Fairly cloudy with a 30 per
cent chance of afternoon
thunderstorms and highs in
the upper 80s. Mostly cloudy
tonight, lows In the mid 60s
and highs in the upper 70s.
Copyright 1983 The Daily Tar Heel. All rights reserved.
Rain wet the ground in
Chapel Hill, but mandatory
clamps on water use are still
in effect. See story on page 3.
Serving the students and the University community since 1893
Volume 91, Issue 53
Tuesday, September 13, 1983
Chapel Hill, North Carolina
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George Herman, CBS News correspondent, debated the role of the media in covering business affairs with N.C.
business leaders such as Kenneth Clark, vice president, corporate communications for Duke Power. The debate was
held in the Great Hall of the Carolina Union Monday night.
Media, business leaders discuss relationship
By JOSEPH BERRYHILL
To have a healthy relationship, business and mass
media leaders must be honest and professional with
each other. That was one of the few areas of agree
ment at a panel discussion of 11 prominent business
and media leaders Monday night in the Great Hall of
the Carolina Union.
The discussion, videotaped before 200 people, was
moderated by Kenneth Broun, dean of the UNC
School of Law. Broun gave the panel members two
hypothetical situations involving media coverage of a
business and asked them to discuss the ethics and pro
cedures to follow in the cases.
Business leaders said that it was necessary to be
honest with the media when confronted with a prob
lem which could potentially harm the business.
"The more information you can give the reporter,
the better the chances are the story will correctly reflect
the situation," said Kenneth Clark, vice president of
corporate communications of Duke Power Co.
Jere Drummond, vice president of Southern Bell,
agreed that responding to allegations about possible
business misconduct was necessary. "But we're going
to do it in as favorable a light as we can," he said.
Rolfe Neill, publisher of The Charlotte Observer,
said that honesty is the best policy for business execu
tives to deal with the media.
"Full disclosure will do more for you in the long run
than anything I know," Neill said. He added that busi
nesses sometimes make mistakes which are unavoid
able. "The public will understand mistakes," Neill said.
"The public and the media will not accept covering
up. If you don't believe, that, ask Richard Nixon."
"On the whole, what's unpleasant is
more news than what's pleasant What
makes news is what's grim. "
CBS News correspondent
Reporters for the mass media must be informed on
their subjects if they expect cooperation from busi
nesses, said Mary Diener, president of Diener & Asso
ciates, Inc., a public relations firm. Diener said if a
reporter asked her an uninformed question, "I'd say
it's just plain none of their damn business.
"I will not turn into a bleeding heart and put my
whole life history out in the front yard," she said.
George Herman, a correspondent for CBS News,
agreed with Diener and said asking the right questions
is the hardest part of the job for a journalist.
"I don't go to the company until I know the ques
tions I need to ask," Herman said.
Herman had earlier rejected contentions of some
business leaders that journalism was becoming more
sensationalism than news. He said that the early news
papers wrote about any rumor, and often made stories
The journalists of colonial times "make us all look
like saints," he said.
"There's no drift away from an old trend of objec
tivity," Herman said. "There was no trend of objec
tivity." Louis C. Stephens Jr., chief executive officer of
Pilot Life Insurance Co., said that he respected the
media. "They are well-educated, well-informed peo
ple," he said.'
Diener agreed, but said that many times problems .
occur when editors change their reporters' stories.
Herman argued that the media had to report what
the general public wanted to know, which is often not
"On the whole, what's unpleasant is more news
than what's pleasant," he said. "What makes news is
The business and media leaders did agree that their
adversarial relationship is a natural one.
"I think this kind of adversity is very healthy," Her
man said. "I'm not convinced that it would be a good
thing to have an end (to adversity),"
Clark said: "I hope it (the adversarial relationship)
continues to exist.
"Grease doesn't turn the wheel. Friction turns the
wheel," he said.
The Associated Press
BEIRUT Mortar shells slammed in
to U.S. Marine positions at the Beirut air
port Monday night, wounding three of
the American peacekeepers, a Marine
Maj. Robert Jordan said two of the
wounded were evacuated to the helicopter
carrier Iwo Jima offshore. One suffered a
shrapnel wound in the left hand and the
other had a dislocated shoulder, he said.
The third Marine was treated on the
compound for a minor shrapnel wound
in the leg, he said. Jordan refused to
speculate about who fired the mortars,
but both Shiite Moslem militias and leftist
Druse militias hold positions that would
be in range.
The attack, which began after sunset
and lasted about an hour, came more
than 12 hours after Marines exchanged
small arms and machine-gifn fire with
snipers firing from areas largely under the
control of the Shiite militia, Amal.
"Some guy would just pop up and let
off a few rounds," Jordan said. "But the
heaviest concentration was out of Hay el
Sellum." Hay el-Sellum, a crowded, poor neigh
borhood south of Beirut, is a stronghold
of the Shiite militia.
Jordan said a U.S. Navy task force
with an additional 2,000 Marines had ar
rived off the Lebanese coast. President
Reagan sent the force to the area after
two Marines were killed last month. Two
more Marines have been killed since then.
Lebanese army spokesman Capt.
Youssel Atrissi said Amal gunmen in the
Beirut neighborhood of Chiyah fired
mortars at the Lebanese army.
He said the army responded with "all
kinds of weapons," including tanks and
machine guns, and destroyed an un
specified number of Amal bunkers. There
were no reports of casualties.
In Lebanon's central mountains, leftist
Druse militias battled the Lebanese army
iat . thearmy's stronghold of Souk el-.
Gharb, a Christian town which "controls
the major route from the mountains to
Beirut. The army said its gunners blasted
a Druse convoy carrying weapons, caus
ing enormous explosions.
Souk el-Gharb is the Lebanese army's
only stronghold on the mountain ridge
overlooking Beirut, and if the Druse took
it they would command the area and the
The Druse claim their forces have over
run about 80 percent of the Chouf and
Aley mountain regions since the latest
round of fighting between leftist Druse
and rightist Christian militias began Sept.
4, when Israeli forces withdrew from' the
The Druse say the Lebanese army sup
ports the right-wing militias of the Chris
tian Phalange Party and have resisted at
tempts by the army to take over positions
vacated by the Israelis.
The conflict has sent thousands of
refugees streaming into Beirut and south
toward Israeli-occupied territory below
the Awali River.
U.S.-Saudi negotiations for a cease-fire
hit a snag Monday over the role of the
Lebanese army. Saudi Prince Bandar Bin
Sultan, who had been leading the nego
tiations, left Damascus, Syria, for home
in the evening after a series of meetings
with U.S., Syrian and Druse officials on a
draft formula for a cease-fire.
Sources close to the Lebanese govern
ment said negotiations had stalled over
demands by Druse leader Walid Jumblatt
and his Syrian backers that the Lebanese
army withdraw completely from the
Chouf and Aley mountain area before
U.S. special envoy Robert C.
McFarlane left for Saudi Arabia after a
45-minute meeting with Lebanese Presi
dent Amin Gemayel. McFarlane told re
porters he was beginning a Middle East
tour, apparently to muster Arab support
for a cease-fire.
The Pentagon said Monday that 2,000
more Marines have arrived off the
Lebanese coast to beef up the U.S.
The Marines sailed on three ships and
bring to 3,200 the number of Marines
now in the Mideast, although Defense
Department officials have said none of
the latest group of 2,000 would go
The NBC television network reported
Monday night that Reagan administra
tion advisers are suggesting that con
sideration be given to authorizing air
strikes against Syrian positions in
Lebanon. Such a move would be to pro
tect the positions of the 1,200 Marines
CBS and ABC said consideration is be
ing given in the Reagan administration to
using air strikes to protect the Marines
and that McFarlane made the recommen
dation. The CBS and ABC reports did
not specify that Syrian positions might be
the target. White House spokesman An
son Franklin refused to comment on the
Police have counted 570 Lebanese kill
ed and 1,325 wounded in nine days of
fighting. But many villages remain cut off
by the fighting and the casualties there
may not have been accurately tallied.
The International Red Cross reported
that a relief convoy of five trucks, four
ambulances and three cars managed to
reach the town of Deir Al-Kamar in
which an estimated 30,000 Christian refu
gees were encircled by the Druse.
Fee hike endorsed
By MARK STINNEFORD
The Campus Governing Council
Finance Committee Monday evening
recommended a student referendum on a
proposal to raise the Student Activity Fee
$1.50 per student per semester.
The full CGC will act on the proposal
The Student Activity Fee $15.25 per
student per semester was last raised in
Finance Committee member Jack Mohr
(District 23) suggested holding the referen
dum during homecoming queen elections
the week before Sept. 24 to ensure a good
turnout. According to the Student Code, a
two-thirds majority in a student referen
dum is required to enact a fee increase and
at least 20 percent of the student body
about 4,100 students must cast votes.
A possible CGC bill to fund a student
"run television station gives an extra push to
call for a fee increase, Mohr said. The sta
tion is expected to cost $20,000 in its first
year, he said.
Fred Baker (District 9), who voted
against the fee increase proposal, said it
would be unwise to hike fees on the basis
of a bill that has not yet been formally pro
posed. "Foresight is great," Baker said. "But
don't let it carry you away."
Randall Parker (District 14) said the
budgets of student organizations probably
would be cut next year without a fee in
crease. "I don't want to see worthy organiza
tions hurt, and that's what I'm afraid will
happen it we uon't have a stuaeiu ice in
crease," Parker said.
, Greg Hecht (District 15) unsuccessfully
pushed a proposal to raise the Student Ac
tivity Fee by $3 per semester. Hecht said
the Finance Committee proposal was in
adequate to meet the needs of student or
ganizations. "It's fairly obvious that they're not go
ing to be able to fund programs at the level
we did last year," he said. "I don't think
this fee increase is enough or even close. I
don't think $3 per semester is much to ask
people who haven't had a fee increase in
The CGC allocated $290,000 to student
organizations for 1983-84. While the bulk
of the money came from incoming student
fees, the CGC was forced to take $67,000
from the General Reserve to balance the
budget: The General Reserve is the surplus
of student fees allocated to Student
Without a fee increase, student organi
zations will experience a shortfall in
1984-85 because only $59,000 is left in the
General Reserve, Hecht said.
Baker said the fee increase proposal was
"I think everything is adequately fund
ed at this time," Baker said. "Another
$1 .50 per student in our coffers would just
be encouragement for us to be irresponsi
ble with our funds.
Darrell Payne (District 17) said that
need for a fee increase had not been
proved and that Student Government
should learn to live within its means.
"Fiscal responsibility means preparing a
budget that works with the money you col
lect," he said. "I see a lot of fat."
Chapel Hill is
choice of retirees
for golden days
By TOM GREY
At the age of 66, Dr. Eli Ross ran away from home.
Ross, who had retired after 26 years as an op
tometrist in Puerto Rico, decided Miami just wasn't
for him. His wife agreed.
So after only a year and a half in their new home,
they ran away.
"There, was nothing to do there," Ross said. "We
wanted to become involved and so we volunteered for
work, but nobody wanted volunteers."
The Rosses researched other places to retire and
chose Chapel Hill, where they've lived for four years.
"You meet good people in Chapel Hill," said Ross,
who tutors math and English at Carrboro Elementary
School. "We didn't want to just sit around waiting for
the call to go. The most important thing in life is to be
needed, and that you can get here."
Many other people are looking at Chapel Hill as an
ideal place to retire, said Joan Gillings, director of cor
porate sales and relocation at Heffner-Block Realtors.
"They want to remain active," Gillings said. "In
Florida, they find there's nothing to do, so they move
up here. They don't want to just vegetate."
Gillings said interest in Chapel Hill as a place to re
tire began to grow about five or six years ago when
two publications featured Chapel Hill. A New York
Times Sunday Magazine article on North Carolina as a
retirement prospect described Chapel Hill favorably.
And the book Retirement to the Sunbelt included a
four-page spread on Chapel Hill.
"After this book was published, we got a flood of
calls from people wanting information," Gillings said.
She now gets about two calls each week from retirees
looking at Chapel Hill. ,
Many people, such as the Rosses, do a lot of careful
looking before they choose a retirement city. Sam
Chernow, a retired advertising executive, and his wife
discovered the area while on a three-month vacation.
"We liked the academic atmosphere and the rolling
hills," Chernow said. "We decided to try it for a year
and if we didn't like it, we'd move somewhere else."
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Dr. Eli Ross is one of many people who have decided to spend their retirement in
Chapel Hill. Here, Ross, a volunteer tutor, helps a student with his reading.
1 he Chernows nave Deen tieie tor seven years.
Coming from the New York area, the Chernows
said they especially like theatre, dance, music and
other cultural events offered in the Triangle area.
Chernow works with the Service Corps of Retired
Executives an organization he helped start. SCORE
helps small businessmen in the area.
Richard K. Sharpless, SCORE chairman, moved to
Chapel Hill from Hawaii. Sharpless said that he and
his wife were looking for a place not too far north or
"We chose Chapel Hill because of the intellectual
stimulation of a university town. We didn't want to
live with just other old people in a 'sun city'."
While Chapel Hill is not yet known as a retirement
center, its growth as a place to retire has worried some
"I'm not sure how well we can accommodate re
tirees," Gillings said. "They wanted a one-level house
or condominium. We are not building enough of
these, nr they're too high-priced for a lot of retired
Jane Steele, who moved to Chapel Hill with her
husband from Connecticutt after both retired from
IBM, said that she was concerned about the lack of
planning by local government. She mentioned the
water shortage, transportation and zoning policies as
three areas in which she saw a lack of planning.
"We love Chapel Hill. We moved here after re
searching the whole U.S., but we're concerned that
high density developments will ruin older, established
neighborhoods like the one where we live."
In spite of problems, Chapel Hill will probably con
tinue to grow as a retirement area, and those who
move here praise its proximity to three universities, its
four-season climate, the cultural activities and its
"The problem with Chapel Hill,- Ross said, "is
that you can become to involved., You can end up
spending 30 hours a day volunteering."