4 The Daily Tar Hael Friday, December 2, 1977
Minority recruitment: a brief look at the practices of eight universities
FJihir's note: This material was researched by
staff writers Steve Huettel and Betsy Flagler and
compiled hy Chin k Alston, slate and national
Recruitment plans for minority students vary
widely from school to school. The Daily Tar Heel
contacted admissions officials at seven schools
other than UNC, including three other schools in
the UNC system. The schools were: N.C. State
University. Appalachian State University. East
Carolina University. Duke University, Ohio State
University, the University of Virginia and
For comparison purposes, UNC's minority
recruitment program includes five basic parts:
Information concerning UNC is sent to high
school students, black and white, detailing I NC
courses, programs and entrance requirements.
Names of prospective minority students are
furnished to the University by the National
Achievement scholarship program and Student
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Search Ser ice. In addition, the University holds a
project Uplift-National Achievement weekend,
which brings minority high school juniors and
seniors to the campus.
Once a minority student has been offered
admission, a follow up visit or call is paid to that
The admissions staff has one member
specializing in minority recruitment.
A total of $1011.000. exclusive of other
financial aid. is earmarked lor minority students,
$60,000 of w hich comes from the state legislature
through the minority presence scholarship
program and $40,000 from the I'oguc Scholarship
fund, which has been designated by the chancellor
for minority use only.
The following are programs used by the other
eight schools surveyed by the Dili:
Out of a student body ol 1 7.7.W persons. North
Carolina State University has 84 black
students. This past year 159 black freshmen and 22
junior transfers enrolled at Stale.
One of State's three assistant directors of
admissions is black and specializes in recruiting
black students, a job he has held for five years.
Beginning belore Christmas and continuing until
April, Larry Guest travels around the slate to high
schools, recording the names of the black students
to whom he talks. Me follows up on the
prospective students and guides their applications
through the admission process.
In April the school conducts a Pan-African
weekend designed to influence blacks to enroll.
"We've always given blacks the personal contact
we cannot give to all applicants," says Anna
Keller, director of admissions.
In addition, this year State began sending out
questionnaires to all black students who were
accepted but chose not to attend State.
"Wc make no special effort to recruit black
students," says an East Carolina University
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admissions official. "We go out and tell anybody
red, yellow, black or white about LCD"
ECU has no. special admissions stall for
minorities, but minority students that are accepted
arc sent a form letter by the student government's
secretary for minority affairs. In addition. ECU
has brochures directed toward minority students
describing minority fraternities tnd activities.
"There is a limited pool of qualified black students from
which the major universities can choose."
Lloyd Ricks, dean of admission, University of Va.
I ike ECU. Appalachian State University
makes little effort to specifically recruit minority
students. "When we go out to visit high schools in
college-day programs, we aren't look ing l or blacks
specifically." says O. II. (iilstrap. director of
admissions at ASU.
ASU had a black admissions officer who
specialied in minority recruitment from W7.t
until 1975. but ('iilstrap says it made little
ASU also has a program callcd"Breakthrough"
tor minority students w ho do not meet admission
requirements but show promise. Of the K.X34
resident students. 2.4 percent are black.
All 1 6 schools in the UNC system receive money
from the General Assembly through the"minority
presence" fund. The fund supplies grants for
Continued from page 1.
Admissions officials say the University loses
several highly qualified blacks each year because
more attractive financial packages are offered
One highly qualified black girl from Durham
who was not offered a Moreiicad scholarship
chose to go to a Pennsylvania school instead.
Rustin notes. UNC had no scholarship to offer her
that was comparable to the privately financed
That has changed now, however.' The
chancellor has earmarked $40,000 o( the annual
income from the Pogue Fund. a private
endowment, to provide 16 new undergraduate
scholarships worth $2,500 each. Outstanding
minority students would receive special
consideration for these awards.
"I'm sure that if we had more money ol the kind
that's gone into these Pogue scholarships, we
w ould be in a better competitive position vis-a- is
other institutions to attract other students."
Chancellor Taylor says.
Although money is tangible evidence of
commitment, administration and admissions
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minority students at any ol the schools, including
whites in predominantly black schools.
Perhaps the most vigorous minority
recruitment program in the nation belongs to
Ohio State University, where a combination of
money, a huge staff and an aggressive contact
process has contributed to a 6 percent minority
enrollment in a state w ith an 1 1 percent minority
OSU has a S.'-million budget designated for
minority programs ol which $2.5 million goes lor
grants to minority students. 1 he school gives 500
of these grants, which include tuition. Ices and
$300 for li ing expenses. Students must repay only
one-fourth of the lour-ycar scholarship. A
screening committee of students and faculty
judges the more than 1.000 applications lor the
In addition to the 500 students on scholarships,
another 100 to 175 minority students.enroll at the
school each year, according to William llolloway.
vice provost for minority affairs at OSU. Another
100 to 125 of the scholarships are offered to
more black applicants
officials do not believe dollars alone will increase
the number of black students at UNC.
More personnel and more money would help.
Director of Admissions Richard Cashvvell says,
"but it's not going toappreciablydoanything.... It
isn't that simple. People say. 'Give me more
people, give me more money.' and then expect
applicants to pop out of the woodwork. It won't
"Even if we doubled the staff, that wouldn't
address the basic problem."
And that problem, administrators and students
who have worked closely with the minority
recruitment program agree, is that black students
must be encouraged to attend an institution of
higher learning belore their junior or senior years
of high school.
The junior high school level is not too early to
begin informing black youngsters that they can
attend college and that they must take college
prcpatory courses rather than vocational ones in
order to do so. they say.
"The only reason I was in the college prep
program was because my (ninth grade) principal
put me in it." recalls Harold Wallace, director of
special programs in the Division of Student
Affairs. "I was the first person in my family to go
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forty persons are employed in the Office of
Minority Affairs, including 10 full-time
professionals and two special minority recruiters.
llolloway says he has built up an extensive
network of contacts arnong principals and
guidance counselors at high schools to inform
minorities of the program. Besides sending
information to every school in the state, recruiters
visit schools visit schools with large black
populations and lately have branched out to
predominantly w hite schools. His office functions
in addition to the general admissions office.
The minority office oilers tutoring and remedial
courses in English and math. The office opened in
the fall of 1970 alter campus demonstrations were
staged the previous spring.
Harvard University relies heavily on lists of
minority students provided by the Educational
resting Service (the people who are in charge of
the college boards in Princeton, N.J.) for possible
minority applicants, according to William
Kitsimmons, director of admissions.
r itsimmons says the pool of minority students'
names provided by ETS is highly sought by all
major universities. Harvard sends these students
direct mailings about the school.
Harvard has a minority weekend lor
prospective students at the end of April each year
and utilizes alumni and community contacts.
"Basically there is a great deal of minority
recruitment here, but there arc no quotas."
Minorities comprise 15 percent of Harvard's
undergraduate student body.
to college. I was on my way to vocational
education to have a good time."
Wallace's family, like many black families
today, lacked the tradition for college attendance
that is deeply rooted in many white families.
Because the tradition is absent, many black
students do not seriously consider attending
college until their junior or senior year when
college recruiters pay their annual visits to high
schools across the state.
But unless the student has been taking college
preparatory courses, he may not be able to meet
Thus the problem becomes one of informing
black students early enough in their educational
process about the courses and grades they need to
For UNC to motivate and inform students
earlier, a larger admissions office staff would be
necessary. Rustin says. More assistance from high
school guidance counselors would also help, he
Cashvvell says college admissions officers across
the state annually offer to present assembly
programs ai junior high schools to inform
students about colleges.
"To my knowledge, there have been very few
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Duke University actively recruits minority
students and hopes to increase the proportion of
these students in its enrollment, according to
David Belton of the admissions office.
The school's only special program, however, is a
"Black Students' Weekend" held in February
during which minority students whose
applications have been accepted or are still
pending are invited for a look-see.
Minority enrollment is 6 percent of the
undergraduate population and 10 percent of the
total Duke population.
"There is a limited pool of qualified black
students from which the major universities can
choose," says I loyd Ricks, dean of admissions.
"We have a very active program at the University
of Virginia designed to identify minority students
qualified for admission here."
The major part of the school's minority
recruitment program is participation in
recruitment fairs, particularly in cities with large
black populations in the East and Midwest
Richmond. Atlanta, Chicago, Philadelphia, New
York, New Orleans and Baltimore.
At these lairs, UVa officials get interested
students' lest scores and then try to assess if the
students are the "type who can handle the work
load at UVa," according to Ricks.
Previously a visitors' weekend was held for
minority students, but it wasn't working well,
R icks says.
Five to 6 percent of the student body is black,
compared to 3 percent three years ago.
Stall photo bv Sam Fulwood III
junior high schools that have taken us up on our
offer," he says.
A new program designed to attract minority
students to UNC is aimed at their parents. The
chancellor has guaranteed funding for the
program, which will make use of the University's
black alumni. The alumni will go to commjinity
churches and clubs and encourage parents and
their children to consider college preparatory
programs in high school and then to consider
Perhaps the most important element of the
ninority recruitment program, however, it, the
human one. "We've got a problem that is a lot
bigger 'than simply recruiting and SAT scores and
high school records." Rustin says.
If a black student comes to UNC and has a bad
experience, Rustin says, he will do more to "de
recruit" students than any recruitment program
could ever correct.
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