Newspapers / Daily Tar Heel (Chapel … / Jan. 5, 1952, edition 1 / Page 4
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Till: DAILY TAR HEEL, SATURDAY, JANUARY 5, 1052 f?.GE FOUIt : . Mo nog ra m : ; ; (Continued from page 1) -through the two holes in the wall. Cach persons are required to sit at the training tables. Proponents of the new program claim it enables the club not only to reduce its prices, but also to more accurately estimate the number of patrons, an important consideration in the purchase of foodstuffs. It also provides a "home" for the "long-suffering" athletes who in the past have been shunted back and forth from Len oir and other dining rooms. Amicable club chef Luther At wateiy who has worked at one time or another at all of the cam pus dining halls, describes the new setup as "the best I've ever seen," as regards its ability to of fer "good service and food." At water usually confines such state ments ' to merely "the best in town," when praise is deserved, or just "food", when such is not the case. Opponents of the innovation bemoan the loss of "atmosphere," and have described the club as now having "some aspects of a cheap cafe." .. "The Monogram club has been raped," one indignant patron as serted. Another commented that now the club might become more of a showplace now than has been in the past, since visitors and guests of the University now have, the opportunity to view, informally, some of the better known mem bers of the football team, as well as the. prominant Universit yof ficials who frequently dine there. Cam pus Briefs W-Mmip: mm -wed I (i W ill Y n TODAY ..; sUrrtnf IT?? wetmi iiutti f o.ihtm wir j(wn ( A PARAMOUNT PCIltRt Usti m i stiff It Uw I. ff fnitttt M J LATE SHOW TONIGHT SUNDAY-MONDAY A GREAT PLAY BECGI72ES A GREAT OTIOH PICTURE Witfi These Unfor gettable People! I 4 '? f -'-, i I" L wliif-r iA Afn tri l L KIRK Ptramount presents ELEANOR WILLIAM DOUGIAS-PARKER-BBIOIX Mm VYLER'S moouctk of SIDNEY KIMGSLEYS """ 'W"'"' W Alto starring tarring flmmT I Cathy U till it iUl illARCH Of- E 1 1 , v -Glenn Harden Editor-in-chief O. T. Watkins Business Manager Bruce Melton Managing Editor David Buckner . News Editor Bill Peacock Sports .Editor Jim Schenk Business Office Manager Marie Costello .... Advertising Manager Mary Nell Boddie Society Editor Beverly Baylor Associate Editor Sue. Burress ; Associate Editor Al Perry I. ." Feature Editor The official newspaper of the Publi cations Board of the University of North Carolina at Chapel Hill where it is published daily at the Colonial Press, Inc.. except Monday's, examina tion and vacation periods and during the official summer terms. Entered as second class matter at the Post Office of Chapel Hill, N. C, under the act of March 3, 1879. Subscription rates : mailed $4.00 per yeaY, $1.50 per quarter; delivered $6.-00 per year and $2.25 per quarter. News StaffThomas McDonald. Betty Kirby. Jody Levey. Joe Raff, Wood Smethhurst, Sue Burress. Bill Scarborough. Barty Dunlop. Vardy Buckalew. Wilson Bob Pace. Bob Colbert. Winifred Walker. Mitchell Novit,. Fran McCall, Hank Issacson, Burma Louise Voyt. Glee Clubs The Glee Clubs will meet Tuesday at 4:30 in Hill Hall. Men will meet in the auditorium, women in the chorale rehearsal room. Fencing Fencing practice this quarter will be held Monday through Thursday at 4:00 in 107 Woollen Gym starting Monday, January 7. Everyone is welcome. No pre vious experience is necessary. University Band The University "Band will start practice at 4:30 Tuesday after noon in Hill Hall. All members are asked to be present. Travel The Travel Agency will open for business Monday afternoon at the regular hours of 2 til 4 Mon day through Friday, Frank All ston, director, said yesterday. y u u Ljm AIIirOUllCEMEIITS DEPENDABLE WRECKER SERVICE 24 HOURS a day, Poe Motor Company, day phone 6581, night phone 2-341. (Chg. 1x1) UNIVERSITY TRUCKING COMPANY Local and long distance household moving. Contract Hauling Cargo Insur ance. 100 East Franklin St. Phone 4041. Or see Ross or James Norwood. (Chg lxl) FOR RENT 6A ! FURNISHED STUDIO APARTMENT. I . -a . 1 1 aatn ana Kiicnen. une bwck iiom campus. Suitable 2 students, or couple with child. Call F-5228. (1-9766-2) FOR SALE 6B NEW FIVE (5) ROOM HOUSE. UN FINISHED upstairs, central heat, fire place, insulated, weather stripped, largo lot on paved street. Call 2-5708. (l-C-9764-3) Harley Davidson Motorcycle Excellent condition. Must sell. T-2 Raleigh Apart ments. Phone 6116. Raleigh. N. C. (L-C9763-5) SINGER SEWING MACHINE. TREDLE type with new guarantee. Reasonable for cash. Call 2-5703. (I-c-9768-1) CI T FOU 1 ff if n DSQQ1C! The North Carolina Merchants Association is this week sending to its 7,200 members throughout the State "TEN POINTS FOR NEWSPAPER ADVERTISING" which have brought a high measure of success, prosperity and profit to a big retailer who spends a large portion of his adver tising appropriation in good newspaper copy. The retailer's 10 points are: 1 Advertise regularly. Every issue of the paper takes my story to its readers. V 2 I make every ad look like mine. Years ago I adopted a distinctive style and have stuck to it. I use plenty of white space; my ads are never hard to read. 3 I put into newspaper advertising a definite proportion of my gross sales, I fix this at the beginning of the year. My rule is to make it 3 per cent of the previous year's gross, with more if special condi tions justify it. 4 I brighten my ads with frequent il lustrations cither humorous or practical. 5 I am careful never to over-promise. When I make claims, I back them up with reasons. Then I really have an unusual bargain people believe me when I "whoop 'er up a little." .; For-Consistent 6 I think advertising all the time. I buy goods that will advertise well. 7 I get good display for my ads by seeing that the copy is in the news paper office in plenty of time. 1 do this by having a definite hour to wrrte the copy. 8 Whenever possible, I carry nation ly advertised goods that are adver tised in my home paper. I feature them. Sometimes they give me a smaller margin than fly-by-night concerns, but I find that I sell fast er and make more money in the end, besides pleasing more custo mers. 9 I always plan my windows and counter displays to link up with my newspaper advertising. Each helps the other. 10 My sales people back up my ad- vertising. They often help with suggestions for it, and I try to see to it that they always read'it. : Results Use : v- : i Rjjji.1 4... $ "'i"lIWWfMill,ll"'lDJ " llUlpllW PPKpWWfflA tym'ifWiwiwnurMiWi.' M mi i iwm m i.. t n-jp W1T1!prTriirMJ in wwi ii i in .''' j I J '.'."i't t-h . , . I" T'" - ifWWi j. ,, ).!,, , , . ,,,. .' .,. ,..,uu, ,,, ,. : f I ' Vt.i. xu "r d-t :i - farli-timMt.- i -mnninnnv ---r hi- ,!., ,-'.L - I.,,, r,-nil, l " ' ul!l " " i - .-.-. -J . . 'mtlWlkwiiBf. j.,,. I.i-B-Hl.1..iiir T,rtr.- , . .1 in .1. iminlM "' "' "'" i ' ' i
Daily Tar Heel (Chapel Hill, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Jan. 5, 1952, edition 1
4
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