltz and the
two-step has the tango thrown
at him, how can he help feeling
discouraged? -
Carried away by the popular
movement of the day, certain
trusts are doing their best to
conserve their unnatural
resource.- :i J '
New York naturalists are
jubilant over the return of
"rare birds," just as though the
State hadn't enough of that sort
already.
By the time the latest "world
mystery" of who wrote the ' 'Star
Spangled : Banner" is solved,
some inquisitive cuss will be
wanting to know why.
Since Wesleyan University has
included the study of football in
its curriculum, it may be expect
ed that a marked increase in its
student registration will follow.
An enterprising Chicago sur
geon has succeeded in removing
two appendices from one subject,
and the patient wasn't a
millionaire at that.
No matter how much some of
those New York Millionaires rail
at marriage some of them are
just a little bit envious of the
late Mr. Solomon.
Without desiring to start any-,
thing we merely remark that the
fiest time to look for Indian
Summer is late in October, or
early in November.
Scientists point out that the
Indian while living a wild
nomadic life, knew noth
ing of tuberculosis. So steam heat
even has its draw backs.
Those dhree scientists who
descended 1,200 feet into the
crater of Vesvius have not made
a full report but it is not likely
they found the janitor.
Those students who were ex
pelled from Greifswald Univer
sity, Germany because they were
total abstainers may be the ones
who are being educated by Mr.
Bryan. '
"Man failure" is given as the
cause of the disastrous New
Haven wreck. Well, we've pro
gressed at least that much fur
ther from Adam, - who would
have blamed it on the woman.
The Moonshiner 's Offi
cial Friend.
Mr. L. Covington, of the Gov
ernment Civil Service, arrived
Wednesday, 'Mr. Covington has
been coming to this section in, the
service for eight years, collecting
data for the advantage of .men
serving terms in the Federal
prisons, and if their citizenship
has been good and favorable to
the time of v the blockaders or
other crime leniency is recom
mended. Few people know that
the Government employs such a
service. Hustler. !
Avoid Sedative Cough Medicines.
' If you want to contribute directly to
the occurence of capillary bronchitis
and pneumonia use cough medicines
that contain codine, morphine, heroin
and other sedatives when you have a
cough or cold. An ' expectorant ' like
Chamberlain's Cough Remedy is what
is needed. That cleans out the culture
beds or breeding places for the germs
of pneumonia and other germ diseases.
That is why pneumonia never results
from a cold when Chamberlain's Cough
Remedy is used. It has a world wide
reputation for its cures. It contains no
morphine or other sedative. For sale
by 6 "4 dv l -r. Advertisement. .
A Full Line of
FEED.
I pay
CASH
for
PRODUCE.
FLOYD LIPPARD.'
Morrison's Uld Stand.
THE SECRET OF SUCCESS
Is not so much in knowing how to make money as in knowing .
how to hold on to it.
Deposited in the Savings Department of this bank the
temptation to spend is removed and there is always a growing
incentive to add more. ,
The "Secret of Success" will be an open book to you when
you become a regular money saver at this bank.
THE BANK OF ALEXANDER.
MILLINERY OPES
Our Fall Millinery Opening, for
1913, will take place on
Thursday and Friday,
SEPTEMBER 18th and 19th
We have all the Latest Styles in
Ladies' and Children's Hats
We extend a cordial invitation
to all to come and see our
Goods .and get our
PRICES
8
THE WATTS COLZPJ !
Taylorsville, N. C.
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