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Fullback Geof Hamlin
! SBATO
jNOWOPEN 24 HOURS A DAV!
7 DAYS A WEEK
SPECIALIZING IN BREAKFAST
ROUND THE CLOCK
This week at the Intimate...
THE BIJ BE. Ay TIES
Featured in the Front window and in their
sections all around the shop, the most
beautiful books America can produce!
(With a special group in the Art Gallery
of limited editions and great art portfolios)
AA7ect- CaleiAclars, CWiswv6,s
dark-omA 1971 cCewfiars
A bright and cheery collection and
remember to pick out advent calendars
before December 1.
Hundreds of signed etchings, lithographs
woodcuts and serigraphs by artists from
all over the world-including many works
by modern masters from Matisse to
Picasso.
The Bargain Bazaar is crammed
with low-priced treasure and the
Children's Book Top is overflowing
with junior delight, too!
uome visiting!
INTIMATE BOOKSHOP
119 East Franklin Street, Chapel Hill
Open evenings 'til 10
And visit our bright new sister
shop in Charlotte, in the heart
of exciting South Park!
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struggles for yardage against Duke.
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Staff Photos by
John Gellman
and
Cliff Kolovsdn
Wlhy
tall!!4 aboiaft cuojicDeao3
power pBarts?
General Electric pioneered the
development of nuclear power plants
in 1957.
Right from the beginning, we felt
that the greatest advantage of nucjear
power was environmental. Unlike
fossil-fueled power plants, nuclear
plants don't burn anything to make
electricity. And where there's no fire,
there's no smoke.
But there's a possible
disadvantage as well. It, too, is
environmental. Thermal effects.
We recognize it.
One GE advertisement you may
have seen recently pointed out that
"all nuclear power plants discharge
heat, as do fossil-fueled plants.
America's utilities, with many years
of experience, are working on
thermal problems at nuclear sites on
a plant-by-plant basis."
General Electric docs talk about
thermal effects. Because they are
important, but also because we feel
the facts about them are perhaps too
little known.
Few people realize, for example,
that federal law requires utilities to
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operate their plants within strict
temperature limits. Thirty states have
even stricter laws. Utilities are
spending millions of dollars on
dilution flow systems, cooling ponds
and cooling towers to comply.
But, in addition, utilities are
sponsoring basic research on the
problem of heat exchange and its
effect on aquatic life. More than 97
utilities have been financially
involved in over 300 such studies.
And each one adds a little to man's
scientific understanding of the
problem.
Some interesting things have
already come of it. For one, it's been
found that, in some cases, adding
heat to water can actually be
beneficial. Warm irrigation water has
extended growing seasons. Warm
water has created new wintering
ponds along waterfow l migration
routes.
Power-plant discharge water is
reviving Long Island's oyster trade.
Florida is using it to grow shrimp and
lobster. In Texas, it's increasing the
weight of commercial catfish by as
much as 500.
Listing these benefits is not to
beg the issue. Thermal effects remain
a tough problem to solve at some
sites. Each plant must be considered
GENERAL m ELECTRIC
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individually, in its own environment,
and this is being done.
General Electric, the electric
utilities and environmentalists will
continue to work. Work hard.
Because we think the advantages
of nuclear power far outweigh the
disadvantages.
Why are we running this ad?
We're running this ad, and
others like it, to tell you the things
General Electric is doing to solve
the problems of man and his
environment today.
The problems concern us
because they concern you. We're a
business and you are potential
customers and employees.
But there's another, more
important reason. These problems
will affect the future of this country
and this planet. We have a stake in
that future. As businessmen. And,
simply, as people.
We invite your comments.
Please write to General Electric,
570 Lexington Ave., New York, N.Y.
10022.
Smother that muther!
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