1 " I r
fubhiihad Weekly ..... , i ,
4ASMV1LLE, K. C
Cot nmAj to swat tha .By.
. Vksaatr anuoc la 10 yean old, but
4wrt Jos it
XMtf arttata ar appreciated, whlls
'law Uvta Mi IgBNwwd. ' . .. i
. IMinto saw rtpa, and row can duj
.Tha) while: aadtg 11 gardes, --
Jk naMaJj aaaar wtaalng strtd wil
to aa gwad M It inr etrlkae It
nram ehoald weleom the Mro
' ytaao, They won't havo to tarn oul
tar tt. ,
The strawberry always make goo
i w th shortcake. It a tha national
Bo tt rom go to tba coronation, yo
waatoot wateh tba baaebaU camaa bar
I
Tie abriaUoc lolt baa plenty ot
wm to abrlak ar even to ehrival If II
refesa U do tbat
A Chicago doctor baa found danger
ealerebea to tba whiskers of caU
Sent kin year eat.
Tat a venae bare tha laat word.'
-My aa ot mat Jurists la advising
Boparfinoua advice.
'BarHs
rbe eenr
ef a talented canine
Hla adocatloa la prob-
Uy
la dog Latin.
Another Mac of oplluilat la tba maa
wk-o experts to Sad tba tardea trowel
mat rake whore ha pot tbem laat
am
A Newark N. X) attorney la antni
ar ts0 for kla aervtcea In reading
bundle af lore letter. Cheap at
a.
R ia nt treated tbat over $5,000,000
wfll aiieat by Americana at King
George eoreaatlaa. Why not hare II
T kereT
'Wealthy men ran not always do ai
they please. A Judge wouldn't allow
Centeffuo Y4rtilt to croaa bit lege
la court.
We agree with the police that a
burglar who apaat a lighted lamp
fcovld ha triad for criminal careless
ataaa At least.
X friend of K. H. Harriman aayi It
araa tbsnttac la bed tbat killed him.
Jrad where elaw go any of ua get a
to think f
XJtfgatlon over a $17,000 cetate in
Sew 7rk cost $11,000. and now tbey
atre wosideihig haw tba lawyer over
JaokMl th S4J0.
A CaHfornkt Judge declined to recog
atfsa yeker aa tha groat American
aauac tt gees an, however, without
tuOtSat ncognittoa.
3Tme. Rlqee, tba prophetess, rays,
that thm areata typlnea tba apirlt And
alie wight add that clovwa don't aeem
to Taxke aaoen difference. '
An Iowa naa la out with a demand
that an doga be killed. Perhaps he
4fin"t know of any other way of at--txactJae
attention to himself.
An Americas metreaa haa become the
wife of am Egyptian prince, and will
bare some Joattfleatlon for It If aha
'vfsbas to wear a harem skirt
Tba- fie slat, urged for household
neorrectSoB, sounds too much like or-a-anteed
aaaaolt The hair brush re
mains mBeawaled far pinch bitting.
An AnMrteaa aetroaa baa married
aca ggjvtlaa prince and aha will now
w foroed hy u EgypUaa fashion of
.Issue atitatlsg to wear a harem' skirt
, Toe eeuetnry ad the treasary la In
lanrar of enaeoarttaaing the oatiwge of
12 .iO cold pieces. He could do so
wrtthoat cawsing jaaay people to mis
Jt Itfasaachaawtta aefentlat la going
o Ktternpt to breed aUngleaa bees. : If
It anexsaeaav Ua taext boon to human
ity -eachl to be atlagleaa and sound-
M Ctlcage nu bought a rare old
was at Out Boa sale for $21,000. But
aware are wohncstieaa from which he
warn at Brach soeiw Information at a
aansajki price of tt acuta.
Trtzww Henry came down in a hurry
Whew haa mm eplaae went wrong. Royal
wvaaacua haswa mm man Influence
with tito tows of craTttatioa than tbey
Atwe-witft time and tide.
It s aatl that the English explorer
-at StrroBslwai haw . tooad 8olomon'a
roOTB, Ibis rhg sad hla sword. Hla
wrtedam. aafciiunatefjr. la still beyond
U aaetehi aT
VarrcrTactBTers hare dtooreed 1 tbat
ajfaa Hafibie aonl the herein skirts must
V. A" yet tt aaama hardly poaslbla
Chat krr tuiatiaunrt wlU be followed
dry ana ed eeawoai aeoue faablpaa
."Jteww that aat Itallaa count has been
Mnefeteff to New Tork oa a charge of
-wwur??lB leada wa to believe that
ttm:;ja neMnaea de wot depend en
x:refy n Awoa-icae hedreasea for
TEioaaa of BtoKbaod. :W-:
r I "34 Bias run erer by a
' a c "Tl-ed Into the saachtna
".' 1 t a chauffeur. ': Next
t e - " or way be expected
t " 1 la seeing tbat tha
i r-
t" eioit
' ' e Is
! r
Law Goes After
WASHINGTON. Though the ways
of graft are many, and many ar
the grafters, probably the most con
temptible and most plentiful In this
class are those who prey on Ignorance
and poverty. Tha Department of Jus
tice has undertaken with notable suc
cess a war against those swindlers
of our cltlrens. but It haa not yet en
deavored to protect the Immigrant
anxious to become a citizen. Perhaps
our lawmakers are to blame. As an
Illustration of this misuse L. Qllck
takes the grafting steamship agent or
petty banker.
A poor man who has come from the
"old country" but a short time before
will spend the earnings of one or two
years' labor to purchase transporta
tion to the United States for some
relative In a foreign land. The un
derstanding Is that he will go by di
rect route from the country he Is leav
ing to his destination. Of course the
agent may overcharge. This may be
called legitimate graft, as he has to
meet with competition, and the over
charge does not amount to much. But
that Is not all. The emigrant, wheth
er he be Italian, Jew, Oreek, or an
other, receives his ticket; sells what,
'.Ittle belongings he baa and presents
New Naval Fighter
THE largest and most formidable
submarine ever constructed for
the United States government will be
given a trial trip soon. If the craft
proves a success It will have a large
bearing on the future of the navy, will
tend to Increase the Importance of
sub-surface war vessels, and at the
same time to lessen the Importance of
the great battleship.
It Is the Intention to cruise to New
Tork with the boat on her trial trip.
Later It is expected the strange craft
will be sent across the Atlantic.
Among the feature of the new sub
marine are hydroplane. These cor
respond to the planes of an aeroplane.
They are assigned for the purpose of
steadying the boat and holding it even
when under the water. Another fea
ture Is the drop keel, which weighs
several tons, and can be released in
caae of an accident, thus adding to
the buoyancy of the vessel. On the
bottom of the boat are wheela calcu
lated to protect the bottom when the
vessel drops down to tba bed of
the ocean, Various other features are
Important in the construction of this
type of submarine. Enough storage
air la provided for 48 hours under
water. The vessel la provided with
- f!a THI W.U
Big Pay for Woman Committee Clerk
IT IS a "girl from the golden west"
who draws the largest salary ever
paid by the United States to a wom
an. Leona M. Wells of Wyoming has
been appointed assistant secretary of
the committee on appropriations, and
with that position goes a salary of
$2,500. She has another advantage
over nearly all the other women, for
she can go home and Vote just like
any other citizen of Wyoming.
For aeveral years ahe baa been
rated aa one of tha most efficient of
government employee and haa served
on both the claims and the military
affairs committees, the routine : of
which she quickly mastered, making
herself valuable to the members of
the committee by always having much
desired Information ready; tor their
use.
She made such a hit with the claims
Domestic Service
SOCIETY women Interested In phll-,
anthrople work carried on through
tha Gentlewomen's league, one of the
octal organisations of Washington,
are deeply Interested in a movement
proposed and started by Mrs. Julia
James that baa for its Object the
establishment of aa Intelligence bu
reau to be operated as an auxiliary of
the league.
The new branch of the organization
is to be Incorporated under the name
af the National Co-operative Intelli
gence bureau. ; It will undertake to
supply employe of all kinds to
Washington homes, from social secre
tariea, linguist, readers and . compan
ion, to all manner of domeatie help.
It will have offices centrally located.
There will be a fee charged those sup
plied with employes and a nominal
fee charged the persons placed la po
sition. - The bureau will . undertake
to give Ita indorsement to the moral
character of the employes supplied
Bicycle Rider's Narrow Cacap.
An unusual mishap . befell Wa,
Thomson of Old Meldurm, Aberdeea
Klre. Scotland, lately. While cycling
against a Very atrong wind, the asbea
from hie pipe were blown beW-4 hla
neck and ant fire to hla rubber coat
t ' irt -i no,'" t. Soon be was
1 Ii f i. In vain he tried
t t" i ". t 1 he wes f fre
t ' ul v i beard
irl '. Crowe-. 1 t-'-t lis
Immigrant Swindlers
himself with bla family, bundle and
ticket to tba foreign agent Tba agent
scrutinises the ticket with great care,
apparently, and In a" sad voice Inform
tha emigrant there la required more
money. Such a scene occurs at every
stopover. This besides being robbed
for food and lodgings for which tba
kind relative acrosa the tea haa al
ready paid double.
After much delay he arrives at tba
seaport and her they take what la
left. Tbey let blm keep his family.
After more delay, be is set on board
a ship bound for Canada, generally
the port is Halifax. Perhaps the kteam
ship companies know why the Immi
grant Is sent to the United States via
Canada, but tbey won't tell. He ar
rives at Halifax penniless and la de
barred. The fact that he Is bound
for some loan In the United States
does not make things any pleasanter
for blm with the Canadian officials.
His relative Is communicated with
and while negotiations for bis re
lease from the immigrant station ar
pending the Canadian government
charges him for board. If bis rela
tive can borrow enough monej It be
comes only a costly experience but
often he must go back home and our
country loses another citizen.
These steamship agents are to be
found In the foreign quarters of every
large American city. In the Qbetto
and Little Italy you will find them
most abundant Some of tbem have
been immigrants themselves, but do
not hesitate to fleece old-time friends
of their childhood.
Mighty Submarine
powerful gasoline engines, which pro
pel her when running at the surface.
But under the water the power, is
furnished by storage batteries.
Its length is 161 feet and It dis
placement about 535 tons. The gov
ernment contract calls for 14 knot
speed, but It Is expected to make 18.
This is when the submarine Is trav
eling on the surface. The submerged
speed called for by the contract la
nine and a half knot
It is designed to travel alone. The
armament consists of six torpedo
tubes and room aboard is provided for
ten torpedoes. The crew will consist
of about 22 members. Lieut Kenneth
Whiting of the navy is now in com
mand. '
If the Seal bears out all the repre
sentations made concerning It It la
easy to see that naval warfare will b
to a large extent revolutionized.
committee that they included an Item
In the general deficiency fund of last
year allowing her $2,000 for extra
work. Pending before the committee
when Mrs. Wells did this extra work
were 50,000 claims, some of them
grown old and mossy since first pre
sented. She prepared a list of these 50,000
claims, giving a short history of,, each
and showing what action had been
taken. This was printed, and is a val
uable reference document
Attorneys appearing before the
clatma committee were sorry to aee
Mrs. Wells transferred, for they often
sought ber knowledge of claims to
aid them in presenting the cause of
clients.
In ber new position Mrs. Wells win
have more work and more responsl
bllity. ; The -appropriations total
about a billion dollars. She wa born
In Illinois and went to Wyoming in
1899. A year later she came to. Wash
lngton and haa been here ever since.
Mrs. Well 1 : devoted ' to outdoor
amusements, and while not a ram
pant suffragette, .she Is proud of be
ing able to go borne and vote for ber
friends, v .
Bureau Is Planned
aa well a to their eapabilitiea to per
form their particular kind ot work. ?
All applicanta for positions will be
required to file brief statement ot
where tbey have filled positions, and
before they are Indorsed and placed
la fcther position the officer of the
bureau will make a thorough and sys
tematic Investigation. If the investi
gation of the character of the appli
cant prove unsatisfactory : ah , will
not be listed..' y ;-.i'f-:.-,
The bureau haa the indorsement of
some of the beat known clergymen,
professional and business men of the
city. ,y
Number "30 Under Ban. ,
' A curious reminiscence of the trea
son of Judaa survives In. Belgium.
Among the fisher folk ot Blanken
berghe and other porta the number ot
30 la banned. When bringing down
the price of their Ware In order to
tempt purchaser, they, always pasa
from SI sous to 29 sous, and in the
same way they refuse to give 0 sous
for any purchase, preferring to pay
an extra sou. If they cannot (ucceed
la atat'-j Ca r.-Jce asked.. .
IpT-""' " 'II h Jj
Lace MilKnery
r& vr': NY
' .:: - , $twv yv i v 4 rv I :
Copyright, Underwood A Underwood, N. T. ' " , r
THE keynote of fashionable bead wear for women is lace, aa ahown In
the photograph above. The bat should be of dark straw so as to
form an effective background for the delicate tracery of the lace,
which may be Irish. Cluny or better still of Nacrame. In this Instance,
the hat Is ot dark blue straw, trimmed and rimmed with babe Iriah lace.
A pom-pom of fluffy white feathers completes the confection.
LIGHT CLOTH WALKING SUIT
Hay Colored Material Most Effective
for This Peculiarly Jaunty
Cost ime.
Hay-colored cloth Is used here, with
trimming of wide black military
braid; the narrow' skirt haa a strip
of the braid taken iown the left aid
of front
The coat Is cut so that the braid
corresponds, the right Bide of front
being cut slightly wider than the left;
the large revera and collar are edged
with braid; the cuffs are also trimmed
With If- -'"'. :: -V:f-VC;,' v
' Hat of hay-colored atraw trimmed
with foses. ,v,H--V-i.
, Materials required:' 6 yards -cloth
46 inches wide, 8 yard braid, 8 but
tons, 4H yarda silk or satin tor lining
coat ,
Tulle Trimmings, i.
Very spring-like, indeed, 'and a very
pleasant change from the heavy win
ter trimmings, are the' soft fluffy hat
trimmings of tulle which some of tha
smart French chapeaux show. ,' ;
Usually the tulle or maline is in a
hue to match tha color of the bat,
though occasionally otto notes "white
tulle on a black bat: or the reverse
an effect which la always most strik
ing. ' 1
' To completely over the whole top
of the hat was one milliner's idea,
though other chspeaux show plaltings,
choux or soft folds. This oft, filmy
drapery alvaya give a hat a light,
airy and graceful effect which la be
coming to many types of women.
Cretonne Cabinet.
The email cretonne-covered cabinet
are becoming very popular. These,
too, may be placed on the dresser.
Tbey are of various sizes and beighta
and are provided with drawers for
handkerchiefs, gloves, neckwear. Jew
els, etc. Similar cabinets are also pro
vided for men. These have convenient
compartments for collars, handker
chiefs, pics, ties, etc.
GOOD USE FOR EXTRA SCARFS
May Be Made Into Blouse by
One at All Clever With
the Ncedl
Any
If you have an extra scarf la the
Pallsley, Dresden or Parisian design
and want to hav a blouae to match
tha scarf which you wiah to retain, for
scarfs still have wide fashion, the idea
of turning the extra one Into a blouae
Is one you can snatch up and put
to good uie.
8carfs, mufflers and ' kerchief of
these silky crepe materlala are easily
cut up and made Into neat and becom
ing blouses by the home needlework
er who takes advantage ot the inno
vation. Almost Invariably ' the middle pos
sesses a figure design, while the bor
der Is also composed of figures with
a band ot white or light color between
these two figured portions. Make It
a point to use these strips of mate
rial for the lower part of the blouse
or the inside of the sleeves, and In
thus utilizing the plain strip a bo
lero effect. I secured. -.
One must choose for onesself ac
cording to the largeness ot design
whether to set In the figured parts
lengthwise or crosswise, the length
wise effect being assumed . generally
only when the figure la very large.,
- These with smaller' figures can so
a ell be arranged Jn a series of cross
wise bars tbat it would hardly be be
coming In the lengthened effect -
These crepe scarf waists are draped
under abeer veiling, to which ' they
adapt themselves readily without any
nerve jarring aspect that attend some
of the Innovations that are executed Ir
such an off-hand manner.
For the Traveler.
' The traveler who Is fastldlouf about
the boiling of bar egg should invent
in one Of the egg-shaped boiler of cop
per, small enough to pack In a, trunk.
It 'will- cook:, four ,'ggs..'.-v,;r '')--y v-!;
; : This lamp la like a huge egg, has
sn alcohol lamp" beneath trad' a tray
with four compartments to bold the
eggs erect in. the water and. make re
moval easy. ;;v ';.' ;"-' : ;, y'-v x
For the girl In an' apartment 'who
likes to do light, housekeeping such a
cooker could be utilized for making
cup custard and other dishes' cooked
In water. - . -
- " The New Jabot.
With the laying aside of. furs a new
atyle of jabot was demanded for wear
with the single-breasted coats of this
season's fashion.,' For this purpose the
graduated ' aide frill is the favorite.
Next come i the cascade Just long
enough, to fill the neck opening of the
coat . ' A . dainty touch of embroidery
in pastel shade la sometimes added"
to the new neckwear with good effect
( The material used In making Dutch
collars, aide frills, fancy stock and
jabots are white batiste, net marqul
sette,, fine lace and beads. ,
Survival of the Kimono Sleeve '',
It is strange bow faithful Dam
Fashion la to the kimono sleeve, which
still appears on the latest models, and
we have gone back to the very high
waist effect In most of the new skirts
there la a loose pleat at the back,
which banps down to varying lengtha,
but generally reaches the hem. This
has a charming effect and takes away
the extreme severity of the , plain,
tight skirt The train which bas made
Its sppparsnoe is either cut quits
s juare or is very narrow indeed.
rn
-1 Advertising "
Talks
BUSINESS MEN OF TWO KINDS
The "Live" Merchant and the, Drone
. Good Advertising Mean ' More '
. , TJtan Newapaper Publicity.
A a rule, If a newspaper prints a
talk on advertising, the reader takes
It for grsnted tba newspaper la "boost
ing" Its bwn wares, its advertising
apace. Nowapaper advertising, al
though the most far reaching, is not
the only successful mean of adver
tising and the subject of advertising
one's business can be profitably dis
cussed without laying too much stress
on the nwpapers as the proper me
dium. ,
' Over fifty per cent ot the .business
enterprises stsrted In this country fail.
This assertion may seem astounding,
but look back over the history of near
ly any city for tha past five year.
A you go down the street try to re
member what business occupied this
and that room a few yeara ago. Ton
will be astonished by the results ot
your Investigation.
Of those business establishments
Cat manage to survive only about half
do a really profitable business. This
does no' that business baa been
(lack. It limply means that business
men, like those of all other cities, are
divided Into two classes,, the drones
at d the workers. The worker's place
I known' throughout .the country,
whereaa the drone' place of business
I known to only a few friend of the
owner. The live business man baa a
neat display window, well lighted, and
keeps the freshest Stock on display
there. When you come Inside the door
yon will find everything neat . It does
not coat money to keep the place look
ing spick and span just a little work.
When he shows you hla stock you are
convinced that hi window display and
his newspaper assertiona have not lied
to you, and you trust htm. Also, his
service Is of the best His clerks are
well dressed and courteous. He paya
them good salaries for be can afford to
do ao. Tou aee this merchant' name
on bill boards throughout the county,
he send you a letter every now and
then calling attention to hla stock In
trade and every day be tells you bis
story In nest looking newspaper ad
vertisement The drone, on the other band, al
though be may be able to make a liv
ing, records no growth In his business
as the years go on. His display win
dow la dusty and the goods be dis
plays, have been aeen there for
months. His store is dark and baa
hardly enough business to keep one
clerk sctlve. Outside the nam on the
front, yon know nothing about bla
business. He may have many thing
that you want but he haa never told
you so, for advertising coat too much,
htnee be bas not got your trade and
baa but little chance ot getting It He
may apend a dollar or two now and
then on a newspaper ad, but If hla
atore Is not filled with customers the
next day be tella you tbat be can aee
no good in advertising.
John Wanamaker took In $24.67 on
his first day In business. He kept the
67 cents and spent the balance In ad
vertising the next day. Wanamaker
Vaa no reckless schemer. He simply
had enough business acumen to real
ize that you cannot get business with
out publicity.
MHHIM
A.
. Advertising I tha life-blood of ;
business and when this blood . .
stop circulating business stop. 1 1
Modern business ' depend for
earning Ita expenses, consisting ;
of rent, tax and wagaa for
help, nd then of a fair re- I
4, munaraiion ior imnmi vapiunt t
T on mean for reaching the lar- X
X nest number of customer as
quickly aa poailble. . . - i - Z
MilllllllHHIHin I
Habit of Reading Advertisements. ,
Charles H. Qraaty, Editor of the Balti
more Bun. to me Missouri uiutoiiij
School of Journalism. - t
The independent newspaper twenty-
five or thirty yeara ago was regarded
as- needing some sort of extraordinary
genius to make it a success, but today,
it has become establlshhed upon per
fectly definite business lines. Adver
tising In a good newspaper I profit
able advertising. If you have some
thing to sell, you can go to m Job
printer and have a lot of bills struck
off and distribute them around town.
That 1 advertising In the crude state.
Put the same matter In any kind of
a newspaper ana max is aaverusins
in a more advanced , and - effective
form. Insert the . same copy In a
newspaper' that goea Into the home,
with - a hold upon the affections of
the family circle and that is adver
tising In the highest state. As time
goes on and the confidence and esteem
of the reader attach themselves to
tue paper, the habit of reading the
advertisements In that paper becomes
fixed and an advertising medium is
established.'
K - 1 1 1 - . ,
- ' Small Space Advertising.
The general trouble of the small
space advertiser, points oui wara
Macauley, of Macauley Brothers, De
troit "'a much the same as that of
the eentleman who left a little matter
nnexnlalned to his wife for three N
months because he didn't like to Inter
rupt ber. :Xv:
'The small space advertiser has so
little chance to talk! He gets In a few
abbreviated aentences here and there,
but he haa so little chance to tell the
whole story. j, , '
"They aay that an advertisement la
salesman In print , Well, wouldn't
It have to be a pretty clever salesman'
who could complete the aale with only
sharp, trenchant aentense or so?
"The big advertiser has a chance
to let the prospective customara view
his claims from all angles, the little
man Is luclsy to impress theia from
me side." . :
1'
T ' -n r- u.nnai n -
Tha merchant who build up
a recognised place In the public X
mind by constant . advertising
f baa . an asset that cut-throat
prlcea can't touch. v '" ,
, Tour newapaper ad Is an ex
tension of your show 'window.
Remember to keep both dressed
t up neatly. ., ; .;
A poor advertising policy
better than no advertising pol
icy at all. Don't forget that -
Hunt up your newapaper man
and tell blm what you want In
hi advertising page.. ' Don't
wait until be comes to you and
tella you what you ought to do. -
' ! The advertisement that tall
the truth la the only kind that
you ought to ask your friends
to read. ,'. - , , '. . ; . .-.-'.' ' , .
' Have something to aay to the
public and say it That la the
only secret there Is to success
ful advertising. .
It takes a good merchant to
b a good advertiser. The pub
lic knowa that and I right In
assuming that the best adver
tiser la the best merchant ' -
"Advertising Is too . blamed
expensive for me, a merchant
says. Ha is right it be expects
to pay for It with pennies. The
big advertiser keeps hi eya on
tha business advertising brings
while the little fellow often see
only what It coata. ' .' ' .
THE TIME TO ADVERTISE
Mlnneapolla Real Eatate Man Say It .
la When Business I Good and - a :
Whin It I Poor.
"I once beard 'an advertlilng man
vert Is were, first when business wa '
good, and, second, when It was bad,"
said a Minneapolis real estate dealer
the other day, "and the advertising
man added that the time when he
should spend the most money for ad
vertising was when business waa
poorest' . - .. - '.'.'.-.' . . '
"That made a deep Impression on
me, and I bare adopted It In by busi
ness, coupled with one other rule.
That la: 'Look prosperous, even If yon
are not Only the rich man can ar- -
ford to look poor.' Those two rules,
followed logically, will do for anyone
what they did for me, and for me they ,
filled my flats and kept them full
"Several years ago I bought a row
of six four-story double apartment
bouse on one of the better street.
Opposite Is a similar row of six, build ,
at the same time, five years ago, from,
the aame plana. In tha three yeara 1 .
have bad my apartmenta I have loot'
leas than three per cent of my rent
Ihmnch littn nartmentSL The owner
of the house opposite told me he hat'
lost nearly JO per cent, and I can be
lieve him. He asked me to explain -my
luck, and I told him my rule. - He 1
shook his head and aaid It waa simply,
luck. .. ':- '- -.
"Following my rule to wok pros-,
perous I never put a to let sign in a -window.
As soon as an apartment Id r
empty I have It cleaned and put Into
condition. Then I. bang lace curtains ,
In the wlndowa. which I have cleaned
once a week. No one would know the
place waa not occupied. Outside of -the
janitor'a office there la a little "
gold sign that tella of apartments to
rent, and seeker come there first
"Many a time I have aeen people
look up at' my V neighbor's property
acrosa the street ' ahake their heads y
at it many vacancies, .which they
take to indicate aomething Intrinsi
cally wrong, and come to me. t The
chancea are I have nothing to offer,
for I often have a Hat of persons wait
ing to get in, but it I have a place I
am sure of getting It filled at once.
With one exception, and that waa due? '
to an accident I have never lost more
than one month's rent in. a year on "
any one apartment - Most of my ten' .
ante atay three or four. -." y
. "Besides, looking prosperous' I
advertise as soon ai I. hear that a- -"
tenant Is to go, and often have a new , '
one to go In aa toon as the place la 7
Cell! VUv .) V V Ubf v aw :;
can't It la because hi rent are too ;
high or something else Is wrong with
the property." - '
Reading the advertisement la X
alway Interesting. Try It s X '
MM
Two Waya of 8aylng It , ,
. - . , THIS -
'."It'e the constant drop of watet ,.
.- That weara away the .atone. -.
it'a the constant exerciser J - ''
' - That develops all the bone.y -It'a
the conatant advertiser : -'.hat
brings the bacon home."
-, ,'ANDiTHIS "
The constant drop ot water ' -
Wears away - the hardest stone;
The constant gnaw ot Towser'
'Vanishes the toughest bone;' '
The conatant cooing lover V
' 5 Carriea off the blushing maldf ,'
And the constant advertiser ' 1 V
1 Is. the one who gets the trade. . ,
y'; Ad Pointer.
-' "A man who advertise a.buslnes
properly la a distributor and helps to .
economize for the consumer. "Arthur
Brisbane,;: --;, : ..-' .,
,. "Newspaper . advertising . is the
cheapest channel '. of - communication -ever
established by man. . If there
were anything cheap rest assured that
the greatest merchants In America
would not spend Individually - sums
ranging up to a halt million dollar
a year and more in thla form of at
tracting trade.",- Drains, v
"Calculating on the basis of a num
ber of copies of an advertisement pro
duced and distributed newspaper ad
are luss expensive than any other
nsedium." Mail Order Journal,