North Carolina Newspapers

4 The Daily Tar Hael Friday, December 2, 1977 Minority recruitment: a brief look at the practices of eight universities FJihir's note: This material was researched by staff writers Steve Huettel and Betsy Flagler and compiled hy Chin k Alston, slate and national editor. Recruitment plans for minority students vary widely from school to school. The Daily Tar Heel contacted admissions officials at seven schools other than UNC, including three other schools in the UNC system. The schools were: N.C. State University. Appalachian State University. East Carolina University. Duke University, Ohio State University, the University of Virginia and Harvard University. For comparison purposes, UNC's minority recruitment program includes five basic parts: Information concerning UNC is sent to high school students, black and white, detailing I NC courses, programs and entrance requirements. 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Opens Today Search Ser ice. In addition, the University holds a project Uplift-National Achievement weekend, which brings minority high school juniors and seniors to the campus. Once a minority student has been offered admission, a follow up visit or call is paid to that student. The admissions staff has one member specializing in minority recruitment. A total of $1011.000. exclusive of other financial aid. is earmarked lor minority students, $60,000 of w hich comes from the state legislature through the minority presence scholarship program and $40,000 from the I'oguc Scholarship fund, which has been designated by the chancellor for minority use only. The following are programs used by the other eight schools surveyed by the Dili: Out of a student body ol 1 7.7.W persons. North Carolina State University has 84 black students. This past year 159 black freshmen and 22 junior transfers enrolled at Stale. One of State's three assistant directors of admissions is black and specializes in recruiting black students, a job he has held for five years. Beginning belore Christmas and continuing until April, Larry Guest travels around the slate to high schools, recording the names of the black students to whom he talks. Me follows up on the prospective students and guides their applications through the admission process. In April the school conducts a Pan-African weekend designed to influence blacks to enroll. "We've always given blacks the personal contact we cannot give to all applicants," says Anna Keller, director of admissions. In addition, this year State began sending out questionnaires to all black students who were accepted but chose not to attend State. "Wc make no special effort to recruit black students," says an East Carolina University Sheer realism at a realistic price: Infinity's $186Qb Depth of stereo imaging from a pair of Qb speakers is true and truly awesome. One big reason is Infinity's little EMIT m-Electromagnetic Induction Tweeter, used first in their Quantum Line Source speaker that costs well over $1000. What is it doing in a speaker at the price of Qb? Delivering delicacy and power, range and accuracy. Midrange and new Q-woofer'" do like wise. Come hear the realism. f " L ... Lightweight, warm, Durable and unrestrictive. Natural breathability allows comfort over a wide range of activities and temperatures. We have everything from lightweight jackets to warmer parkas. And when the cold wind blows we have such accessories as leather and wool gloves; mittens; hats; sweaters and warm shirts. THE Tra lSho admissions official. "We go out and tell anybody red, yellow, black or white about LCD" ECU has no. special admissions stall for minorities, but minority students that are accepted arc sent a form letter by the student government's secretary for minority affairs. In addition. ECU has brochures directed toward minority students describing minority fraternities tnd activities. "There is a limited pool of qualified black students from which the major universities can choose." Lloyd Ricks, dean of admission, University of Va. I ike ECU. Appalachian State University makes little effort to specifically recruit minority students. "When we go out to visit high schools in college-day programs, we aren't look ing l or blacks specifically." says O. II. (iilstrap. director of admissions at ASU. ASU had a black admissions officer who specialied in minority recruitment from W7.t until 1975. but ('iilstrap says it made little difference. ASU also has a program callcd"Breakthrough" tor minority students w ho do not meet admission requirements but show promise. Of the K.X34 resident students. 2.4 percent are black. All 1 6 schools in the UNC system receive money from the General Assembly through the"minority presence" fund. The fund supplies grants for UNC needs Continued from page 1. Admissions officials say the University loses several highly qualified blacks each year because more attractive financial packages are offered elsew here. One highly qualified black girl from Durham who was not offered a Moreiicad scholarship chose to go to a Pennsylvania school instead. Rustin notes. UNC had no scholarship to offer her that was comparable to the privately financed Moreheads. That has changed now, however.' The chancellor has earmarked $40,000 o( the annual income from the Pogue Fund. a private endowment, to provide 16 new undergraduate scholarships worth $2,500 each. Outstanding minority students would receive special consideration for these awards. "I'm sure that if we had more money ol the kind that's gone into these Pogue scholarships, we w ould be in a better competitive position vis-a- is other institutions to attract other students." Chancellor Taylor says. Although money is tangible evidence of commitment, administration and admissions 405 W. Franklin 929-7626 3114 Hillsborough St. 833-1741 L-'J 'tvstVn St fa iii i i minority students at any ol the schools, including whites in predominantly black schools. Perhaps the most vigorous minority recruitment program in the nation belongs to Ohio State University, where a combination of money, a huge staff and an aggressive contact process has contributed to a 6 percent minority enrollment in a state w ith an 1 1 percent minority population. OSU has a S.'-million budget designated for minority programs ol which $2.5 million goes lor grants to minority students. 1 he school gives 500 of these grants, which include tuition. Ices and $300 for li ing expenses. Students must repay only one-fourth of the lour-ycar scholarship. A screening committee of students and faculty judges the more than 1.000 applications lor the 500 spots. In addition to the 500 students on scholarships, another 100 to 175 minority students.enroll at the school each year, according to William llolloway. vice provost for minority affairs at OSU. Another 100 to 125 of the scholarships are offered to graduate students. more black applicants officials do not believe dollars alone will increase the number of black students at UNC. More personnel and more money would help. Director of Admissions Richard Cashvvell says, "but it's not going toappreciablydoanything.... It isn't that simple. People say. 'Give me more people, give me more money.' and then expect applicants to pop out of the woodwork. It won't happen. "Even if we doubled the staff, that wouldn't address the basic problem." And that problem, administrators and students who have worked closely with the minority recruitment program agree, is that black students must be encouraged to attend an institution of higher learning belore their junior or senior years of high school. The junior high school level is not too early to begin informing black youngsters that they can attend college and that they must take college prcpatory courses rather than vocational ones in order to do so. they say. "The only reason I was in the college prep program was because my (ninth grade) principal put me in it." recalls Harold Wallace, director of special programs in the Division of Student Affairs. "I was the first person in my family to go BURGNER MUSIC GO.'S PRE-CHRISTMAS GIBSON ACOUSTIC GUITAR SALE Featuring Great Values such as these: J55 List price $559, on sale for $470 and we give you the hardshell case worth $114 FREE. MARK 53 ReS- $549, now $464 including hardshell case. Incredible savings like these on all Gibson Acoustic Guitars in stock. Great selection of models but quantities are limited. BMC 320 W. Franklin St., across from the Bus Station, 942-8718 Treat AGood Ol' Boy To A Merry Of Time. C '1" REBtimL forty persons are employed in the Office of Minority Affairs, including 10 full-time professionals and two special minority recruiters. llolloway says he has built up an extensive network of contacts arnong principals and guidance counselors at high schools to inform minorities of the program. Besides sending information to every school in the state, recruiters visit schools visit schools with large black populations and lately have branched out to predominantly w hite schools. His office functions in addition to the general admissions office. The minority office oilers tutoring and remedial courses in English and math. The office opened in the fall of 1970 alter campus demonstrations were staged the previous spring. Harvard University relies heavily on lists of minority students provided by the Educational resting Service (the people who are in charge of the college boards in Princeton, N.J.) for possible minority applicants, according to William Kitsimmons, director of admissions. r itsimmons says the pool of minority students' names provided by ETS is highly sought by all major universities. Harvard sends these students direct mailings about the school. Harvard has a minority weekend lor prospective students at the end of April each year and utilizes alumni and community contacts. "Basically there is a great deal of minority recruitment here, but there arc no quotas." Fitsirnmons reports. Minorities comprise 15 percent of Harvard's undergraduate student body. to college. I was on my way to vocational education to have a good time." Wallace's family, like many black families today, lacked the tradition for college attendance that is deeply rooted in many white families. Because the tradition is absent, many black students do not seriously consider attending college until their junior or senior year when college recruiters pay their annual visits to high schools across the state. But unless the student has been taking college preparatory courses, he may not be able to meet admissions standards. Thus the problem becomes one of informing black students early enough in their educational process about the courses and grades they need to attend college. For UNC to motivate and inform students earlier, a larger admissions office staff would be necessary. Rustin says. More assistance from high school guidance counselors would also help, he says. Cashvvell says college admissions officers across the state annually offer to present assembly programs ai junior high schools to inform students about colleges. "To my knowledge, there have been very few T.) . J) .. DlSTILl.tHy.LOIIISVH.LE KfcNTUCHV. W) PROOF .M;nu; . 1 '''''' ''117 I '"'i'i' " " i "'"' 'iiU'Y'M"? f FIFTH j -I- iTfiroBIL 0006,23 y& 1 . ' Rebel Veil , , Xf' TheCoodOT y ft 'y ' Boys Bourbon. ; : !' - i i mtht; - J l 'W: . --"J . ya)ft f I JiP f ':.- .n.i"' . f tj. J) .. " pvm m Duke University actively recruits minority students and hopes to increase the proportion of these students in its enrollment, according to David Belton of the admissions office. The school's only special program, however, is a "Black Students' Weekend" held in February during which minority students whose applications have been accepted or are still pending are invited for a look-see. Minority enrollment is 6 percent of the undergraduate population and 10 percent of the total Duke population. "There is a limited pool of qualified black students from which the major universities can choose," says I loyd Ricks, dean of admissions. "We have a very active program at the University of Virginia designed to identify minority students qualified for admission here." The major part of the school's minority recruitment program is participation in recruitment fairs, particularly in cities with large black populations in the East and Midwest Richmond. Atlanta, Chicago, Philadelphia, New York, New Orleans and Baltimore. At these lairs, UVa officials get interested students' lest scores and then try to assess if the students are the "type who can handle the work load at UVa," according to Ricks. Previously a visitors' weekend was held for minority students, but it wasn't working well, R icks says. Five to 6 percent of the student body is black, compared to 3 percent three years ago. v -: Stall photo bv Sam Fulwood III Collin Rustin junior high schools that have taken us up on our offer," he says. A new program designed to attract minority students to UNC is aimed at their parents. The chancellor has guaranteed funding for the program, which will make use of the University's black alumni. The alumni will go to commjinity churches and clubs and encourage parents and their children to consider college preparatory programs in high school and then to consider UNC. Perhaps the most important element of the ninority recruitment program, however, it, the human one. "We've got a problem that is a lot bigger 'than simply recruiting and SAT scores and high school records." Rustin says. If a black student comes to UNC and has a bad experience, Rustin says, he will do more to "de recruit" students than any recruitment program could ever correct. In Historic Hillsborough . . . Featuring Old South Cooking Since 1759 V.V. "PT" THOMPSON - Innkeeper ONLY 10 MILES FROM CHAPEL HILl OUT HWY. 86 Banquet facilities Up To 200 Closed Mondays 153 w. KING HILLSBOROUGH, N.C. 732-2461 I 1 i : j'.lHWJN WHISKtV lit ?S4