Newspapers / Daily Tar Heel (Chapel … / May 16, 1962, edition 1 / Page 3
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1 -;--v iy. May 16. 1962 DAILY TAR HEEL jage Three Valkyrie Tappin, ".-;tl from Page 1) -roKkey- one whose i respected by both ' worked closely and by those who know :iiend. Her willingness to t I tuvorsity has leen ex- : in her work with the . . -ium and in her ac- , . f tlie responsible posi osidont of her dormitory of Women's Council '"'i yoar. Miss McCol- . achieved the quality of , excellence in a most dif of study while exhibit- . r.irkable devotion of her vrs. One who has dis oyalty to the University, Mint ion. faculty, and stu i most important, to the h; established for her- MvCehec. . . one who o jnelfishly of herself to -;'..ny. Carolina Women's a n d her University. :vr quiet, sincere interest t ' nv students, she has en 'v lives of many. With her . -hiKiasm and spirit of she has been an in .ird a true leader in many , i University life. She has ihilities in the classroom , campus. Miss McGehee the highest ideals of scholarship, leadership, Ni'son. ". . . one who has . herself untiringly and un , to many aspects of cam o. Through the enthusiasm v;erhip which she manifest hor work on the Orientation v arid in the YWCA she :t.M the respect and admira ' her associates. In these . - well as in her participa- s ient government, she has her University with matur i insight. Miss Nelson has scholastic excellence while ining the highest record of to her sorority, her fellow and her University." 4L W rr ft in the YWCA. On Woman's Council iuss bhaw has p.iinoH thQ oi all those associated with her as sne has shown wisdom and insight m striving for just decisions. The enthusiasm and efficiency with which she executed her duties as president of the Stray Greeks have revitalized that organization. One unom it is a privilege and an in spiration to know ... one who will leave her mark on this University." Miss Taber. ". . . one whose sin cere interest in others and gen uine warmth h.n jives of many. Through her en thusiastic leadership as President of Carolina Women's Council she has encouraged participation in campus activities and attempted to make the Council a familiar and useful organization. Actions as well as words have revealed her high ideals and strength of character. With cheerful maturity and per ceptive insight she has contributed valuably both as a leader and fol lower in the YWTCA and in her church. By achieving a superior scholastic record and participatingf in her church study group she has taken advantage of her ability and opportunity for learning. Through sharing her deep happiness she lives the true meaning of friend ship. Surely Miss Taber's life demonstrates that real joy comes in giving rather than receiving. Miss Walker . . one who has given unceasingly of her time and energy to her class, her sorority, and her university. In her work as a class officer Miss Walker has ex hibited outstanding leadership qualities. She has conceived new and vital ideas for the improved unification of her class. Her untir ing devotion to her wrork has ex tended outside the realm of the campus to active participation in the State Student Legislature and the UN Seminar. Her high ideals, her noble character, her dedication to her work, and her keen interest in others are recognized by her professors, her classmates, and her friends. To know her is to be in spired by her." 9. -wo I ir i r t w r f - . " n ..-1 . ( Ttwlv,2!ifci,li. 1 1 M- f .i'i :-iz.:-iiSLjL ; ; :;- - ' infn-riiie 1. ir ri niiiifcnil'i 1 n ii 1 r Danielson At Conference 1 - "WE MADE A KILLING ON THAT ONE!" Student executives representing a detergent company in a "Management Game" pro gram at the University of North Carolina Business School are pleas ed' over their standing in competition with other soap firms. The students above, all candidates for the Master's in Business Ad ministration degree at Chapel Hill are, left to right: John Hard m'ari, acksonvHle, Flal; David Crawford, Atlanta; Jim Adams, At lanta; Pete" Keiley, ''Savannah, Ga.; Neil Lehrman, Silver Spring, 3ld.; Jerry Foil Chapel 11111; and Robert Ashby, Jackson, Tenn. Students Become Soaip Manufacturers Wayne" Danielson, associate pro fessor in the School of Journalism, will be ope of six . university pro fessors from the nation participat ing in a special conference of the Associated Press Managing Editors Research Seminar to be held at Northwestern University, Evanston, III., this weekend.' Professor Danielson, along with the five other university special ists in communications research, will be working with about 30 man aging editors of the. nation's news papers- iney wm consider now new Applications' of research can be, applied to the problems of the nation's newspapers! Shaw. ". . . one who has a! 'he University with loyalty excellence through her accept e of responsibility in many Her depth of thought and ore interest in her fellow shi ts are seen through her work NOW PLAYING llnssaii - i CAM fC V., mm-back, PAULA " X WATERMELON CUTTING A watermelon cut for all campus women will be held on Mclver lawn Thursday from 3 to 5 p.m. It is sponsored by the CWC and the Pan-Hel Council. Entertainment will be by folk singer Dan Brock. FOREIGN ORIENTATION The last meeting of foreign stu dent orientation counselors will be Thursday at 7:00 p.m. upstairs in Y-Court. Seven students are seated at a long table, and facing them is a smaller table at which three facul ty members preside. The faculty members are a '-'board of direc tors" of a large detergent . com pany, and the students are the managers of the company the president, directors of finance, marketing, and production and stu dents holding other positions in the soap-making firm. After a "quarterly" report on de cisions they have made in operat ing one of three competing deter gent companies, the team of seven students, seniors in the School of Business Administration, must jus tify their actons to the board of directors. ' A faculty member addresses the president of Company ' A. "Why didn't you advertise more?" asked the faculty director. "We sold all the soap we pro duced," answered the student. "We could have sold more. We could n't seem to set a strong correla tion between advertising and sales." "WTiy didn't you raise prices?" "We didn't raise prices, because we were looking at the long run. We thought bur competitors might have undersold us." "Since you sell all you produce. don't you think you should expand production?" asked a faculty director. "We feel the other companies are rying for a short-term bonanza," said the' president. "Our profits have actually been higher than heirs. This demand can't go on brever. We'll be in better position in the next quarter than they will.'' -CLASSIFIED ADS FOR SALE: 1960 MGA, Red. Model 1600, 8500 miles, clean, excellent condition, one owner. $1600. Call George Welsh, 968-2706 or 968-1921. UACK Cirenna Scope sod METROCOLORt CARTER MAY 25-26-27-28-29 FOR SALE: 1958 Ford "Fairlane 500.!' Radio, heater, automatic francrriission. Dower steering and nower brakes. Excellent condi ticn, very clean. Call or leave mes sage Dick Hendrickson, ywj-914. WANT TO BUY: 1 woman's golf clubs 968-8202. SET USED cheap. Call A SPECIAL FIVE-MAN POLICY hn1Hpr; group having no connec- -;fh thP Northwestern Mutual r.ther than as policyholders exam ine all phases of the companies business. This practice is unique in the business. Arthur ueperry, or C.L.U. Telephone 942-6908. CAMP COUNSELOR OPENINGS UNDERGRADUATE STUDENTS (Min. age 19 & completion of at l.j'JSgR GRADUATE STUDENTS and FACULTY iEERS THE ASSOCIATION OF PRACSS . . . comprising 35Q outstanding Boys Girls, f18 Co-Ed Camps? located throughout . the New England, Middle Atlantic States and Canada. . ,mmtr pmnlov- . . INVITES YOUR iNQUntlES con?erainmtesr ggjjg, ment as Head Counselors, Group Leaders, Specialists, Uenenu Counselors. Write, Phone, or Call in Person Association of Private Camps Dept. C Maxwell M. Alexander, Executive Director r-. 4 ctr-oot ov 5-2656. New York 36, N. X. In another room in Carroll Hall in the School of Business Admini stration on another day, Company C met with its faculty board, and the same sort of questioning took place. "What is your pricing policy?" asked the faculty director. "To have a price lower than the other companies," said the market ing manager. "But look at the results," said the director. "You sold at a lower price, and you sold more soap, but your profits are not as high as Com pany B.1" "I suppose we got carried away and thought we were going to make a mint," said the president. "We thought we'd take a flyer on get ting a larger share of the market by selling the soap at a lower price, and then try to retain the hold we have on the market." : In another session in another quarterly meeting with Company B, the president of the company explained why his company was in third place. "WTe're behind because we failed to bring out a new prod uct fast enough. Our competitors beat us to the market. Second, our advertising budget was too high. Sales were going down, and our efforts to counter the seasonal trend with advertising were eating into our profits." "WTiat are you going to do about it?" asked a faculty director. "We have improved our plant ef ficiency, and we have decided to bring out a new product. W7e hope to increase production and sales, too." In each of the meetings between the management teams and the fac- ulty board of directors, it was ap parent that ' the faculty members kept hands off the decision-making process.' They were frank and sharp in their questioning and in dicated criticism, and running through the colloquies was the cen tral theme: be sure you know why you made the decision. Don't de cide just by the flip of a coin. Study the market, know your prod uet; learn the relationships between production, sales, and finance. Un derstand why you are in business, the obligation to the stockholders, to the public, to. your, employees. The management simulation game began last September, and the un dergraduates, all seniors, now; are on the last lap before graduation from the University. In another week or so the scores will be tabl ed, and 22 students will be' given grades for their year's work. "But we've gotten more than a grade," said one of the students. "We learn' something about "what it's, like- to. . run a : real . business, meet the competition, to make de cisions and be prepared to make changes in the light of new condi tions." . - ... - , Professor Danielson is the newly elected chairman of the Council on Communications Research of the Association for Education in Journalism. He has been a mem ber of the UNC faculty since 1939. Professor Danielson attended the University of Iowa where he receiv ed a B.A. degree in 19:12. He re ceived M.A. and Pn.D. decrees from Stanford University in 1933 and 1957, respectively. WMUM, DAILY CROSSWORD ACROSS I. Kettles 5. Opposed to credit 10. Notion 11. Choice part 12. Anti-tank grin 13. Eucharist plates 15. Distinctive mark 17. Came face to face 18. Meaning 21. Mother (colloq.) 22. Deer's foot 25. Fortunate 27. Gandhi's land '29. Backbone SO. Snooze3 32. Picnic invaders S3. Very 34. Railroad station 36. Goddess of dawn. 38. " in the Stew" 42. Pin for meat 45. Oriental nurse 48. Upright 47. Bark cloth 48. Kind of puzzle 49. Epochs DOWN JL pear, seeds . 2. Mine entranca 3. Close in 23. Spec degree ta- 4. Contented tor 5. Rely 24. Poem 6. Guido's note 26. Ex- 7. Morsel 8. Inventory article 9. Dwelling house 14. Gazes rudely 16. Hebrew letter 19. His: Fr. 20. To speak . at length 22. Sounds, like a goose port of Bolivia 28. Mimic 31. Flashy fellows (colloq.) 35. Forward 37. Wither 39. The tent maker 40. California wine district if? O hi N S A L 61 E Yesterday's Answer 41. Wild sheep (Asia) 43. Spider's . handiwork 44. Old French coin. mife 11 22 23 24- 25 2fc 30 31 3fc 37 7 30 39 4o 44 J- ONB HbART PO kMPTt CP A NAT ON" t,MY$W ONCE M'55?AMsAu. H ow The un oubly Sweet Y ear-rjH F B rousht by Your Texts When Swimv$ar By Elizabeth Stewart When the Beach Beckons or the Patio Pampers . . . , You, Our Classic Swim Suits are a pretty part of your fashion picture. Town & Campus NOW SHOWING (SiRL mcsts RoY... ii o $ . IMiaaBSffirmiiucnoa Nnriiiwsisut Tests Are D one The Intimate Bookshop 119 E. Franklin St. Open Till 10 P.M. COLLEGE STUDENTS For Slimmer Work International Firm to Engage 30 .students for summer months June July August to assist manager of a new product division. Must be personable with pleas ant speaking voice. Over and above Ayeekly pay check, com pete with fellow students for (A) $2000 cash scholarship, (B) Additional $1000 cash scholarships awarded weekly, (C) To Win one of many jet plane trips Around The World (D) To win one of the Austin Healy snorts cars WIN ONE OF ALL INTERVIEWS AT 101 Gardner Hall, 2-5 p.m., FRIDAY, MAY 18 If Unable to attend, Call Raleigh 828-4909 9 a.m.-? p.m. '.v.yw.V';;4 ' -TZTZZZk iPfitfmt 1VCSSA. CHOCOLATE fS, P TO bmUG dOUM hOUSEKMOCM CAHAMS,fZT, SiMyAKf, I nonnc amp un? Ln? KSW lO 919" . J? Vz; "V,--, Ali f ?ifji B0trfrm , V iJ&rrnwi 7, 1 1 it njtonu coot woff; it I - f- ( of cxjur5 it cam A 1 1 rV?? S 1 Z-- mmmmmmmMmmmmmmmm 8 -S.s-.:A JXo. -v-.-' i- iA;As f S' ,'S ' ' - ' - - V' 's ' -J J W ii-vi " 5,',- ' '' -s ! f - lj Ms -" - p' Vi ninoirw n . h m ' pr- ii jl r PL "-'es.. 3 mi FILTER-BLEND is yours in Winston and only Vinston. Up front you get rich golden tobaccos specially selected and specially processed for filter smoking. Smoke Winston. E. X Reynold Tobacco Co.. Wiittton-Salera. N. C. 1 nT,ii.rtriif-rr-rtf'r' .Hiiri-niTnif, 1 -(i- - jiii
Daily Tar Heel (Chapel Hill, N.C.)
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May 16, 1962, edition 1
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