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ADVERTISEMENT
11 m
For
13 Years
wee
$200 Prize Offered
In Pepsi Treasure Hunt
The Pepsi-Cola Bottling Company of
Durham and WCHL will again make
some fortunate hunter in this area two
hundred dollars richer.
Beginning September 27th, the Pepsi
Treasure Hunt is on, and it's finders,
keepers for the 200-dollar cache, to be
hidden somewhere in Chapel Hill
Clues to the location of the loot will
be given every day several times a day
PEPSI . . . Campus Favorite
t
Good Music
Featured
On WCHL
Music is the backbone of all you hear
on WCHL.
Lively, bright, young in taste, but
never offensive, Caravan's music list
always features the current best-sellers
including pop, folk and jazz.
"Just like everything on WCHL, our
music is keyed to sophisticated, adult
tastes," says station manager Sandy
McClamroch. "But it's never stuffy. Take
Ahmad Jamal, for instance. He's a good
jazz artist and he recorded a former
rock 'n' roll hit called "The In Crowd."
It's 'selling well and we play it. We
wouldn't lay the rock 'n' roll version,
but this one has class. Add that to Ella,
Doris Day, Frank, Steve Lawrence, Julie
London, and you begin to get out picture."
"We could play the top forty, the
nifty fifty, the sexy sixty, or whatever
the rock stations choose to currently
call what they air," Sandy goes on, "but
we have preferred to entertain people
who think, whistle, or hum along with
the song. WCHL listeners are swingers,
and we try to give 'em something they
can swing with."
Sports
9 Schedule
Monday-Saturday
8:15 a.m.
10:45 a.m.
3:45 p.m.
5:15 p.m.
Weather
Schedule
Monday-Saturday
6:15 a.m.
7:15 a.m,
9:15 a.m.
12:15 p.m.
2:15 p.m.
4:15 p.m.
6:15 p m.
I
-mm L""1
fl . -- ,
.First Choice
on WCHL Radio. But it is important
to hear each day's clue, as none will be
repeated at a later date, and every one
contains information that will eventual
ly reward diligence with cash.
Thousands have participated in past
Treasure Hunts. In 1961, William Young,
III, and Kenneth Lundstrom, University
graduate students in Chemistry, came
up with the right formula a prize-winning
solution that was not only lucrative
but lots of fun.
Those waiting for their ship to come
in, may find it in a bottle. Last year's"
winner discovered the money bottled
by Pepsi and buried beneath the gravel
surface of the new Municipal Parking
Lot.
WCHL Program Director Jim Heav
ner won't drop any hints about this
year's contest. His lips are sealed as
tight as Pepsi-Cola's flavor, except to
admit that a Pepsi bottle is a good hid
ing place because it pleases the clients
and protects the prize.
'The bottle also adds two cents to
the prize money," Heavner said.
Plan to participate in this year's Pep
si Treasure Hunt. Your chance to cash
in on the clues begins Monday, Septem
ber 27th when the first clue of the con
test will be broadcast on WCHL.
. r Football Schedule -
(all games to be carried live on WCHL)
Sept. 18 Michigan at Chapel Hill 1:30 p.m.
Sept. 25 Ohio State at Columbus 1:30 p.m.
Oct. 2 Virginia at Chapel Hill 1:30 p.m.
Oct. 9 N. C. State at Raleigh 1:30 p.m.
Oct. 16 Maryland at Chapel Hill 1:30 p.m.
Oct. 23 Wake Forest at Winston-Salem 1:30 p.m.
Oct. 30 Georgia at Chapel Hill 1:30 p.m.
Nov. 6 Clemson at Chapel Hill 1:30 p.m.
Nov. 13 Notre Dame at South Bend 1:30 p.m.
Nov. 20 Duke at Durham 2:00 p.m.
WCHL will carry Pressbox Preview beginning each
Saturday 10 minutes prior to game time.
WCHL's Postgame Scoreboard immediately follows
every game.
WCHL will also broadcast the following Carolina
freshman games:
Oct. 1 Wake Forest at Chapel Hill 2:00 p.m.
Oct. 29 N. C. State at Chapel Hill 2:00 p.m.
1360 Radio iVo. I in IMC Sports
Sports Line-Up Includes Currie and Quincy
Because of the unusual demand, Bill
Currie will be back at his usual post
when the gun salutes the Tar Heels 1865
f -
BILL CURRIE
I II
The South9 s Largest College Newspaper
September 17, 1965, Chapel Hill Xorth Carolina
Wi
i .. -. 1
I j, '
WIN DONAT
Announcers Talented Triumvirate
The trio above are the three leading
men of WCHL's Caravan Line The
Voices of the Research Triangle.
The well-disciplined bass belongs to
Win Donat (Donay), on the left. Win's
easy going, low-keyed personality is a
soothing sound to hear by the dawn's
:::".
V.V.v.V.
football season.
Bill Currie is an unusually demand
ing guy. A perfectionist at play-by-play
reporting, and a past master at playful
by-play, Currie always insists on giving
an accurate account of Tar Heel action.
Bill begins his 13th season against
Michigan tomorrow afternoon at 1:30 in
Kenan Stadium. If you can't be in the
stands, listen to Bill Currie on WCHL
radio. It's the next best thing to being
there (especially if it's raining). And
you won't miss a thing.
In addition to these exclusive inter
views, Caravan's Post-game Show will
bring you the latest scores from other
games in the Atlantic Coast Conference
as well as major games around the
country.
No longer will local football fans have
to wait for the Sunday papers to read
the coaches' comments on the game.
You will hear them, live, right after
the game on WCHL.
After Bill's colorful description of
each game, WCHL will broadcast a
post-game show live from Kenan Field
house. Airmen Jim Heavner and Bui
Walker will coordinate the show, inter
viewing coaches, outstanding players
and alumni.
And if Clemson Coach Frank Howard
h GaiMBMS sua
EXLL XtAUSESL
early light. If you have to get up at six,
begin the day with Win Donat. He'll help
get you on your toes with music that's
not too hot; not too cool. But a palatable
mixture that is just right.
Donat majors in Zoology, but he's no
minor talent in radio. In case you haven't
heard, he returns to the air weekday
afternoons from four until sign-off; and
noon to sundown on Saturdays, with mu
sic to suit ANY afternoon mood.
What does he do evenings? He's a
fireman, of course, with an occasional
night off for good behavior. What's more,
Win Donat is one of the all-time great
cats.
WCHL is Chapel Hill's only direct
line to DAILY, up-to-the-minute local
news coverage. Five-minute summaries
are heard five times a day, five days
a week on LOCAL REPORT, news gath
ered exclusively for the Chapel Hill au
dience. Bill Walker, second from left, is large
ly responsible for reporting all the news
that COUNTS, on campus, in town and
throughout the Research Triangle Area.
Bill is a 1965 graduate of the University,
and a four-year veteran of WCHL ex
perience that makes him well-qualified
for his job as News Director at 1360, as
well as a correspondent for stations and
newspapers in other North Carolina
cities.
Walker is not only a competent news
director, but the music he conducts at
the WCHL turntables sounds almost as
good as his voice, entertainment heard
from seven to 10 a.m. every week-day.
kisses Jim Hickey this year, you will
bear it described on WCHL.
BOB QLTXCY
CARL SWANN
But Bill Walker is probably best
known as Parkwood's Official Host each
Sunday afternoon on the Parkwood Sun
day Caravan, a program that is so easy
to stay home to. Spend a quiet Sunday
this week-end with Bill Walker, the man
of the hours from two until five p.m.
for Parkwood and WCHL. You'll enjoy
it.
Third man from the left is the new
est member of WCHL's announcing staff.
But Carl Swann has already broadcast
his own subtle style without even trying
. . .... ..
to.
A Tar Heel transplant from Tennes
see, Carl combines a quiet sense of hu
mor and quick-witted delivery with a
well-tuned ear. He knows a good thing
when he hears it, and he shares it with
WCHL listeners from 2 to 4 p.m. week
days, and on Saturday and Sunday morn
ings. Carl Swann is also an accomplished
juggler. He manages to keep a double
major in radio-TV and English, and bal
ance his career on the air at the same
time.
If you don't believe it, just listen to
Carl Swann on WCHL Radio, 1360 on
your dial.
Local News
Schedule
Monday-Friday
7:30 a.m.
8:30 a.m.
12:30 p.m.
4:30 p.m.
5:30 p.m.
Bob Quincy is a man of many well
chosen words.
He can make Tom Wolfe look short
winded without clouding the issue, or
survive the rigors of Writer's Cramp
without losing his grip.
Carolina's Sports Information Direc
tor is a well-trained man of space or
time, adapting to the limitations of
either.
At WCHL it's a matter of time for
Bob Quincy. His 4:45 report of Tar Heel
Sports keeps him confined to a capsule
at Kenan Field House, Monday through
Friday. But Quince goes the five min
ute limit every day without losing mo
mentum or stumbling over a single ex
traneous word.
How does he do it?
It's all in the game," says Bob,
wiping his award-winning brow.
Hear it for yourself. The Bob Quincy
Show, Monday through Friday at 4:45
on 1360. And keep tuned to the Tar Heel
Sports Network. WCHL microphones are
ALWAYS where the action is.
1360
For
13 Years
WCHL Enjoys
Good Reception
In Triangle
WCHL is Chapel Hill's radio station,
the choice of town and campus.
Words to this effect are expressed
daily by enthusiastic listeners.
A University student "never felt
moved to write anyone a letter express
ing my enjoyment before, but I can't
let this chance go by. WCHL is the only
station in the area worth listening to."
Another loyal fan once wrote, "You
deserve the thanks of everybody for the
high quality, of your programs."
Acceptance of WCHL is not limited
to Chapel Hill and Carrboro.
Listeners from the surrounding area
are equally receptive. A typical response
is expressed by a Duke student in "a
short note to tell you I am enjoying your
selections this afternoon. This has been
an exceptionally good day for a habit
ually good station."
A native of Cuba who teaches Span
ish at North Carolina College felt
"obliged to express to you my thank
fulness for the good music played daily
on your Interlude program."
Word from a Durham couple praised
"the high caliber of your programming
and staff," and added, "We are tuned
to your station more than any other."
A UNC State fan complained that he
"cannot pick you up. Please increase
your power to a million watts and go
on 24 hours a day. I miss that beautiful
music so much that I've written (a
Raleigh station) trying to get them to
have programs liJre yours, but (they)
won't change."
The extent of WCHL Radio's wide
spread appeal is expressed in the fol
i lowing rdessages from visitors to the
Research Triangle area:
From Illinois, an appreciative listen
er said, "Don't know when I've en
joyed better music or more entertaining
commercials."
A New Yorker wrote, "Recently, I
was visiting your neck of the woods."
I'd like to say thank you for the truly
great music I heard while tuned to your
station. Being fond of good taste in
music, may I commend Radio Station
WCHL and its staff for a job well done."
On November 4, 1962, an editorial in
The Daily Tar Heel praised the tasteful,
adult approach maintained by WCHL
from the selection of music and news
coverage, to advertising, contests and
station breaks. It also commended the
station for resisting the majority in a
downward swing catering to "juvenile
idiots." The last paragraph suggests:
"It might just be the case that of
that mysterious something which makes
Chapel Hill the wonderful place cit if
can be attributed to the sensibCs 'style
of WCHL's presentations."
Interlude
Schedule
Interlude Schedule for the week of
September 19th to 25th:
Sunday, Setember 19th: Sibtlius:
Symphony No. 1 in E Miacr, Opus 39
Sir Thomas Beecham conducting the
Royal Philharmonic Orchestra. c
Monday, September 20th: Haydn
Symphony No. 49 in F Minor, "La Pas
sione," Mozart: Divertimento No! 2 ii
D Major, The London Mozart Flayer
conducted by Harry Blech.
Tuesday, September 21st: Grieg: Pee
Gynt Suites, No. 1, Opus 46 and Nv,. i
Opus 55, Bizet: L'Arlesienne Sulies, Nc
1 and 2, Eugene Ormandy conductin
the Philadelphia Orchestra.
Wednesday, September 22nd: Tchai
kovsky: Symphony No. 6 in B Miiior
Opus 74 "Pathetique."
Thursday, September 23rd: Thecom
plete Piano Music of Ravel, Volume 1
including Pavane Pour une Infante De
funte, A la Maniere de Borodine-VCse
Sonatine, Noctuelles et al. Robert Casa
desus, Piano.
Friday, September 24th: Elgar: Var
iations on an Original Themr "Enigma,
Suite from the Dramatic Music of Heun
PurcelL Sir Malcolm Sargent conducting
the London Symphony Orchestra.
Saturday, September 25th: LNTER
LUDE will not be heard due to th
broadcast of the Carolina -'Michlgai
football game. e
J
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