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, - y?.y. May 15. 1962 DAILY TAR HEEL Pa?e Three -CLASSIFIED ADS- HELP WANTED : -;.or.:- for introductory : prorram. You can earn . lull school costs and .- v: Haolair Equip. Co., ; x 7.V1 New aven. Conn. V RTHWESTERX WAS THE . . - ite insurance company n rates on all policies , a:nont steps up. Ar , -v. Jr.. C.L.U. Tele- :; MGA. Red. Model -riles, clean, excellent , -e owner. SlfiOO. Call V: iV.3-2706 or 1X58-1921. K: 1938 Ford "Fairlane , ;,i heater, automatic n. power steering and rses. Excellent condi v'.ean. Call or leave mes Hendrickson. 968-9147. ADVIRTISEHS :o is much more than a : : ession of thanks. Action more gratitude than .arv Baker Eddy. Lx. - : ;:::;.- x:-x :- vwer t THIS WOMANISONF nFTir? TOP COMMUNISTS IN THE U.S. Elizabeth Gurley Flynn looks like a kindly old grandmother. . Yet she's a hardened leader of 10,000 U.S. Communists. In this week's Post, you'll meet . all the party bigwigs. And learn why the party is still a menace-despite itssmall size. The Saturday Evening rrn LI -AY 19 ISSUE NOW ON SALE -AT Tit-; Pre Picks OOK. On IVleri When Tests are done, the world seems sunny, find gay with jangling Text-book money The Intimate Bookshop 119 E. Franklin St. Open Till 10 PJI. cr-s :-t c) I96J. the coca-coi comfmr- oecA-eoiA mdcorc e isTtt towc :3 St I .J r-f - Li 3 r'- 4 . I Jfc : 4 - ' ? . ? t - ';vj. v:,j: -if "' . t - -. - - . v -a. s -."'-.v - ., : , . (Continued from last Lssue) thofs frprri this region and those from elsewhere. A manuscript is considered strictly on its merits regardless of the race, color, creed, sex, origin, previous occupa tion, present opinions of the au thor. Nor is any attention paid to whether a work has been turned down by other publishers. The manuscripts of some books that have sold 10.000 or more copies were almost worn-out by previous consideration before they were finally published here. Quality Judgment Difficult The advice of scholars is the primary method of determining the quality of manuscripts, but as a past Press director said, "getting opinions on manuscripts is just as difficult as it is important. In deal ing with this problem one must remember that it is never a pleas ant thing for a reader to give an adverse opinion on a colleague's work, whether that colleague is on the same or another campus. Then too, academic people in the same discipline are frequently blinded by the same prejudices and are there fore literally incapable of criticiz ing each other's work." There is no safe procedure of selecting manuscripts such as re quiring approval from a certain number of readers, so the board nf governors of the Press have set up certain precautions in judging COEDS For your altera rations, new dress designs and sew ing needs, see Mrs. S. H. Allen ESQUIRE TAILORS Opea 8 a.m.-6 p.m. Mon.-Sat. 140 14 E. Franklin Ph. S42-6067 manuscripts. One is th require ment that local scholars' books must be recommended by outside scholars. The most important tool, how ever, is good judgment. The Press staff therefore has a large part in determining what is . published; otherwise it could not be respon sible for the fate of the program. Finances Finances also require good judg ment and must also know some thing of the Press' financial his tory and makeup to understand the operation of the Press itself. In the first year's budget, Dr. Wilson, then director of the Press, broke down the $3750 budget into $2000 for Monograph series, $500 for advertis ing, $250 for a revolving fund to finance publications of books that would pay for themselves even tually, $500 for office expense and $500 for the director. For five years until 1927 the Press struggled for existence. In 1927 they received a grant of $50,000 which was to be given annually for three years. From 1930 to '35 appropriations from the University were cut to zero. The Rockefeller Memorial Fund grant expired in 1930, but for two more years the Press received financial assistance from the Rockefeller Foundation. After that, it had only its re ceipts from the sale of books on which to operate. This income from published books for the next three years averaged only $12,000 a year and there was no unpledged money available for any purpose. There were no manuscripts in hand that could be expected to pay for them selves. Staff members were dis charged and salaries were cut. Only because printers were anxious to work and were willing to extend credit on almost any terms was the Press able to continue to operate. New Aid Not until ten years later was sub stantial outside aid secured. In 1946 the Press obtained grants from The Rosenwald Fund and the Carnegie Corporation. In this new period of increased funds the Press began to reap the rewards of ex perience gained during the lean years. At the moment, the Press budget is several million dollars and not only has its budget increased, but also its self-sufficitincy. In the last few years, income from publica tions has been about 80 per cent of the total budget. The figure is still increasing, and -. illustrates that there is a market for scholarly publications, and that the U.N.C. Press has been and is filling a need. Reasons For Press Why should there be a university press in Chapel Hill? Why at tempt to publish learned journals and books here? -Why not leave the job to well-established and well-fi nanced centers of publishing? Why stretch this area's already limited resources? W. T. Couch, former director of the Press, both posed these ques tions and attempted to answer them. These are his answers. "Original thinking, writing, and publishing are as necessary to the development .of a society as air, water, and food are to the life of the individual. Whenever a people chooses the easy way and allows all of the important leadership to be developed and exercised else where, the consequences to that people are poverty and subservi ence." In order to prevent stagnation of knowledge, he stated, and to stimu late invention, creation and discov very, you must have a press. "Money is not the limiting factor in the South. The limiting factors are Press. But whatever its weaknesses may be, or whatever its successes have been, the Carolina Press has arrived. "It has started a task that somehow has to be done if the South lack of public interest and a woe-! is to realize its possibilities. ful ignorance among educators of what education ought to be. Schol arly publishing and higher learning are interdependent. It is impossible to have one without the other. "In order for people to work at thinking and writing they must know that if the work they are doing is worth publishing, it will be published. A press must be ac cessible." These are some of the questions, answers, and problems of the UNC SOUTHWEST TEACHERS' AGENCY 1303 Central N.E. Albuquerque, New Mexico Serving Southwest, entire west & Alaska FREE REGISTRATION Member: N.A.T.A. Salaries $4600, up ' . a. : P t O I t l BETWEEN BITES... get that refreshing new feeling with Coke! CottieiJ under authority of Durham Coca-Cola Bottling Co Te Coca-CoU Company by aJurnam votrt 3 Soap Companies (Continued from Page 1) wish, but not more than three. Wide Discretion The three competing firms have wide-ranging discretion in the kinds of action they may take. They are free to move prices up or down, to increase or decrease advertising expenditures, purchase market research information, en gage in various distribution tac tics or develop new products. They must be quick to detect the effects of specific decisions. A price change will have repercussions upon sales, inventories, and stocks in various regional warehouses. A run of bad decisions will depress the price of the firm's stock and impair its capacity to find outside financing. Maintenance expenditures must be kept in line or down time will rise, production fall and inventories decline to the point where the firm will be unable to meet orders placed with it. Both students and faculty regard the complex management simula tion as an extremely useful and sophisticated training methodv and there is high enthusiasm in all quarters of the Business School. Beats Case Method "It is one step further than the case method," said one student. "I have enjoyed this course more than any other I have studied at Carolina. But I want to assure you it isn't easy. It is tough. I have put in more time and hard work than any other course I have ever had. But it's worth it. For wre know more about the actual working of a business, and it's the next best thing to being in busi ness. If we can make some of our mistakes here, maybe we wron't Planetarium Easter Show Viewed Bv 20,002 Pe rsons The Morehead Planetarium's an nual "Easter, the Awakening" pro gram this year was seen by 20,- 002 persons, and Director Anthony F. Jenzano today attributed the near-record attendance to the "gen erous and consistent cooperation of the press, radio and television." j It was the first time in five years that the attendance exceeded 20,-; 000 persons. The largest on record j was 1949, the year the Planetari-i urn opened, when almost 30,000 pa-. trons viewed the story of the Resurrection and tribute to spring, j "Because of the inspirational na ture of the Easter and Christmas i programs," Jenzano said, "it has ' always been the policy of the More-; head Planetarium to accommodate j as many school and religious ( groups as possible by presenting ; extra demonstrations when the scheduled ones become filled. j "During the past Easter season, numerous additional programs were opened on short notice, and the! public was notified only through ! the communications media of this ! state. We accommodated thereby j a near-record number of patrons, j many of whom would not have been able to see the program without generous and consistent coopera tion of the press, radio and television. Faculty Members Presented Awards Two annual awards were an nounced here Saturday at the an nual Student-Faculty Day of the University School of Medicine. The Professor Award went to Dr. Colin G. Thomas, professo of surgery. This award is voted by the graduating class each year to "that faculty member who by his willingness, understanding and ability has contributed most to our medical education." The Henry C. Fordham Award, named for the late Dr. Fordham of Greensboro, was presented to Dr. Hilliard F. Seigler of Ashe ville, assistant resident in sur gery. It is presented annually by the graduating class to "a mem ber of the house staff in recogni tion of his qualities of patience, humility and devotion to medicine as were possessed by the late Dr. Fordham, resident in medicine, Memorial Hospital, 1957-58." DAILY CROSSWORD ACROSS I. F004 (sL 5. Giving ofT heat 9.jortion 10. Assumed ' name 2$. Stuck in. mud 13. Ppei space in forest II. Ten. minus nine 15. Size of coal 16. Capitan 17. PJlays at Las Vegraa 20. TV '3 Caesar 21. A. cereal grain 22. Of flying 23. Type ol TV entertain ment (2 Wds.) 27. Weird (Scot.) 28. Pronoun 29-Wrath 80,Coin- pperated restaurant 34. One of 13 colonies (abr.) 35. Girl 6. Japanese sash, 37. Actor Maurico 39. Surgical instrument 41. Fit for a king: 42. Stop-off spots for caravans 43. Horse's stride 4.4. Watery part of milS DOWN 1. Chiang: Kai-shek's homeland 2. Seraglio 3. Pittsburgii import 4. Marry 5. Salary 6. breve 7. Narrow inlet 8. Islands off Morocco 9. Smoke. fog: pall 11. Rare ly 15. Like rock IS. Fellow (si.) 19. Fold over 20. Indian weight 22. Soil (comb, form) 23. Arrow case 24. Solve 25. Highball cooler 26. Gone toil Fjuplo upo: C TOOfM QiMq- A T"""t 1 MIMP" CpiE S 3"ME me t frisK c fcj: I V yC3m mC Ht N POL aJN DO iTp M S make quite so many when we graduate and go into business." Editor's Note: This is the first installment of a 3-part series on Management Simulation, a course in the School of Business Admin istration at the University of North Carolina. Tomorrow a chapter on a board of directors' meeting and statements from students about their experiences in running a soap company. 30. Passageway Tester day's AanMt 31. Antlered animal 32. Cloister 33. Binds 35. Break 38. Bygone 39. Prisoner at war (abbcj 40. A cheer y ,z r, ytf h r ia - a IZZZlZZZ 23 24 25 2(0 ZZZl!iZZ !lZlfZZlEZZ 1 in 1 1 h EIP'S Loose Diamond System BUY YOUR DIAMOND THE WAY WE DO! Pick Your LOOSE DIAMOND And Let Us Mount It In Mounting Of Your Choice. T. L. KEMP Jeivelry 135 E. Franklin St. Ph. 942-1331 .i4 ire Back R idle 0011 ale Prices Further Reduced (Group of Summer DRESSES 8 Were $13.93 to $24.93 All Summer Seersucker SUITS 25 r; off Summer DRESSES 257o off Group Summer BERMUDAS 25'; off Fall BERMUDAS S t Were $7.93 to $13.95 SWEATERS A Were $11.95 to $16.95 Group Leather JACKETS $10 Were $3S.93 Table BLOUSES S2 Were $5.93 to $8.95 Fall SKIRTS $ 1 Were $11.95 to $24.93 Fall SLACKS 3 1 Were $12.95 to $19.95 a 4f W Not just three sizes ... but three different kinds of cars . . . Chevrolet! I. -. ; k 'J' " 1 !'! f I t L iwMiiiNiiiii i iiihUii,u lu-iii,, . j ir v . - V .J -'frit' U-J- ' ' -Sir., P rHiid4rATwg II Xiy 1 1 J6UE5S Different people F al SS'TOP I TfUrk OFgllRAl GO QMS HAVE PiFFEROTMSTrlODS.. Jp ' S -OIL mr s fi ( ' ' fTi " ' ..1. is jChcviQki Jmpala Sport Sedan (foreground) ... ,irm Clicvyll Noci4-Door Slat ion Wagon Con air Monza l-Dcor Sedan (backjiound) Take your pick of 34 models during CHEVY'S GOLDEN SALES JUBILEE No look-alikes here! You've got three decidedly different kinds of cars to choose from each with its own size and eizzle. The Jet-smooth Chevrolet's specialty is luxury Sust about everything you'd expect from an expensive car, except the expense. If you're thinking a bit thriftier, .there's the Chevy II with practicality to do you proud. Lots of liveliness, too, for such a low, low price. O G a sporty gleam in your eye? Step right up to our Corvair for rear-engine scamper and steering that's doggone near effortless. O Conclusion: See your Chevrolet dealer no7 for the most versatile choice noing and a - t BequtiMBunnDaus are here at your local authorized Chevrolet dealer's t
Daily Tar Heel (Chapel Hill, N.C.)
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May 15, 1962, edition 1
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