Newspapers / Daily Tar Heel (Chapel … / April 22, 1960, edition 1 / Page 4
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PACE FOUR THE DAILY TAR HEEL FRIDAY, APRIL 22, I960 MILTON'S THIRD ANNUAL SPRING SWING GIVE-A-WAY Week-End Bargain Ball On The Best Looking Summer Clothes We've Ever Assembled tlton'tf Clotfjtng Cupfcoarfe CROWTHER LOOKS AT i r s I'LUNGK While you wore away in search of folly and scrambling for Easter eggs. I saw my doleful prophecy come true: LIFE maga zine had Gamble Benedict and her penniless giglo-rake on its cover. In an exclusive story, no less! Since LIFE is wooing the uni versity coterie with this ill-conceived campaign throughout the country, it certainly cannot expect sympathy for publishing ventures of this sort from those of us who consider ourselves at least one notch above odious vermin. But in the columns published on other campuses (while we were tempora rily out of business) I saw not one word of criticism, very vew critical remarks and, generally, a help lessly wimpering muck of silence. Most of my nation-wide cohorts may well have prostituted their critical judgement for a scriiipy $10 (not $20) a week, as asserted by "The Nation" on April 2. At first, I didn't feel that I had since I elicited from the LIFE staff a guarantee of critical carte blanche before assuming my weekly chore. Almost every week, LIFE has presented something between its slick coevrs that I considered worthy of perusal. Along with these, few morsels, there was and is considerable mediocrity. Equal ly, we find base, gaudy, gawk quality garbage, hardly worth men tion or the effort of parody and ridicule. One generally feels that the page-filling, technically excel lent photographs merely appeal to the pleonexic voyeurs and that the preascd prose is directed to the level of the plentiful, fuddling hedonists. I think of Oscar Wilde's remark about America: "The youth of America is their eldest tradition. It has been going on rmw for three hundred years." That's right, honey. Let's all gather round the money tree and take a hop, skip and a jump. Lookie here, friends, here's how you play tin- game and have nothing but fun. Um, endless luii! Some of the advertising firms, or the companies they represent, produce respectable adds (; g., Monsanto Chemical Co., Du Tont, General Dynamics Corporation snd, especially. Container Corpora tion of America). Hut much of the advertising is guilty of the most despicable form of eataehresis ever perpetrated. The men are told that they will be able to capture any woman on earth, in fact have t heat them off. if they will on'y use a certain hair tonic, s'uivir. j, cream or underarm deode'ranl. The young women are revealed hundreds of ways to help them exude a perpetual essence of sex and happiness forever alter. The older women are hoaxed into be lieving that their lost youth is easily regained by covering them selves with 27 brands of cosmetics, buying innumerable types of magi cal brassieres and corstts. and washing in some slimy soap that smells of a bordello. I hope 1 am guilty of an over statement in saying that the av erage woman believes most of the slop written about her and is firmly convinced that she may one day ("If only, Oh! if only . . .) be carried off on the dulcet wings of a fairy tale; the average man doesn't give a leaking fizzle for much of anything but he wants what's in it (in anything) for him, especially two slugs in the groin while fighting it out with Marshall Dillon in Tombstone, Arizona. LET'S LOOK AT 'LIFE', KIDDIES So as not to be guilty of shirk ing my assignment, here is a cap sule of this week's LIFE: On the cover is a picture of Lover's Leap in Tennessee, and I wish Gamble, Andrei and Henry Luce would take the hint; a rather pleasant projected tour, replete with his toric scenes, through six south east states (where you may also see the "sit-down" strikes and man's inhumanity to man); Yul Brynner with bride (he's the bald one) at a "rip-roaring wedding feast"; a Paris kidnaping, ironical ly labeled "a ramericaine", census taking in Hawaii (instead or grass roots we have grass skirts); mu sicians and eccentrics attempting to save Carnegie Hall (I vote for the City Center); pre - Olympic plunges and post-Masters tourna ment Palmer-palaver; and, finally, some poor-little-rich-girls from Sarah Lawrence College seeing how the poor slums live in Puerto Kico, poignantly referred to as "learning from life as well as from the library." I wash my hands of LIFE'S sor did enterprise with this column. Music may be food of love, but this is bad jazz in F-sharp on Mon day morning by a square brand of circular cookie-pushers. EH TtHEARTED LEER AT LOVE AMONG THE ADUlJSl ASf: , lit L.iri d &Dk Iff TONY CURTIS DEAN MARTIN JANET LEIGH JAMtS WHTTMOtt -JOHN MdNKR MWAtA WOOiS m oMt m Hcmtm tmsn r ni NOW PLAYING METRO rAAYER presents The UPROARIOUS MOVIE FROM BIG best-seller ...It's all about Love and Marriage and how to mix the two! BAVlD f rjf"S f ilVEN 3&h ev MISFM-WiibilNblUli RICHARD HAYDN "and the fsar "Cttie iromsters" A & FOR OUTSTANDING WORK AND REDUCED RATES FOR STUDENTS, IT'S WILLIAMS & SCOTT TAILORS Use your CCS credit card 221 FOSTER STREET PHONE 92531 DURHAM CAROLINA MEN! VISIT HOLIDAY INN Tailor & Valet Shop for Special Student Rates 7 A.M. To 8 P.M. Mon. Sat. Phone 37701 605 WEST CHAPEL HILL ST. ' DURHAM IIIATAII W uit unruni CmnaScape mi MtTROCaOR v NOW PLAYING THE HUB'S Spring Week-end Sale The best sale yet in Chapel Hill. The HUB of fers you everything in spring and summer fashion at a price you'll love. DACRON WOOL SUITS-Tropical worsted da- cron and wool in a beautiful array of Burnt Olive, Black Olive, and Brown shades.' COM PARE AT $65.00. ...NOW $39.99. MADRAS BLAZERS-Just received a new ship ment in beautiful shades and patterns. EVERY MADRAS BLAZER IN THE HOUSE. JUST $19.99 MADRAS BERMUDAS-Choose from the best selection in town. Over 300 pairs to choose from. LOOK! $5.99. OXFORD SLIP-OVERS - Ivy button downs in oxford cloth slip-overs. Whites, Blues, Olives and many other colors to select from. NOW! $3.95 Get all the quality and style you desire at the best sale prices ever offered in Chapel Hill. We invite you to charge it at the SAME SPRING SALE PRICE! . The HUB of Chape! Hill 103 E. Franklin St. Bills to Home Chapel Hill, N. C. Bills to Students Western Riding Horses FOR YOU MURALS TODAY SOFTBALL 4:00 - Theta Chi vs. KA, Phi Gam vs. Ph Delt, NROTC-2 vs. Spodie-Odies, Parker vs. Cobb Hot heads, Cobb I vs. Loser (Joyner NROTC I), Ruffin vs. winner (Joy-ner-XROTC I). 5:00 - Avery vs. Aycock, Beta vs. Phi Delt W), Med Sch-2 vs. Med Sch-4, Loser (Larb Chi-SAE) vs. Loser (DU-Pi Lamb), Beta vs. PiKA, Everett Everreays vs. Vic Village. FOR OUTSTANDING STYLE AND QUALITY CLOTHING AT MODERATE PRICES II HUM W M. B.V.V.VA'' I Lessons i I P Hire $4.00 $2.oo nl'htr Per Hour Zp1" Per Hour e.n .j P,.nck i UW LOeust 36376 1 1' Follow Signs Trfff Hf I EFLAND, N. C. V- to 1 ! For Reservations tC'1 Camp Chestnut jjl I ft,ICT t I Or Drop In Ridge jfagSfflB; I f ' " jiYi ' ' yA 111 I Shop at The Youn9 Men's SnP J -sN5i,, I"-'"" '"S I II I in Durham. . . Wonderful selec- .; y. 'I V 1 m I i I I t;on 0f authentic styles for Col- I j : j . " ' Jf Ij I 'e9e en coose rom I fy-M- j J i yih II 1 CONVENIENT PARKING I &T' ' I ' f f IV 1 1 DIRECTLY BACK jf J I y r OF ST0RE y4 7 f'K ' jl STUDENT CHARGE ACCOUNTS ; ; . I I j BILLS MAILED HOME j . . CKIak: Ijj DURHAM STTCKMEN FACE W&L TODAY The lacrosse club meets the tour ing Washington and Lee stickmea in a contest to be held at Fetzer Field at three this afternoon. Frank Riggs, the Heels star defenseman, may start off at mid-field in an at tempt by Coach Er Kensler to bol ster that spot. L What's Your Field? History? We've just put out a very nice col lection of books on American His tory, and it's our guess that there's a jucy tidbit just for you in the lot. Carolina Books? We've just put out a small set of South Carolina books we think you'll like. Though they all show wear, we think you'll find some titles you haven't seen in a loni,' time. Our North Carolina case is even more complete this spring. Literature? Among the tempting additions are a set of Voltaire (42 volumes for $18.50!) and a handsome set of Kipling. CIVIL WAR? We've added a number of fresh titles to the Civil War shelf, in cluding a set of THE RISE AND FALL OF THE CONFEDERATE GOVERNMENT with an autograph letter from Jefferson Davis laid in. It will pay you lo come treasure hunting this spring in our Old Book Corner. The Intimate Bookshop 119 East Franklin Street Open Till 10 P.M. Attention all L&M . . . Chesterfield . . . Oasis smokers . . . rn mm UM - JJllI fiHES FILTtft JM By saving empty packs of L&M... Chesterfield... Oasis cigarettes! Student Contest ends Friday! USTpjiZE 2ND PRIZE 3rd PRi j PHILCO STEREO HI-FI CONSOLETTE To tht student on this campus who turns in the most empty packs of L&M, Chesterfield and Oasis! PHILCO "SLENDER SEVENTEENER" PORTABLE TV To the student on this campus who turns in the second largest number of empty packs of pleasure! PHILCO CLOCK RADIO To the student on this campus who turns in the third largest number of empty packs of enjoyment! - " i V ' i ft HERE'S ALL YOU DO: Nothing to write ... no contest to enter! After enjoying any of America's three great smoking favorites L&M . . . Chesterfield ... or Oasis cigarettes, just save the wrappers, any combination of these brands is acceptable. But start saving now contest closes at 3 P.M., May 13, 1960. Prizes will bo awarded Saturday 10 A. M May 14, 1960. - "Pick up station will be at Book Exchange" Tie in bundles of 100 with your name and address printed plainly on the outside and turn in bundles at: -r . . T
Daily Tar Heel (Chapel Hill, N.C.)
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April 22, 1960, edition 1
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