HEAR RED GREENE
WPTF, RALEIGH
5:30 THIS AFTERNOON
If f? ' I . -o
-
SPECIAL PRODUCTION
PLAYT IAKE RS THEATRE
THURSDAY EVENING
t
VOLUME XXXIX
BUDGET ALWAYS :
NECESSARY SAYS
TELEPHONE MAN
F. M. Craft, Engineer of Bell
System, Speaks to Taylor
Society on Estimates.
F. M. Craft, chief engineer of
the Southern Bell Telephone
Company, Atlanta, addressed the
local section of the Taylor
Society in room 103 Bingham
Hall last night. Mr. Craft's
talk was on the "Budget Plan of
the Bell System."
He spoke of the development
of budgeting activities of the
telephone company, - not only ,
from the standpoint of construe-
tion but also of its ability to
earn on investment.
Mr. Craft stated that "The
Budget Plan of the Bell System
Companies is known within this ;
organization as the provisional ,
estimate, and is based on a broad ;
forecast for five years ahead. J
Each seii company prepares
such an estimate in the fall of
each year as a basis for the pro
gramming of all phases of its
business activities in line with
the objectives of its manage
ment. The facts brought to
gether in the provisional esti
mate are intended to show when
and why certain things should
be done, and what may be ex
pected, particularly in business
development, capital costs,' re
venues, expenses, and net return
as the result of the action pre
posed." In preparing this estimate,
management policies and objec
tives are stated and discussed
within the department in order
to determine the trends of
growth. Among the things con
sidered are growth of cities and
communities, increase in popula
tion, prospective use of tele
phone facilities, labor supply
and costs relating to traffic
operating expenses, and the type
of plant best adapted to the ter
ritory. "Planning for the future is
continuously in progress in the
Bell System," continued Mr.
Craft, "and the provisional es
timate represents an annual
summary as a definite1' guide in
the programming' of activities.
Throughout the year require
ments are constantly being re
vised in light of existing facili
ties, and the ground work for
future construction programs is
being laid.
"The Budget Plan used by the
Bell Companies provides a fund
of information for those who ad
minister the business, and en
ables them to have a full knowl
edge of what is involved in
their responsibility for furnish
ing adequate and efficient tele
phone service for the future, and
to determine whether their poli
cies and programs as proposed
can be executed or whetherthey
should be revised, modified, or
discarded. Thtey must satisfy
themselves, moreover, that the
program will yield a proper and
reasonable amount of net earn
ings on the investment required ;
otherwise, the program, no mat
ter how splendidly planned, must
fail, for investors will not sup
(Continued on page two)
A. B. Seniors
AH seniors in the College of
Liberal Arts whose last name
begins with E, F, G, or H,
roust report today to Dean
Hobbs' office, 203 South, be
tween 9 a. m. and 5 p. nu to
make application for a degree.
FEW TICKETS ARE
LEFT FOR CONCERT
Dr. Harold S. Dyer wishes to
announce that applications for
tickets to the organ recital that
were not accompanied by a
stamped, addressed envelope
will not be mailed out. This
applies to everybody including
students and townspeople, with
the exception of faculty mem
bers, whose mail is sent out
through the inter-office mail.
Applications for tickets to Fri
day's performance will have to
be claimed by Friday noon, and
tickets for the recital on Satur
day or Sunday must be claimed
by Saturday noon. Tickets that
are not claimed will be placed in
circulation.
Tickets have been going out
at the rate of 100 a day, and all
applications should be in by to
morrow night. Dr. Dyer states
emphatically that persons who
make, or have made, reserva
tions by telephone, will have to
claim them at the music build
ing1. He also wishes to warn
people against planning to attend
without tickets, as there are
very few tickets left now.
Mr. Edward Eigenschenk,
dedication organist, has arrived
in Chapel Hill, and is the guest
of Professor Nelson O. Kennedy,
of the' music department. The
voicers are expected to be
through with the organ by
Thursday, and Eigenschenk, will
practice as soon as they are fin
ished. He has pronounced thej
acoustics of the hall perfect, and
said that the fact that the per
former and audience are on one
main floor is beneficial to both.
AMERICAMBGQK
KmOET NOW IS
MUCH UNDERSOLD
Couch of University Press Says
Fault Is With Educators.
"Until educators are better
educated, until- they show a
more lively and genuine inter
est in books, until they realize
the plain and simple function of
books as practically indispen
sable intellectual food, it is
doubtful whether the general
public interests and apprecia
iation will increase," is the opin
ion of W. T. Couch, assistant
director of the University of
North Carolina Press, who has
contributed an article to the
Publisher's Weekly entitled "A
Proposal to Educate Our Educa
tors." Mr, Couch takes issue with
certain statements made in
a previous article by R. L. Duf
fus, in which the latter asserts
that books are relatively unim
portant in American life and
that the publishers and booksel
lers are primarily responsible
for this condition.
"I have to agree entirely with
Mr. Duffus that books are re
latively .'unimportant in this
country, that we are grossly
undersold, . . . in the commodity
of solid reading matter, but I
cannot agree with Mr. Duffus as
to the responsibility for this con
dition," Mr. Couch writes.
"There are four large groups
in this country which are im
mediately concerned with the
promotion of reading and trad
ing in books. These groups are
teachers, the librarians, the
booksellers, the publishers. Of
the four, two do not have to de
pend on business enterprise and
acumen for their existence the
teachers and librarians are gen
erally supported by public funds
and . private endowments. The
(Continued on page two)
CHAPEL HILL, N. C
TWO TOMS LEA
W CONTRIBUTIONS
TO ALUMNI FUND
Grisette Announces Number of
Subscriptions In 1930
Alumni Drive.
Alumni representing a wide
area are subscribing' to the
Alumni ..Loyalty Fund, accord
ing to information obtained yes
terday from the office of Felix
A. Grisette, director of the fund.
Although the campaign for 1930
contributions to the fund has
hardly gotten under way, con
tributions have already come
from alumni residing in sixty
nine different counties in North
Carolina, in twenty-two states
other than North Carolina, and
in eight foreign countries.
Chapel Hill and Greensboro
are in a race for the lead in the
number of subscriptions, with
the former ahead by a scant
margin of three. So far eighty
five Chapel Hill alumnr have
sent in contributions, and eighty
two have been received from
Greensboro. When High Point's
contributions are added to the
Greensboro total, it gives Guil
ford county a substantial lead.
! Charlotte and Mecklenburg
county rank third in the num
ber of contributions with Wake,
New Hanover, Buncombe, and
Forsyth following in close order.
The state's represented in the
contributions include Alabama,
Arizona, Arkansas, California,
Connecticut, District of Colum
bia' Florida, Georgia, Illinois,
Indiana, Kentucky, Maryland,
Michigan, Missouri, New Jersey,
New York, Ohio, . Pennsylvania,
South Carolina, Texas and Vir
ginia. -'
Commerce Fraternity
Moves To New Abode
The Alpha Tau chapter of Al
pha Kappa Psi has moved into
its new quarters over the Or
ange Hardware shop on the main
street. This place was formerly
occupied by the Kappa Sigma
fraternity.
Alpha Kappa Psi is a profes
sional commerce fraternity made
up of outstanding sophomores
and juniors registered in the
school of commerce. There are
twelve active members. Profes
sor Robert Sherrill is the ad
visor of the organization, and
Dean Carroll, Dr. Murchison, and
Professor, E. E. Peacock are the
faculty members.
Heretofore the fraternity has
been handicapped by not having
their own rooms, and have been
meeting in rooms in Bingham
hall.
CRANE WILL PRESENT
EFFECTS OF HEREDITY
Dr. Harry W. Crane, of the
department of psychology and
director of the bureau of mental
health and hygiene of the state
board of charities and public
welfare, will talk on "Heredity
in Relation to Retardation" at
a meeting of the Edgecombe
Nash medical society, tonight.
This meeting is in the form of a
symposium on retardation of
children in public schools and is
in cooperation with the parent
teacher association and the
school officials from the two
counties.
Howe Will Go To Salem
Dr. George Howe, professor of
the Latin department, will de
liver a lecture on Virgil this
morning to the students of
Salem College in Winston-Salem.
WEDNESDAY, NOVEMBER 12,
FARRIS CAUTIONS
STUDENTS TO LAY
STRESS ON STUDY
Former Student Union President
Speaks to Freshman Friend
ship Council.
Ray Farris, former president
on the student union; gave a very
impressive talk to the members
of the freshman friendship
council Monday night. Farris
chose for his subject "College
Life and What It Is All About."
Farris lauded the Phi Beta
Kappa's and urged that students
try to reach that goal. He de
clared that in college, students
should make studies primary and
athletics and other extra-curricular
activities should come sec
ond.. "Let each fellow try to
find a proper ratio between
studies and activities and then
stick to what ever he starts."
He stated that a fellow's con
duct while a student here is, con
trary to the belief of some, vital
to the individual and to the stu
dent body. He counselled first
year men to guard against the
breaking down of some of their
ideals and .morals. He also
pointed out that they would see
a great many changes in life
after they had been here for
four years and that many of
their beliefs would be changed.
He advised that a code of morals
anol ethics be adopted by the in
dividual and for that individual
to stick to his ideas even if
everyone else is against him.
Farris lauded the work of the
friendship council and urged
that: a keener appreciation of
friendships be regarded on this
campus. ;.;;f.;:,- :,
Legion Expresses
A Vote of Thanks
The Chapel Hill Post of
the American Legion wishes to
express its great appreciation of
the fine way in which the stu
dents of the University and the
people of Chapel Hill cooperated
in making the benefit movie held
on Sunday a financial success.
The proceeds from the show,
$155.55, will be spent in aiding
the needy families of Chapel Hill.
GREENE WILL PRESENT
ACTIVITY TALK ON RADIO
Red Greene, president of stu
dent union, has announced that
the time of the first of the fif
teen minute radio talks to be
given by Carolina students over
station WPTF, 1 Raleigh, has
been changed from 5 :15 to 5 :30,
due to a shift in an orchestra
program of the National Broad
casting company : over ' the same
station. : :
The talks which are to take
place every Wednesday after
noon are for the purpose of let
ting the people in the state know
what Carolina students do be
sides attend classes and go to
football games, and leave on
week-ends. This afternoon
President Greene will present a
general summary of all activi
ties on the campus and a short
survey of each. Each program
will be given over to a n single
activity, such as publications,
the "Y", Glee Club and Play
makers. ;
The Epsilon Beta chapter of
the Chi Omega sorority will en
tertain at a tea to be given to
morrow at. the sorority house,
227 Franklin St. The tea has
been arranged in honor of the
patronesses, and especially in
honor of Mrs. L. C. MacKinney.
1930
Haymakers Will
Repeat Two Plays
Given Last Week
The Carolina Playmakers will
present a special performance
of Git Up and Bar the Door and
Cloey for the delegates to the
Association of governing boards
of State Universities tomorrow
night at the Playmakers Thea
tre. Since there were many per
sons who because of lack of ac
commodation were unable to see
these plays when presented last
Thursday, Friday, and Saturday
'evenings, the Playmaker man
agement has decided to open this
performance ta the public for a
small admission charge. The
Playmakers Theatre seats ap
proximately 350 and although
three performances were given
before capacity audiences, many
students, faculty, and townspeo
ple were turned away unable to
procure reservations. Many re
quests have come in for another
performance of these two plays
and it is hoped that those who
have not been able to previously
obtain admission will take ad
vantage of this opportunity.
Tickets will be on sale the
evening of the "presentation at
the box office of the theatre. The
plays will-begin at 8:30 o'clock.
Kiwanians To Be Hosts To '
Local Legion Officials V
Officers of the Chapel Hill
Post of the American Legion
have been invited to be guests
at the meeting of the Kiwanis
Club tonight at the Baptist
church when Major L. P. Mc
Lendon of Durham will give a
talk on Armistice Day.
UNIVERSITY VELL
REPRESENTED IN
'WHO'S WHO' LIST
Research Reveals Interesting
Facts Concerning Number of
Prominent College Graduates.
Donald B. Prentice and B. W.
Kenkel, professors at Lafayette
College, have gathered many in
teresting and perhaps valuable
statistics from Who's Who in
America in regard to the col
lege graduates who have won
places in this book. The results
of their researches are shown in
an article, "The Colleges' Con
tributions to Intellectual Leader
ship," which appeared in the
November Tissue of School and
Society. In the 1928-29 edition
of Who's Who there are biog
raphies of 28,805 men and wo
men, of whom 16,433 have re
ceived the bachelor's degree
from American institutions.
Five hundred and six different
colleges and universities are rep
resented. The main fact of interest to
Carolinians is that there are 94
graduates of the University of
North Carolina whose biogra
phies appear in -Who's Who.
This is a larger number than any
other southern college or univer
sity can boast of. In the South,
Carolina is followed by Virginia
with eighty-five, Georgia, eighty
two, Vanderbilt, seventy-one,
Texas, sixty-nine, Washington
and Lee, sixty-six, and Alabama,
sixty-one. In this state Wake
Forest has fifty-six graduates
listed, Davidson, fifty,-Trinity
twenty-seven, and N. C. State
less than twenty. Harvard and
Yale lead the field by a large
majority. Harvard has 1,374
graduates listed, and Yale has
937, the two together contrbu
ting one-seventh of ' the total
! number of graduates listed.
NUMBER 47
WORLD COURT AID
TO FUTURE PEACE
SAYS HENDESON
Distinguished Professor Stresses
National Unity in Armistice
Day Address.
Dr. Archibald Henderson,
head of the mathematics depart
ment, delivered the annual Arm
istice Day address in Gerrard
hall yesterday morning at chap
el period.
Dr. Henderson stated that he
wished everyone to think with
him of the new spirit abroad to
day. "Of course," he said, "it
did not take the Great Catastro
phe to start thinking toward this
goal, but it certainly strength
ened this spirit in the fact that,
for the first time in recorded his
tory, all people are striving io
see the light and moving toward
world peace."
For an example the speaker
took the feeling that has existed
between Europe and the United
States in their international re
lations with one another since
America gained its independence
in the latter part of the
eighteenth century. "Since the
Canadian border has been defin
itely set without any bloodshed
whatsoever, what better could
represent the placid and peace
ful nature of the United States
toward foreign nations?" Dr.
Henderson asked.
In discussing the various con
ferences that have taken place
between the different countries
of the world and the resulting
peace pacts, the League of Na
tions and the World Court, Pro
cessor- Henderson stated thafcali
have played their part in for
warding a general united feeling
toward world peace, both politi
cally and judicially. "Although
our country has not as yet joined
the World Court, in all probabil
ity it will do so shortly. In this
lies the strength of some future
presidential aspirant who may
foster such an important meas
ure," he said.
Dr. Henderson in conclusion
brought out the factors which
must be adopted by this country
before it will be able to enjoy
definite and permanent world
peace; These were the united
public opinion toward this spirit,
the entering into the World
Court and into the League of
Nations, a gradual disarmament
by agreement, and the building
up of a feeling of security.
"Loyal to all high ideals, we
must live as nobly as our former
patriots died," were the speak
er's closing words.
The program was augmented
by a medley of patriotic tunes
popular during the World War
which were played by the string
orchestra. The singing of the
National Anthem and the Na
tional Hymn by the audience was
led by Harold S. Dyer, the read
ing of the roll call of the Uni
versity's dead by Dr. A. W.
Hobbs, the reading of the roll
call of the dead of the Chapel
Hill Post of the American Le
gion by Post-Commander Paul
Robertson, and the rendering of
"Taps" by Mr. George Law
rence. '
Free Picture
There will be a motion-picture
tonight at 7:30 in the
main lecture room in Venable
hall- Five reels will be shown,
of which two are concerned
with copper and three with
"Silica GeL" The public is
cordially invited. . ;