Newspapers / Daily Tar Heel (Chapel … / Jan. 11, 1952, edition 1 / Page 8
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PAGE EIGHT THE IDAILY TAR: HEEL FRIDAY, JANUARY 1, 1952 Dr. George E, Shepard, Caro lina basketball coach from 1932 through 1935 and coach of the '35 Southern Conference champions, is now a professor of Physical Education here. " ANNOUNCEMENTS 1 DEPENDABLE WRECKER SERVICE 24 HOURS a day, Poe Motor Company, day phone 6581; night phone 2-3441. . (Chg. lxl) UNIVERSITY TRUCKING COMPANY Local and - long distance household moving. Contract Hauling Cargo Insur ance, 100 East Franklin St Phone 4041. Or see Ross or James Norwood. , (Chg lxl) -Cold - git FOR RENT SA $40 PER MONTH, 2 THREE-ROOM apartments with private bath, just off Prichard Ave. Available around Feb. 1st. Call 4101 between 8 AM and 6 PM. (chg lxl) FOR SALE 6B 1S50 PLYMOUTH Subarban Low Mile age Like New One Owner. Phone 5C21. Cities Service Station, Carrboro. SACRIFICE I ZENITH RADIO-PHONO Console, Easy Spindrier Washer, chest of drawers.- Like new J Call 2-7237. (l-c-9771-3) (Continued from page 1) of friends and allies among the millions, particularly in Asia and Africa,' "who .ave as yet taken no position in the cold war. These efforts can succeed through the effective use of. Poini-4, medical and technical aid to backward areas, all brought into focus and told to the people through the press. . .3- "If we do our jobs we of the press and we of the United States if we create and maintain the minimum military force necessary to guard the peace and then go firmly forward in a campaign of I coordinated political warfare, we have in my opinion a better than 50-50 chance not only of avoiding World War III, but of pushing the Soviet government and the ideology around which it concen trates its efforts, back beyond the former frontiers of the Soviet Un ion. If we persevere we have a good chance of helping the Rus- HELP WANTED 8B THE DAILY TAR HEEL CIRCULA TION Department. Small wages. See Chase Ambler between 4 and 6, Busi ness Office, 2nd floor Graham Memorial (Staff) LOST 12 LOST A DRESS? WILL THE GIRL who left her dress in the bookshop during the Christmas, rush please call for it. The Intimate Bookshop. (chg lxl) i' .in. tpi.i ,b i , i. w n . w . n W i as-. mm. l L ' ' j ; i ..ii.. V ; 1 As r "tot' rk 3 s if Ef Ml 11 1 UJI 1 1 5 1 RICHARD BASEHARTiy ; GENE - EVANS ,( . MICHAEL - O'SHEA F.ICH4H0 HYLT0N ; CRAIG HILL j s $K!P H0MEIER . . s i i I : . ; ALSO SPORTLIGHT llOVELTY TODAY 'A '4 sian -people to establish a demo cratic government With whom we could maintain friendly toopera tive relations." Scott "was expelled by 'Soviet authorities for "slandering Soviet foreign uolicy and "inventing" re ports of Soviet-German friction two weeks before Germany at tacked the USSR. It was after leaving Russia that he joined the staff of Time Magazine. ' The Law Wives association will meet in the home of Mrs. Henry Brandis, 206 Hillsboro street, to night at 8 o'clock. Mrs. John P. Gillan, state presi dent and Mrs. Raymond Adams, CAMPUS A . - local president of the League of Women Voters will speak to ths group. Election of officers for the com ing year will take place. I . i : . ' : jmk TO N I T E 'AT THE RATHSKELLER 7The :-Soufhedstern.Hisponic -. .. .pounddionjr inc. ; A Non-prof it Cultural Corporation presents SRTA. VELAr MONTOYA AND ENSEMBLE OF NOTED SPANISH ARTISTS DANCERS, and MUSIC ;.. MEMORIAL HALL Tuesday, January 22 8:30 P.M. All Seats reserved ; $1.00 and $2.00 Including iax. Tickets on sale at LEDBETTER-PICK ARD ad 302 Murphey Hall or by mail. m Is mi i 4 in r3 m fc Adir1j"DSDinig The North Carolina Merchants Association is this week sending to its 7,200 members throughout the State TEN POINTS FOR NEWSPAPER ADVERTISING" which have brought a high measure of success, prosperity and profit to a big retailer who spends a large portion of his adver tising appropriation in good newspaper copy. The retailer's 10 points arc: Advertise regularly. Every issue of the paper takes my story to its readers. I make every dd look like mine. Years ago I adopted a distinctive style and have stuck to it. I use plenty of white space; my ads arc never hard to read. I put into newspaper advertising a definite proportion of my gross sales. I fix this at the beginning of the year. My rule .is to make it 3 per cent of the previous year's gross, with more if special condi tions justify it. I brighten my ads with frequent il lustrations either humorous or. practical. I am careful never to over-promise. When I make claims, I back thern up with reasons. Then I really have an unusual bargain people believe me when I "wrsoop vcr up a little' For Consisfen mm 6 I think advertising all the time. I buy goods that will advertise well. 7 I get good display for my ads by seeing that the copy Is in the news- - paper office in plenty of time I do this by having a definite hour to write the copy. 8 Whenever possible, I carry nation- ly advertised goods that are adver- tiscd in my home paper. I feature them. Sometimes they give me a smaller margin than fly-by-night concerns, but I find that I sell fast er and make more money in the end, besides pleasing more custo- - mors. . ': : -cv. .! 9 I always plan my windows and counter displays to link up witft my newspaper advertising. Each helps .the -other. 10 My sales people back up myt ad vertising. They often help A?ith suggestions for it, and I fry to see to it that they always read it. it ilcsults Use. ' h:-n';--Uf; iTU1 r Si m l -A m 2 If t iff V t -i f - i V.i f i 1 R ffl nffflliiii inn nillfB
Daily Tar Heel (Chapel Hill, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Jan. 11, 1952, edition 1
8
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