the leadership of those who are really' progressive, they will be glad to have a chance to make Zebulon a Rood | .town to he in, and not just “a good to he from.” All praise to the folk's ‘ who see that Zehulon is kept going forward! As to the others, the 1 drought may dry them up, or the hard ‘ rains may wash them away. ADVERTISING NOW FOR THE FALL TRADE Fall seems a long way off now, and' advertising at the present time seems waste of money to some of our mer chants. They argue that there is no need to advertise now when everyone is ‘‘broke” hut folks won’t stay that way- When the crops are sold, folks will have money, and what is more, they will have money to spend. And they are jf 'ing to spend that money ! with the f dks who advertise. I By reading the ads they know ahead TT TiiiP who carries the line of goods they wiint. And so, when the time comes, they have that firm’s name I fixed so firmly in their mind that ! they automatically tu>-n to that place. And the man who hits no' told thi u j what he has is left cut. It pays to advertise! If you have something the world needs, tell it about it! They aren’t going to look you up and ask you what you have. They already know what they want, and they are going to get it where it will be easier for them. If an advertisement from you has been appearing each week while were deciding what they wanted, and working for the money to get it, they can tell at a glance just where to go when they come to town. There is no hesitancy on their part at that time, and there should be none now on the part of merchants as regards putting their goods across to the public. THE STAND FOR RIGHTS “Amid till the contentions of the present day nothing is more import ant to secure the continuation of what they (the founders of the republic) wrought than a constant and vilgilant resistance to the domination of sel fish and private interests in the affairs of government, in order that liberty and justice may still he se cure and public welfare may still be supreme.” President Coolidge in his Williamsburg address commenting on the preceding statement, the Kansas City Times says: “President Coolidge has been a con sistent advocate of decentralization in government. He has urged upon the states to cherish their sovereign rights and assume their sovereign obliga- . lions. He has urged upon Congress , t.o respect those rights and not to disregard those obligations. But the most emphatic utterance he has made on this subject was that embodied in his address at Williamsburg, Va. He warned the people, state officials and Congress against the increasing pow er and activity of minorities, both sec tional and class, and against the dangers of increasing bureaucracy re sulting from minority coercion.” DOES ADVERTISING PAY ! Communities are beginning to ap preciate the value of advertising, just as the wide-awake merchants have long appreciated it and built Birmingham News, which adds that “Florida rather set the pace in open ing the eyes of communities to the latent and t nusual power of the printed word and others are begin ning to take advantage of it now, with gratifying results. , The latest convert to this idea, it \ is pointed out, is Savannah, Ga. | Last year Georgia’s chief port city spent $50,000 in national advertising is a port and otherwise, and it was j found at the end of the year that oort business had increased more than >OO per cent over that of 1024. Tour ist business increased at the hotels i around 300 per cent. Bank resources i passed the $100,000,000 mark, bank 1 clearings jumped more than 300 per cent, and building permits went 500 1 ner cent above those of the preceding year. Yes, says Savannah, advertising pays. Walt Mason, the poet, draws a picture of the opposite view—that j of the firm that does not advertise. ‘There’s a solitude surprising in the store of Druce and Drown, for they | lo no advertising in the journals of the town,” says Walt, “When I'm weary of the riot that pervades the itrect, I can find a blissful quiet in hat soothing, safe retreat. There the silence is unbroken, as the day to twilight flows, no aggressive word is spoken to distrub my quiet repose,— Here there is no rush of patrons, here no bargain hunters tread, no impa tient maids or matrons call for five cent spools of thread. Hherc a sail, j world-weary mortal may repose amid the flies; none will claimor at the portal for they do not advertise.”— , Pensacola Journal. CLEMENTS NINE WINS 7TH CONSECUTIVE GAME i Clement’s won their seventh straight ball game Saturday, by defeating Pearce’s, 12 and 3. The game was much better than the score indicates, both clubs played hard until the last ball was pitched. The features of the game was the hard hitting by the entire ClemenPs team. E. Edwards, S. Edwards and W. Sherron leading the attack with four each. Perry on the mound for pe»rcp> was hit hard all during the THI-: ZEfiCLON RECORD FRIDAY. JUNE 18, 1926 game. Edwards and Barham d vided the mound duty for Clement's. Both | together held the opponents to four hits. Sherron also caught one of the prettiest games that th t . fans .have | witnessed on the home ground this season. Any club desiring a game with Clement’s write the Manager, Waldron H. Sherron at Wake Forest K No. 2. Score by innings: Pearce’s 0 0 0 1 0 11 0 0 Clement’s | o 3 5 10 10 1 I I earees: Three* runs; hour errors; * Four hits. Clement’s 12 runs; 20 jhits; 4 errors. PINK RIDGE ITEMS Miss Lila Mitchell, of Fuquay i Springs is visiting her brother, Mr. j W. J. Mitchell. I Miss Elsie Dcbnam, of Zebulon, (spent a few days last week with Miss | 1 Mabel Weathcrsby. j Miss Bruce Pi ce spent last week jin Wakefield with her sister, Mrs. Wil- 1 j liam Cheaves. Miss Pauline Beddingfield spent last week-end with friends of Seven Paths. i Miss Ercell A vent spent the weok i end with Mrs. A. S. Dodd, of Bunn. Miss Grace Perry is spending a few days with Mi- Elsie Dcbnam, of i Zebulon. I Mr. Willie Jackson and family, of J Dunn, spent Sunday with Mrs. S. O. Jackson. Mr. and Mrs. J. F. Perry and chil dren, spent Saturday night in Middle sex. Miss Flonnic Williams, of Zebulon, was a visitor to Pine Ridge Sunday. Mr. Ben Brown, Jr., and brother, of | Petersburg, are visiting their aunt, i Mrs. J. T. Mullen. Master Willard and Wilber Jackson lof Dunn, spent last week with their i grandmother, Mrs. S. O. Jackson. I Miss Delilah and John »White Cheaves were visitors to Pine Ridge Sunday. Miss Estelle Strickland, of Seven j Paths, is spending a few days with Miss Pauline Beddingfield. IN MEMORY OF MRS H. H. BEDDINGFIELD f God, in his infinite wisdom, has The House Wife Is The Head Buyer In The Home! One of s Auto Serviec i says Mr. Fitkin. “It ia unquestion ably the most important of all In dustrial trends of thin day, and all sides this work is finding increas ing favor on the part of the body politic.” Mr. Fitkin adds that the power development- in Europe has been characterized by the flotatlbn of I numerous loans in America to ’' make possible the expansins.