6 The Daily Tar Heel Football 82-83
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By MICHAEL PERSINGER
Staff Writer
Since 1966, ABC television has possessed
the exclusive rights to telecast NCAA foot
ball games and in .1977, they paid the NCAA
a whopping $120 million to maintain that
right until 1981. But 1981 has come and
gone, and now the NCAA has allowed two
new kids on the block. CBS and Ted Turner's
cable "Super Station," WTBS, will no doubt
increase the quality of broadcasts and the
prices paid to participating schools because
of the increased competition, as well as in
creasing the number of games aired.
For the NCAA and its member schools,
this means that the revenues from television
will increase dramatically. ABC and CBS will
shell out $131.75 million over the next four
- years for the right to televise the top games
from each week's schedule. WTBS will pay
$17.6 million for a supplemental package of
prime-time night games in a two year period.
Each team in an ABC or CBS national tele
cast will receive $550,000, up from $300,000
in 1981. A regional exposure will bring just
over $300,000, up from a $211,500 figure last
year. WTBS will dish out $175,000 to each
team. .
Teams with conference affiliations must
still split the take with the other conference
member schools.
The games to be shown by each network
. will be decided by means of an on-week, off
week basis. A conference call between ABC
and CBS will take place each week, with the
on-week network deciding which game it
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ABC is no longer alone on tha sidsiines
DTHScon Snarpe
would like to telecast and in which time slot,
noon or 3:30 p.m. eastern time. ';
WTBS gets its choice of what remains,
with a few very important exceptions. WTBS
is forbidden to show any school that appear
ed nationally in the previous season, and no
more than four that appeared regionally
twice.
This means that no Carolina's or Ala
bama's will appear on WTBS, but that lots of
Brigham Young's and Wichita State's will,
with an occasional LSU or Florida State for
good measure.
For the average armchair quarterback, the
new setup will mean more exposure to more
teams on more days of the week. ABC and
CBS will each televise 14 exposures, either of
the regional or national variety, to every sta
tion on the network. Each network, by NCAA
design, will cover no less than 35 different
games within their 14 exposures. WTBS will
offer 19 night games including four Thurs
day night games and one Sunday night
game.
- While ABC opened its season on Labor
Day with the telecast of the Georgia-CJem-
son game, CBS does not get under way until
tonight's broadcast of the Pittsburgh-North
Carolina contest WTBS jumped on the wa-
gon early, with its telecast last Thursday
night of the Brigham Young-Nevada-Las Ve
gas game. ' . . 1
What will all of this television business
mean to the networks involved? -BS could
become the dominant college sports net
work since it will hold the contracts for
NCAA football and basketball in 1982-83. No
network has ever held both those contracts
at the same time before.
The new arrangement will also no doubt
give rise to fierce competition between the
networks. Neither ABC nor CBS wishes to be
number two in the ratings. Innovation will be
rampant in telecasts from both networks.
The desire to get the best games available'
will cause shuffling of schedules in the fu
ture, just as it has for all four of the teams in
the ABC and CBS openers, as well a$ for
Bowling Green, North Carolina's original op
ening opponent, who will now meet the Tar
Heels on Thanksgiving day in Kenan Sta
dium as Carolina's closing opponent.
Television is changing the game in other
ways, as well. Portable lights will be installed
in stadiums so that night games may be
played for the benefit of television. Changes
will be made in the times that games are
played, for the benefit of television.
Competition is good as long as it does not
damage the game. It remains to be seen
what effect these changes will have. Fans
need only sit back and wait for the deluge of
pigskin programming to find out. -
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