FEATURES
Sweet Deliveries, ice cream to your doorstep
By LISA CARL
Staff Writer
Life is sweet at 104-A North Graham
Street. .
Tim Toben's Sweet Deliverin's, operating
from the front half of a small peach-colored
building in Chapel Hill, will deliver your fav
orite ice cream dessert to your doorstep
with a smile, no less.
"We've had as much business as we could
handle since we opened in April," Toben
said. He started publicizing his business by
placing fliers in six dorms on campus.
"The first night we were open, we were
swamped. We had to keep the phone off the
hook some of the time," he said.
He pointed to a small back room piled
with an assortment of plastic cups, spoons
and dishes.
"This was going to be an office," he said
without much regret "Now all these boxes
of supplies are only enough for a week, and
we're selling 30 gallons of ice cream some
nights."
Surviving Chapel Hill's summer season,
when the student market dwindles drasti
cally, is the acid test for many young area
businesses. However, Toben remains uncon
cerned "If the last two days are any indication,
we'll do fine this summer," he said
In fact Sweet Deliverin's has been doing
so well that Pine State Creamery Co. has en
couraged Toben to open another store in Ra
leigh. Sweet Deliverin's ice cream is made by
Pine State and the company has helped the
business advertise and has provided its three
ice cream freezers.
Although he wears ice cream cone but
tons and a banana spltt.applique on a blue
shirt, Toben said he is not much of an ice
cream fan.
"When you go home every night with ice
cream all over your arms and clothes, you
really don't dream of it too much," he said.
Despite Toben's apparent business savvy,
he said he hod no business experience what
soever. "I graduated last year as a zoology and
psychology major, then worked at the genet
ics research lab on campus for five months,
until I got tired of that" Toben said.
How did he decide to go into the ice
cream business?
"We just worked out a formula where we
measured the cost of ice cream against the
cost to pay the drivers," Toben said. "We
knew ice cream was a popular product We
also knew that pizza delivery businesses did
well here," he added gesturing through the
window to the new Pizza Hut delivery store
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next door.
Although Sweet Deliverin's sells 95 per
cent of its ice cream by delivery, it also has a
small walk-in business. A bench sits outside
the peach-colored building for the steady
trickle of townspeople who come in the af
ternoon for a cool treat
Sweet Deliverin's also caters birthday and
office parties, and does co-work with "Bal
loons and Tunes," a balloon delivery service
that operates in the area. The phone number
is 9290333.
Employees of the ice cream service wear
bright yellow and red aprons and carry whip
ped cream and maraschino cherries in their
pockets to garnish the desserts with a
flourish.
Our deliverers are really enthusiastic,
bubbly kinds of people," Toben said.
ineyre exciting to get ice cream served
fpm."
House provides
home for families
of kids at Duke
By CINDY DUNLEVY
Start Writer
In 1969, four-year-old Kimberly Hill was
diagnosed with leukemia. Her parents along
with other parents with critically ill children
slept on hospital chairs and benches in corri
dors. They ate from vending machines and
struggled to hide their pain.
Her father was Fred Hill, tight end for the
Philadelphia Eagles. Hill worked to engage
the Eagles in helping these misplaced fami
lies. The Eagles' manager Jim Murray took
control of the "Eagles fly for Leukemia."
The Eagles and the Children's Hospital of
Philadelphia originated the idea for a house
so parents could be near their children. Don
Tuckerman, advertising executive for the
McDonald franchise, said McDonald's
would donate to the purchase of the house
if the house could be named for Ronald
McDonald. -
The purchase and modeling of the Ronald
McDonald House at Duke was provided by
the McDonald's Corporation in North Caro
lina and part of South Carolina and Virginia.
"The Ronald McDonald House is a house
where families can support and help each
other," said Brenda Basgett, house manager.
Families, who come from all over the
world for the speical treatment their chil
dren receive at Duke, have to be referred to
the Ronald McDonald House by Edith Rosen
blatt Pediatric unit coordinator at Duke
Hospital. Lost is : a mgnt Dut even at tnis
price few families are able to pay; however
no family is turned away.
"The House relies on volunteers and con
tributions for the operation," Baggett said.
"People in the community bring food for the
people who aren't able to buy food."
YOUR FAVORITE TOPPING FREE
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Order any pizza and we'll add
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Offer good through June 16, 1982 with this coupon
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One discount per pizza.
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When you order a 1 2" pizza, you
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4 free cokes with any 16" pizza!
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new and used Instruments at up
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SETS HALF PRICE
320 W.Franklin 942-8718
Hours: 4:30-1 :00Sun-Thurs 4:30-2:00 Fri-Sat
6 The Tar Heel ThursdayJune 3, 1982