Clear, cold
Today will be clear and
cold, with no chance of
rain. The overnight low
was around 30,- with a
freeze warning. The
high temperature today
will be near 60.
Looking homeward
Everyone knows how a
play by a UNC
graduate about North
Carolina people and
places would be
received here at good
ole 'Pulpit Hill Almost
everyone. See review
on page 6.
Issue No. 38
Serving the students and the University community since 1893
Tuesday, October 19, 1976, Chapel Hill, North Carolina
Volume No. 84
hrnination
7
UNC
disc
Flu shot
turnout
'way off
by Chuck Alston
Staff Writer
Area health officials said Monday that
unfavorable media publicity has resulted in
lighter turnouts for swine flu inoculations.
Dr. James Taylor, director of the Student
Health Service (SHS), called the Monday
turnout for the shots at the SHS "way off."
More than 500 inoculations were
administered at the SHS on Monday and
Tuesday of last week. The total for
Wednesday, Thursday and Friday of last
week was less than 300.
By 4 p.m. Monday, only 45 students had
shown up for the vaccination.
"The editorial in the DTH didn't help,"
Taylor said, referring to a DTH editorial
Thursday questioning the purpose of the
swine flu inoculation program.
"Anytime there is any questionable
publicity, it hurts a program such as this. The
media has been looking for something
sensational to write about, and this has made
folks back off," Taylor said.
Dr. C. S. Fuller, area director for the State
Health Service, said people have not ignored
all of the national publicity surrounding the
deaths of elderly persons who had taken the
immunization shots.
According to Fuller, turnout in Orange
County health clinics administering the
inoculations was considerably lighter
toward the end of last week.
According to Taylor, the SHS used up its
original allotment of 1,000 vaccines and has
begun to use vaccines from the second
shipment Wednesday of 400 doses.
There have been no problems iwth
illnesses resulting from the inoculations at
UNC, Taylor .said. One student developed a
rash after he took the shot, but the two might
or might not be related, Taylor said.
"I'm very disappointed with the turnout
that we are now having," Taylor said.
"Hopefully it will pick up by the end of the
week."
The SHS will administer swine flu shots
from 9 a.m. to 5 p.m. weekdays.
The Orange County health clinic at
Eastgate will administer swine flu shots from
12 p.m. to 7 p.m. Tuesday. It will be open
from 12 p.m. to 4 p.m. on following
Tuesdays for the shots unless the demand
calls for greater hours.
To cost $1.75 million
Budget request includes
Student Union extension
by Tony Gunn
Staff Writer
A proposal for a $1.75-million
expansion to the Carolina Union has
been included in the consolidated
University budget request for 1977-79.
The project, if authorized by the N.C.
General Assembly in 1977, will be
funded by student fees, according to
Union Director Howard D. Henry.
The Union expansion will extend into
the paved parking lot on the east side of
the building facing Raleigh Street. The
expansion was outlined in original plans
for Union construction.
The project might be completed
within two years, if approved. "I think it
will be approved," Henry said.
The proposal includes adding a
sloping floor auditorium with a capacity
of 600 and revising space for campus
publications, such as the Daily Tar Heel
and the Yackety Yack.
An expanded photo lab with space for
students and private space for
publications is also planned.
"We want to make additional student
organization office fspace," Henry said.
"We want rooms to put up people when
they come into existence, a place to call
home. We don't have that now."
Provisions would include movable
room dividers to provide more space for
organizations. "It's got to be simple to
accommodate student variation,"
Henry said.
The snack bar will be remodeled,
separating the serving and dining areas
and providing for later programming at
night.
"We will also consider bringing in the
International Student Center," Henry
said. "They represent a cultural
opportunity for all of us. We'd like to see
' V ; for s'V-O , ? Vt
f i i r- Iff v S- 7
" -f , iff I Crffs
It's
It's a pigeon, one of bird-dom's sloppiest members. This and is seen here winging his way through an unsuspecting
plump specimen, after spending several minutes littering the crowd of students on their way to class,
steps of Wilson Library, took off for a strafing run of the Pit f
Do North
by Patti Tush
Staff Writer
Is advertising a political candidate
really Just , like advertising a. box of
crackers?' Is "Grits and Fritz" just like
Griffith and a "Ritz?" Even the
advertising experts don't agree.
"It's exactly the same," said Pat Sears,
a Jim Hunt gubernatorial-campaign
worker.
"When you're selling a common
product, you're not just selling the
product. You're selling a person selling a
product," Sears said. "For an ad to be
successful, it has to stay on that personal
level."
On the other side of the coin sits
them using the Union more."
In addition, a larger television space is
planned. "We didn't recognize ' the
significance of soap operas in the college
community when the Union was built."
Grad takes to the trees
by Peter Hapke
Staff Writer
It is five o'clock in the morning. A young
man is walking across a dark Colombian
savanna toward a river a few miles away.
As he moves through the dry grass he is
aware of poisonous snakes the fer de lance,
the bushmaster (whose bite proves fatal in 10
minutes if left untreated) bone-crushing
anacondas and three inch ants with a poison
that knocks a man into delirium for several
days. When he reaches the rain forest along
the river, he begins searching the treetops.
The young man is UNC grad student John
Robinson beginning a typical summer day.
Robinson, a Ph.D. candidate in animal
behavior, has been studying the social
behavior of the titi monkey, Callicebus
moloch, for the past two summers in central
Columbia.
Robinson received a small grant for the
study his first summer, and last summer a
National Science Foundation grant financed
a long trip. But why does Robinson travel so
far to study an elusive monkey such as the
titi?
"The titis are incredibly vocal, and vocal
communication plays an important role in
determining the spatial relationships
between family groups. I'm trying to answer
three questions- why do they (titis) have a
strict territory; why do they have family
groups, and why are they so vocal? By
answering these questions, it helps me to
understand some of the processes which
a bird; it's a plane. . .
Carolina candidates sell as well as grits?
Lanny Smith, whose agency has
handled Republican Bill Hiatt's
campaign for lieutenant governor.
"Despite some basic similarities,
publicizing a person cannot be
compared to advertising' an ordinary
product," Smith said.
Jim Hall, who has worked with
Republican David Flaherty's
gubernatorial campaign, agreed with
Smith.
He said the main difference between
advertising a person and a product is the
need for faith in the person.
"Some people will say they can't
advertise a product they don't believe in.
That's just not true," Hall said.
"But there is a difference in dealing
with people. You have to feel good
about the candidate; you have to be
enthused. You can't come up with the
qualities unless they are already there."
Ed Kemp, whose company has
handled Democrat Jimmy Green's
lieutenant gubernatorial campaign,
feels that political advertising is very
closely related to the institutional
advertising of banks and savings and
loan corporations.
"The idea is not to advertise the best
rates in town, as with a food store, but to
put your best foot forward to create a
good image," Kemp said.
structure all socializations from complex
organisms to man."
Robinson work's within a 40-acre study
area along the Guejar river. He has blazed
trails to form a grid with each unit an 80
meter square. Plastic markers placed every
20 meters enable him to pinpoint a monkey's
location.
Walking with a long-range directional
microphone and tape recorder, camera,
notebook and snake-bite kit, Robinson
quietly stalks his trails looking for titis in the
towering trees. When Robinson makes a
contact, he records all vocalizations, jots
down behavior patterns and tries his best to
stay with the group.
The monkeys can vanish in a matter of
seconds by moving through the forest.
Robinson said, "If they cross the river by
way of the treetops I wade or swim across
the river."
As a consolation for his neck-straining
work, Robinson is afforded an afternoon
siesta because titis, like most rain forest
animals, are only active in the early morning
and late afternoon.
During the morning, two or more family
groups will confront each other on their
territorial boundary and begin a 40-minute
vocal spree that can be heard two miles
away.
Afterwards, the groups separate and go
back to feeding for the remainder of the day.
Robinson gathers most of his data during
these confrontations and gradually he learns
to distinguish specific groups and
Staff photo by Charles Hardy
Kemp said he chose to work on the
Green campaign because he had been a
long-time friend of Green.
"Political advertising is not a
specialty with our company, and we do
' not solicit candidates. he said.
Both Sears and Hall said it was
important that they believe in their
candidate as well as the stands he took
on issues.
Smith said the integrity of the
candidate was the most important
qualification in the advertising agency's J
view.
"He must be honest and sincere in-his
views, even if we don't agree with them,"
Smith said.
So far as goals of the advertising plans
are concerned, all the men interviewed
said name recognition was of primary
importance.
"Name recognition is everything,"
Kemp said. "We began with the premise
that identity was a problem, even
though Green had served in the
legislature for six years. We perceived
the problem as though no one knew
him, because, although he is well-known
in certain areas, the rank and file do not
know him.
"The main thing is the name Jimmy
Green," Kemp said. "If the people listen
long enough, they'll get his experience.
individuals by their peculiar markings and
vocalizations. Identifying individual
monkeys is a requisite in field studies
because it enables the behaviorist to watch
for patterns in each one's behavior.
Robinson lives on a cattle ranch in the
middle of the titis' 5,000-square-mile range.
The surrounding Illanos or savanna
resembles West Texas except for the 400
yards of rain forest along the rivers.
Ironically, the people in the area are the
most dangerous element Robinson must live
with. The countryside is littered with bands
of thieves and ideological guerrillas
reminiscent of Butch Cassidy's Bolivian
days.
"The mounted police often stop by the
ranch to make sure I'm okay. Most people
carry guns. I don't because you're more apt
to get in trouble, but it's really like the old
American West. Except for a few beat-up
land rovers and jeeps, the town is basically a
whorehouse and pub, and sometimes there
are shootouts. The reason 1 was at a different
ranch this year is because the owner of the
ranch I stayed at two summers ago was shot
while horseback riding through a canyon."
Robinson's only companions are the
cowhands on the ranch. He pays the
ranchowner a dollar a day for a private room
and his three meals, which are usually dry
salted beef and rice.
He and the cowboys often ride horses into
town and around the ranch. Last summer
they hunted down and killed a 12-foot
by Toni Gilbert
Staff Writer
The N.C. Equal Employment
Opportunity Commission (EEOC), in a
letter dated Sept. 22, upheld charges filed by
the National Organization of Women
(NOW) alleging that UNC discriminates
against faculty and certain nonfaculty
women.
The charge was filed in 1973 by Mariam
Slifkin, tfien-president of the Chapel Hill
chapter of NOW on behalf of the University
Women for Affirmative Action (UWAA).
The UWAA represents all women employees
of the University.
The original charge alleged that UNC
discriminated against women in matters of
recruitment, hiring, antinepotism policies,
job assignment, promotion and salaries. The
complaint also charged harassment on the
basis of sex.
The University has denied all the charges.
The EEOC has supported the NOW
charges of sex discrimination in UNC's
hiring, salary and promotion practices for
women faculty and women employees who
are exempt from the State Personnel Act
(EPA), both before and after the
implementation of the University's
Affirmative Action Plan in 1973.
The EEOC found no evidence of
discrimination against women employees
covered by the State Personnel Act (SPA).
The letter stated that the EEOC found
evidence of discrimination after examining
UNC's faculty records (by rank and sex),
EPA nonfaculty records, salary records of
faculty and EPA nonfaculty and testimony
given by both male and female faculty and
EPA nonfaculty.
The records showed that although more
too. For those who want more, the
information is there."
Kemp referred to the fact that all
major candidates have published
position papers on the issues.
"The major job of the. agency is to get
people interested in the candidate and
his stands." Smith said. "We can't
always give complex answers to
complex issues."
Jim Abbot, who worked with Sears
on the Hunt campaign, said that the
media restrict complex development pf
the issues because of limited allowances
of time and space.
"It's hard, in 60 seconds, to go into
any elaborate detail of the issues,"
Abbott said.
In deciding what issues to emphasize
in the media, all agencies made use of
polling, although all did not conduct
their own polls.
They concluded that North Carolina
voters are concerned with general issues
such as education, law enforcement, the
economy and government bureaucracy.
Kemp said capital punishment is also ,
important this year.
To convey these issues to the voters,
the advertisers recommended use of all
major media because of the various time
and space limitations inherent in each.
Smith said newspapers are good for
'The titis are incredibly
vocal, and vocal
communication plays an
important role in
determining the spatial
relationships between family
groups." graduate student
John Robinson
anaconda that had killed a calf, and several
years ago inc cubo: shot a JO-loot snake
that had killed a bull.
Back in Chapel Hill. Robinson studies
sonograms (a graphic representation of a
sound frequency) of titi vocalizations and
behavior data that he has accumulated over
women had been hired since 1973, they had
been outside of the tenure tract and that
promotions had continued to favor men.
Faculty salary records showed that in 1975
the average salary for males exceeded that of
females by $5,000 to $7,000 annually.
Male and female faculty testimony
alledged that women were generally at a
disadvantage in salary bargaining, weighing
heavily against senior staff women. They
also charged that salary decisions were made
in a closed and subjective manner by
department chairpersons.
They added that women faculty were more
often promoted last and that men advanced
more rapidly with a looser application of
promotional criteria. They charged women
carried heavier teaching loads than men and
that they received less recognition for their
work when being considered for promotion.
Testimony by male and female EPA
nonfaculty charged that jobs were posted
with limited description and that
recruitment for a position sometimes had
begun before the posting of an opening.
The EEOC concluded that "females
remain vulnerable in a system where males
predominate in the decision making process,
where virtually all departments are chaired
by males with considerable autonomy, and
where Affirmative Action implementation
depends heavily on such male department
heads with the Administration rarely
overriding departmental decisions."
For EPA nonfaculty, the EEOC
concluded that "women have been hired and
retained in substantial numbers, but are at a
disadvantage in terms of job assignment,
means of advancement and salary.
The EEOC recommended a conciliation
meeting between the University and NOW
before any further action is taken.
explanation ads and outdoor
billboards are best for ads that create
overall awareness. However, he said
television is the best medium for any
candidate with a substantial budget.
Kemp allocated most of Jimmy
Green's budget to the television
medium. He estimated he spent 50 per
cent of the budget for television spots in
the primary and 70 per cent in the
general election.
Kemp said that new campaign
regulations make it difficult to collect
contributions.
The present campaign regulations
limit expenditures to about $363,900
($.10 per voter) for each election
involving the candidates for lieutenant
governor and governor. They also
prohibit contributions by any business
and require that all contributions for
accumulated amounts over $50 include
the date of receipt and the name and
address of the contributor.
Hall said the Flaherty campaign did
not approach the expenditure limit "by
a long shot." He said they spent $25,000
on the run-off election and $26,000 on
the primary.
Smith would not mention specific
amounts concerning the H iatt campaign
but did say their expenditures would not
approach the limits prescribed by the
new law.
the summer. In the winter, he integrates all
his past and present data and corresponds
with the ranchowner to plan his next trip.
Robinson will return to Colombia for his
third summer in 1 977, but on this trip, he will
' be studying the titis in a more remote
region a tributary of the Amazon River.