Cloth Window Shades • Are Selected
For The New Rockefeller Apartments
By BETTINA J. VIGLEZE
These new Rockefeller apartment
houses, each having six-room duplex
apartments, are one of today’s out
standing examples of modern archi
tecture.
Designed by the noted firm of archi
tects, Harrison & Fouilhoux, they ex
tend from fifty-fourth to fifty-fifth
streets, between Fifth and Sixth Ave
nues—almost directly across the street
from the homes of Mr. John D. Rocke
feller, Sr., and Mr. John D. Rocke
feller, Jr.
You will nbtice that the stark sim
plicity of the building has been re
lieved with four columns of bay win
dows. These semi-circular bays, al
most entirely enclosed in glass, serve
as solariums and as dining rooms..
Bay window lend themselves most
perfectly to cloth window shades, and
if you will observe the photograph
carefully you will see that almost
every window is hung with white win
dow shades.
Mr. J. Andre Fouilhoux is a great
advocate of effective color in win
dow shades as part of the decora
tive ensemble of the building. Wit
ness the fact that the News Building
which he designed in conjunction with
the late Mr. Hood has bright organdy
red shades; the McGraw Hill build
ing, another of his, has green and tan
window shades; and the third, the
Chicago Tribune budding, has window
shades striped in grey blue to accent
the verticality of the building.
When so brilliant an architect rec
ognizes and stresses the decorative
importance of color in cloth window
shades, it is time for those of us who
have our own homes and apartments
to sit up and take notice.
Larkspur blue is an outstanding new
color in cloth window shades and
while it looks very magnificent with
white Colonial houses, it looks equally
well in summer bungalows; in the
kitchen of your own town apartment;
in the bathroom and in the bedroom.
For it is a beautiful cool blue tone
that keeps out the glare of summer
sun and makes your rooms look cool
and restful.
Blue as you Know is one of the
outstanding colors in home fur
nishings this summer, and this particu
lar blue cloth shade is a perfect tone,
neither too light, nor too dark. It is
again appropriate for nurseries, for it
softens the light, and any doctor will
tell you how important it is that
glaring light be kept from the eyes of
sleeping children.
Likes to Travel, Makes It Pay
So you want to travel? Then listen
to Viola Shefer. She just took to the
air with one of the smartest fashion
shows 6f the year.
Miss Shefer started in Winnipeg,
grabbed an education at Savage School
of Physical Education and Columbia
University.
Miss Shefer thinks she has the fa
shion angle right. "Airplanes are the
right answer the seasonal fashions/'
she says, "Modem women want things
at once, not in a few weeks or a month.
Put the newest and smartest clothes
aboard a plane, fly around the country
showing women everything new
within a few days of its appearance in
New York, and they’ll thank you and
p*y you for the fun.
"The A meric-.n woman understands
such things these dsys. She’s an active
type, alert, likes to go places and do
thingi herself, has a pacsion for sports
and health, and admires new ideas and '
fast moving changes."
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.
Rockefeller Center)
There are other soft tones for
summer shades; a cream with a touch
of rose in it. A No-lite shade that lets
in absolutely no light and may be or
dered from any department store or
window shade shop in a single color
or in a duo-tone, one tone facing the
interior of the room, the other facing
the street.
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VIOLA BBKFEI
Pastel tones and the soft lovely I
willow greens; peachskin, that has a
touch of pink; cornflower blue: I
Colonial gray; a tone called old red
or poppy that is actually a lovely
rusty rose; coppertone that goes per- I
fectly with beige, yellow and brown; I
lavender; delft blue and a great many I
more.
Horilrriv
Improve (■nrifonw
That path leading up to the house
would look lovelier with a flower
border. How about a combination of
dwarf scarlet sage edged with blue
ageratum, or perhaps scarlet sage
edged with coleus?
Os course, only the larger and wider
borders should be planted with two
or more kinds of flowers of similar
or different heights. When the heights
differ, the taller ones should be given
central rows, while the dwarfs should
form the edge.
What flowers are best? A matter of
taste, but David Burpee has a few
ideas. “Try these combinations petunia
alderman with phlox Isabelline, lilli
put chlosia, fire feather with sweet
alyssum, or rose of heaven petunia
with sanvitalia.”
For the very narrow border it is
wiser to use only one kind of plant
“Select flowers which will, bloom con
tinuously until frost,” Mr. Burpee ad
vises. “Try petunia, portulaca, scarlet
sage or zinnia.”
"Treat Children
As Grownups"
Says Grandmother
By MRS. PENROSE LYLY
“Whenever I hear of bad children, I
can never believe it’s not the parents’
fault. Intelligent parents don’t have
bad children, except once in a mil
lion.”
Such is the opinion of Marie Belloc
Lowndes. Safetly past the meridian
of her life, a grandmother, a noted
author of book (and this should be
wilder you) in which horror is the
popular theme, sister of the interna
tionally known essayist, Hilaire Belloc,
and wife of a London newspaperman,
Mrs. Lowndes has seen life pretty
fully and with calm and appraising
eyes.
“Yes, I think life is a balanced ra
tion,” she says “a bad youth usually
gives one a good old age, long periods
of trouble seem to be followed by days
of pleasant calm, sorrow and happi
ness, tragedy and romance—f*iey all
get mixed up over the course of years
and the result is a balanced ration
which seems to keep the soul fairly
healthy.
“You ask me what 1 would say to
young mothers. Well, first, don’t talk
rubbish to your children. Reason with
a child when posible. And don’t, above
all things, say to him I’m your mother,
I am right’. Treat those
little children much as you would treat
giownups. They are reasoning human
beings, even though they are small.
They respond to decent and under
standing treatment.”
Marie Belloc Lowndes smiles with
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%•' rSpffgP' ' 4 . 'L
MARIE BELLOC LOWNDES
the quiet grace of an older woman who
has tasted deeply of life. “Tell them
this—my best advice about children
is have ’em, love ’em, and leave ’em
alone”.
Mrs. Lowndes docs not believe mar
riage is a natural state. “No, people
confuse marriage with mating. Mating
is natural, but staying with a man
years after the first glamour has
faded is not natural.
“To make a marriage last through a
lifetime, a man or woman needs all
the help heaven and human decency
and a sense of values can give. I th’nk
the French idea actually works out
best. If parents are intelligent and un
selfish, they usually can select a hus
band for their daughter and a wife for
their son who will fit best into the
marriage span, a partner who brings
them qualities most needed to carry
the unnatural state of being married
into a higher and more permanent
human companionship.
“And of course, there must be
children. Please tell your readers for
me—and I am old enough to have
some experienced judgment that
these women who are waiting until it
is convenient to have babies, will find
that it is never convenient. And in
the end they will only be cheating
themselves.”