Business administration students in Mrs. Verna
Bullock's advertising class at Vance-Granville
Community College prepare layout copy and design
for an advertising campaign to promote adult
literacy. The activity has been commended by Mrs.
Barbara Bush, wife of Vice President Bush, who
sent a personal message to one of the students, Sal
ly Coghill, of Et. 1, KittreU. As Mrs. Bullock
(standing, center) looks on, several class members
share Ideas on the project. From left to right, they
are Corliss Baskervllle and Lynn Whitmore, both
of Manson, Kim Beckham of KittreU and Ellen
Zollicoffer of Henderson. (VGCC Photo)
Soon-To-Be First Lady Inspires
Vance-Granville College Students
Motivation in the classroom
comes from different sources?
and for a group of business
students at Vance-Granville
Community College, it has come
straight from the soon-to-be First
Lady of the United States!
Mrs. Barbara Bush, wife of
Vice President George Bush, has
extended personal wishes for suc
cess to students in Mrs. Verna
Bullock's advertising class as
they undertake a master project
on literacy.
Mrs. Bush's message to the
class came in the form of a letter
written in response to a request
for information on literacy by
class member Sally Coghill of Rt.
1, Kittrell. Mrs. Bush praised the
assignment given to the class,
which was to develop an advertis
ing campaign to help recruit new
students into the General Educa
tion Development (GED) pro
gram at Vance-Granville Com
munity College. The GED pro
gram enables students to earn
their high school dimploma
equivalency.
"Even though it was one per
son (Sally) who had the idea to
write to Mrs. Bush, the whole
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spoken here*
class was excited when the letter
arrived from the Vice President's
address," according to Mrs.
Bullock. "Needless to say, Mrs.
Bush's remarks have provided an
added incentive to the class proj
ect," the instructor said.
"I know it (the letter) has in
spired me to work harder on the
project," said Miss Coghill. "The
fact that Mrs. Bush not only pro
vided the class with excellent
sources of information on liter
acy, but also wished us 'good
luck' was personally gratifying to
me," she added.
Mrs. Bullock assigns a similar
project for her class each year.
Its purposes are to broaden the
student's understanding of adver
tising, to develop their judgment
and to encourage them to think
creatively.
Students work on the project in
teams. Each team sets its own
advertising budget and chooses
at least three local media to pre
sent its advertising message, and
is required to choose a broadcast
theme and prepare layouts of ads
using original illustrations. Stu
dents also recommend the size
and frequency of each print and
broadcast message. After com
pleting the work, each team
presents its project to the class.
According to Mrs. Bullock, the
assignment counts as one-fifth of
each student's quarter grade.
"Many good ideas for recruit
ing students into VGCC's literary
program come from this activi
ty," Mrs. Bullock said. These are
shared with Leo Kelly, Jr., VGCC
dean of continuing education,
who may choose to use some of
the most outstanding as recruit
ment materials. "In this way, our
students are not only learning
advertising techniques, but they
are also helping to reduce adult
literacy," Mrs. Bullock con
cluded.
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