Window Shades are Qay and Exciting!
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Did you know that your lovely blue
■vail paper can be carried out with
blue window shades —and such a de
lightful shade of blue. It’s*alled corn
flower! Imagine how charming it
would look against the white wood
work of a Colonial house.
Had you known about a soft
light green called willow green? It’s
perfect for every room in your house
and it looks as smart in a country
home as it does in a city apartment.
Then there are some very beautiful
tones of gray, from the palest to the
dark smoke gray. Gray walls are so
very chic and advocated by the smart
est interior decorators.
Still again there are the rose and
very deep honey tones that look
heavenly with practically everything
you can think of.
Don’t forget to investigate the two
toned shades. They’re called duo-tone.
One tone tor a uniform front to the
street —and another tone for the inside
of the room, so that you can match
your rooms to their individual color
ings.
No ncca to confine yourself to
cream and ecru these days—there are
plenty ©i new decorative colors in
cloth v«-nduw shades that you can
have mr.de to j order at very little
cost.
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By BETTINA J. VIGLEZE
Gone arc the old conventional col
ored window shades! This spring they
march in, in smart new decorative
tones that harmonize with your wall
paper, yor.r woodwork or your drap
eries !
Women are becoming more and
more conscious that good clcdli win
dow shades—that is shades woven on
a loom exactly the war you weave any
fabric—and then “processed” for long
life—are most important in the smart
appearance; of their homes.
So many of ns have .taken w indow
shades very much for granted. Per
haps you have allowed yours to hang
at your windows season after season
without much thought. But you’ve
been very careful to keep your cur
tains crisp and new and your draper
ies in tune with the season—and
you’ve overlooked the fact that all
window decoration starts with a good
cloth window shade.
\Y e say cloth window' shades ud
visedly, because so many of us are
prone to pick up "bargain priced”
shades or so-called “fibre shades”
simply because they are inexpensively
priced. In the long run, they are the
most expensive purchase you can
make. Many of them cost initially
only 39c. and 49c., while a good shade
costs about $1.19 and over. But when
vou buy the latter, you get a shade
that can he worn and cleaned for
years. Naturally you save in the long
run.
In fact, we know of many women
who have window shades that are five
to seven years old. Naturally, they
bought hii excellent quality shade to
begin with. A shade that will not
crumple un with steam from kitchens
and bathrooms, from rain or from
snow. A shade that was not filled with
clay and s arch to make it stiff arui
seemingly übstantial when first seen.
I his type of shade is only found in
the good ( uality cloth shades. All
good department stores and window
shade shops carry them. But you must
jjsk specifically for a first quality cloth
w indow shade.
Another thing there are washable
window shades. \on can’t put them
in a tub and scrub them. Blit you can
take them down, la\ v them on a kitchen
table and using lukewarm water, a
mild soap, ; nd a sponge, wash away
any dust or g rime accumulated through
the months. All shades of this type
are labeled washable by their manu
facturers.
A«l«lili€»iial \ew« on Miaile*!
The most inviting breakfast you
could possibly prepare would be a
drab affair indeed if your linens and
china weren’t sparkling and spotless.
This holds equally true of your win
dow shades. They should be gay and
good looking.
* * K
Look to your window shades and
see to it that they arc as fresh as the
proverbial daisy. Choose cloth shades
that won't get full of pin holes or
rumple up with steam from the
kitchen. Remember \ou can order
shades in tones to match your kitchen
color scheme.
* * *
Whatever color you choose, see to it
that you get first quality cloth shades.
Then you uoti't hate to worry about
spring showers —for these shades wont
crinkle. You can forget about dust—
for good cloth shades help to keep out
dust. And if all this isn't enough, you
can stop worrying about "pin holes". A
good cloth shade keeps its fine appear
ance.
PIC
The walls of this living room above
are painted a soft spring green . . .
the striped arm chair is in tones of
rose and beige. Rose printed linen
fashions the pleated draperjes, the cur
tains are of fine ecru net and a doth
window shade in a soft dusty rose
completes the admirable picture of
decorative window ensembling. The
crackled bowl of the lamp and the
copper ash tray and cigarette box on
the maple end table reflect the rosy
lights of the window, as does the
patina of the old Welsh sideboard.
Here arc some notations on bow to
measure for new cloth window shades.
It’s not difficult but there are a few
rules that should be followed. First
use a steel or wood measure—this is
important, for cloth tapes are likely
to shrink or stretch. Be very accurate.
* * *
Make sure where the brackets are
to he placed. \\ with should lie' mea
sured from jamb to iamb, sash-jun to
sash-run etc. \on can place your
shades on the outside bracket, the
inside (on the jamb) or the sash-run.
* * *
If you intend to replace old shades in
the same position, simply measure the
old roller tip to tip to get the desired
width.
* * *
(jood shades are mounted on good
spring rollers, with silent, smooth ac
tion that rolls shades up and down
evenly. Remember, they give service
without mechanical care—and they
'bould never be oiled.
PIC
Below is a close-up photograph of one
of the new patterns in cloth window
shades. It is called Tweedtone, and like
it's name has an interesting /, •ttern that
looks for all the world like sheer tex
ture hung at your windows. Gold, that is
a deep rich ecru, and brown, is one color
combination. It would look very very
smart with your cocoa and beige fur
nishings. Another color combination is
a green tweedy pattern on a background
amusingly called strained honey.
* * *'