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THE DAILY TAR HEEL
Sunday, May 9, 1965
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Editor
By JOHN H. JENNRICH
DTII Staffwriter
"We newspaper men are no
longer writing for an audience
with the intellectual level of a
12-year-old." '
Mark Ethridge, editor of
Newsday and one of the na
tion's top newspapermen, said
Friday night in a speech in
Howell Hall that he is con
cerned with writing for a so
ciety "in the midst of a socio
logical revolution."
Newsday, which is published
at Garden City, -Long Island,
N. Y;, is the fourth largest
daily in the New-York area.
ftavpn't smoked
In a year?
joiTro
on titled to
lower rates
on new
life insurance
If vou haven't Jiarf a riBarfta in at
feast a year, it'll cost you less to buy
flaw life insurance from uL We
think people who don't smoke cig
arettes (pipes and cigars are OK)
re better risks, so we give them
better rates. (State Mutual is the first
major life insurance company to do
Ihls.) Fof all the details, call Us or
end us this coupon.
OF AMERICA-
rJ. Richard Hammer," C.L..tr.
P. O. RnY.in7
J. Richard Hammer,"
P. O. Box.ll7
Greensboro, N. (C. 27404
Slri
Please send me your booklet,
"A Message of Interest to
Non-Smokers"
Name.
Address.
City.
State.
iZip.
j -vTw
Hy,ILo6!i
Get acquainted with the "Route of the Pace
Maker' the area served by Piedmont Air
lines. Then, jiext-time you're traveling along
tins routea trip home, to a friend's for a
fiohday or to an athletic evenly call Piedmont
Airlines or your travel agent. Discover how
easy and economical it is to fly. You'll fend
Piedmont F-27 prop-jeta or 404 Pacemakers
Jnghty comfortable, and Piedmont's friendly
hospitality snighty enjoyable.
A
PDIOIjilOIiT
TeUs
Success
The tabloid has the eighth lar
gest circulation of all evening .
newspapers ' published in the
United States.
Despite its size, Newsday is
primarily a local newspaper
for the 2.4 million people of
Nassau- and Suffolk counties of
Long Island.
Ethridge has 202 men in the
city room alone. It's a "young,
vigorous, fighting" staff which
has won 25 major awards, in
cluding the Pulitzer Prize,
since the newspaper started in
1940.
Ethridge said there are four
secrets to successfully editing
a suburban paper. "First, find
out who the people are and
what they're interested in.
Second, cater to their interests
with high-class features,' he
said.
"Third, and most important,
give them news content. And
fourth, get the best staff you
possibly can."
91 Orientation
Chairman of the Women's
Orientation Council, Kathy
Cauble, announced this week
that the following 91 women
had been chosen as orienta
tion counselors for the fall se
mester:' Tay Ashford, Bobbie Jean
Bally, Mary Elizabeth Barker,
Nancy Barret, Susan Becton,
Terrell Boyl and Maria Brow
hett. ;
Also Sandra Burden, Su
sanne Burwell, Kathy Cannon,
Toni Cline, Jean Cooley, Buff
Cox, Ernestine Craig and Din
ah Daniel.
Also, Bonnie Davis, Madam
Dorsey, Jan Dulin, Margaret
Eason, Margaret Ann Edmund
son, July Fleming, Chris Gar
den and Amelia Gibson. .-
Also Ann Guyer, Valerie
G wynne, Keitha Hampton,
Betsy Harnden, Judy Howar
ton, Ann Jamieson, Julia Jor
dan and . Lorraine Hatcher.
Also, Mary Susan Kirk, Scot
tie Liipfertj Robin Link, Susan
Lollar, Jean Marshall, Nancy
Mayer, Nancy McCracken and
Susan McEnally.
Also Charlotte Milstead,
Frances Mock, Susan Moore,
SPECIAL LEGISLATIVE
. ' SESSION IS CALLED
A special session of Student
Legislature has been called
for 7:30 p.m. Tuesday, four
tb? floor, New East.
EVJ Over I
SHovy
Ethridge has found that his
. readership is composed . of
young couples fleeing the high
rise apartments of Brooklyn
and Queens. The aveage age
of the head of the household is
39. They are purse-conscious
people who want better schools
for their children. 5
He said women prefer, in
this order columns on health,
food, a column entitled "Why
Grow Old?" and "The Ann
Landers type column." He
said the last choice "surprises
and shocks me." .
Men and women have the
same top three sports favor
ites swimming bowling and
fishing, he said.
Ethridge said he had trouble
getting a good conservative
columnist. Buckley and Law
rence were "tied up else
where," so he hired James
Jackson Kilpatrick of Rich
mond, Va. Ethridge said Kil
patrick, who is now syndicat-
Women Named
Betsy Ross Morris, Nancy
Jean Morris, Barrie Muilen
burg, Carol Myers and Janice
Newton.
Also Liz Niewenhuis, Betty
O'Bryan, Sue Old am, Betty
Pat Parson, Shirley Patterson,
Carol Payne, Janet Price and
Jean Reinhardt.
Also Connie Roberts, Pat
Robertson, Patrice Rumley,
-Marian Ruth, Shirley Ryland,
: Carole Sandlin, Pamela Anne
Scott and Winborne Shaffer.
Also Susan Singleton, Carole
Southerland, Mary- Stallings,
Gail Stevenson, Mary Rebecca
Story, Jan Stout, Tammy Tas
ker and Bet Taylor.
Also Ginger Tucker, Honey
Volkwein, Libby Waite, Mari
an. Wall, Susie Warren, Mar
tha Weeks, Jean Winborne and
Linda Wyatt. . . . ;
Women counselors for for
eign students will be:
Mary Elizabeth MacKesson,
Louisa Wilson, Judith Lackey,
Betty Hudgins, Sylvia Wall,
Joan Woodworth, Dasha Mor
gan and Martha Temple.
Also .Sarah Lee Overton,
Jane Russel and Eva Lee
Blain.
Where
Crowe
. . .' "' "' ' """"
k 0 5t5VJHHM Do UndsrsoJd!
MARK ETHRIDGE
Photo by Ernest Robl
ed in 64 papers, is the "best
writer of all the conserva
tives." He said he is currently look
ing for a liberal columnist be
cause "most of the liberals are
tired." - - -
Ethridge, who has had 55
years of newspaper experi
ence, plans to retire "for the
third time" in September. He
and his wife will live in Chapel
Hill.
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