THE ZEBULON RECORD, ZEBULON, NORTH CAROLINA, FRIDAY, JULY SIXTEENTH, 1937.
WE ZEBULON RECORD
MEMBER NORTH CAROLINA PRESS ASSOCIATION
Published Every Friday By
THE RECORD PUBLISHING COMPANY
Zetmlon, North Carolina
THEO. B. DAVIS. Editor
Entered as second class mail matter June 26, 1925, at the
Postoffice at ZeLulon, 'na.
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(Because the article reprinted below contains
information which we believe is of interest and
concern to all, and because we know it is a better
statement of the facts than we could make, we
are giving it chief space on this page for this
week.)
o
WHO GETS THE CONSUMER’S DOLLAR?
o
By Nathanael H. Engle
Assistant Director, United States Bureau of
Foreign and Domestic Commerce.
(From Christian Science Monitor)
Every time you make a purchase at a retail
store you are setting in motion with your dollar
a train of events which extend back from the re
tailer through the wholesaler, broker and manu
facturer to the remote sources of raw materials
on the farm, in the forest or mine, and often to
distant parts of the world. Continual struggle by
all of these groups of producers for a share in
your dollar characterizes the competitive struc
ture. Just how this dollar is distributed is, more
over, the cause of endless argument. A vast ig
norance of the true facts prevails.
It has become accepted almost as a truism
that middlemen take too large a share of the
consumers’ dollar, while producers receive too
small a share. Instead of a truism, this statement
is very misleading, if not absolutely false. The
average dollar-expended for merchandise in the
United States is divided among processors and
middlemen on a basis which does not appear un
reasonable in view of the tasks which each group
performs. The farmer receives about 34 cents of
this mythical average dollar. The manufacturer’s
share is some 28 1-2 cents, making a total of 62
1-2 cents for producers in the narrow sense of
the word and including transportation charges.
The wholesaling process takes 8 1-2 cents more
SEEN AND HEARD
“BETWEEN THE DEVIL AND
THE DEEP BLUE SEA”
I have a preacher friend who
runs a shoe shop and also is pastor
of some country churches. His wife
says, and she ought to know 7 , that
his members seems to think he
makes his living mending shoes, so
they don’t pay him. The people
whose shoes he repairs think he
makes his living preaching, so they
are reluctant to pay So, instead of
“datching it,” he misses it “a
cornin’ and a gwine.”
WHY ADAM MISSED BEING A
BOY
Dr. Charles E. Drewer told this
one in an address the other day.
A small boy asked his teacher why
God did not make Adam a boy in
stead of a man. The teacher gave
it up, and another boy volunteered
the answer: “ ‘Cause there was no
woman there to take care of a little
boy.”
IF WE TRY
They were playing out on the
sidewalk in front of Hocutt’s store,
small Mack Hocutt and smaller
Collins Pippin- Collins had hung
| his little hatchet and hammer by
| their heads through the grating
over a drain. The associate editor
asked him if he were not afraid
they w’ould fall through and he
said he was not. She persisted:
“But what would you do if they did
fall through?” “Why”, said Col
lins, “I’d just pull up that iron
thing and get them out of the hole
under it.” “But could you pull up
the iron thing?” was the next ques
tion “Sure”, he replied, “couldn’t I,
Mack?”
But Mack was dubious and an
swered, “I don’t believe you could.”
“Pshaw!” said Collins scornful
ly, “Why, you don’t know what I
CAN do when I try.”
Former mayor R. H. Bridgers
remarked last Saturday afternoon
that hot as it was, it did seem that
the only ones more foolish than
those who dashed around playing
baseball in such weather were the
ones who paid good money to watch
them “But”, he added, “if I did’nt
have to stay here in the store this
afternoon, I’d be right there to see
the game.”
CHAMPION YAWNER
For the champion yawner any
where in proportion to size we nom
inate small Odell Rawls. During
the Baptist revival she was seen
one night just before the close of
the service to slowly open her
and the retailing structure the remaining 29
cent, a total of o7 1-2 cents for the middlemen’s
share.
—o —
Let us trace this dollar a bit further and see
what is done with it by these four groups of pro
ducers. All of them use a part of it to pay for the
laborers w'hich they employ in production and
distribution. A few cents go to the transporta
tion companies to pay freight charges. This part
in turn, is redistributed to laborers and to sup
pliers of various services and goods used by the
railroads, trucking lines and other transport a
genciefc, a small portion being retained as profits.
Another portion of the dollar is used to pay
for heat, light, water, gas, telephone and related
services used in carrying on the business of the
nation. Here again a redistribution takes
as shown lor the transportation share.
utilities expend their share for labor and
tApenses and keep a little for themselves.
The producers expend still another
their share in the consumers’ dollar for
taxes, miscellaneous supplies and other essß
tials to the conduct of their business. The mcH
ey so expended in turn gives employment to H
bor and provides income for other groups, H
do the shares taken by transportation and
lie utilities. I
Finally, producers and middlemen alike
tain a share in the form of profit which is
reward for the services which they render.
— o —
exact amount which goes to eachß
these uses is not easily calculated, but
items may be estimated with some degree oflBS
curacy. Thus it is known that manufacturerßjjl
the average pay out 10 1-2 cents of their
for wages of laborers and that wholesalersHH
perse 3 1-2 cents and retailers 12 1-2
the same purpose. Thus out of the average
sumers’ dollar the farmer receives 34 cents, vflß
wage earners in manufacturing. wholesalingHH
retailing receive 36 1-2 cents. Between 23
and 25 cents go to transportation compaßH
public utilities, landlords and supply
substantial portion, perhaps 8 cents to 10 cflH
of which, in turn goes to pay laborers. Thflflj
mainder of 4 1-2 cents to 6 1-2 cents is
as profits by manufacturers and wholesaleHH
retail middlemen, and in the form of intere*sM
invested capital.
The foregoing estimates afford a
ter idea of where the consumers’ dollar
than can be obtained from most current
sions of the subject, based as they are on fl
rather than fact.
mouih, wider, wider, and stil
er. Her head went bak, her
came up, her eyes closed, am
wider went her mouth. One
i ished watcher was about res
| rush to the rescue when the
i lady righted herself and re
■ her former pose of polite, att
I listening. The watcher was
i envious of such comfortable
chalance.
!
NOTICE OF LAND SALH
Under and by virtue of the I
ers contained in and in execl
of the duties imposed upon me
certain judgment of the Sup
Court of Wake County, North |
olina, entered in an action th<
pending entitled ‘‘Wake Count;
J. W. Long and Wife” I wil
Thursday, the 22nd day of ,
1937, at 12 o’clock noon, at
Courthouse door of Wake Co
in the City of Raleigh, N. C. <
for sale to the highest bidder
cash, the following described 1
and premises, to-wit:
87 acres Zebulon Road, Book
Page 296 and 298; 3 Lots He
Street, Book 390, Page 94; ;
istry of Wake County.
The above property is soldi
ject to all taxes that have acj
since the year 1931- I
This the 21st day of June, l|
L. S. BRASSFIELD, 1
Commissioner.
June 25 —July 2,9, 16.
This, That, and
The Other
MRS. THEO. B. I)AVI6
EXPLANATION
I failed to say last week when
telling of my “corn remedy” that
you should be sure to get the ad
hesive tape that is waterproof. I
do hope you haven’t tried the or
dinary kind and stuck up your
stockings with it.
Since most publishers and edi
tors are at present dragging out
the Horace Greeley handwriting
jokes, I may as well pull one out
, too.
Ifohns that a young man who
n Mr. Greeley’s staff was the
of all that was bad. So no
nt was the young man, that
Jreeley felt the necessity to
lse with his services, and not
ng to face the young man,
t the same time tell him of
s faults, he wrote quite a
iy epistle to the young fel
n w'hich he enumerated the
faulty characteristics. Sign
, he left it on the youngster’s
year or so later the fellow
d into his office and said,
Greeley, I happened to be in
and I thought I’d drop in and
you.”
ank me? For what?”
r firing me. I took your let
dismissal with me and told
esent boss it was a letter of
nendation from Horace Gree
e couldn’t read it, but he felt
nybody good enough for Ho-
Jreeley to write that much
mendation’ for, must be per
iol was hired at double the
received here.”
* * *
advertisement for a popular
radio reads “4 to 19 Tunes”
* * *
lieve that if I had lived with
for three days, as the man
as with the unidentified girl
as drowned in Crabtree re
is alleged to have done, I
I’d learn something about
y womanly curiosity would
t prompt me to ask her her
ame. After all, I suppose it
>ne of his business, he was
ie guy living with her.
* * *
l Nisbet, Editor of the Ral
ourier-Journal tells of the
ho came in his office to have
rs printed on Strathmore
lent. (A paper costing far
ban other kinds). He figured
t and informed the man that
ousand circulars would cost
’he man pulled out his wal-
I deposited SIOO with Nisbet
r the cost of the stock. Mr.
went ahead and printed the
5 and had them ready for
tomer when he returned the
ig week.
gentleman came in, paid the
lance and turned to leave
s order. “Pardon me,” said
but why did you have those
y advertisements printed on
fine grade paper. Ordinary
paper would have done just
”
said, the patron, it would
you see by the circular, 1
shing machines. Parchment
s 100 per cent rag content
ther paper is not. I go to a
house, put her clothes in
her and throw one of my
! into the machine with the
ration. After the machine
hed the ink off the paper,
out and show her that the
is po easy on clothes, it
r en tear up a paper circu
ually sell the prospect.”
Drink, 5c extra,
The Swashbuckler.
well for a man to respect
vocation whatever it is,
;hink himself bound to up
and to claim for it the re
ject it deserves.”—Chas. Dickens.