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VOL. XXXIII __YADK1NVILLE, YADKIN COUNTY, N. C., THURSDAY, FEBRUARY 11, 1926_VOL. No. 6
ADVERTISING FARM HUEIS-t
nsM of moo to ose
(By Eugene Butler in The Pro
gressige Farmer.)
Why advertise? Advertising
has assumed tremendous propor
tions in the affairs of the city
business man. It is estimated
th&t one billion dollars is spent
annually for commercial adver
tising. This large amount is in
vested in advertising because it
pays. It has been proven repeat
edly that by increasing the num
ber of sales, the cost of selling
is decreased. Farmers know that
by increasing the acre yield of
cotton by fertilizers or other
means, the cost of growing a
pound of cotton can be reduced.
What many of them have not i
learned is that advertising has j
the same effect on the cost of!
• selling a product that increased j
acre yields have on the cost of ;
growing a product. Good adver- \
tising will bring the farmer divi-!
dends just as it has brought divi
dends to the men in the industrial
world. It will enable him in rea
son to set his own price 041 the
goods he produces—a thing that
he has longed to do ever since
farmers began to produce beyond
their own needs. ,
There is no mystery in adver-'
tising. Investigation and practi
cal results have proved it to be
a safe investment where the buy- j
er is familiar wfith the fundamen-!
tal principles. An advertisement
should do four things: (1) at
tract attention; (2) arouse in-1
terest; (3) create desire; (.4) ef
fect a sale.
' Advertising in IVewspapefrs and
Farm Papers
Where a farmer has a small a
mount of stock or seed for sale, i
he can very often use his county I
weekly, and sometimes his daily j
paper, to good advantage. A lit- j
tie time spei.^ in finding out the j
country circulation of the paper,'
. its policy, opinions, etc., will j
generally repay the prospective,
advertiser many times over.
To sell a considerable volume !
of high class products, farm pap- (
ers must be used. Farm papers
are read less hurriedly than news- j
papers, and usually stay in the !
home longer; hence, the life of
an advertisement in farm papers
is longer than that of the news
paper advertisement. Furthetr
morev the fact that farm papers
publish articles about good seed
and well bred stock convinces the
reader that he should have these
products, and helps to create a
demand for the products adver
tised in the paper. Farm papers
are also in position to help you
write your advertisement.
Farm paper . advertisements
must be mailed at least 10 days!
to two weeks before they are to
be published. This makes it ne
cessary that daily papers be used
when a farmer suddenly decides
to advertise and must reach the
buyer quickly in order that his
products may be in season.
Before advertising in a farm
paper, one should analyze its
circulation—see where its read
ers are located. Perhaps, one
paper covers the section in which
you are interested better than
another. Then the advertising
rate should be considered. It is
usually based on circulation. The
fact that one paper has a higher
rate than another does not mean
it is more expensive. It may have
more circulation.
There are two kinds of maga
zine or newspaper advertising;
classified and display. Classified
advertisements are usually short
statements, one column wide, set
in small type, and grouped under
various heads. They are usuaily
so much a word or line, and are
most widely used where small
sales are to be made, or where
the margin of profit on the pro
duct is not large enough to war
rant the use of larger space.
Since classified advertisements
are grouped with other classified
advertisements trying to sell simi
lar products, they must be made
to stand out. The most import
ant message should come first.
What is the interesting point in
the product? Will it save the
reader money? Ask yourself
these questions. Put yourself in
the reader’s position. Try to give
the information he would wish
to know. It is not a good plan to
leave out words, because incom
plete and vague sentences save
neither time nor money. The1
reader needs to know exactly i
what is offered—not “good cot
ton seed” but “well bred Mebane
seed." Short sentences and short
words are preferable, but the'
whole story should be told and
the complete- address given. A
strong beginning, then the neces
sary description or statement of
facts and finally an active, snap- j
py ending that suggests immedi
ate action make up a complete
classified advertisement.
Making Display Ads Effective.
Display advertisements must
accomplish three things: First,
they must get the reader’s atten
tion. Then he must be convinc
ed that the product will satisfy
him; and finally he must be made
to act. Attention is usually at
tracted by the size, position and
make-up of the advertisement. ,
Gbod illustrations attract atten
tion. The size of the advertise
ment should depend upon the a
mount of live stock, seeds or
plants there is to sell, and the
money available for advertising.
It should be borne in mind that
the results produced will not al
ways be increased in proportion
to the increase in the size of the
advertisement. Where the money
available for advertising is limit
ed, the direct results will usually
be better if several smaller ad-!
vertisements are used rather than !
one or two large ones. The ad
vertisement should be made easy
to read by using short paragraphs
and lines of about the same leng
th.
Headings tell a brief story, and '
if short and interesting, help to
get the reader’s attention.
Condensed type and frequent
underscoring give the advertise
ment a disorderly appearance,
while whole parapraphs set in
capital letters, bold-face type, or
italics make it tiresome to read.
As in classified advertising, the
outstanding characteristics of the
product should be stressed. A
single idea should be presented,
as many appeals tend to confuse
or weaken the reader’s impression.
Quality is usually a good point to
stress. It is better to suggest j
what the advertiser wants the
reader to do, than to tell him
what not to do. “Use a pure
bred” sire is better than “Don’t
use a scrub.” Specific words
should be used, words that really
tell how the product is best.
Words like “best,” “never before”,
6tc., are so broad and general
they don’t mean much.
The final aim of the advertise
ment is to make the reader send
in the order. The easier the ac
tion is that you ask him to per
form, the more readily will he j
.perform it. Thus it is easier for J
him to send a post card or fill
out and send a clipping than to
write and mail a letter.
-♦—
orer Jones Says
Dat fambly mule, she’s parked out
in de stall; de trusty hoe am restin’
in de shed; I smoke de pipe an’
dream o’ nothin’ "tall ’cept chick’n pie
an’ milyuns ripe an' red.
The Plowman’s Dream
A cheery strain
Sounds through the blizzard’s wail,
And April's rain
Replaces Winter’s bail,
The mocker’s note
Rings clear above the blast •
Of Winter’s rage,
And Spring is here at last.
The lifeless dell
Bursts into bud and bloom;
Clear as a bell
Across the boundless gloom
In mellow droll
The plowman heaves his song
Til echoes cheer
The ’wakened world along.
NITRATE OF SODA IS BEST
NITROGEN CARRIER
Raleigh, Feb. 10.—Of the com
mercial forms of nitrogen sold in
North Carolina, nitrate of soda
is the most efficient according to
tests made last year by the North
Carolina Experiment Station.
In the annual report of the
North Carolina Experiment Sta
tion now being prepared for the
printer by Director R. Y. Winters,
agronomy workers of State Col
lege give the results of various
tests made on the six branch
station farms and - 19 outlying
fields. These tests show that ni
trate of soda leads the other ni
trogen-carrying materials in the
profits produced by crops.
Using millet as a test crop in
pots, a research study shows that
nitrate of soda is the most effi
cient form of nitrogen with the
other nitrates nearly equal. Manu
factured tankages range widely
from a value nearly equal to ni
trate of soda to something like
one-third of that value.
Tests with cotton on bothe Cecil
sandy loam and Applying sandy
loam soils in Cleveland County j
proved that nitrate of soda as the
sole source of nitrogen in the j
mixed fertilizers took the lead on
both types of soil. In Cumber- j
land County, on the Wickham
sandy loam, nitrate of soda was
more effective for cotton that sul-i
phate of ammonia, or mixtures of
the soda or sulphate of ammonia
with dried blood, fish scrap, tan
kage or cottonseed meal. In An
son County on a Norfolk sandy
loam, nitrate of soda was a better
source of nitrogen than either
sulphate of ammonia, cottonseed
meal or dried blood when all the
fertilizer was applied to cotton
at planting time. On a George
ville sandy loam in Anson County,
nitrate of soda was best for cot
ton. The same was true of a
Marlboro fine sandy loam in Samp"
son County, a Norfolk fine sandy
loam in Sampson Count, a Ports
month fine sandy loam in Chow
an County, a Cecil sandy loal soil
in Union County, and a Cecil clay
load in Mecklenburg County. In
many other cases the best crop
yields were secured when this
form of nitrogen was used either
wholly or in part in the fertiliz
er.
Secretary Mellon’s report makes
our fiscal system beautifully dear.
The government takes the taxpay
er’s dollar, uses 80 cents of it for
war purposes and keeps the change.
—The New Yorker.
-+
SALE OF LAND UNDER
MORTGAGE
By virture of a mortgage deed
executed on the 4th day of De
cember, 1923, by G. H. Brown and
wife Emma Brown to C. M. Hig-!
gins, which mortgage is recorded
in Book 32, Page 169 in the office
of Register of Deeds of Yadkin
county, North Carolina, I will sell j
for cash at public auction to the
highest bidder at the Court House
door in Yadkinville, N. C. on the
1st DAY OF MARCH, 1926 the
following real estate to wit: Be
ginning at a pine on the North |
side of North Hunting Creek, runs
North 25* East along Elisha Mes
sick and Wiley Messick line 40
chs 20 Iks to a chesnut; then
North 50* West 24 chs to a post
oak and two white oaks at a road;
then South 22* West 39 chs 50
Iks to a persimmon at the mouth
of a branch on the bank of the
aforesaid creek; thence down the
same as it meanders to the begin
ning 50 acres more or loss.
Second Tract: Beginning at a
holly on. the West bank of creek,
runs West 2 chs to a stone on
bank of creek; then South 51*
west 6 chs to a stone; then South
31* East 8 chs to a stone on bank
of branch; then North 22 1-2*
East 2 chs to a stone on bank of
branch; then North 60* East 3.70
chs to a double white oak, in A.
N. Reeds and W. F. Gray’s line;
then North 2.70 chs to a bunch
of iron wood on South *bank of
creek; then 47* Wes: with said
creek 2 1-2 chs to the beginning,
containing 5 acres more or less.
Sale made to satisfy note and
interest secured by said mortgage.
MRS. S. G. HIGGINS, Admr. of
C. M. Higgins, Deceased.
Williams & Reavis, Attys.
FRUIT GROWERS STUDY BET
| TER PRODUCTION METHODS
North Wilkesboro, Feb. 10.—
•Fruit growers of this section are
k interested in better methods of
producing quality fruit as shown
by 114 growers attending the re
cent two-day fruit growers' school
held here by the Department of
Horticulture at State College co
operating with the Wilkes County
Fruit Growers’ Society.
The school was held during the
latter part of January and was
promoted by County Agent A. G.
Hendren working with the offic
ers of the local fruit growers’ or
ganization and H. R. Niswonger,
extension horticulturies. The 114
growers present represented over
57,000 apple trees and over 7,000
peach trees.
According to those growers pre
sent, an interesting program of
lectures, demonstrations and prac
tices dealing with every phase of
orchard management was con
ducted. The interest with which
the various talks and demonstra
tions, were received was indicated
by the extended discussions by
the growers after each item of
the program.
Some of the main- points stress
ed were the proper raising of
young fruit trees for highest pro
duction, best and latest methods
of spraying, how to pack apples
in boxes for high class trade and
how to cultivate and manage the
soil for quality production of
fruit.
A feature of the meeting .to
which all gave attention was i
study of the opportunity for the
apple industry in western Caro
lina and the policies to be follow
ed in developing this industry.
Among those taking part in the
program were C. D. Matthews,
head of the department of horti
culture at State College, J. M.
Gray of the farm demonstration
division, C. L. Newman of the
Progressive Farmer, E. S. Mill
saps, district extension agent, H.
R. Niswonger, extensios horticul
turies, A. G. Hendren, County
Agent, and local orchardists.
-♦
Onward
Cheer up for ‘tho’ the winter blast,
may freeze your little nose you shall
be happy when at last the breeze of
April blows, across the fields of
growing grain where shadows cool
and fleet spread out a play of sun
and rain to make the scene complete.
SALE OF LAND
By virture of the power of sale
in a deed of trust executed August
15th, 1922, by J. M. Wagner and
wife, Ua Wagoner and Ann Wago
ner to secure a debt of $1900.00,
said deed of trust being register
ed in the office of the register of
deeds in Yadkin county, in Book
28, page 252, and notes secured
by said deed of trust being un
paid, I will sell for cash at public
auction at the Post-Office in Jones
ville, N. C., on the 27th day of
February, 1926, at 11:00 o’clock
in A. M., the following property:
First Tract: A. Lot in the
Town of Jonesville, N. C. Begin
ning at a rock the north east of
the Baptist Church lot, south 6.20
degrees west 55 feet to a , stone
edge of alley, with alley south
85 degrees east 214 feet to a stone
at the edge of upper cross streets,
north 6.20 degrees east 55 feet
to a stone at the corner.of the
street, north westward 105 feet
to a stone K. M. Thompson old
corner, north 85 degrees west 150
degrees west 150 feet to a stone
1 in old line, south 6.20 degrees
I west to the beginning.
Second Tract: In BoonviUe
Township, adjoining the lands of
Jacob Brown, J. A. Fraziers and
; others. Beginning at a stone
Jacob Brown’s north east corn
er, north 3 chains to a gum, then
west 7 chains 50 links to a black
oak, then north 45 degrees west
with J. A. Frazier’s line 15 chains
! to a gum, then south 23 degrees
1 west 66 chains 44 links to a maple,
then north 72 degrees west 1 chain
89 links to a stone, then West 18
chs «50 Iks to a dogwood, then
south 8 chs 16 Iks to Jacob Browns
corner, then east 40 chains to the
beginning containing 34 acres
more or less.
This the 26th day of January
1926. .
C. G. MATHIS, Trustee
2 4 41
.
110 MILLION DOCK PLAN
BOOSTS TAMPA AS PORT.
Tampa, Fla., Jan.—Ten-million-dol
i lar port and dock construction, now
under way, will enable the largest
| ocean steamers to dock within three
| blocks of the heart of Tampa’s busi
. ness district, according to D. Collins
j Gillett, in an address here,
j “The four fundamentals of a per
manent city of the first rank have
always been present at Tampa,” said
Mr. Gillett. “They are port facilities,
large industrial pay roll, productive
back country and climate.
“Tampa is the sixth seaport of the
United States and is 400 miles nearer
the Panama Canal than any Atlantic
port. Payroll of Tampa factories and
industries is $35,000,000 annually.
Fifty-four per cent of the citrus fruit
of Florida is grown around Tampa.
BIG ART ROBBERY AT MIAMI.
Miami, Fla., Jan. 25.—Leonard De
| Vine’s “Temptations of St. Anthony,”
! painted in 1840, and valued at more
i than $100,000 was reported stolen
j from the home of Alfredo Valento an
artist here Uday.
The theft is believed to have taken
place during the night. The loss was ■
not discovered until this morning.
Art treasures valued at more than
$150,000 also were taken, Valento re
ported to police.
SHORT TERM LOAN IS ARRANG- j
ED FOR STATE
—
Raleigh, Jan. 29.—Governor Me- !
Lean, returning today from New j
York, announced that while in the I
metropolis he and Treasurer Ben
Lacy delivered the recently sold is
sue of $20,125,000 of state bonds to
the purchaser and, in addition, ne
gotiated for a loan of $10,300,000 on
short term paper.
--•
NOTICE OF RE-SALE
In Superior Court.
NORTH CAROLINA,
YALK'N COUNTi.
Aaroj Speer, Executor of UHla
M. Warden, decease 1 vs Mahlow,
Davis and Susan Gadberry.
By virtu re of an order of the
{Superior Court of Yadkin county,
made in the above entitled action
on January 30th, 1926, I will re
sell to the highest bidder at pub
lic auction on the premises in
Fall Creek Township, Yadkin
county, North Carolina, on Mon
day, February 15th, 1926, 2 o’
clock p. m., the one third undivid
ed interest of Ulala M. Warden,
in the following described land:
Bounded on the North by the lands
of Jim Stuart; on the East by
Saunders Shore; on the South by
T. S. Burgess; on the West by W.
R. Myers and others, containing
thirty (30) acres more or less and
known as the Sarah Warden land.
Terms of sale: One-half cash,
balance on credit of six months
and twelve months.
This January 30th, 1926.
AaRON SPEER, Executor of
Ulala M. Warden, deceased.
Williams & Reavis, Attys.
. 2 4 2t.
NOTICE OF SALE OF LAND
UNDER MORTGAGE
—
I By virtue of the power contain
ed in a certain mortgage dcei ex
ecuted on the 29th day ex Mar,
1920, by D. H. Baity ana wife,
Jennie Baity, and recorded in
Book No. 33, page No. 259, and de
fault having been made in pay
ment of note secured thereby, I
will offer for sale to the highest
bidder for cash at the court house
door in Yadkinville, N. C., on Sat
urady, February 13, 1926, between
the hours of 12 o’clock noon, and
2 P. M., the following described
lands lying and heing in Liberty
Township, Yadkin County, adjoin
ing the lands of W. H. Lynch, A.
R. Key, Dr. S. A. Harding and P.
H. Baity, and others and bounded
as follows: Beginning at the
Reed branch, running south by
the brandy distillery; thence east
with the public road; thence west
down to Huntsville road; thence
north with the Wishon line;
thence west with the Wishon
Spring to the beginning, contain
ing 60 acres more or less.
This January 11, 1926.
I. A. WISHON,
l-14-4t Mortgagee.
STATE COUNCILOR LINCKE
ACTIVE IN EASTERN
NORTH CAROLINA
! Much activity is being shown
! by the Junior Order in North
| Carolina at this season. Reports
received from various sections of
the state are to the egect that ef
fective work is being performed
for the Order and that the mem
bership as a whole is imbused
with the spirit of progress and
is apparently determined to make
this year one of the best in the
history of the Order in this state.
State Councilor M. W. Lincke is
now actively engaged in building
up the morale of the Oorder and
in strengthening the great inunda
tion of service and patriotism up
on which the Order is founded.
He has entered in upon his duties
actively, after a period of illness,
and already a number of councils
have been visited by him in East
ern North Carolina.
Recently a number of the Coun
cils have been consolidated for
the good of the Order in the sec
tions concerned. State Councilor
Lincke has granted a dispensation
for the consolidation of Zebulon
Council No. 522 with Wendell
Council No. 200 and reports re
ceived from Wendell indicate that
the members are loyal Juniors and
are interested in seeing the work
continue. Rosemary Council No.
554 has been consolidated with
Evening Star Council No. 58. Ar
rangements have been made to
consolidate Micro Council No.
458 with Kenly and Selma and
this arrangement is expected to
be completed soon.
NOTICE OF SALE UNDER
EXECUTION
In the Superior Court
NORTH CAROLINA,
YADKIN COUNTY.
H. F. Gray vs S. Pardue.
By virtue of an execution di
rected to the. undersigned from
lha.- SuperiorCorat -af ladba
county in the above entitled ac
tion, I will on Wednesday, Febru
ary 24, 1926, at 1 o'clock, p. m. at
the Court House door of said
county, sell to the highest bidder
for cash to satisfy said execution,
all the right, title and interest
which the said S. Pardue, de
fendant, has in the following real
estate, to-wit: Adjourning the
lands of T. C. Swaim, George Sal
mons, W. D. Royal, J. C. Pinnix
and others, and bounded as fol
lows: Beginning at a post oak,
T. C. Swaims corner, W. D. Roy
al’s line, runs South on W. D.
Royal and W. F. Messick line
28.34 chs to a stone, J. C. Pin
nix’s corner; thence West on Pin
nix line 16 chs to a persimmon
said Pinnix corner; thence South
52 deg. to Pinnix’s line 5.25 chs
to an ashe, E. C. Nick’s corner:
then North on Nick’s line 8 chs to
a stone, his corner; thence South
66 deg. West 17.85 chs on his line
to a stone; then North 25 deg.
West on Nick’s line 10.50 chs to
a stone, his corner; thence North
60 deg. West 6.93 chs on his line
to a stone, his corner; thence
South 66 deg. West on his line
12.30 chs to Hunting Creek at
the mouth of a branch, his cor
ner; then North 68 deg. West
with the meanderings of the creek
14 chs. General Brown’s corner;
then North 23 deg. West 16.65 chs
on his line to a persimmon tree,
bank of branch; then Southward
with the meanderings of the
creek, T. L. Pardue’s line 11.60
chs to the mouth of branch; then
up branch as it meanders 17 chs
to New Chappel’s line; then South
73 deg. on Chappel’s and Salmons
line 43.35 chs to a black oak, for
merly a post oak, George Salmons •
corner; then North on Salmon's
line 12 chs to a dead white oak,
T. C. Swaims corner, then East
on Swaims line 14.25 chs to the
beginning, containing 170 acres,
mor*1 *or less.
From the above is excepted the
following boundary which has
been allotted to S. Pardue as his
homestead: Beginning at a post
oak in Swaims line, corner; runs
South old line of W. D. Royal
and W. F. Messick line 8 chs;
West 10 chs to a pine stump; then
I' orth 8 chs io a white oak on the
bank of the road; then with
Swaims line 10.75 chs to the be
ginning containing by estimation
8 1-2 acre?.
This the 21st day of Jan. 192 >.
C. E. MOXLEY, Sheriff.